Day One – October 27, 2020: Staying On Top Of The Latest Trends In Marketing And eCommerce To Be Ready For 2021


12:45 pm - 12:55 pm DELEGATE ORIENTATION

12:55 pm - 1:00 pm CHAIR’S WELCOME AND OPENING REMARKS

1:00 pm - 1:30 pm FIRESIDE CHAT: Restructuring Your Organization To Move With The Speed Of The Pandemic And Changing Customer Expectations

Farbod Shoraka - Co-Founder & CEO,, Bloom Nation
  • How to be efficient with your team working remotely
  • How to create safe work environments where remote isn’t possible
  • How has the consumer driven some of these decision
  • Internal decisions to drive revenue growth
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Farbod Shoraka

Co-Founder & CEO,
Bloom Nation

  • Facts and figures - discussing recent reports
  • Assessing changes retailer and brands made in 2020
  • Understanding what is here to stay
  • Lessons learned
  • Predictions for the upcoming holiday season
  • How the industry will evolve post-covid
  • Anticipating your next steps
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Vishal Sagar

Director of eCommerce, Americas
Harman International Industries, a Samsung company

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Indy Guha

SVP Marketing & Alliances
Signifyd

2:00 pm - 2:30 pm FIRESIDE CHAT: Marketing To Margin: A Strategic Approach To Avoid The Attribution Quarrel

Kristen Gasior - CMO, Balsam Brands Mandy Herrmann - Vice President of Marketing, Balsam Brands
  • Balancing competing Marketing channels, especially when season hits
  • Meeting company marketing goals while managing an omnichannel budget
  • Remaining flexible while growing, without sacrificing the bottom line
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Kristen Gasior

CMO
Balsam Brands

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Mandy Herrmann

Vice President of Marketing
Balsam Brands

2:30 pm - 2:45 pm BREAK

2:45 pm - 3:15 pm FIRSESIDE CHAT: Meeting Customer Needs In A Post Pandemic World


3:15 pm - 3:45 pm FIRSESIDE CHAT: It’s Not Magic It’s AI: Transforming Data Into Dollars

Ash Dupar - Chief Analytics Officer, & Author

• Choosing the right partners who can help unlock AI’s potential

• What data do you really need to fuel AI?

• AI’s impact on Marketing strategy and Customer Engagement approach

• How AI brought personalization to the next level

• Providing value with a chatbot

• How to incorporate promotions and recommendations

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Ash Dupar

Chief Analytics Officer
& Author

3:45 pm - 4:15 pm PANEL DISCUSSION: Developing Data Capabilities To Gain A Unified View Of Your Customer

Jason Eastman - Director Digital Commerce IQ Team, Kimberly-Clark
  • Taming the flood of data: understanding essentials in data management connecting dispersed data sources
  • Breaking down data silos
  • Gaining a unified view of your customer
  • Is a CDP the answer?
  • Enabling BI
  • Best practices from strategy to operationalizing
  • Taking vital steps towards AI & personalization
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Jason Eastman

Director Digital Commerce IQ Team
Kimberly-Clark

4:15 pm - 4:25 pm Transition Into VIP Roundtables

4:25 pm - 5:10 pm INTERACTIVE VIP ROUNDTABLES

Janet Jaiswal - SVP of Marketing, ZineOne

1.   ROUNDTABLE: The Pandemic And Rising Consumers' Expectations About Your E-Commerce Site

Janet Jaiswal, SVP of Marketing, ZineOne

 

 

As a result of the pandemic, many marketers and e-commerce professionals have shifted away from customer acquisition efforts to customer retention. However, today’s consumers want the companies they shop with to know and understand them, and they are also demanding a better, real-time experience.

 

In response, companies are making better use of customer data to improve their personalization efforts, improving their loyalty programs, and expanding their digital self-help tools to provide a better customer experience. This roundtable will discuss these and other strategies that companies are using to meet rising consumer expectations in the age where nothing is normal.


Other Topics May Include:

  • Leverage Marketing Automation To Understand And Serve Your Customer Better
  • Website Re-Design – Staying On Top Of The Latest Trends
  • Recent Stats Of The Retail Landscape – Understanding Trends In Shopping Behavior And Technology Adoption
  • Discussing AI Use Cases – What Brings ROI?
  • How Headless Commerce Drove Conversions Through The Roof
  • Getting The Most Value Out Of A Customer Data Platforms?
  • Is There Still A Need For A Mobile App In A World Of PWAs?
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Janet Jaiswal

SVP of Marketing
ZineOne