Covid-19 is posing unprecedented challenges to the food and beverage industry
- Reimagine your on-demand delivery – find out new ways to collaborate with retailers and Amazon to stay competitive and support communities
- Accelerate your D2C strategies - discover how to captialise on the eCommerce surge to meet increased demand following the Covid-19 crisis
- Benchmark against peers and have your pressing questions answered – hear from 6 digital food and beverage speakers and take part in polling and Q&A after each session
The Digital Food & Beverage Agenda:
ALL TIMES IN CEST
Day One - 2nd September 2020
CEST
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1:00 pm - 1:05 pm
1:00 pm - 1:05 pm
Moderator Welcome Remarks: Lauran Allen, Editorial Director, Digital Food & Beverage
Learn more -
1:05 pm - 1:30 pm
1:05 pm - 1:30 pm
Opening Fireside Chat: Reimagining retailer online strategies: How can you transform your online convenience shopping and delivery models to best support communities, employees and business in times of a crisis?
Claes Hessel, Head of Digital Customer Experience, Coop Sverige AB
Learn more- How can you transform your business model to cope with the shift to online convenience shopping and on-demand delivery
- What are the opportunities to offer better products to your consumers?
- How can you establish data sharing partnerships to improve consumer service and best grow your online visibility
- What can you do to enhance online services and connectivity
- How to remain sustainable and competitive by improving your online and digital marketing presence
- What does the future customer demand look like?
- How to better support customers and their communities through collaborative digital strategies
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1:30 pm - 2:00 pm
1:30 pm - 2:00 pm
Fireside Chat: How Going Local Made Anheuser-Busch InBev the Toast of Towns Around the World
Talia Wachtel, VP, Client Engagement, Tiger Pistol
Daniel Ingram, Global Director, Trade Innovation, Anheuser-Busch InBevLearn more- How to pair ABI brand equity with local establishments drives a more personal connection with the consumer, increasing relevance
- How can publishing ads at scale be personalized and meaningful?
- How can you publish ads at scale that isn’t an expensive endeavor requiring a huge staff
- How can local advertising with the right technology make pivoting simple and efficient
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2:00 pm - 2:30 pm
2:00 pm - 2:30 pm
Keynote Interview: How to develop a future-proofed eCommerce model to provide a world-class experience for your consumers in line with the lessons learnt from the pandemic
Stuart Heffernan, Global Ecommerce Leader, Pernod Ricard
Learn more- How can you transform your eCommerce model whilst focusing on compliance and data security
- How can you measure and identify which digital tech will most benefit your F&B business
- What is the right ecommerce model for you?
- How can you prirotise your business challenges and source the digital tools that can solve them
- How to get management buy-in and find the budget to test new digital solutions
- How to achieve consumer data transparency during the pandemic?
- Which D2C model is right for you and how can you assess which brands and markets to scale D2C?
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2:30 pm - 3:00 pm
2:30 pm - 3:00 pm
Case Study: How to leverage data analytics and data prediction technologies as a powerful tool to analyse the shift in your consumers’ demands: Lessons-learnt following Covid-19
Huw Fulcher, Data Scientist, Appnovation
Learn more- The rise of data-driven strategy - Why using data to better understand customers is vital
- Events like COVID-19 will cause permanent consumer behavioural change. How to quickly align.
- Making the most of the increase in data coming from online shopping - how can large scale retailers take advantage
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3:00 pm - 3:30 pm
3:00 pm - 3:30 pm
Fireside Chat: Enhanced D2C strategies: How can you rapidly scale-up and implement your direct-to-consumer roadmap to capitalise on the ecommerce surge and to cope with the increased demand?
Jean Philippe Nier, Head of eCommerce UK&I, The Kraft Heinz Company
Lourens Van Dijk, eCommerce Operations Manager, NespressoLearn more- What are the future D2C opportunities as consumers’ priorities change due to the pandemic?
- How to achieve the same level of convenience and consumer choice that exists in a retail setting
- How to enhance your direct-to-consumer offerings and to be proactive about pre-empting challenges of executing delivery
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3:30 pm - 4:00 pm
3:30 pm - 4:00 pm
Case Study: How CPG’s can build and sustain a winning position in online retail
John Maltman, CEO & Director, e.fundamentals
Learn more- Why now is the time to play like a winner and seize the opportunity
- The key capabilities CPG’s need to market and sell effectively online
- How to generate strong return on investment from digital shelf analytics
- How to excel at building competitive advantage at a pace your competition can’t match
Reimagining On-Demand Delivery Following the Crisis
Day Two - 3rd September 2020
CEST
-
1:00 pm - 1:05 pm
1:00 pm - 1:05 pm
Moderator Welcome Remarks: Lauran Allen, Editorial Director, Digital Food & Beverage
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1:05 pm - 1:30 pm
1:05 pm - 1:30 pm
Opening Keynote: How to accelerate investments in a seamless online-to-offline experience and proactively shift spending to your online channel to better meet your customers’ increased online needs now and into the future
Alice Hawcroft, Group Client Director eCommerce and Argos at Nectar 360, Sainsbury’s
Learn more- How to create a model that serves the customer better and is sustainable over the long term
- How to build a business model that responds to the new market reality
- How to integrate digital technology into your business as the customers expectation and level of demand changes
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1:30 pm - 2:00 pm
1:30 pm - 2:00 pm
Case Study: IPC - Subway – Mastering the Pricing Domain in MDM
Lucelena Angarita, Director of Supply Chain Systems & Standards, IPC-Subway
Hashim Hamdani, Client Director, Amplifi
Kerry Young, VP & General Manager, EnterWorksLearn more- How IPC-Subway is applying Data Governance & Collaboration to achieve pricing accuracy
- How IPC-Subway is beating the ‘data silos’ through consolidation of master data
- How creating a “golden record” for data entities can help you pivot sudden changes in supply / pricing strategy
- Why the Covid-19 pandemic can be an opportunity to reassess your MDM
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2:00 pm - 2:30 pm
2:00 pm - 2:30 pm
Keynote Interview: How ultra-fast on-demand delivery capabilities will change eCommerce dynamics for retailers and suppliers
George Dean, Head of Zoom, Ocado Zoom
Learn more- Different missions - how shopper missions change on-demand
- Different categories - which categories over and under perform for on-demand?
- Different customers - who is the online immediacy customers
- Top tips to succeed in online
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2:30 pm - 3:00 pm
2:30 pm - 3:00 pm
Case Study: Seismic retrofitting your marketing strategy to a fast-changing pandemic world – How can you achieve growth amidst turbulence through the acquisition of high-quality new customers
Sarah Gilbertson, Brand Enterprise Director, Amobee
Learn more- Rethinking audience data strategies to tackle shifts in consumer purchase behaviour
- Understanding consumer sentiment, mindset and behaviour in real-time
- Engaging online shoppers with heightened relevance, accuracy and efficiency
- Unlocking new investment channels and opportunities to diversify media spend and gain first-mover advantage
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3:00 pm - 3:30 pm
3:00 pm - 3:30 pm
Keynote Interview: Lessons-learnt from the Covid-19 crisis: How can you invest in the right digital technology and work with the right innovative partners to meet your consumers’ changing online demands and thrive into the future?
Andrea Kocsis, eBusiness Lead EMENA, Nestlé Confectionery
Learn more- How to accelerate your e-commerce strategy to build a business that is much broader in its offering and more accessible to consumers
- How to overcome the holiday season set-back during the pandemic and to speed the recovery and preparations for the Christmas sales period
- How to modify your business model and to invest in the right technology to meet increasing consumer demands and delivery slots
- How to be innovative as the industry accelerates its transition to ecommerce and omnichannel fulfillment
- How can retailers adapt quickly to future challenges and leverage relationships with food delivery services such as Amazon and Deliveroo
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3:30 pm - 4:00 pm
3:30 pm - 4:00 pm
Case Study: The Hidden Value in the Direct-To-Consumer Model
David McCarty, Industry Solutions, Treasure Data
Learn more- How has the pandemic radically changed the consumer journey / path to purchase and accelerated numerous digital transformations
- Why has there been a renewed interest in the Direct-To-Consumer (DTC) business model
- How can you measure the opportunity from D2C rather than just revenue growth
- How can DTC be used as a channel to drive consumer engagement, brand enthusiasm and capture insights that can lead to product and brand innovation?
- How can Food and Beverage companies harness and utilize the valuable first-party data to drive engagement and innovation?
Building Digital Resilience: Now and for the Future
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