Rob French
Chief Digital Commerce Officer
Decathlon Canada
Sophia Tsao
Chief Digital Officer
FASHIONPHILE
Linh Calhoun
CMO
Replacements
Corey Lewis
CMO
Lovepop
Marc Rashba
CEO & Founder
MovieMethod
Phuong Petersen
CMO
SimpleTire
Rich Zapf
VP of Digital Experience
SimpleTire
Chris Vitale
VP of Technology
SimpleTire
Colin Spillane
Head of Retail
Lovepop
Vera Koch
VP of Global Marketing
eSalon
12:45 pm - 12:55 pm
12:45 pm - 12:55 pm
12:55 pm - 1:00 pm
12:55 pm - 1:00 pm
1:00 pm - 1:30 pm
1:00 pm - 1:30 pm
Rob French, Chief Digital Commerce Officer, Decathlon Canada
Phuong Petersen, CMO, SimpleTire
1:30 pm - 2:00 pm
1:30 pm - 2:00 pm
Rich Zapf, VP of Digital Experience, SimpleTire
Chris Vitale, VP of Technology, SimpleTire
Hear from an industry innovator how they gave their website a thorough makeover to be faster, leaner, more personal, while providing customers with more choices.
2:00 pm - 2:30 pm
2:00 pm - 2:30 pm
2:30 pm - 2:45 pm
2:30 pm - 2:45 pm
2:45 pm - 3:15 pm
2:45 pm - 3:15 pm
Mobile accounted for 46.5% on Thanksgiving and 40% on Black Friday, according to Adobe. Total spending via smartphone increased 25.3% to $3.6 billion on Black Friday. But Mobile has not only skyrocketed as a sales channel but given the anxious customer a tool to safely shop and companies a workforce management tool that enables greater flexibility. Listen in how this brand has upped their Mobile experience to capture market share.
3:15 pm - 3:45 pm
3:15 pm - 3:45 pm
AI has been a buzzword for the last couple of years, but what about actual use cases? Listen in as this industry leader elaborates on their AI journey, prep work, skillset, roadblocks and technology solutions and how they have leveraged it successfully to move the needle within their company.
3:45 pm - 4:15 pm
3:45 pm - 4:15 pm
CDPs are said to liberate your data and not only deliver a single customer view, but also accelerate lead generation, discover and monetize new audiences, prevent churn, predict future purchase behaviour and aid with consent management. In order to capture all customer touch points regular CRMs are just no longer cutting it. But how complex is the implementation? Hear from an early implementer what roadblocks they had to overcome and what their CDP enabled them to do.
4:15 pm - 4:25 pm
4:15 pm - 4:25 pm
4:25 pm - 5:10 pm
4:25 pm - 5:10 pm
Topics May Include:
12:55 pm - 1:00 pm
12:55 pm - 1:00 pm
1:00 pm - 1:30 pm
1:00 pm - 1:30 pm
Rob French, Chief Digital Commerce Officer, Decathlon Canada
1:30 pm - 2:00 pm
1:30 pm - 2:00 pm
Sophia Tsao, Chief Digital Officer, FASHIONPHILE
2:00 pm - 2:30 pm
2:00 pm - 2:30 pm
Corey Lewis, CMO, Lovepop
Colin Spillane, Head of Retail, Lovepop
2:30 pm - 2:45 pm
2:30 pm - 2:45 pm
2:45 pm - 3:15 pm
2:45 pm - 3:15 pm
Vera Koch, VP of Global Marketing, eSalon
Brands ramped up familiar tones looking to connect emotionally with consumers at the end of a tough year. Join this fireside chat to discuss what content performed best, how influencer got reshuffled and how successful partnerships maximized reach.
3:15 pm - 3:45 pm
3:15 pm - 3:45 pm
Social Commerce is hot, but how can you monetize it and keep up with all other innovations in the Social realm from TikTok, to Reddit to Snapchat to FB and Instagram? Hear about the latest trends and how they impact your social strategy.
3:45 pm - 4:15 pm
3:45 pm - 4:15 pm
Marc Rashba, CEO & Founder, MovieMethod
Shop television was pioneered by HSN and QVC but has been entirely reinvented by YouTube. Online shoppers want experiences, product information, and a feedback vehicle. YouTube is your voice in the e-commerce space. This panel talks to leading experts how they got started, grew and expanded their business.
4:15 pm - 4:25 pm
4:15 pm - 4:25 pm
4:25 pm - 5:10 pm
4:25 pm - 5:10 pm
Topics May Include:
This event is exclusively for eCommerce & digital marketing executives from retailers and brands. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.
This event is exclusively for eCommerce & digital marketing executives from retailers and brands. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.