eTail Connect Virtual Event

Get to know your fellow participants before the event officially kicks off. In this exclusive 30min speed networking session you get the opportunity to have a number of informal 5min 1-2-1 meetings with your peers, discussing your greatest challenges, best practices and initiatives, as well as your thoughts on a number of hot button topics. Find out what others have learned from 2020 and benchmark how they have prepared for 2021.  

• Lessons learned from a turbulent 2020
• Brands that pivoted well and learnings from those that didn’t
• Shifting business priorities 
• Crucial tech investments for 2021, will contactless keep its momentum?
• How is the consumer journey evolving?
• How to thrive in the new e-commerce landscape?
• From Cyber Monday To Cyber Month, how the last holiday season will shape this year’s holiday season
• Addressing the economic impact on the industry
• Collaborative work models and a consolidation of skills among employees

Hear from an industry innovator how they gave their website a thorough makeover to be faster, leaner, more personal, while providing customers with more choices.

• Pivoting to meet customer needs and expectations
• Re-platforming for a faster experience
• The importance of searchability 
• Leveraging consumer research for a personalized experience
• Offering Pay-over-time models and subscriptions

• Prioritize collection, management, and usage of owned, first-party data
• Aligning the compliance and marketing teams when devising the strategy around consent and data capture. 
• Making server-to-server integrations to regain control, reduce costs, and future-proof your business
• Leverage permission-marketing for give customers greater control over their privacy
• Understanding the power of owning your own data for retention marketing
• How to measure performance in a cookie-less world
• What Gamification can do to gain consent

Keep the conversation going and engage with fellow participants in the Chat

Mobile accounted for 46.5% on Thanksgiving and 40% on Black Friday, according to Adobe. Total spending via smartphone increased 25.3% to $3.6 billion on Black Friday. But Mobile has not only skyrocketed as a sales channel but given the anxious customer a tool to safely shop and companies a workforce management tool that enables greater flexibility. Listen in how this brand has upped their Mobile experience to capture market share.

• Mobile optimization in 2021
• Top reasons why traffic doesn’t convert on Mobile and how to fix it
• Apps vs PWAs
• Leveraging an integrated experience
• Mobile payments 
• Managing Curbside through Mobile
• How mobile helped increase flexible workforce management
• How mobile wallets can help with contact-less checkout

AI has been a buzzword for the last couple of years, but what about actual use cases? Listen in as this industry leader elaborates on their AI journey, prep work, skillset, roadblocks and technology solutions and how they have leveraged it successfully to move the needle within their company.

• Do we really mean Machine Learning when we say AI?
• Choosing the right partners who can help unlock AI’s potential 
• Shifting to a culture that embraces AI
• Solve for AI skill set gap 
• Leverage AI to improve processes and automate workflows
• How AI transformed Marketing strategy and Customer Engagement approach
• Bringing personalization to the next level beyond product recos 
• Providing value with a chatbot
• Diving into prescriptive analytics to gain BI and make better decisions
• Identify new markets and product gaps
• Failures and successes

CDPs are said to liberate your data and not only deliver a single customer view, but also accelerate lead generation, discover and monetize new audiences, prevent churn, predict future purchase behaviour and aid with consent management. In order to capture all customer touch points regular CRMs are just no longer cutting it. But how complex is the implementation? Hear from an early implementer what roadblocks they had to overcome and what their CDP enabled them to do.

• How to select the right data platform to ensure success
• Mastering implementation challenges 
• Transforming your ability to understand and interact with customers
• Leverage every meaningful customer touchpoint to avoid disjointed customer experiences
• How to get the most value out of a CDP?

Choose a Roundtable based on your interests and join an interactive discussion round with a small group of your peers discussing best practices and challenges with regards to the topic.

Topics May Include:

• Assessing The Status Quo Of Advancements In AR/VR
• How To Make Your Digital Experience Memorable?
• Restructuring Your Workforce For Greater Scalability, Flexibility And Skill Sharing
• How Headless Commerce Drove Conversions Through The Roof 
• Revamping Your Loyalty Program To Meet Changing Customer Expectations
• How To Leverage The Experience Economy For Customer Acquisition
• Using Push-Up Notifications And SMS To Reach The Mobile-First Customer
• Trends In Affiliate Marketing 2021
• Leveraging The Power Of Reviews

Conclude the day with our sommelier-led wine tasting hour. Learn about some amazing vintages while networking with your peers.

• Living What You Preach And Sell
• Digital physical unification: How digital plays a role in physical, 
• Understanding your customers and how to provide value
• Keeping Brand consistent across the globe while expanding your reach
• Creating an emotional relationship with your customers and employees
• The importance of community
• Offering virtual classes and live chat

Hear how Zulily nurtured their best customers through email, marketing automation, CRM, predictive analytics, and SMS

• Using a maturity model to identify opportunity for growth
• Leverage campaigns powered by AI & Predictive Analytics to grow the business through personalized, dynamic, and relevant messaging
• Timing is everything, when to reach out and upsell

• Restructuring Your Workforce For Greater Scalability, Flexibility And Skill Sharing
• Striking The Right Balance Between Online And Offline 
• Managing The New Store Reality 
• Leveraging cutting-edge technology to provide a great CX

Brands ramped up familiar tones looking to connect emotionally with consumers at the end of a tough year. Join this fireside chat to discuss what content performed best, how influencer got reshuffled and how successful partnerships maximized reach.

• What content performed best and why
• Alignment for success: getting timing and content right
• Is individualized content the next step in hyper-personalization?
• Agency vs In-house?
• Identifying movers and shakers in influencer and how to deliver results
• Flexing partnership muscles to differentiate yourself from the pack 
• Dos and Don’ts for shoppable content
• Adjusting content strategy for the streaming boom

Social Commerce is hot, but how can you monetize it and keep up with all other innovations in the Social realm from TikTok, to Reddit to Snapchat to FB and Instagram? Hear about the latest trends and how they impact your social strategy.

• Why social sharing is so powerful
• Testing the waters with TikTok-Shopify partnership
• Assessing the growing number of live stream shopping apps 
• Facebook’s recent roll out of shopping-focused updates across Facebook, Instagram, and WhatsApp
• Building purchasing intent and a frictionless payment process that gives new meaning to the word “seamless.”

Shop television was pioneered by HSN and QVC but has been entirely reinvented by YouTube. Online shoppers want experiences, product information, and a feedback vehicle. YouTube is your voice in the e-commerce space. This panel talks to leading experts how they got started, grew and expanded their business.

Choose a Roundtable based on your interests and join an interactive discussion round with a small group of your peers discussing best practices and challenges with regards to the topic.

Topics May Include:

• Expansion During Times Of Crisis
• Beyond Customer Acquisition: How To Determine Future Customer Value And Drive Loyalty
• Checking In On Automation: Where Do Your Processes Need Some Human Intervention
• Corporate Social Responsibility In Times Of Covid19 
• Exploring The Possibilities Of TikTok 
• Tapping Into Voice To Improve Touchless Shopping Experiences