The Invite-Only Virtual Event for Senior eCommerce and Digital Marketing Leaders from Retailers & Brands

April 20 - 21, 2021 | 12:45pm ET

eTail Connect Virtual Event

eTail Connect is a private invitation-only virtual event customized for senior eCommerce & Digital Marketing leaders within Retail.

During crisis comes opportunity. The mission of eTail Connect is to provide an interactive, high-level platform for the exchange of ideas, best practices and timely perspectives during these turbulent times.


Attendees receive access to all educational content (fireside chats, panels, keynotes and roundtables) delivered by other senior executives and get the opportunity to have pre-scheduled 1-to-1 meetings with solution providers who can help accelerate your digital transformation. 

A Unique Experience

The eTail Connect virtual event is an online forum mirroring our in-person Connect events. We’re bringing you 
exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

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Pre-Scheduled 1:1 Meetings

See someone on our attendee list you want to meet? Mutually matched and pre-scheduled 1:1 meetings with your prospects and peers make it easy to further business. No more fruitless conversation. No more tradeshows.

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Executive-Level Content

We provide custom-made, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions how to pivot your business, navigate eCommerce & Digital Marketing through the pandemic and prep for a “new normal”.

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Exclusive Networking

 Meet only the most senior-level executives in an intimate and interactive environment at our breakout rooms, 1:1 meetings, roundtables, and more.

Our Speakers. Your Visionaries.

Rob French

Rob French

Chief Digital Commerce Officer

Decathlon Canada

Sophia Tsao

Sophia Tsao

Chief Digital Officer

FASHIONPHILE

Linh Calhoun

Linh Calhoun

CMO

Replacements

Corey Lewis

Corey Lewis

CMO

Lovepop

Marc Rashba

Marc Rashba

CEO & Founder

MovieMethod

Phuong Petersen

Phuong Petersen

CMO

SimpleTire

Rich Zapf

Rich Zapf

VP of Digital Experience

SimpleTire

Chris Vitale

Chris Vitale

VP of Technology

SimpleTire

Colin Spillane

Colin Spillane

Head of Retail

Lovepop

Vera Koch

Vera Koch

VP of Global Marketing

eSalon

John Starke

John Starke

VP of Business Development

Zulily

What Attendees Are Saying

MEANINGFUL MEETINGS

"My biggest hesitation at these shows is being pitched constantly. This was the opposite. It was a conversation. One that honed in on my individual challenges, and how to fix them."

Jonathan Gamble
Director, Brand Partnerships
WAYFAIR

SENIOR ATTENDEES

"It was a really great conference. I found the average attendee was much more senior and therefore more knowledgeable vs most other conferences, which in turn made for great networking and roundtables."

Aaron Zagha
Head of eCommerce, International Operations
TELEFLORA

WORLD CLASS CONTENT

“Hearing from such high level retailers has helped define the direction I should be taking my business. It’s nice to know other companies at my level have experience the same challenges I go through.”

Mary Plemons
VP of Operations
VERLO MATTRESS

eTail Connect Virtual Event

 

Day One – April 20, 2021

    Upping Your Tech Stack To Accelerate Digital Transformation And Augment The Online Experience

  • 12:00 pm - 12:30 pm

    12:00 pm - 12:30 pm

    Get to know your fellow participants before the event officially kicks off. In this exclusive 30min speed networking session you get the opportunity to have a number of informal 5min 1-2-1 meetings with your peers, discussing your greatest challenges, best practices and initiatives, as well as your thoughts on a number of hot button topics. Find out what others have learned from 2020 and benchmark how they have prepared for 2021.  

    Learn more
  • 12:45 pm - 12:55 pm

    12:45 pm - 12:55 pm

  • 12:55 pm - 1:00 pm

    12:55 pm - 1:00 pm

  • 1:00 pm - 1:30 pm

    1:00 pm - 1:30 pm

    Rob French, Chief Digital Commerce Officer, Decathlon Canada
    Phuong Petersen, CMO, SimpleTire
    Sophia Tsao, Chief Digital Officer, FASHIONPHILE
    Linh Calhoun, CMO, Replacements

    • Lessons learned from a turbulent 2020
    • Brands that pivoted well and learnings from those that didn’t
    • Shifting business priorities 
    • Crucial tech investments for 2021, will contactless keep its momentum?
    • How is the consumer journey evolving?
    • How to thrive in the new e-commerce landscape?
    • From Cyber Monday To Cyber Month, how the last holiday season will shape this year’s holiday season
    • Addressing the economic impact on the industry
    • Collaborative work models and a consolidation of skills among employees


    Learn more
  • 1:30 pm - 2:00 pm

    1:30 pm - 2:00 pm

    Rich Zapf, VP of Digital Experience, SimpleTire
    Chris Vitale, VP of Technology, SimpleTire

    Hear from an industry innovator how they gave their website a thorough makeover to be faster, leaner, more personal, while providing customers with more choices.


    • Pivoting to meet customer needs and expectations
    • Re-platforming for a faster experience
    • The importance of searchability 
    • Leveraging consumer research for a personalized experience
    • Offering Pay-over-time models and subscriptions
    Learn more
  • 2:00 pm - 2:30 pm

    2:00 pm - 2:30 pm

    • Prioritize collection, management, and usage of owned, first-party data
    • Aligning the compliance and marketing teams when devising the strategy around consent and data capture. 
    • Making server-to-server integrations to regain control, reduce costs, and future-proof your business
    • Leverage permission-marketing for give customers greater control over their privacy
    • Understanding the power of owning your own data for retention marketing
    • How to measure performance in a cookie-less world
    • What Gamification can do to gain consent


    Learn more
  • 2:30 pm - 2:45 pm

    2:30 pm - 2:45 pm

    Keep the conversation going and engage with fellow participants in the Chat

    Learn more
  • 2:45 pm - 3:15 pm

    2:45 pm - 3:15 pm

    Mobile accounted for 46.5% on Thanksgiving and 40% on Black Friday, according to Adobe. Total spending via smartphone increased 25.3% to $3.6 billion on Black Friday. But Mobile has not only skyrocketed as a sales channel but given the anxious customer a tool to safely shop and companies a workforce management tool that enables greater flexibility. Listen in how this brand has upped their Mobile experience to capture market share.

    • Mobile optimization in 2021
    • Top reasons why traffic doesn’t convert on Mobile and how to fix it
    • Apps vs PWAs
    • Leveraging an integrated experience
    • Mobile payments 
    • Managing Curbside through Mobile
    • How mobile helped increase flexible workforce management
    • How mobile wallets can help with contact-less checkout
    Learn more
  • 3:15 pm - 3:45 pm

    3:15 pm - 3:45 pm

    AI has been a buzzword for the last couple of years, but what about actual use cases? Listen in as this industry leader elaborates on their AI journey, prep work, skillset, roadblocks and technology solutions and how they have leveraged it successfully to move the needle within their company.

    • Do we really mean Machine Learning when we say AI?
    • Choosing the right partners who can help unlock AI’s potential 
    • Shifting to a culture that embraces AI
    • Solve for AI skill set gap 
    • Leverage AI to improve processes and automate workflows
    • How AI transformed Marketing strategy and Customer Engagement approach
    • Bringing personalization to the next level beyond product recos 
    • Providing value with a chatbot
    • Diving into prescriptive analytics to gain BI and make better decisions
    • Identify new markets and product gaps
    • Failures and successes


    Learn more
  • 3:45 pm - 4:15 pm

    3:45 pm - 4:15 pm

    CDPs are said to liberate your data and not only deliver a single customer view, but also accelerate lead generation, discover and monetize new audiences, prevent churn, predict future purchase behaviour and aid with consent management. In order to capture all customer touch points regular CRMs are just no longer cutting it. But how complex is the implementation? Hear from an early implementer what roadblocks they had to overcome and what their CDP enabled them to do.


    • How to select the right data platform to ensure success
    • Mastering implementation challenges 
    • Transforming your ability to understand and interact with customers
    • Leverage every meaningful customer touchpoint to avoid disjointed customer experiences
    • How to get the most value out of a CDP?
    Learn more
  • 4:15 pm - 4:25 pm

    4:15 pm - 4:25 pm

  • 4:25 pm - 5:10 pm

    4:25 pm - 5:10 pm

    Choose a Roundtable based on your interests and join an interactive discussion round with a small group of your peers discussing best practices and challenges with regards to the topic.

    Topics May Include:

    • Assessing The Status Quo Of Advancements In AR/VR
    • How To Make Your Digital Experience Memorable?
    • Restructuring Your Workforce For Greater Scalability, Flexibility And Skill Sharing
    • How Headless Commerce Drove Conversions Through The Roof 
    • Revamping Your Loyalty Program To Meet Changing Customer Expectations
    • How To Leverage The Experience Economy For Customer Acquisition
    • Using Push-Up Notifications And SMS To Reach The Mobile-First Customer
    • Trends In Affiliate Marketing 2021
    • Leveraging The Power Of Reviews
    Learn more
  • 5:10 pm - 6:05 pm

    5:10 pm - 6:05 pm

    Conclude the day with our sommelier-led wine tasting hour. Learn about some amazing vintages while networking with your peers.

    Learn more

Day Two – April 21, 2021

    Creating A Customer – Centric Retail Strategy

  • 12:55 pm - 1:00 pm

    12:55 pm - 1:00 pm

  • 1:00 pm - 1:30 pm

    1:00 pm - 1:30 pm

    Rob French, Chief Digital Commerce Officer, Decathlon Canada

    • Living What You Preach And Sell
    • Digital physical unification: How digital plays a role in physical, 
    • Understanding your customers and how to provide value
    • Keeping Brand consistent across the globe while expanding your reach
    • Creating an emotional relationship with your customers and employees
    • The importance of community
    • Offering virtual classes and live chat


    Learn more
  • 1:30 pm - 2:00 pm

    1:30 pm - 2:00 pm

    John Starke, VP of Business Development, Zulily

    Hear how Zulily nurtured their best customers through email, marketing automation, CRM, predictive analytics, and SMS

    • Using a maturity model to identify opportunity for growth
    • Leverage campaigns powered by AI & Predictive Analytics to grow the business through personalized, dynamic, and relevant messaging
    • Timing is everything, when to reach out and upsell


    Learn more
  • 2:00 pm - 2:30 pm

    2:00 pm - 2:30 pm

    Corey Lewis, CMO, Lovepop
    Colin Spillane, Head of Retail, Lovepop

    • Restructuring Your Workforce For Greater Scalability, Flexibility And Skill Sharing
    • Striking The Right Balance Between Online And Offline 
    • Managing The New Store Reality 
    • Leveraging cutting-edge technology to provide a great CX
    Learn more
  • 2:30 pm - 2:45 pm

    2:30 pm - 2:45 pm

  • 2:45 pm - 3:15 pm

    2:45 pm - 3:15 pm

    Vera Koch, VP of Global Marketing, eSalon

    Brands ramped up familiar tones looking to connect emotionally with consumers at the end of a tough year. Join this fireside chat to discuss what content performed best, how influencer got reshuffled and how successful partnerships maximized reach.

    • What content performed best and why
    • Alignment for success: getting timing and content right
    • Is individualized content the next step in hyper-personalization?
    • Agency vs In-house?
    • Identifying movers and shakers in influencer and how to deliver results
    • Flexing partnership muscles to differentiate yourself from the pack 
    • Dos and Don’ts for shoppable content
    • Adjusting content strategy for the streaming boom


    Learn more
  • 3:15 pm - 3:45 pm

    3:15 pm - 3:45 pm

    Social Commerce is hot, but how can you monetize it and keep up with all other innovations in the Social realm from TikTok, to Reddit to Snapchat to FB and Instagram? Hear about the latest trends and how they impact your social strategy.

    • Why social sharing is so powerful
    • Testing the waters with TikTok-Shopify partnership
    • Assessing the growing number of live stream shopping apps 
    • Facebook’s recent roll out of shopping-focused updates across Facebook, Instagram, and WhatsApp
    • Building purchasing intent and a frictionless payment process that gives new meaning to the word “seamless.”
    Learn more
  • 3:45 pm - 4:15 pm

    3:45 pm - 4:15 pm

    Marc Rashba, CEO & Founder, MovieMethod

    Shop television was pioneered by HSN and QVC but has been entirely reinvented by YouTube. Online shoppers want experiences, product information, and a feedback vehicle. YouTube is your voice in the e-commerce space. This panel talks to leading experts how they got started, grew and expanded their business.


    Learn more
  • 4:15 pm - 4:25 pm

    4:15 pm - 4:25 pm

  • 4:25 pm - 5:10 pm

    4:25 pm - 5:10 pm

    Choose a Roundtable based on your interests and join an interactive discussion round with a small group of your peers discussing best practices and challenges with regards to the topic.

    Topics May Include:


    • Expansion During Times Of Crisis
    • Beyond Customer Acquisition: How To Determine Future Customer Value And Drive Loyalty
    • Checking In On Automation: Where Do Your Processes Need Some Human Intervention
    • Corporate Social Responsibility In Times Of Covid19 
    • Exploring The Possibilities Of TikTok 
    • Tapping Into Voice To Improve Touchless Shopping Experiences
    Learn more

Let’s Connect & Create A Custom Experience

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Hi, I'm Felippe, the Sponsorship Director for InfoSec Connect Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!


How Our  Virtual Events Work

This event is exclusively for eCommerce & digital marketing executives from retailers and brands. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.

This event is exclusively for eCommerce & digital marketing executives from retailers and brands. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.