• Choosing the right partners who can help unlock AI’s potential
• What data do you really need to fuel AI?
• AI’s impact on Marketing strategy and Customer Engagement approach
• How AI brought personalization to the next level
• Providing value with a chatbot
• How to incorporate promotions and recommendations
1. ROUNDTABLE: The Pandemic And Rising Consumers' Expectations About Your E-Commerce Site
Janet Jaiswal, SVP of Marketing, ZineOne
As a result of the pandemic, many marketers and e-commerce professionals have shifted away from customer acquisition efforts to customer retention. However, today’s consumers want the companies they shop with to know and understand them, and they are also demanding a better, real-time experience.
In response, companies are making better use of customer data to improve their personalization efforts, improving their loyalty programs, and expanding their digital self-help tools to provide a better customer experience. This roundtable will discuss these and other strategies that companies are using to meet rising consumer expectations in the age where nothing is normal.
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