Digital Insurance Virtual Event

The Invite-Only Virtual Event For Senior Digital Marketers & Buyers

November 18, 2020 | 12:00 - 4:00pm ET

Only 15% of customers are satisfied with their insurance's digital experience... What are you doing to improve the digital journey for the other 85%? 

Digital Insurance is a WFH friendly forum bringing together digital innovators from insurance companies, agencies, brokers and insurtechs to brainstorm strategies for acquiring and better serving customers.

This virtual event will give you the practical insights and tools to strengthen your brand experience, keep customers loyal and embolden trust.  

A Unique Experience


The Digital Insurance Virtual Event is an online forum mirroring our in-person events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

Learn From A Variety of Digital Innovators, Debating Together

Learn from multiple, live conversations so you gain unbiased perspectives on what's working right now. (They might even disagree on some points - but you'll get the full picture.)

We Didn't Build This Overnight

Since the event has multiple sessions, you select the material that makes the most sense for you.  Listen in during the live broadcast, or access the session on demand later—once you register, it’s up to you! Enjoy the perks of a live event, translated into a convenient digital package.

Finally, a Virtual Event Where You Can INTERACT

Use live chat and virtual Q&As to benchmark and connect with peers to beat challenges together. You can be an active participant - or just sit back and take notes - its up to you!

Digital Insurance Virtual Event Agenda

All Session times displayed in Eastern Time

November 18, 2020

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:20 pm

    12:05 pm - 12:20 pm

  • 12:20 pm - 12:40 pm

    12:20 pm - 12:40 pm

    Financial behavior can be emotional and complex, and especially given the struggles of consumers during the pandemic, all facing an uncertain future, customers want to feel that their needs are understood. How can insurance companies stand out from the crowd and show their customers that they can be trusted? This session will look at different ways to make meaningful connections with your customers:

    • Understanding your customers’ needs in order to gain their retention
    • Creating emotional connection with customers regardless of the channel they use to interact with you
    • Understanding the different elements of emotional customer engagement and the different areas of your business where it can be employed
    • Gaining your customers’ loyalty by connecting with them on an emotional level
    Learn more
  • 12:40 pm - 1:00 pm

    12:40 pm - 1:00 pm

    The key to providing what your customer wants is through understanding their needs and behaviors, uncovered through quality data. While incumbent insurers have vast, shallow data, insurtechs have narrow, deep data, and everyone in the industry is working towards using that data to develop the most personalized, high-touch customer experience possible, which comes with many obstacles and questions along the way. Join this session to hear answers to the following questions:

    • Who owns the data?
    • Is the data being sourced effectively?
    • Is it being analyzed and implemented effectively?
    • Is customer data being protected from going into the wrong hands?
    Learn more
  • 1:00 pm - 1:20 pm

    1:00 pm - 1:20 pm

    • What are your current communications with your customers like?
    • What did you do in the immediate aftermath to update communications to account for customer stress?
    • How quickly were you able to make some of these decisions?
    • How have you updated your business model to take into account for your customer’s current needs in this unpredictable climate?
    • How are you planning for the future of your business given what COVID has changed?
    • Are you shifting to a more agile business model that is more capable of pivoting and failing fast?
    • Do you think COVID will have provoked a need for your business to fully embrace Digital Transformation?
    Learn more
  • 1:40 pm - 2:00 pm

    1:40 pm - 2:00 pm

    There's nothing worse than getting a customer on board only to have them deal with a slow and stodgy process. Even if you have faster processes on the surface - say an extra slick website - if the backend systems are old school, the customer experience falters - and there goes the loyalty - and potentially the customer right along with it. Change isn’t easy though, especially if you're with a company that has a long history of doing things the old fashioned way. During this session, you'll hear actual cases, and learn how to lead the charge to a true transformation, implementing current technologies that you can take advantage of right now.

    Learn more
  • 2:00 pm - 2:30 pm

    2:00 pm - 2:30 pm

    The hero of your story is your customer and in every hero’s story is a tale of triumphing over hardship and going back to the community to share it. So, where do they start on their insurance journey? What are the bold choices they made on the way to get themselves to you? Find out who your protagonist is and experience life from their perspective.

    • Pinpointing the right time in the funnel to intercept and engage
    • Establishing the number of touchpoints that are in your customers’ journey
    • Creating the ability to track customer behavior across multiple platforms
    • Keeping them engaged and leading to more acquisition
    • Utilizing digital tools and partnerships to uncover new pools of customers
    • Understanding the must-have value added services to track customer behavior across multiple platforms
    Learn more
  • 2:30 pm - 2:50 pm

    2:30 pm - 2:50 pm

    Shaping effective web & mobile experiences that are up to date and have the features your customer needs is a large part of creating a seamless customer journey. Hear from an industry expert who have been instrumental in developing and launching new capabilities at their institutions, including email marketing, search engine optimization and social media. Here you’ll learn about:

    • Using surveys to analyze the features and functionalities that your customers want from your website & mobile experience
    • Identifying fracture points in the customer journey that are causing abandonment 
    • Creating a tailored and customized web experience that is streamlined and makes it easy for customers to find what they need
    • Looking at the browsing behavior of your customers on your site to customize their experience
    • Understanding how you can improve digital experiences to meet the needs of today’s consumer
    Learn more
  • 2:50 pm - 3:20 pm

    2:50 pm - 3:20 pm

    • Thinking like a start-up: becoming nimble, agile, and efficiently executing A/B testing
    • Delivering an exciting vision by building customer-driven design solutions
    • Changing rigid ways of thinking and getting your organization on-board to do business differently
    • Working with the top: getting executives to champion digital change
    • Getting digital, product, and onsite teams to listen and leverage one another: delighting users, solving problems, and driving real business results
    • How will roles and organizational structure change based on technology needs
    • Prioritizing – what needs to happen in what order 
    Learn more
  • 2:50 pm - 3:20 pm

    2:50 pm - 3:20 pm

    AI offers insurance carriers significant promise, opening new possibilities to incumbent insurers who are reevaluating business models and processes. Technologies such as computer vision and machine learning provide access to new data and intelligence and can be used to improve customer experience while simultaneously optimizing operations – and we’re only just beginning to scratch the surface of AI’s potential to fundamentally impact the insurance industry and the way it interacts with its customers. Expect to hear:

    • How AI is impacting the insurance industry
    • Benefits of adopting AI technologies into business models
    • How to use AI to inform data-driven insights and decision making to improve the customer journey
    • Pragmatic ways and organizational tips to accelerate the benefits of AI
    Learn more
  • 3:40 pm - 4:00 pm

    3:40 pm - 4:00 pm

    • How did you approach the initial rush of work from home?
    • What were some of the lessons learned from the initial period of quarantine?
    • What technology did you invest in to ensure your employees had the right tools at their disposal?
    • What kind of engagement have you had with your agents as they’ve been working from home?
    • How much communication have you had with them?
    • What kind of goals have you been setting?
    • Have you offered any new perks or benefits?
    • What new trainings have you encouraged your agents to participate in?
    • What do you think the long term impact of this experience will be for the future of work?
    Learn more
  • 4:00 pm - 4:20 pm

    4:00 pm - 4:20 pm

    Insurance innovators agree – it’s all about KYC (knowing your customer). With cutting-edge technology, you can collect huge aggregates of real-time data that empower you to construct hyper-relevant policies, pay-per-use coverage, instantaneous underwriting, and stop and start coverage when the customer wants. Want to beat the competition? This is how you do it. Join this session to hear how companies are harnessing their customer data to streamline experiences & provide hyper-personalization. 

    Learn more
  • 4:20 pm - 4:40 pm

    4:20 pm - 4:40 pm

    The changes you make to your customers experience are only as good as the insights you receive from them. And you only receive good insights if you are truly listening to everything their saying. This can often involve a whole team of VoC masters who know what listening posts to be pulling insights from and how valid the insights are that they pull from those posts.

    • What should you be listening to, who is listening and when are you listening to your customers?
    • What tools do you use to collect what you hear?
    • How do you pull customer pain points from all of this data?
    • How do you prioritize what pain points to tackle first?
    • Can you merge experience data with operational data to identify valuable customers and make sure you are tackling the pain points experienced by them?
    • What are some examples of pain points you’ve alleviated by listening to customer feedback?
    • How do you close the feedback loop with your customers? 
    • How do you decide which customers to respond to?
    • How do you tie changes you make to your customer’s experience to business metrics?


    Learn more
  • 4:40 pm - 4:45 pm

    4:40 pm - 4:45 pm


    Learn more
  • 4:45 pm - 5:30 pm

    4:45 pm - 5:30 pm

    Table One: Acquiring The Modern Insurance Customer Through Digital Commerce

    Table Two: Modernizing And Managing Back-End And Legacy Systems

    Table Three: Retaining Customers And Building Consistent Customer Loyalty Through Stellar CX

    Table Four: Making Customer Data Easier To Analyze, Use, And Protect

    Table Five: Getting Senior Management Buy-In For Ecommerce And Digital Solutions

    Learn more
  • 5:30 pm - 5:35 pm

    5:30 pm - 5:35 pm

    Table One: Acquiring The Modern Insurance Customer Through Digital Commerce

    Table Two: Modernizing And Managing Back-End And Legacy Systems

    Table Three: Retaining Customers And Building Consistent Customer Loyalty Through Stellar CX

    Table Four: Making Customer Data Easier To Analyze, Use, And Protect

    Table Five: Getting Senior Management Buy-In For Ecommerce And Digital Solutions

    Learn more

All of the Major Players in One Place:

Word On The Street

A Community of Peers!

“Digital Insurance Summit is a community of peers where I’m challenged to think better and to do better.”

MARC DEITER
Director
Say Insurance

Transformative Content!

"Genuinely top-notch speakers and inspirational, transformative content! We’ve learned some really exclusive, awe-inspiring ideas and fresh perspectives we are going to use to elevate our insurance standards."

NICK GRAYMIRE
Marketing
Wyandot Mutual

Insurance Company

Must Attend!

“If you are a customer-first insurance leader, this is a must attend event."

RIC STAROST
Vice President of Marketing
Tokio Marine HCC - Medical Insurance Services

Let’s Connect & Create A Custom Experience

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Hi, I'm German, the Sponsorship Director for Digital Insurance Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

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How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!