Digital Food & Beverage Virtual Event

Similar to the way we dress, what we choose to eat and drink can say a lot about who we are. With the right market conditions, food and beverage products can become trends in their own right. A good example would be craft beer, a market with a well-established presence of major players that still has room for local and regional challengers.

Within this panel we’ll seek to lay out the strategies that brands are using to level the playing field within the food and beverage industry, allowing them to compete efficiently for market share against more established competition, or alternately, stay nimble in the face of new and innovative competitors.

• How brands have adapted to changing consumer shopping behaviors
• How to think about eCommerce growth, physical stores, buy online and pick up in store experience while keeping profitability in mind
• How to think about brand and performance marketing within eGrocery

Part of the enjoyment of food and beverage is the ability to share experiences, provide feedback, and learn more about the products we choose. As digital transformations continue for many brands, and digital-first organizations seek to solidify their customer relationships, it’s important to provide avenues for two way communication with the brand.

This panel will share best-practices for creating digital engagement opportunities for food and beverage brands. We’ll review where our panel has been seeing results in fostering digital engagement, as well as what they consider to be the biggest areas of opportunity to build stronger engagement going into the new year.

There is a belief that brand loyalty is dead or dying - and there is evidence that supports this hypothesis. Recent studies have shown that consumers have been more willing to change their brand preference during the COVID pandemic, and that value, convenience, availability, and purpose all have significant influences on what brands they’ll consider. But what if the issue isn’t with loyalty but rather a crisis of trust between consumers and brands? Could the answer to regaining brand loyalty be through better, more trusted, even individualized engagement with your consumers?

In this session, we’ll cover topics including:

-         Why it’s important to truly know your consumer

-         Use cases of unified, enriched consumer data that drive relevancy and in-the-moment engagement

-         Technologies required for achieving real benefits