The Invite Only In Person Summit for Australia’s Most Senior-level Leaders in eCommerce & Digital Marketing

13 October, 2021 | Sydney Harbour Marriott, Australia

What is eTail Australia Connect?

The Retail Summit That Tops All The Others
From our beginnings in 1999, to becoming the most senior gathering of retail leaders in the world, it is fair to say we, like the retail industry, have come a long way.

eTail Australia Connect is a private invitation-only event customized for just 50 senior eCommerce & Digital Marketing leaders which creates an exclusive, intimate and interactive environment where meaningful interactions and discussions can happen tailored to meet those needs.

Each attendee controls their company’s eCommerce/Marketing buying power and budget and is looking to invest. Allowing you to exchange ideas, best practices and timely perspectives with retail royalty. You’ll build relationships like never before.

eTail Connect is…

High-Level:

We hand-select 50 senior eCommerce and Digital Marketing leaders from top Australian brands and retailers for this exclusive gathering.

Interactive:

Share best practices, challenges  with your peers during our interactive round tables, workshops and think tanks.

Solution Oriented:

Get answers to your business needs from consultative 1-2-1 meetings, to keynote presentations and thought-provoking panel discussions.

Real Reviews From Real Attendees

 See why the community rates eTail Connect as the number one senior level, networking event of its kind.

“Delivered so much more than I expected from an online summit.”

Jason Titman
Director
integr8 Investment Group

"For once, ‘interactivity’ at a virtual summit really does mean ‘interactivity’!”

Smriti Modi
Head of Marketing & eCommerce
Oribel

"Incredible wealth and breadth of speakers and topics!”

Julien Yung Mameaux
Regional Business Director
Moët Hennessy

Our 2021 Esteemed Speaker Faculty:

Steffen Daleng

Steffen Daleng

Chief Marketing Officer

Booktopia

Briony Kennedy

Briony Kennedy

Founder & CEO

Adorn Cosmetics

Ryan Gracie

Ryan Gracie

Chief Marketing Officer

Catch Group

Jethro Marks

Jethro Marks

Co-Founder & Co-CEO

TheNile.com

Angus McDonald

Angus McDonald

CEO

Barbeques Galore

Danielle Holloway

Danielle Holloway

Founder & CEO

Merry People

Sven Lindell

Sven Lindell

CMO

The Winning Group

Dan Ferguson

Dan Ferguson

CMO

Adore Beauty

Zoltan Csaki

Zoltan Csaki

Co-Founder

Citizen Wolf

Vince Lebon

Vince Lebon

Founder, CEO & Designer

Rollie Nation

Suzanne Carroll

Suzanne Carroll

Founder

Cool Clutch

Liana Lorenzato

Liana Lorenzato

Chief Marketing Officer

Modibodi

Ben Hare

Ben Hare

Director & Chief Operating Officer

Tinyme

Travis Wright

Travis Wright

GM & Head of eCommerce

Esther & Co.

Dean Salakas

Dean Salakas

Chief Party Dude & CEO

The Party People

Phoebe Yu

Phoebe Yu

Founder & CEO

Ettitude

Darren Gunton

Darren Gunton

GM Marketing

Total Tools

Jason Titman

Jason Titman

Director

integr8 Investment Group

eTail Australia Connect Agenda

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Wednesday, 13th October 2021

  • 8:30 am - 8:50 am

    8:30 am - 8:50 am

  • 8:50 am - 9:00 am

    8:50 am - 9:00 am

  • 8:50 am - 9:00 am

    8:50 am - 9:00 am

  • Retail Outlook – The Future Is Online

  • 9:00 am - 9:20 am

    9:00 am - 9:20 am

    Online adoption in 2020 happened at the speed of light. Lockdowns and restrictions saw a huge shift in consumer behaviour with innovation expected to take years happening in a matter of months. With consumers now much more comfortable with online shopping, 2021 looks to be the year Australia fully embraces eCommerce. This presentation will explore:

    • Changing consumer behaviour – How to bring digital and offline experience closer to capitalise on a MUCH more digitally savvy buyer
    • Buyer demographics – How to target and profit from new age groups shopping online
    • Australia made “in-focus” – With six in ten prepared to pay more for an Australian product how can you profit from this fast growing trend?
    • Capitalising on cross border – Which countries offer the highest ROI and how can you expand into them?


    Learn more
  • Mastering Personalisation At Scale

  • 9:20 am - 10:00 am

    9:20 am - 10:00 am

    Steffen Daleng, Chief Marketing Officer, Booktopia
    Dan Ferguson, CMO, Adore Beauty
    Sven Lindell, CMO, The Winning Group
    Liana Lorenzato, Chief Marketing Officer, Modibodi
    Ryan Gracie, Chief Marketing Officer, Catch Group


    • How can you integrate these ‘emotional shopping modes’ into your sales strategy to help meet their real needs?
    • How can you identify the points of disappointment, frustration or lack of empathy to improve trigger points in the customer
    • journey?
    • How can you find out which emotions are driving actions to identify where customers make decisions?
    • How can you quickly engage with your customer’s at the most critical times in their buying journey with an optimal message
    • that connects emotionally through their preferred channel?
    • How can you create a direct link between customer behavior and business outcomes to gain executive buy-in? 


    Speakers:

    Steffen Daleng, Chief Marketing Officer, Booktopia

    Dan Ferguson, Chief Marketing Officer, Adore Beauty

    Ryan Gracie, Chief Marketing Officer, Catch Group

    Sven Lindell, Chief Marketing Officer, Winning Group

    Liana Lorenzato, Chief Marketing Officer, Modibodi


    Moderator:

    Jason Titman, Director, integr8 Investment Group

    Learn more
  • 10:00 am - 10:20 am

    10:00 am - 10:20 am


    •  How to process vast amounts of data, in milliseconds, to make the best decision about what to show each customer
    •  How to evolve from the traditional and manual rule-based approach to providing individualisation at scale
    •  How to apply personalisation across all channels so customers are recognised and can pick up where they left off
    •  How to track behaviour, merge that information and automatically interpret that data to create a single, unified profile for each customer
    •  How to personalise your reminder emails, promotions, and timing to engage with customers and move them down the sales funnel without becoming a nuisance
    •  How to leverage a next-generation personalisation platform and incorporate accurate behavioural data from your sites to provide superior customer experiences
    •  How to use programmatic advertising and real time bidding effectively to reach omni-channel consumers to provide a consistent personalised messages at unimaginable scale
    Learn more
  • Reshaping Your Digital Experience: Peer-to-peer “Synergy Workshops” ~In-depth & Interactive~

  • 10:20 am - 11:00 am

    10:20 am - 11:00 am

  • 11:00 am - 11:45 am

    11:00 am - 11:45 am


    • The ultimate checklist – What are the key things to consider before you re-platform your website?
    • Is your eCommerce platform negatively affecting your business? When do you finally give up on the incremental improvements and just re-platform?
    • How can you get your stakeholders and departments on board to make sure everyone is agreeing on a clear vision of what matters most to your business?
    • Lessons from the trenches – What can wrong, how to look out for the warning signs and how to bounce back quickly when something goes wrong
    • How can you test your platform for friction points so that there are no issues when it goes live?
    Learn more
  • 11:00 am - 11:45 am

    11:00 am - 11:45 am

    TOPIC 2 – Design thinking: How to assess the specific issues facing your customers to determine alternative ideas and strategies, leading to innovation

    The ability to innovate faster and in new ways is critical to achieving high performance and surviving in a competitive world.

    In this workshop you work with a leading practitioner and 25 of your peers to develop creative, fluid, and responsive design thinking that you can use to solve problems within your organization. Build a company-wide culture that promotes, accelerates, and sustains innovation and get the opportunity to build design thinking facilitation skills.

    Learn more
  • 11:45 am - 12:30 pm

    11:45 am - 12:30 pm



    • Customer Experience – How to boost brand loyalty with seamless and flexible payments options
    • Blockchain Technology – How to take advantage of fast payment processing, encrypted distributed ledgers and secure real-time verification
    • Omnichannel payments – How to give customers the choice to pay wherever and whenever they want regardless of their physical location
    • Reward revolution – How to drive revenue and growth with loyalty and incentive schemes
    • Voice commerce – How to take advantage and
    • enhance the customer experience
    Learn more
  • 11:45 am - 12:30 pm

    11:45 am - 12:30 pm

    Danielle Holloway, Founder & CEO, Merry People



    • Is multi-touch attribution still the best way to measure ROI? How about marketing activities that are not easily measured but drive long term results?
    • While digital marketers know that attribution of paid campaigns are important, why does a staggering 58% still use a single touch attribution model?
    • Is there a perfect all-purpose multi-touch attribution? As your conversion paths become more complex, how can you identify the touchpoints that facilitated the conversion?
    • How to create customer-centric marketing programs together with your technical teams to pull iterative improvements into your marketing attribution models
    • Direct, organic, paid advertising and referral – How to best evaluate various media and touchpoints and assign dollar values to those interactions
    • Going beyond last-click and last model attribution – How important is this for your business and what are the key challenges associated with making this move?


    Danielle Holloway, Founder & CEO, Merry People

    Learn more
  • 12:30 pm - 1:30 pm

    12:30 pm - 1:30 pm

  • 12:30 pm - 1:30 pm

    12:30 pm - 1:30 pm

  • Sustainable Retailing – The New Loyalty?

  • 1:30 pm - 2:10 pm

    1:30 pm - 2:10 pm

    Briony Kennedy, Founder & CEO, Adorn Cosmetics
    Vince Lebon, Founder, CEO & Designer, Rollie Nation
    Zoltan Csaki, Co-Founder, Citizen Wolf
    Phoebe Yu, Founder & CEO, Ettitude


    • How can you give your customers an understanding of the implications of every purchase they make, from their wallet through to the environment?
    • How can you build a foundation for sustainable consumption that makes better use of your business assets and reduces negative environmental impact?
    • How can you actively demonstrate your commitment to transparency and traceability to build trust?
    • How can you best use blockchain, AI and IOT to promote transparency in retail?


    Speakers:

    Briony Kennedy, Founder & CEO, Adorn Cosmetics Zoltan Csaki, Co-Founder, Citizen Wolf

    Vince Lebon, Founder, CEO & Designer, Rollie Nation

    Phoebe Yu, Founder & CEO, Ettitude

    Learn more
  • AI & Automation Mastery

  • 2:10 pm - 2:30 pm

    2:10 pm - 2:30 pm

    Case Study: Mastering data-driven decisions How to use AI to quickly identify, analyse and eliminate points of frictions in the customer journey


    • How to use AI to determine where your prospects are in the sales funnel and pre-qualify the spenders
    • How to focus on well-defined problems vs broader, more general use cases to identify a measure for success
    • How to identify certain patterns of behavior, such as time spent or pages visited, to determine where they land in the funnel
    • Taking lead scoring to a new level – How to move users from awareness to conversion at speed
    • How to dynamically target your offerings, plans and pricing to suit specific individuals and deliver a personalized, relevant and friction-free experience that results in conversions
    • How to deliver optimised, personalised offers that precisely target customers, carrying them through to the next step in the conversion funnel – without losing anyone along the way
    Learn more
  • Mastering Cross Border eCommerce

  • 2:30 pm - 2:50 pm

    2:30 pm - 2:50 pm

    Creating a profitable business vs. increasing market share - How can you achieve both sustainably?


    • Creating an affordable customer acquisition strategy – How can you optimally acquire your next customer where the payoff is quicker?
    • As markets grow smaller and competition increases, how can you retain your customers?
    • How do you scale up in markets that have diverse maturity levels?
    • Analysing the funding situation – How much funding is there? Is it more difficult to raise funds now? How is the investment landscape for start-ups changing?
    • Driving profitability through niche service/product offerings: What will the market look like in 2021?
    Learn more
  • 2:50 pm - 3:10 pm

    2:50 pm - 3:10 pm

    Dean Salakas, Chief Party Dude & CEO, The Party People

    Ditching the checkout - How to embrace ‘Scan & Go tech’ to improve buying experiences


    Dean Salakas, Chief Party Dude, The Party People

    Learn more
  • Growing & Optimising Your Customer Base: Peer-to-peer 'Synergy Workshops' ~In-depth & Interactive~

  • 3:10 pm - 3:55 pm

    3:10 pm - 3:55 pm



    • How to set up a detailed roadmap for your AB testing strategy before you jump into the actual design process
    • How to test your ad copy and the subsequent landing pages to reduce the overall marketing campaign spend and acquire new customers
    • How to prioritise your tests to avoid wasting time and resources
    • Should you outsource design work, hire people in- house, take advantage of CRO tools, or hire full- service agencies?
    • How to accurately measure the results to confidently optimise your site to guarantee higher conversion
    Learn more
  • 3:10 pm - 3:55 pm

    3:10 pm - 3:55 pm

    Angus McDonald, CEO, Barbeques Galore


    • Creating an affordable customer acquisition strategy – How can you optimally acquire your next customer where the payoff is quicker?
    • As markets grow smaller and competition increases, how can you retain your customers?
    • How do you scale up in markets that have diverse maturity levels?
    • Analysing the funding situation – How much funding is there? Is it more difficult to raise funds now? How is the investment landscape for start-ups changing?
    • Driving profitability through niche service/product offerings: What will the market look like in 2021?


    Angus McDonald, CEO, Barbeques Galore

    Learn more
  • 3:55 pm - 4:25 pm

    3:55 pm - 4:25 pm

  • 4:25 pm - 5:10 pm

    4:25 pm - 5:10 pm

    Jethro Marks, Co-Founder & Co-CEO, TheNile.com

    TOPIC 7 – Winning the last mile: Lessons from the trenches – How to focus on using data for operational efficiencies


    • How to maintain operational efficiency and fulfill customer promises at the same time as exponential growth
    • How an AI driven algorithm is actually implemented in the real world with real human being - mixing eclectic algorithms with empathy
    • Understanding data-driven decision making across operational and commercial avenues of the business
    • Using data literacy and open algorithms as a key weapon to drive data transformation and adoption
    • Other lessons learnt while building a data science team to solve these problems


    Jethro Marks, Co-Founder & CEO, The Nile Group

    Learn more
  • 4:25 pm - 5:10 pm

    4:25 pm - 5:10 pm



    • How to track the specific product and service needs of each segment of your target audience to identify your highest value customers and prospective buyers
    • How to determine the intent behind a user’s search to deliver results that are relevant to their needs while making sure you are attracting the right people to your website
    • How to use conversion based keywords at every stage of your conversion funnel to push content on each page that matches the intent behind that search
    • How to effectively and quickly identify the root of what’s preventing your visitors from making a purchase
    Learn more
  • “How To” Roundtables ~In-depth & Interactive~

  • 5:10 pm - 6:10 pm

    5:10 pm - 6:10 pm

    Darren Gunton, GM Marketing, Total Tools

    Roundtable 1: How to – use a scalable and efficient solution to provide a safe and on-demand delivery service for your customers

    Roundtable 2: How to – achieve true omni-channel personalization with a customer data platform (CDP) Darren Gunton, GM Marketing, Total Tools

    Roundtable 3: How to – blend your physical and virtual products together to create the ultimate merchandising strategy

    Roundtable 4: How to – use the circular economy to boost brand image and deepen the connection with your customers

    Roundtable 5: How to – dynamically increase the effectiveness of your SEO strategy to ensure your customers can find you with ease Roundtable 6: How to – Increase your content marketing reach, relevance and ultimately grow your brand in 2021 in beyond

    Learn more
  • 6:10 pm - 6:10 pm

    6:10 pm - 6:10 pm

Who Attends eTail

“Exceptional is the word!”

Kunal Sethi
GM, eCommerce & Performance Marketing
Clarks

“A catalyst for change.”

Frank Ravanelli
APAC Digital Media & Marketing Operations Lead &Global Head of Affiliates
FOREO

“It generated quality leads!”

Gwendoline Hecky
Senior Marketing Executive, ANZ & ASIA
Tealium

Let’s Connect & Create A Custom Experience

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Hi, I'm Lauren, the Sponsorship Director for eTail Australia Connect Summit. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!