DAY 2 –SEPTEMBER 2021

8:00 am - 8:45 am Registration and Welcome coffee


8:45 am - 8:50 am Welcome Remarks: Gabriela Garay, Content Director, eTail Connect WBR

8:50 am - 9:00 am Chairperson’s Opening Address:

CREATING A WOW ONLINE SHOPPING EXPERIENCE

9:00 am - 9:20 am KEYNOTE: Transforming your online shopping: How to leverage 3D visualisation and AR capabilities to provide a hyper personalised experience that boosts customer engagement and sales

ACCELERATING YOUR DIGITAL TRANSFORMATION

9:20 am - 10:10 am INTERACTIVE PANEL DISCUSSION: How can you create a winning digital roadmap that supports your business objectives whilst eliminating initiatives that do not add value?

Louisa Nicholls - Head of Marketing & Strategic Projects, John Lewis Partnership Matt Diffey - Director of Group Strategy & Transformation, Pets at Home Paul Walker - Chief Commercial Officer, Vivobarefoot

Louisa Nicholls

Head of Marketing & Strategic Projects
John Lewis Partnership

Matt Diffey

Director of Group Strategy & Transformation
Pets at Home

Paul Walker

Chief Commercial Officer
Vivobarefoot

RESPONDING TO FUTURE CUSTOMER TRENDS

10:10 am - 10:30 am GUEST SPEAKER: How the pandemic has re-shaped consumer behaviour now and for the future, and how can you capitalise on these trends?


10:30 am - 10:35 am 5 minutes transition

10:35 am - 10:55 am Private business meetings for you to benchmark solution providers


10:35 am - 10:55 am INTERACTIVE THINK-TANK: How to implement a successful post-purchase engagement strategy that encourages repeat business and referrals

10:55 am - 11:00 am 5 minutes transition

11:00 am - 11:30 am Private business meetings for you to benchmark solution providers


11:00 am - 11:30 am Coffee Break and Networking Time

11:30 am - 11:35 am 5 minutes transition


UNLOCKING THE POTENTIAL OF SOCIAL COMMERCE

12:15 pm - 12:35 pm CASE STUDY REVOLUTION: How to leverage data analytics capabilities to tailor your social marketing visuals and content for specific audience segments to drive engagement

Melissa Weston - Marketing Lead UK & IE, Zalando

Melissa Weston

Marketing Lead UK & IE
Zalando

THE FUTURE OF THE RETAIL INDUSTRY

12:35 pm - 1:15 pm OXFORD STYLE DEBATE: The pandemic has simply accelerated changes that were already in motion as appose to fundamentally changing the industry: Agree/ Disagree

Dave Robinson - Head of Customer Engagement Development, Boot

Dave Robinson

Head of Customer Engagement Development
Boot

1:15 pm - 2:15 pm Lunch Break

CHAMPAGNE ROUNTABLES

  • Table 1: How to use innovative technologies to increase your speed of testing and enhance your business agility in a fast evolving e-commerce space Graham Smith, Head of Technology, Figleaves
  • Table 2: How can you gain critical customer insights to better understand their intent at every stage of the shopping journey and increase conversions rates? Matt Pollington, Director, Marketing Performance, MADE.COM NEW
  • Table 3: How to simplify complicated checkouts and reduce cart abandonment to enable your consumers to shop and pay more conveniently Reserved for Sponsor

Graham Smith

Head of Technology
Figleaves

Matt Pollington

Director, Marketing Performance
Made.com

3:00 pm - 3:05 pm 5 minutes transition

3:05 pm - 3:35 pm Private business meetings for you to benchmark solution providers

3:05 pm - 3:35 pm INDUSTRY FOCUSED DISCUSSION: reserved for sponsor

3:35 pm - 3:40 pm 5 minutes transition

3:40 pm - 3:45 pm Chairman’s Closing Remarks

End of eTail Connect Autumn – See you soon!