Digital Food & Beverage Virtual Event

The Only Event For All Players in Food & Beverage                             

Now Available On-Demand

It's time to start the year off on the right foot.

This January, you're invited to our kick off 2021 with a bang at the Digital Food & Beverage virtual Event, where we'll be laying out a bold vision of the future with two days of incredible content.

Team up with speakers from all backgrounds of food & beverage bringing you behind the scenes on their 2021 strategy, and get the hard questions answered in real-time with Q+A & networking opportunities.

What you'll learn:

  • How to make your digital strategy stand out amongst the noise
  • Where to innovate your online buying (and what's worth investing in)
  • Which brands are succeeding in the pandemic and what they're doing differently
Reserve your free seat at the virtual event today!

Our Speakers:

Matt Van Gilder

Matt Van Gilder

Director, eCommerce

SpartanNash

Ken Weidaw

Ken Weidaw

Manager, Digital & Social Strategy

Mission Foods

Lyle Richardson

Lyle Richardson

Chief Operating Officer

A. Marshall Hospitality

Hilary Martin Long

Hilary Martin Long

VP of Sales & Marketing

Frey Farms

Shelly Marshall

Shelly Marshall

Co-Founder

Island Pops LLC

Andrea Steele

Andrea Steele

Director, Digital Marketing & Operations

The Hershey Company

Rachel Tipograph

Rachel Tipograph

Founder & CEO

MikMak

David McCarty

David McCarty

Industry Solutions

Treasure Data

Jen Pike

Jen Pike

Founder & Principal Advisor

Elemental Advising

Blake Eve

Blake Eve

Director of Marketing

Volio Imports

2021 Agenda

Nourishing Your Virtual Customer Relationships

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:25 pm

    12:05 pm - 12:25 pm

    Shelly Marshall, Co-Founder, Island Pops LLC

    Similar to the way we dress, what we choose to eat and drink can say a lot about who we are. With the right market conditions, food and beverage products can become trends in their own right. A good example would be craft beer, a market with a well-established presence of major players that still has room for local and regional challengers.

    Within this panel we’ll seek to lay out the strategies that brands are using to level the playing field within the food and beverage industry, allowing them to compete efficiently for market share against more established competition, or alternately, stay nimble in the face of new and innovative competitors.

    Learn more
  • 12:25 pm - 12:45 pm

    12:25 pm - 12:45 pm

    Rachel Tipograph, Founder & CEO, MikMak
    Andrea Steele, Director, Digital Marketing & Operations, The Hershey Company

    • How brands have adapted to changing consumer shopping behaviors
    • How to think about eCommerce growth, physical stores, buy online and pick up in store experience while keeping profitability in mind
    • How to think about brand and performance marketing within eGrocery


    Learn more
  • 12:45 pm - 1:15 pm

    12:45 pm - 1:15 pm

    Ken Weidaw, Manager, Digital & Social Strategy, Mission Foods

    Part of the enjoyment of food and beverage is the ability to share experiences, provide feedback, and learn more about the products we choose. As digital transformations continue for many brands, and digital-first organizations seek to solidify their customer relationships, it’s important to provide avenues for two way communication with the brand.



    This panel will share best-practices for creating digital engagement opportunities for food and beverage brands. We’ll review where our panel has been seeing results in fostering digital engagement, as well as what they consider to be the biggest areas of opportunity to build stronger engagement going into the new year.

    Learn more
  • 1:15 pm - 1:35 pm

    1:15 pm - 1:35 pm

    David McCarty, Industry Solutions, Treasure Data

    There is a belief that brand loyalty is dead or dying - and there is evidence that supports this hypothesis. Recent studies have shown that consumers have been more willing to change their brand preference during the COVID pandemic, and that value, convenience, availability, and purpose all have significant influences on what brands they’ll consider. But what if the issue isn’t with loyalty but rather a crisis of trust between consumers and brands? Could the answer to regaining brand loyalty be through better, more trusted, even individualized engagement with your consumers?

     

    In this session, we’ll cover topics including:

    -         Why it’s important to truly know your consumer

    -         Use cases of unified, enriched consumer data that drive relevancy and in-the-moment engagement

    -         Technologies required for achieving real benefits

    Learn more
  • 1:35 pm - 2:00 pm

    1:35 pm - 2:00 pm

    Matt Van Gilder, Director, eCommerce, SpartanNash


    Learn more

Word on the Street

"It’s great to see an event specifically for the Food and Beverage Industry focus on the real issues in transforming your customer’s digital experience. We had a chance to meet with others that are having the same challenges as us. It was a very valuable experience and we’re looking forward to next year’s event"

Gil Phipps
VP Our Brands
 Kroger

"Great diversity of sessions, with interesting speakers covering timely topics. With eCommerce growing as it is, this was a wonderful opportunity to learn from both leaders in the field and from companies still learning how to find their footing. Thanks!"

Gidon Van Emden
Chief Operations Officer
Kol Foods

"I really appreciate hearing from a wide variety of digital marketers from different parts of the industry. Learning what similar companies are doing is of course helpful too, but the cross-industry perspectives really get you thinking more creatively about your digital strategy."

Andy Smith
VP Insights
Flowers Food

Attended By The Cream of The Crop

Our Audience Breakdown

Let’s Connect & Create A Custom Experience

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Hi, I'm Alex! I'll be your Sponsorship Director for Digital Food & Beverage! Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

Leading Content. Zero Cost. Zero Travel.

Hear Firsthand From Seasoned Innovators, at Zero Cost

Listen to leading experts for an honest, unbiased view of what works now and where the future is headed. Every single session is totally free. This is major value at zero cost.


Get Solutions To Your Most Pressing Problems, Always

Hear from your industry peers about their recent successes, as well as solution providers about the leading tools driving the industry forward. If you can't make all of the sessions, no biggie. Everyone registered gets a copy of the on-demand sessions

Watch From Your Own Home, No OOO Needed

Since the event has multiple sessions, you select the material that makes the most sense for you.  Listen in during the live broadcast, or access the session on demand later—once you register, it’s up to you! Enjoy all the perks of a live event while saving travel budget and PTO days.


In Partnership With:

How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!