The Invite-Only Virtual Event for Senior eCommerce and Digital Marketing Leaders from Retailers & Brands

August 10 - 11, 2021 | 12:45 PM ET

eTail Connect Virtual Event

For over 20 years, eTail has brought together retail innovators to hear inspirational tactical content paired with curated networking. eTail Connect is a private invitation-only virtual event customized for senior eCommerce & Digital Marketing leaders within Retail.

The mission of eTail Connect is to provide an interactive, high-level platform for the exchange of ideas, best practices and timely perspectives during these turbulent times.


Attendees receive access to all educational content (fireside chats, panels, keynotes and roundtables) delivered by other senior executives and get the opportunity to have pre-scheduled 1-to-1 meetings with solution providers who can help accelerate your digital transformation. 

A Unique Experience

The eTail Connect virtual event is an online forum mirroring our in-person Connect events. We’re bringing you 
exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

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Pre-Scheduled 1:1 Meetings

See someone on our attendee list you want to meet? Mutually matched and pre-scheduled 1:1 meetings with your prospects and peers make it easy to further business. No more fruitless conversation. No more tradeshows.

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Executive-Level Content

We provide custom-made, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions how to pivot your business, navigate eCommerce & Digital Marketing through the pandemic and prep for a “new normal”.

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Exclusive Networking

Meet only the most senior-level executives in an intimate and interactive environment at our breakout rooms, 1:1 meetings, roundtables, and more.

Our Speakers. Your Visionaries.

Matt Baer

Matt Baer

CDO

Macy's

JT Marino

JT Marino

Co-Founder

Tuft & Needle

Chelsea Mueller

Chelsea Mueller

CMO

Cheaper Than Dirt

Alex Dastmalchi

Alex Dastmalchi

CEO

Dastmalchi

Aaron Zagha

Aaron Zagha

CMO

Newton Baby

Kadian Langlais

Kadian Langlais

Vice President, DTC & Digital

Renfro

Gustavo Roisinblit

Gustavo Roisinblit

VP of eCommerce

Invicta Stores

Johnny Russo

Johnny Russo

Vice-President, Marketing & Ecommerce

The Kersheh Group

Mitchell Nollman

Mitchell Nollman

Vice President Sales and Customer Engagement

C.F. Martin & Co

Jeff Cato

Jeff Cato

VP Digital Marketing & E-commerce

Jasco

Christine Monaghan

Christine Monaghan

VP, Digital

Astral Brands

What Attendees Are Saying

MEANINGFUL MEETINGS

"My biggest hesitation at these shows is being pitched constantly. This was the opposite. It was a conversation. One that honed in on my individual challenges, and how to fix them."

Jonathan Gamble
Director, Brand Partnerships
WAYFAIR

SENIOR ATTENDEES

"It was a really great conference. I found the average attendee was much more senior and therefore more knowledgeable vs most other conferences, which in turn made for great networking and roundtables."

Aaron Zagha
Head of eCommerce, International Operations
TELEFLORA


WORLD CLASS CONTENT

“Hearing from such high level retailers has helped define the direction I should be taking my business. It’s nice to know other companies at my level have experienced the same challenges I go through.”

Mary Plemons
VP of Operations
VERLO MATTRESS


eTail Connect Virtual Event Agenda 

 

Day One – August 10, 2021

    Moving The eComm Needle Through Data And Technology

  • 12:00 pm - 12:30 pm

    12:00 pm - 12:30 pm

    Get to know your fellow participants before the event officially kicks off, in this exclusive 30min speed networking session, where you get the opportunity to have a number of informal 5min 1-2-1 meetings with your peers, discussing your greatest challenges, best practices and initiatives, as well as your thoughts on a number of hot button topics. Find out what others have learned over the last year and benchmark how they are preparing for 2022

    Learn more
  • 12:45 pm - 12:50 pm

    12:45 pm - 12:50 pm


    Learn more
  • 12:50 pm - 1:00 pm

    12:50 pm - 1:00 pm


    Learn more
  • 1:00 pm - 1:30 pm

    1:00 pm - 1:30 pm

    Chelsea Mueller, CMO, Cheaper Than Dirt
    Jeff Cato, VP Digital Marketing & E-commerce, Jasco
    Alex Dastmalchi, CEO, Dastmalchi

    Listen in as three retail leaders take a close look at the retail landscape and discuss where we are and where we are going, as well as the long lasting impact of the pandemic on both retailers and customer shopping behaviour.

    • Facts and figures - Overview of recent reports
    • Lessons learned from 17months pandemic
    • Discussing the key factors for winning or losing in the current environment
    • Predictions for the upcoming holiday season
    • Anticipating next steps
    Learn more
  • 1:30 pm - 2:00 pm

    1:30 pm - 2:00 pm

    Matt Baer, CDO, Macy's

    Macy’s, Inc. is a digitally led omnichannel retailer focused on delivering a seamless shopping experience for its customers online, in-store and on the go. Learn how Macy’s is evolving its omnichannel platforms, creating differentiated experiences and using analytics to power its transformation and grow the digital business.

    Learn more
  • 2:00 pm - 2:30 pm

    2:00 pm - 2:30 pm

    In a world of information overload Personalization and relevancy is more important than ever before. But what is needed to reach the next level of hyper personalization? Take a look behind the curtain as this brand shares how they have built an effective framework and organized personalization optimization to provide customers with the features they are craving for.

    • How to create a personalized, positive and contextually relevant shopping experience without being invasive of your customers’ privacy
    • Integration with internal customer persona and messaging system
    • Moving beyond existing data silos
    • Analytics and commerce technologies that can create real-time personalization while staying compliant
    • What does optimized site search look like 
    • Leveraging behavioral and transactional data to max out on opportunities in conversions
    Learn more
  • 2:30 pm - 2:45 pm

    2:30 pm - 2:45 pm

    Keep the conversation going and engage with fellow participants in the Chat

    Learn more
  • 2:45 pm - 3:15 pm

    2:45 pm - 3:15 pm

    With mobile apps becoming a necessary touch point between businesses and consumers, find out how this brand took steps to boost repeat engagement and retention by offering experiences, content and services for their Mobile audience.

    • How to leverage the experience economy for customer acquisition
    • Striking the right balance between free and paid
    • Experiences, content and services that drive engagement
    • Integrating shopping features in the right places
    Learn more
  • 3:15 pm - 3:45 pm

    3:15 pm - 3:45 pm

    JT Marino, Co-Founder, Tuft & Needle

    • How is the relationship of D2C brands and retailers changing 
    • Technologies that help connect stores and digital
    • The success and failures of Buy Online -Pick Up In Store
    • Incorporating digitally enabled technologies to make stores more experiential and frictionless. 
    • Increased emphasis on atmosphere and community-driven experiences for brick –and mortar
    Learn more
  • 3:45 pm - 4:15 pm

    3:45 pm - 4:15 pm

    Gustavo Roisinblit, VP of eCommerce, Invicta Stores

    The pandemic made many retailers drastically change their business. Digital transformations that would normally take years happened in a matter of weeks. Hear from Invicta Stores how the development of Invicta’s Magenta e-commerce platform helped boost sales and revenues across InvictaStores.com & TheCloseout.com.

    • How to enable quick, precise and holistic change for both business and marketing, focusing on technology and process 
    • Selecting and implementing the right transformation tools for lower cost and higher speed to market
    • Focusing on efficiency to achieve considerable savings in distribution and packaging costs and environmental impacts
    Learn more
  • 2:15 pm - 2:25 pm

    2:15 pm - 2:25 pm

  • 4:25 pm - 5:10 pm

    4:25 pm - 5:10 pm

    Choose a Roundtable based on your interests and join an interactive discussion round with a small group of your peers discussing best practices and challenges with regards to the topic.

    Topics May Include:

    1. How To Avoid Burnout And Keep Business Culture Alive In The WFH Era
    2. Adopt “Buy Now, Pay Later” To Make Purchases More Affordable In A Strained Consumer Economy
    3. Assessing The Status Quo Of Advancements In AR/VR 
    4. Boosting Conversions Through Headless Commerce 
    5. Trends In Affiliate Marketing
    6. Why Customers Might Not Find You And How To Fix It - Best Practices For SEO
    7. Managing The New Store Reality
    Learn more

Day Two – August 11, 2021

    How To Win & Keep Customers Beyond The Pandemic

  • 12:45 pm - 12:50 pm

    12:45 pm - 12:50 pm

  • 12:50 pm - 1:00 pm

    12:50 pm - 1:00 pm

  • 1:00 pm - 1:30 pm

    1:00 pm - 1:30 pm

    Chelsea Mueller, CMO, Cheaper Than Dirt
    Christine Monaghan, VP, Digital, Astral Brands

    The pandemic has brought a flood of new digital shoppers to the online universe, but how can you build a long lasting relationship, especially with ‘Stress-shopping' leading to lower retention rates? It’s now more important than ever to think about your loyalty strategy. There is a high correlation between loyalty and a great customer experience. Hear from 3 Retail leaders how their loyalty strategy increased repeat purchases and retention.

    • Loyalty drivers in 2021
    • Biggest movers in the Loyalty landscape
    • How have retail loyalty programs evolved?
    • The pros and cons of paid vs free loyalty programs
    • How do current loyalty programs stand up to new consumer expectations?  
    • Which aspects of customer loyalty are most difficult to maintain?
    • The secret sauce to a premium program
    Learn more
  • 1:30 pm - 2:00 pm

    1:30 pm - 2:00 pm

    • Prioritize collection, management, and usage of owned, first-party data
    • Aligning the compliance and marketing teams when devising the strategy around consent and data capture. 
    • Making server-to-server integrations to regain control, reduce costs, and future-proof your business
    • Leverage permission-marketing for give customers greater control over their privacy
    • Understanding the power of owning your own data for retention marketing
    • How to measure performance in a cookie-less world
    • What Gamification can do to gain consent
    • How to set yourself up for holiday success
    Learn more
  • 2:00 pm - 2:30 pm

    2:00 pm - 2:30 pm

    Alex Dastmalchi, CEO, Dastmalchi

    COVID-19 has altered consumer behavior. It is crucial to stay on top of changing customer needs and expectations. Find out how this retail innovator went about identifying the greatest priorities for their customers and how they crafted the perfect customer experience leveraging those insights.

    • Understanding and prioritizing changing customer needs and expectations to design and deliver better Customer experiences
    • Replatforming for improved UX and CX
    • Digital technology both retailers and consumers need for future success
    • The need to innovate 
    • How the pandemic has reinforced the importance of content 
    • The latest trends in Influencer Marketing
    Learn more
  • 2:30 pm - 2:45 pm

    2:30 pm - 2:45 pm

    Keep the conversation going and engage with fellow participants in the Chat

    Learn more
  • 2:45 pm - 3:15 pm

    2:45 pm - 3:15 pm

    Aaron Zagha, CMO, Newton Baby

    Tik Tok is not only hot with GenZ, its popularity is skyrocketing with a whole range of different demographics. Now that it has entered a partnership with Shopify and is rolling out more and more shopping features, e-commerce brands need to ask themselves if this is the future of Social Commerce. Hear from this early adopter about their struggles to tap into Tik Tok, lessons learned thus far and how they have had to pivot their strategy to retain a presence on TikTok.

    • Tailoring content to the aesthetic of the platform
    • Leveraging Creator Marketplace to collaborate with influencers
    • From targeted ad campaigns to social commerce
    • Mastering short video ads
    Learn more
  • 3:15 pm - 3:45 pm

    3:15 pm - 3:45 pm

    Kadian Langlais, Vice President, DTC & Digital, Renfro

    A heightened interest in brand purpose and demand for relevance is driving many companies to re-focus on brand identity and story telling. What customer need or problem will you solve at a specific moment in time and what does your brand stand for? Hear from an industry leader how they have put brand purpose at the heart of it and have not only created a loyal customer base, but a group of passionate brand advocates.

    • Building brand for the next generation of shoppers 
    • Humanizing your brand to create emotional connections 
    • Allowing a look behind the curtain 
    • The power of effective brand partnerships
    Learn more
  • 3:45 pm - 4:15 pm

    3:45 pm - 4:15 pm

    Johnny Russo, Vice-President, Marketing & Ecommerce, The Kersheh Group

    Day-to-day shopping has shifted online and with the closing of many non-essential brick-and mortar stores over many months, traditional B2B brands faced a significant challenge. One fast and effective way to adapt to the shift we’re witnessing in the retail industry is by rapidly introducing and investing in a D2C retail channel. A blurring of the lines, with one thing in common – Digital Transformation is pivotal! Hear for the Kersheh Group how they accelerated their digital Transformation and moved from Wholesale to D2C without ruffling any feathers with their wholesale partners.

    • Getting buy-in for the pivot
    • Selecting the right tools and tech stack
    • Designing for Mobile First
    • Consolidating websites 
    • Balancing channels
    Learn more
  • 4:15 pm - 4:25 pm

    4:15 pm - 4:25 pm

    Mitchell Nollman, Vice President Sales and Customer Engagement, C.F. Martin & Co

  • 4:25 pm - 5:10 pm

    4:25 pm - 5:10 pm

    Choose a Roundtable based on your interests and join an interactive discussion round with a small group of your peers discussing best practices and challenges with regards to the topic

    1. Managing Channel Conflict - Mitchell Nollman, Vice President Sales and Customer Engagement, C.F. Martin & Co 



    Topics May Include:

    1. Building A Company Culture That Embraces Diversity And Inclusion
    2. Information Overload: The Critical Role Of Personalization And Relevancy And How AI Makes It Happen
    3. Getting The Most Out Of Automation Without Losing The Human Touch
    4. How Current Anti-Trust Lawsuits May Impact Retail
    5. Breaking Into New Markets - Best Practices For International Expansion During Times Of Crisis
    6. Tapping Into Voice To Improve Touchless Shopping Experiences
    7. Dos And Donts For Influencer
    8. Customer Data Platforms The Path To A True Customer 360?
    9. Creating Compelling Content
    Learn more

What Attendees Are Saying

TOP LEVEL EXECUTIVES

“Top retailers. Top level executives. Top level strategies. Amazing intimacy. I spoke to everyone I wanted without rushing and walked away with new friends. These guys nailed it!”


Gerald Cruz
Sr. Director of Business Development
Petra Industries

QUALITY FACETIME

“I’m beyond satisfied with the intimate feel of the event. It allowed me quality facetime with retailers and vendors to help gain insights and solutions to the challenges I’m facing.”


Peter Huh
CIO & CTO
Capital Brands

AMAZING NETWORKING

“A wonderful conference! The highlight was time spent with sponsors. I received valuable info about potential new partners. Sessions were  high quality and I was able to interact with other successful brands.”

Ashley Lewis
VP of Product
Dollar Shave Club


Bringing Together The Best In Retail

Let’s Connect & Create A Custom Experience

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Hi, I'm Felippe, the Sponsorship Director for the eTail Connect Virtual Event. I'm here to help you maximize your experience by designing a sponsorship to fit your exact needs. Reach out by clicking the button below and I’ll be in touch within 24 hours. 

Sponsorship Options To Fit Your Needs

1-To-1 Meetings

Guaranteed. Meet face to face with pre-qualified and profiled delegates who have identified they are currently sourcing your solutions, with budget to do so.

Speaking Roles

Whether as keynote speaker or joining a panel, your solutions will be showcased in front of a highly targeted (and engaged!) group of actual decision makers.

Roundtable Host

Interaction you'll love!  You control the conversation in this intimate setting with the senior level executives you want to advance your business.

Spend Insights

All delegates are profiled for spend areas and timelines to simplify your prospect search. Identify companies seeking your solutions in this unique report.

Our Audience Breakdown

How Our  Virtual Events Work

This event is exclusively for eCommerce & digital marketing executives from retailers and brands. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.

This event is exclusively for eCommerce & digital marketing executives from retailers and brands. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.