Digital Insurance Virtual Event

The key to providing what your customer wants is through understanding their needs and behaviors, uncovered through quality data. While incumbent insurers have vast, shallow data, insurtechs have narrow, deep data, and everyone in the industry is working towards using that data to develop the most personalized, high-touch customer experience possible, which comes with many obstacles and questions along the way. Join this session to hear answers to the following questions:

• Who owns the data?
• Is the data being sourced effectively?
• Is it being analyzed and implemented effectively?
• Is customer data being protected from going into the wrong hands?

• Thinking like a start-up: becoming nimble, agile, and efficiently executing A/B testing
• Delivering an exciting vision by building customer-driven design solutions
• Changing rigid ways of thinking and getting your organization on-board to do business differently
• Working with the top: getting executives to champion digital change
• Getting digital, product, and onsite teams to listen and leverage one another: delighting users, solving problems, and driving real business results
• How will roles and organizational structure change based on technology needs
• Prioritizing – what needs to happen in what order 

Insurance companies provide a vital service to the public, but engaging with members and prospects is challenging, especially now. In research recently conducted by Precisely and Corinium Intelligence:

·        86% of CX leaders say they’ve updated their strategies since COVID-19

·        79% of CX leaders say that COVID-19 has increased the volume of digital interactions

·        And 50% of CX leaders say customers now expected more seamless, digital experiences

In today’s digital environment, how do you maximize impact to meet members and prospects in their moment of need? How do you optimize your digital engagement, while maintaining a personalized connection with your customers? Join us as Security First Insurances’ Ben Bomhoff – VP Enterprise Systems & Integration, talks to us about the customer experience challenges they faced, and how by using personalized and digital solutions including video, they were able to not only enhance their customer’s experience, but truly change the dynamic of the relationship they share with their members whilst achieving crucial KPI’s.

• How did you approach the initial rush of work from home?
• What were some of the lessons learned from the initial period of quarantine?
• What technology did you invest in to ensure your employees had the right tools at their disposal?
• What kind of engagement have you had with your agents as they’ve been working from home?
• How much communication have you had with them?
• What kind of goals have you been setting?
• Have you offered any new perks or benefits?
• What new trainings have you encouraged your agents to participate in?
• What do you think the long term impact of this experience will be for the future of work?

The most effective digital strategies begin with software solutions purpose-built to fit the entire enterprise. The process is made exponentially more efficient by outsourcing to insurance-specific providers (insurtechs) and leveraging APIs and cloud technology. Digital payments are the easiest and fastest way to begin going digital requiring the least operational adjustments while returning the highest customer experience returns. 

This fireside chat will reveal the lessons learned and best practices surrounding the importance of having a digital roadmap, strong change management, and the benefits of implementing a comprehensive, insurance-specific, digital payments platform. The session will end with a discussion around innovation opportunities and how having strong ecosystem partnerships is critical as insurers navigate their digital transformation journey. 

The hero of your story is your customer and in every hero’s story is a tale of triumphing over hardship and going back to the community to share it. So, where do they start on their insurance journey? What are the bold choices they made on the way to get themselves to you? Find out who your protagonist is and experience life from their perspective.

• Pinpointing the right time in the funnel to intercept and engage
• Establishing the number of touchpoints that are in your customers’ journey
• Creating the ability to track customer behavior across multiple platforms
• Keeping them engaged and leading to more acquisition
• Utilizing digital tools and partnerships to uncover new pools of customers
• Understanding the must-have value added services to track customer behavior across multiple platforms

Insurance innovators agree – it’s all about KYC (knowing your customer). With cutting-edge technology, you can collect huge aggregates of real-time data that empower you to construct hyper-relevant policies, pay-per-use coverage, instantaneous underwriting, and stop and start coverage when the customer wants. Want to beat the competition? This is how you do it. Join this session to hear how companies are harnessing their customer data to streamline experiences & provide hyper-personalization.