Digital Insurance Virtual Event

The Exclusive Virtual Event For Senior Digital Marketers & Buyers

November 18, 2020 | 12:00 - 4:00pm ET

Only 15% of customers are satisfied with their insurance's digital experience... What are you doing to improve the digital journey for the other 85%? 

Digital Insurance is a WFH friendly forum bringing together digital innovators from insurance companies, agencies, brokers and insurtechs to brainstorm strategies for acquiring and better serving customers.

This virtual event will give you the practical insights and tools to strengthen your brand experience, keep customers loyal and embolden trust.  

A Unique Experience


The Digital Insurance Virtual Event is an online forum mirroring our in-person events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

Learn From A Variety of Digital Innovators, Debating Together

Learn from multiple, live conversations so you gain unbiased perspectives on what's working right now. (They might even disagree on some points - but you'll get the full picture.)

We Didn't Build This Overnight

Since the event has multiple sessions, you select the material that makes the most sense for you.  Listen in during the live broadcast, or access the session on demand later—once you register, it’s up to you! Enjoy the perks of a live event, translated into a convenient digital package.

Finally, a Virtual Event Where You Can INTERACT

Use live chat and virtual Q&As to benchmark and connect with peers to beat challenges together. You can be an active participant - or just sit back and take notes - its up to you!

Our Speakers:

Basil Morris

Basil Morris

VP - Corporate Strategy

Nationwide

Desiree Khoury

Desiree Khoury

VP of Marketing & Business Development

Tokio Marine HCC

Brent Korte

Brent Korte

Senior Vice President, CMO

Ameritas

Jim Suchara

Jim Suchara

Vice President of Innovation

Amerisure Insurance

Ewelina Mroczek

Ewelina Mroczek

AVP, Product & Market Research

Lincoln Financial Group

Gregory Long

Gregory Long

Head of Client Acquisition Marketing

MassMutual

Cindy Szabo

Cindy Szabo

Corporate Vice President, Digital Experience

New York Life

James Sullivan

James Sullivan

Vice President & Customer Experience Officer

Encova Insurance

Ben Bomhoff

Ben Bomhoff

Vice President Of Enterprise Systems

Security First Insurance

Kevin Ostrander

Kevin Ostrander

Head of Go-to-Market

One Inc

Lisa Sutrick

Lisa Sutrick

Senior Account Executive Americas Insurance Practice

Precisely

Shawn Goede

Shawn Goede

Director of Actions Programs

Hearsay

Michael Holcomb

Michael Holcomb

Manager Customer Success, Financial Services

Tableau Software

Digital Insurance Virtual Event Agenda

All Session times displayed in Eastern Time

November 18, 2020

  • 12:00 pm - 12:10 pm

    12:00 pm - 12:10 pm

  • 12:10 pm - 12:30 pm

    12:10 pm - 12:30 pm

    Cindy Szabo, Corporate Vice President, Digital Experience, New York Life

    The key to providing what your customer wants is through understanding their needs and behaviors, uncovered through quality data. While incumbent insurers have vast, shallow data, insurtechs have narrow, deep data, and everyone in the industry is working towards using that data to develop the most personalized, high-touch customer experience possible, which comes with many obstacles and questions along the way. Join this session to hear answers to the following questions:

    • Who owns the data?
    • Is the data being sourced effectively?
    • Is it being analyzed and implemented effectively?
    • Is customer data being protected from going into the wrong hands?
    Learn more
  • 12:30 pm - 1:00 pm

    12:30 pm - 1:00 pm

    Michael Holcomb, Manager Customer Success, Financial Services, Tableau Software


    Learn more
  • 1:00 pm - 1:30 pm

    1:00 pm - 1:30 pm

    Jim Suchara, Vice President of Innovation, Amerisure Insurance
    Ewelina Mroczek, AVP, Product & Market Research, Lincoln Financial Group

    • Thinking like a start-up: becoming nimble, agile, and efficiently executing A/B testing
    • Delivering an exciting vision by building customer-driven design solutions
    • Changing rigid ways of thinking and getting your organization on-board to do business differently
    • Working with the top: getting executives to champion digital change
    • Getting digital, product, and onsite teams to listen and leverage one another: delighting users, solving problems, and driving real business results
    • How will roles and organizational structure change based on technology needs
    • Prioritizing – what needs to happen in what order 
    Learn more
  • 1:30 pm - 1:50 pm

    1:30 pm - 1:50 pm

    Lisa Sutrick, Senior Account Executive Americas Insurance Practice, Precisely
    Ben Bomhoff, Vice President Of Enterprise Systems, Security First Insurance

    Insurance companies provide a vital service to the public, but engaging with members and prospects is challenging, especially now. In research recently conducted by Precisely and Corinium Intelligence:

    ·        86% of CX leaders say they’ve updated their strategies since COVID-19

    ·        79% of CX leaders say that COVID-19 has increased the volume of digital interactions

    ·        And 50% of CX leaders say customers now expected more seamless, digital experiences

    In today’s digital environment, how do you maximize impact to meet members and prospects in their moment of need? How do you optimize your digital engagement, while maintaining a personalized connection with your customers? Join us as Security First Insurances’ Ben Bomhoff – VP Enterprise Systems & Integration, talks to us about the customer experience challenges they faced, and how by using personalized and digital solutions including video, they were able to not only enhance their customer’s experience, but truly change the dynamic of the relationship they share with their members whilst achieving crucial KPI’s.

    Learn more
  • 1:50 pm - 2:20 pm

    1:50 pm - 2:20 pm

    Basil Morris, VP - Corporate Strategy, Nationwide
    Desiree Khoury, VP of Marketing & Business Development, Tokio Marine HCC

    • How did you approach the initial rush of work from home?
    • What were some of the lessons learned from the initial period of quarantine?
    • What technology did you invest in to ensure your employees had the right tools at their disposal?
    • What kind of engagement have you had with your agents as they’ve been working from home?
    • How much communication have you had with them?
    • What kind of goals have you been setting?
    • Have you offered any new perks or benefits?
    • What new trainings have you encouraged your agents to participate in?
    • What do you think the long term impact of this experience will be for the future of work?
    Learn more
  • 2:20 pm - 2:40 pm

    2:20 pm - 2:40 pm

    Kevin Ostrander, Head of Go-to-Market, One Inc
    James Sullivan, Vice President & Customer Experience Officer, Encova Insurance

    The most effective digital strategies begin with software solutions purpose-built to fit the entire enterprise. The process is made exponentially more efficient by outsourcing to insurance-specific providers (insurtechs) and leveraging APIs and cloud technology. Digital payments are the easiest and fastest way to begin going digital requiring the least operational adjustments while returning the highest customer experience returns. 

     

    This fireside chat will reveal the lessons learned and best practices surrounding the importance of having a digital roadmap, strong change management, and the benefits of implementing a comprehensive, insurance-specific, digital payments platform. The session will end with a discussion around innovation opportunities and how having strong ecosystem partnerships is critical as insurers navigate their digital transformation journey. 

    Learn more
  • 2:40 pm - 3:10 pm

    2:40 pm - 3:10 pm

    Gregory Long, Head of Client Acquisition Marketing, MassMutual
    Shawn Goede, Director of Actions Programs, Hearsay

    The hero of your story is your customer and in every hero’s story is a tale of triumphing over hardship and going back to the community to share it. So, where do they start on their insurance journey? What are the bold choices they made on the way to get themselves to you? Find out who your protagonist is and experience life from their perspective.

    • Pinpointing the right time in the funnel to intercept and engage
    • Establishing the number of touchpoints that are in your customers’ journey
    • Creating the ability to track customer behavior across multiple platforms
    • Keeping them engaged and leading to more acquisition
    • Utilizing digital tools and partnerships to uncover new pools of customers
    • Understanding the must-have value added services to track customer behavior across multiple platforms
    Learn more
  • 3:10 pm - 3:30 pm

    3:10 pm - 3:30 pm

    Brent Korte, Senior Vice President, CMO, Ameritas

    Insurance innovators agree – it’s all about KYC (knowing your customer). With cutting-edge technology, you can collect huge aggregates of real-time data that empower you to construct hyper-relevant policies, pay-per-use coverage, instantaneous underwriting, and stop and start coverage when the customer wants. Want to beat the competition? This is how you do it. Join this session to hear how companies are harnessing their customer data to streamline experiences & provide hyper-personalization. 

    Learn more
  • 3:30 pm - 3:35 pm

    3:30 pm - 3:35 pm


    Learn more

All of the Major Players in One Place:

Word On The Street

A Community of Peers!

“Digital Insurance Summit is a community of peers where I’m challenged to think better and to do better.”

MARC DEITER
Director
Say Insurance

Transformative Content!

"Genuinely top-notch speakers and inspirational, transformative content! We’ve learned some really exclusive, awe-inspiring ideas and fresh perspectives we are going to use to elevate our insurance standards."

NICK GRAYMIRE
Marketing
Wyandot Mutual

Insurance Company

Must Attend!

“If you are a customer-first insurance leader, this is a must attend event."

RIC STAROST
Vice President of Marketing
Tokio Marine HCC - Medical Insurance Services

Our Audience Breakdown

Let’s Connect & Create A Custom Experience

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Hi, my name is German, the Sponsorship Director for Digital Insurance Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

In Partnership With:

How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

This event is exclusively for practicing digital marketers and buyers. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.