{ eTail Connect EU Virtual Event » DAY 1 –SEPTEMBER 2021

DAY 1 –SEPTEMBER 2021

An exclusive, invitation only, online forum for 30 senior executives within online retail, digital marketing and eCommerce

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8:00 am - 8:25 am Registration and Welcome coffee


8:25 am - 8:30 am Welcome Remarks: Gabriela Garay, Content Director, eTail Connect WBR


8:30 am - 8:40 am Chairperson’s Opening Address: Andy Mulcahy, Strategy and Insight Director, IMRG


ADAPTING TO A NEW RETAIL LANDSCAPE

8:40 am - 9:00 am OPENING KEYNOTE: How to adapt your ecommerce strategy to become a more dynamic retailer that capitalises on the new post-pandemic retail trend

9:00 am - 9:50 am INTERACTIVE PANEL DISCUSSION: What are the top 5 things ecommerce players can learn from the pandemic response of DIY and supermarket retailers about meeting order to delivery customer expectations?

Stephen Langford - Director of eCommerce, Marks and Spencer Chris Conway - Head of eCommerce, Co-op Alice Hawcroft - Group Client Director – Ecommerce & Argos, Nectar360 Leon Andrew - Head of Digital Experience, AO
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Stephen Langford

Director of eCommerce
Marks and Spencer
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Chris Conway

Head of eCommerce
Co-op
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Alice Hawcroft

Group Client Director – Ecommerce & Argos
Nectar360
See Bio

Leon Andrew

Head of Digital Experience
AO
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10:10 am - 10:30 am Networking Bingo!

Throw yourself into our popular networking session to meet as many people in the room as you can in 15 minutes. Grab a bingo card and a pen, search out the numbers you need, and you could be going home with a prize!

10:30 am - 10:35 am 5 minutes transition

10:35 am - 10:55 am Private business meetings for you to benchmark solution providers

10:35 am - 10:55 am Coffee Break and Networking Time

10:55 am - 11:00 am 5 minutes transition


11:00 am - 11:30 am Private business meetings for you to benchmark solution providers

11:00 am - 11:30 am INTERACTIVE THINK-TANK: How can you use visual intelligence technology to leverage your customers’ social imagery posts to influence the buying decision of your future clients?


11:30 am - 11:35 am 5 minutes transition


MEETING NEW CONSUMER DEMANDS

11:35 am - 11:55 am KEYNOTE: How to respond to new post pandemic consumer behaviour and boost engagement, sales and retention rates

Patrick Osborne - Head of Customer & Marketing Analytics, QVC


Patrick Osborne

Head of Customer & Marketing Analytics
QVC
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11:55 am - 12:15 pm REINVENTING THE BEAUTY EXPERIENCE KEYNOTE: How L’Oreal used new powerful personalisation technologies to adapt to the new phase of customer demands and evolve into the No.1 beauty tech company

JaKenna Gilbert - Nordic Group Digital Director, L’Oréal

JaKenna Gilbert

Nordic Group Digital Director
L’Oréal
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12:15 pm - 12:35 pm INTERACTIVE KEYNOTE: How to put your customer’s delivery expectations at the heart of your business whilst maintaining margins and minimising environmental impact

12:35 pm - 2:00 pm Lunch Break

2:00 pm - 2:30 pm Private business meetings for you to benchmark solution providers

2:00 pm - 2:30 pm INDUSTRY FOCUSED THINK-TANK: reserved for sponsor

2:30 pm - 2:35 pm 5 minutes transition

2:35 pm - 3:05 pm Private business meetings for you to benchmark solution providers

2:35 pm - 3:05 pm Coffee Break and Networking Time

3:05 pm - 3:10 pm 5 minutes transition

EMBRACING DATA DRIVEN APPROACHES

3:10 pm - 3:40 pm FIRESIDE CHAT: How can you leverage attribution strategies to build smarter and more targeted marketing campaigns that better attract, engage and retain your customers?

Nicola Tibbs - Head of eCommerce, Missguided Timur Cetin - Head of Digital Marketing, Ted Baker

Nicola Tibbs

Head of eCommerce
Missguided
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Timur Cetin

Head of Digital Marketing
Ted Baker
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3:40 pm - 4:10 pm INDUSTRY CHAT: How can you leverage your CRM data to bridge the gap between acquisition and retention rates, and boost your overall ecommerce revenue

CHAMPAGNE ROUNTABLES

4:10 pm - 4:50 pm Roundtables

Rob Stubbs - Global IT Delivery, Dr Martens Victor Bayata - Global VP of Digital & Innovation, Clarks Ken McFarland - Director of eCommerce & New Digital Business Model, UK & Ireland, Unilever Fabon Dzogang - Lead Scientist on Conversational AI, ASOS.com Edit Dudás - Head of Customer Relationship Management, Adidas Runtastic
  • Table 1: How can you improve your stock visibility and availability to meet increasing customer delivery expectations? Rob Stubbs, Global IT Delivery, Dr Martens.
  • Table 2: How can you re-think your ecommerce models to meet new consumer expectations and boost sales? Victor Bayata, Global VP of Digital & Innovation, Clarks.
  • Table 3: What is the future of stores in an increasing digital landscape? Ken McFarland, Director of eCommerce & New Digital Business Model, UK & Ireland, Unilever
  • Table 4: How can you encourage an organisational shift for AI to be integrated across your workforce capabilities to gain an information edge? Fabon Dzogang, Lead Scientist on Conversational AI, ASOS.com
  • Table 5: How to make sure that your company's marketing and tech team work together to revolutionize company’s operations and maximize the bottom line Edit Dudás, Head of Customer Relationship Management, Adidas Runtastic
  • Table 6: How to implement a subscription business model to strengthen customer loyalty and increase their lifetime value Reserved for DAC Group Table 7: How to address challenges of uncontrolled content, pricing and returns when selling on marketplaces to reap the benefits of growing sales Reserved for Sponsor

Rob Stubbs

Global IT Delivery
Dr Martens
See Bio

Victor Bayata

Global VP of Digital & Innovation
Clarks
See Bio

Ken McFarland

Director of eCommerce & New Digital Business Model, UK & Ireland
Unilever
See Bio

Fabon Dzogang

Lead Scientist on Conversational AI
ASOS.com
See Bio

Edit Dudás

Head of Customer Relationship Management
Adidas Runtastic
See Bio

4:50 pm - 5:00 pm Chairman’s Closing Remarks:

Networking Drinks Reception