The Invite-Only Event For Senior-Level Digital Transformation Leaders From Manufacturers & Distributors

September 21 - 22, 2021 | 12:00pm ET

Digital Transformation Connect Virtual Event


Brought to you by the producers of B2B Online, Digital Transformation Connect is an exclusive, invitation-only event for senior-level digital transformation leaders from some of North America's most successful and innovative manufacturers and distributors.

The mission of Digital Transformation Connect is to provide an exclusive, interactive, high-level platform for the exchange of ideas, best practices and timely perspectives during these turbulent times.
 
Attendees receive access to all educational content (fireside chats, panels, keynotes and roundtables) delivered by other senior executives and get the opportunity to have pre-scheduled 1-to-1 meetings with solution providers who can help accelerate your digital transformation.

A Unique Experience


The Digital Transformation Connect Virtual Event is an online forum mirroring our in-person events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

Pre-Scheduled 1:1 Meetings

See someone on our attendee list you want to meet? Mutually matched and pre-scheduled 1:1 meetings with your prospects and peers make it easy to further business. No more fruitless conversation. No more tradeshows.

Executive-Level Content

Since 2013, we've connected thousands of manufacturers and distributors.  We provide custom-made, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions on the trends and strategies that will revolutionize your B2B digital transformation in both the short and long-term.

Exclusive Networking

Meet only the most senior-level executives in an intimate and interactive environment at our breakout rooms, 1:1 meetings, roundtables, and more.

Our Speakers. Your Visionaries.

Henrik Hahn

Henrik Hahn

Evonik Industries & CEO

Evonik Digital

Ajay Kamble

Ajay Kamble

CIO

Turtle & Hughes, Inc.

Erin Kalidini

Erin Kalidini

VP Digital Customer Experience

Schneider Electric

Alan Yang

Alan Yang

VP, Applications & Architecture

MSC Industrial Supply

Sunny Sanyal

Sunny Sanyal

Vice President, Marketing

Hyster Yale Group

Corrie Freudenstein

Corrie Freudenstein

VP Customer Experience

Atlas Copco

Kristin Thompson Fallon

Kristin Thompson Fallon

Head of Global Brand & Digital Marketing

GE Healthcare

Ido Kadmann

Ido Kadmann

Head of Marketing Communication, Digital/Social, North America

BASF

Christopher Osos

Christopher Osos

Head of Marketing & eCommerce Strategy

MISUMI USA

Joseph Perez

Joseph Perez

CTO/Senior System Analyst

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Steve Vecchiarelli

Steve Vecchiarelli

formerly VP-Supply Chain Solutions

Digi-Key (Retired)

Rated #1 By The B2B Community

Extremely Relevant

“B2B Online is an extremely relevant and valuable conference given the topic, because it covers all of the different aspects that my team and I are involved in and responsible for in our organization.”

Linda Brunner
VP and Head of
Digital Engagement
Siemens Healthineers

World Class Content

“B2B Online yet again delivered a great line-up of content and speakers centered on the dynamic world of B2B eCommerce and Customer Experience. The B2B marketing space is evolving rapidly and it’s great to surround yourself with industry thought leaders and innovative technology experts.”

Monique Elliott
Global Head of Customer Experience
ABB

The Place To Go

“B2B Online is the place to go get a real pulse on not only what’s happening in the industry, but what’s changing in the future. It’s important to know what technologies and initiatives will be game-changers, and I get that information only at this show.”


Darren Taylor
Chief Marketing Officer
MORSCO

Digital Transformation Connect Agenda

All Sessions Listed in Eastern Time

Day One – September 21, 2021

    Accelerating Digital Transformation To Thrive In A Post-Covid World

  • 12:00 pm - 12:30 pm

    12:00 pm - 12:30 pm

    Get to know your fellow participants before the event officially kicks off, in this exclusive 30min speed networking session, where you get the opportunity to have a number of informal 5min 1-2-1 meetings with your peers, discussing your greatest challenges, best practices and initiatives, as well as your thoughts on a number of hot button topics. Find out how are preparing for 2022.

    Learn more
  • 12:45 pm - 12:50 pm

    12:45 pm - 12:50 pm

  • 12:50 pm - 1:00 pm

    12:50 pm - 1:00 pm

  • 1:00 pm - 1:30 pm

    1:00 pm - 1:30 pm

    Ajay Kamble, CIO, Turtle & Hughes, Inc.
    Erin Kalidini, VP Digital Customer Experience, Schneider Electric
    Alan Yang, VP, Applications & Architecture, MSC Industrial Supply

    There Is No Way Back To what “normal” used to be. Customers and workforce alike have become accustomed to more flexibility, choices and digital tools and processes. Listen in as three Digital leaders in B2B discuss how to approach digital transformation holistically and speed up the process.

    • Approaching Digital Transformation holistically
    • Lessons learned from 18 month pandemic and its impact on digital acceleration
    • What the “new” B2B omnichannel North Star looks like
    • Exhausting the possibilities of the cloud
    • How digital can help break down silos
    • Leveraging data to serve your customers better and make smarter decisions for the entire business
    • Must haves for your 2022 tech stack


    Learn more
  • 1:30 pm - 2:00 pm

    1:30 pm - 2:00 pm

    Erin Kalidini, VP Digital Customer Experience, Schneider Electric

    Delivering on increasing buyer expectations of speed, choice, personalization and high-quality service became an imperative last year, when all eyeballs turned online. Hear from this manufacturer how eCommerce became a strategic priority and how they improved their eCommerce experience to meet customer needs.

    • Replatforming to offer a faster, better buying experience online
    • Enabling scalability, flexibility and agility
    • Adapting to a calender-less buying cycle
    • Improving the check-out process 
    • The importance of accurate real-time product information and delivery timelines
    Learn more
  • 2:00 pm - 2:30 pm

    2:00 pm - 2:30 pm

    The journey to master personalization isn’t without its challenges. From privacy regulations such as CCPA and GDPR, saturation of engagement with customers, and other areas where efforts might fall short – what benefits can personalization bring and what is necessary to make it work? 

    • Understanding the shift towards less customer touchpoints and self-checkout
    • What digital personalization features are crucial?
    • How to balance personalization and privacy
    • Shifting to first party data
    • How to avoid engagement saturation while maximizing the impact of customer touchpoints
    Learn more
  • 2:30 pm - 2:45 pm

    2:30 pm - 2:45 pm

    Keep the conversation going and engage with fellow participants in the Chat.

    Learn more
  • 2:45 pm - 3:15 pm

    2:45 pm - 3:15 pm

    Leveraging AI & Big Data has become table stakes to compete in today’s tough market. Digital leaders must have the data-derived intelligence needed to make important decisions that will impact their organization, business partners and hundreds, if not thousands, of employees, getting it right is imperative.

    • How to get the most out of your data 
    • Creating a Customer 360
    • Define how to best leverage new technologies for success in your organization
    • Increasing operational efficiency, mitigating risks and accelerating growth and innovation
    Learn more
  • 3:15 pm - 3:45 pm

    3:15 pm - 3:45 pm

    Several of the business challenges raised by COVID-19 are tipping the scales toward speedier adoption of next-generation ERP systems. Listen in how this innovator used the modular architecture of next-generation ERP systems to increase speed, quality, and productivity, by embracing enhanced digital collaboration, simplified business processes, and real-time insight.

    • Creating a long-term ERP strategy to win in the new environment 
    • Key migration considerations
    • Digital and cloud features that are a must have 
    • Applying a lean ERP core and "cloud first" approach to increase deployment speed 
    • Ways to cut out the complexity and rigidity that have developed in connection with highly customized traditional ERP systems
    • How data-driven analytics enable more agile decisions 
    • Creating a flexible supply chain
    • Identifying opportunities to reduce cost
    • Robust e-commerce capabilities to better engage with online customers before and after a sale 
    • Unlocking real-time transparency with respect to sales, inventory, production, and financials
    • Enable remote working and digital collaboration
    Learn more
  • 3:45 pm - 4:15 pm

    3:45 pm - 4:15 pm

    Sunny Sanyal, Vice President, Marketing, Hyster Yale Group

    Even beyond the pandemic consumers and businesses will likely maintain many of the new habits and policies adopted this past year. With this in mind, B2B salespeople need an optimized website and tools that cater to the buyer journey in a digital-first world. Listen in how this innovator gave their website an overhaul to meet changing customer needs and expectations.

    • Overhauling the website for an improved UX while enabling and optimizing self-service
    • Improving search and navigation 
    • Leveraging the right tools to aid the buyer journey in a digital-first world
    • Embracing the convergence of B2B and B2C
    • Maintaining the personal, human side of sales engagement through account-based marketing (ABM)
    • Extending your visibility through online market places
    • The role of physical selling in a digital driven world
    Learn more
  • 4:15 pm - 4:25 pm

    4:15 pm - 4:25 pm

  • 4:25 pm - 5:10 pm

    4:25 pm - 5:10 pm

    Choose a Roundtable based on your interests and join an interactive discussion round with a small group of your peers discussing best practices and challenges concerning the topic.

    Topics May Include:

    1. How To Increase Agility And Scalability Of The Business
    2. Leveraging Predictive Analytics For Greater BI
    3. Dos And Don’ts for Selling On Marketplaces
    4. Punchout Integration For B2B
    5. Mission Impossible? Forecasting For Economic Downturns, Social Unrest, And Other Unexpected Events
    6. Overcoming Challenges When Migrating To the Cloud
    7. Re-envisioning Your Website For Self-Service
    8. Developing Coherent Data Normalization & Warehousing Strategies 
    9. Shifting Demographics: Engaging Employees, Reaching New Customers And Building On Success 
    10. Exploring The Impact Of The Gig Economy On The B2B World
    11. Cleaning Up Your Data: Garbage In, Garbage Out
    12. The Convergence Of B2B And B2C Customer Expectations
    Learn more
  • 5:10 pm - 5:10 pm

    5:10 pm - 5:10 pm

Day Two – September 22, 2021

    Embracing Innovation To Enable Agility, Optimize Profitability And Create A Stellar CX

  • 12:00 pm - 12:30 pm

    12:00 pm - 12:30 pm

    We offer you the opportunity to meet 1:1 for a 30min conversation with one of your peers via the Mentorship Program, where you can either give or receive advice on a topic of your choice or simply benchmark and compare best practices on how you approach a common challenge.

    Learn more
  • 12:45 pm - 1:00 pm

    12:45 pm - 1:00 pm

  • 1:00 pm - 1:30 pm

    1:00 pm - 1:30 pm

    Henrik Hahn, Evonik Industries & CEO, Evonik Digital

    We can deploy the best tools, we will not succeed without the buy-in of the people using them. Strong leadership and effective Change Management are crucial to gain buy-in top to bottom and make any tech investments successful. Hear from three manufacturers and distributors how they navigated the human side of things through their digital transformations and the pandemic.

    • How to maintain trust and buy-in 
    • The importance of champions in a remote environment
    • Examining the impact of both pandemic and digital transformation upon people, their roles and capabilities
    • Explore how digital transformation will impact core operations and processes 
    • Properly deploying & leveraging technology: maximizing capabilities post-rollout
    • How to keep all parties engaged and excited 
    • How to avoid burnout and foster mental health
    • Discuss the breadth of impact that digital transformation will have enterprise-wide
    • How to prepare your employees for a post-pandemic world


    Learn more
  • 1:30 pm - 2:00 pm

    1:30 pm - 2:00 pm

    Ajay Kamble, CIO, Turtle & Hughes, Inc.

    In a time when everyone has to do more with less, automating various tasks can provide a fundamentally different framework for the transformation team, and others, to achieve strategic goals. But what has to be considered before you dive into automation and how can you leverage data to decide where it’s really needed and most beneficial? Listen in how Turtle & Hughes have tapped into various opportunities through smart automation.

    • Verification of Digital Platforms
    • Beyond the transformation of analog to digital processes
    • Leveraging data to identify where to automate 
    • Key considerations to overcome automation challenges
    Learn more
  • 2:00 pm - 2:30 pm

    2:00 pm - 2:30 pm

    The pandemic caused severe supply chain disruptions and made improved inventory visibility, real-time tracking and transparent communication with customers an absolute necessity. Hear from 3 industry leaders how investment in data and technology has mitigated the negative impact of supply chain disruptions, ensured business continuity and a great CX during difficult times.

    • How digital transformation can enable supply chain agility and create business resiliency 
    • Mitigating negative impacts to businesses through improved visibility and transparency
    • Effective tools for improved tracking and inventory visibility
    • The importance of over-communicating with customers  


    Learn more
  • 2:30 pm - 2:45 pm

    2:30 pm - 2:45 pm

    Keep the conversation going and engage with fellow participants in the Chat.

    Learn more
  • 2:45 pm - 3:15 pm

    2:45 pm - 3:15 pm

    In today’s business age, expectations for vendors and end users have changed. A simple view of the Milton statement that “corporations exist only to provide shareholder return” is simply not enough. For organizations to innovate, thrive, and ultimately survive, a much different approach needs to be explored in terms of sustainability, operational efficiency, change management, people, and how those concepts directly tie to profitability as an output, not as a singular goal. Digital transformation is key to achieving that. An organization’s ability to operate efficiently & articulate this vision clearly to communities, employees, and shareholders is an absolute requirement for modern companies to grow.

    • Explore purpose-driven corporate behavior, how to find common purpose to ‘walk the talk’ in transforming the organization digitally while improving efficiency at every layer 
    • Sustainability with key pillars of Technology, Community, People, and Profit and how we tie these pillars into ensuring both our sustainability as an organization, and enabling our partner clients to do the same 
    Learn more
  • 3:15 pm - 3:45 pm

    3:15 pm - 3:45 pm

    Kristin Thompson Fallon, Head of Global Brand & Digital Marketing, GE Healthcare

    • Overcoming challenges for content/product information management for a vast catalog
    • Exploring innovative ideas on how to improve and maximize the value from your content
    • Leveraging Social Media to tell your story digitally
    • Managing dozens of personas and improving their journey
    • Tackling highly complex backend processes
    • Preparing for a global rollout
    Learn more
  • 3:45 pm - 4:15 pm

    3:45 pm - 4:15 pm

    Joseph Perez, CTO/Senior System Analyst, a

    The importance of respecting personal space and practicing impeccable hygiene aren’t the only lessons learned from COVID-19. If anything, we’ve seen the incalculable value of innovative thinking, because a global pandemic certainly provides enormous motivation to leave status quos behind. That said, how do you overthrow the status quo without sacrificing quality and security in the process? Learn the 3 "R-words" needed to strike this delicate balance in this challenge for you to shift your paradigm and be a catalyst for change rather than an antagonist. Has COVID-19 made you see the need to adopt a more agile way of thinking? Where is your strategy now? Where do you want it to be as we recover from this worldwide crisis? Do you intend to get it there by using the same methods that haven't worked? Find out how to facilitate innovation rather than frustrating it. Discover 3 types of flexibility in leadership and work/life balance needed to make that happen in the aftermath of COVID-19.

    • Effectively recognize major characteristics and effects of change in the light of COVID-19
    • Efficiently resolve to take ownership of change by balancing two qualities and using three types of flexibility in leadership
    • Enthusiastically demonstrate three appropriate response-types to embracing change and facilitating innovation
    Learn more
  • 4:15 pm - 4:25 pm

    4:15 pm - 4:25 pm

  • 4:25 pm - 5:10 pm

    4:25 pm - 5:10 pm

    Christopher Osos, Head of Marketing & eCommerce Strategy, MISUMI USA
    Steve Vecchiarelli, formerly VP-Supply Chain Solutions, Digi-Key (Retired)
    Ido Kadmann, Head of Marketing Communication, Digital/Social, North America, BASF

    Choose a Roundtable based on your interests and join an interactive discussion round with a small group of your peers discussing best practices and challenges with regards to the topic.


    ROUNDTABLE 1: Optimizing Conversion through Product Information and Merchandising

    Christopher Osos, Head of Marketing & eCommerce Strategy, MISUMI USA


    • Adding products is only the first step to growing your business. Customers must be able to find the products and make a purchase decision based on the information you provide
    • Findability focuses on getting the customer to the product detail page. Product information along with onsite search function, SEO, and taxonomy all play a role in findability
    • After price and lead time, conversion is all about the customer being able to select the item that meets their needs. Product information, product content, and overall online UX are keys to success


    BIO:

    Christopher is an experienced marketing, product management, and ecommerce leader with over 15 years in the industrial distribution ecommerce industry. He is currently the Head of Marketing and eCommerce Strategy for MISUMI USA, the North American subsidiary of MISUM Group, Inc., a global manufacturer and distributor of industrial components and supplies. Previously he held leadership positions in marketing and product management with Grainger, which included the management and merchandising strategy for Fluid Power and Plumbing products. 


    ROUNDTABLE 2: Supply Chain Optimization: Streamlining The Process To Enable Better Tracking And Faster Delivery

    Steve Vecchiarelli, formerly VP-Supply Chain Solutions Digi-Key (Retired)


    ROUNDTABLE 3: Discussing The Latest Trends For Engaging Content And Social Media Marketing In B2B

    Ido Kadmann, Head of Marketing Communication, Digital/Social, North America, BASF



    Other Topics May Include:

    1. How To Avoid Channel Cannibalization
    2. The Role Of Distribution In A New Business Paradigm
    3. 3D Printing’s Impact Upon Manufacturing
    4. From Wholesale To D2C
    5. How To Define Customer Experience In 2021
    6. Best Practices For Navigating Often-Disruptive Tech Upgrades
    7. Guarding Against Fraud In A New Online World
    8. How To Enable Real-Time Inventory Visibility 
    9. How To Effectively Leverage Your Data Science Team
    10. Tackling Legacy Systems
    Learn more
  • 5:10 pm - 5:10 pm

    5:10 pm - 5:10 pm

Rated #1 By The B2B Community

High Quality

“Short, sweet, and to the point. Low on ‘in-your-face’ branding and high on quality meetings and presentations.”

Margaret Rea
VP of Marketing
Commerce Tools

Great Experience

“Great Experience! It was great to make real connections at B2B Connect. I met some smart industry leaders that I can share and learn from.”

Quan Nguyen
VP, Marketing
Lennox International

Amazing Networking

“Excellent and well managed conference with a good blend of informative presentations and effective small
group networking and roundtable discussions.”

John Grimm
VP of Sales and Marketing
Positronic

Bringing Together The Best In B2B

Let’s Connect & Create A Custom Experience

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Hi, I'm Vince, the Sponsorship Director for B2B Online / Digital Transformation Connect. I'm here to help you maximize your experience by designing a sponsorship to fit your exact needs. Reach out by clicking the button below and I’ll be in touch within 24 hours. 

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1-To-1 Meetings

Guaranteed. Meet face to face with pre-qualified and profiled delegates who have identified they are currently sourcing your solutions, with budget to do so.

Speaking Roles

Whether as keynote speaker or joining a panel, your solutions will be showcased in front of a highly targeted (and engaged!) group of actual decision makers.

Roundtable Host

Interaction you'll love!  You control the conversation in this intimate setting with the senior level executives you want to advance your business.

Spend Insights

All delegates are profiled for spend areas and timelines to simplify your prospect search. Identify companies seeking your solutions in this unique report.

The Digital Transformation Connect Audience

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How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

This event is exclusively for senior-level digital transformation leaders from manufacturers and distributors. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.