The Invite-Only Virtual Event for Senior eCommerce and Digital Marketing Leaders from Retailers & Brands

April 20 - 21, 2021 | 12:45 PM ET

eTail Connect Virtual Event

For over 20 years, eTail has brought together retail innovators to hear inspirational tactical content paired with curated networking. eTail Connect is a private invitation-only virtual event customized for senior eCommerce & Digital Marketing leaders within Retail.

The mission of eTail Connect is to provide an interactive, high-level platform for the exchange of ideas, best practices and timely perspectives during these turbulent times.


Attendees receive access to all educational content (fireside chats, panels, keynotes and roundtables) delivered by other senior executives and get the opportunity to have pre-scheduled 1-to-1 meetings with solution providers who can help accelerate your digital transformation. 

A Unique Experience

The eTail Connect virtual event is an online forum mirroring our in-person Connect events. We’re bringing you 
exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

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Pre-Scheduled 1:1 Meetings

See someone on our attendee list you want to meet? Mutually matched and pre-scheduled 1:1 meetings with your prospects and peers make it easy to further business. No more fruitless conversation. No more tradeshows.

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Executive-Level Content

We provide custom-made, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions how to pivot your business, navigate eCommerce & Digital Marketing through the pandemic and prep for a “new normal”.

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Exclusive Networking

 Meet only the most senior-level executives in an intimate and interactive environment at our breakout rooms, 1:1 meetings, roundtables, and more.

Our Speakers. Your Visionaries.

Rob French

Rob French

Chief Digital Commerce Officer

Decathlon Canada

Sophia Tsao

Sophia Tsao

Chief Digital Officer

FASHIONPHILE

Linh Calhoun

Linh Calhoun

CMO

Replacements

Corey Lewis

Corey Lewis

CMO

Lovepop

Taryn Rayment

Taryn Rayment

CMO

FTD

Phuong Petersen

Phuong Petersen

CMO

SimpleTire

Hani Batla

Hani Batla

CIO/CTO

Adorama

Marc Rashba

Marc Rashba

CEO & Founder

MovieMethod

Rich Zapf

Rich Zapf

VP of Digital Experience

SimpleTire

Chris Vitale

Chris Vitale

VP of Technology

SimpleTire

Colin Spillane

Colin Spillane

Head of Retail

Lovepop

Vera Koch

Vera Koch

VP of Global Marketing

eSalon

John Starke

John Starke

VP of Business Development

Zulily

Megan Marshall

Megan Marshall

Director of Brand Marketing

Zulily

Angie Arnspiger

Angie Arnspiger

Vice President, Business Development

NaviStone

Indy Guha

Indy Guha

CMO & Alliances

Signifyd

Kamanasish Kundu

Kamanasish Kundu

Head of eCommerce, North America

Pandora

Deb Debjani

Deb Debjani

CEO

ZineOne

Fang Cheng

Fang Cheng

Founder and CEO

Linc

Kirsten Newbold-Knipp

Kirsten Newbold-Knipp

CMO

Fullstory

Christine Rimer

Christine Rimer

VP Customer Experience

SurveyMonkey

Amanda Nelson

Amanda Nelson

VP Ecommerce

Corkcicle

Jonathan Humphrey

Jonathan Humphrey

Director of Performance Strategy

Wunderkind

Allison Kelly

Allison Kelly

VP Partnerships

Attentive

Nabin Ghimire

Nabin Ghimire

Director of Analytics & Optimization, Global eCommerce - Direct to Consumer

Newell Brands

What Attendees Are Saying

MEANINGFUL MEETINGS

"My biggest hesitation at these shows is being pitched constantly. This was the opposite. It was a conversation. One that honed in on my individual challenges, and how to fix them."

Jonathan Gamble
Director, Brand Partnerships
WAYFAIR

SENIOR ATTENDEES

"It was a really great conference. I found the average attendee was much more senior and therefore more knowledgeable vs most other conferences, which in turn made for great networking and roundtables."

Aaron Zagha
Head of eCommerce, International Operations
TELEFLORA


WORLD CLASS CONTENT

“Hearing from such high level retailers has helped define the direction I should be taking my business. It’s nice to know other companies at my level have experienced the same challenges I go through.”

Mary Plemons
VP of Operations
VERLO MATTRESS


eTail Connect Virtual Event Agenda 

 

Day One – April 20, 2021

    Upping Your Tech Stack To Accelerate Digital Transformation And Augment The Online Experience

  • 12:00 pm - 12:30 pm

    12:00 pm - 12:30 pm

    Get to know your fellow participants before the event officially kicks off. In this exclusive 30min speed networking session you get the opportunity to have a number of informal 5min 1-2-1 meetings with your peers, discussing your greatest challenges, best practices and initiatives, as well as your thoughts on a number of hot button topics. Find out what others have learned from 2020 and benchmark how they have prepared for 2021.  

    Learn more
  • 12:45 pm - 12:55 pm

    12:45 pm - 12:55 pm

  • 12:55 pm - 1:10 pm

    12:55 pm - 1:10 pm

    Kirsten Newbold-Knipp, CMO, Fullstory

    BIO:


    Kirsten is an experienced technology marketing, sales & product executive who blends leadership, communication and analytical skills to deliver and execute powerful go to market strategies. With nearly 20 years of experience in tech and 10+ years in SaaS, Kirsten’s passion for bringing outstanding products to market spans companies from HubSpot to Intel to Bigcommerce. Her experience as an industry analyst gives her unique insight into how competitors and brands shape and grow categories. After a successful run growing sales and marketing at Convey, Kirsten is currently CMO at FullStory where she’s building up a world-class marketing team to span from SMB to Enterprise prospects all seeking to create a more perfect digital experience.

    Learn more
  • 1:10 pm - 1:55 pm

    1:10 pm - 1:55 pm

    Rob French, Chief Digital Commerce Officer, Decathlon Canada
    Phuong Petersen, CMO, SimpleTire
    Sophia Tsao, Chief Digital Officer, FASHIONPHILE
    Linh Calhoun, CMO, Replacements

    Moderated by Angie Arnspiger, VP Business Development, NaviStone

    • Lessons learned from a turbulent 2020
    • Brands that pivoted well and learnings from those that didn’t
    • Shifting business priorities 
    • Crucial tech investments for 2021, will contactless keep its momentum?
    • How is the consumer journey evolving?
    • How to thrive in the new e-commerce landscape?
    • From Cyber Monday To Cyber Month, how the last holiday season will shape this year’s holiday season
    • Addressing the economic impact on the industry
    • Collaborative work models and a consolidation of skills among employees


    BIOS:


    Linh Calhoun, CMO for Replacements, is responsible for driving revenue, evolving the customer experience, and leading the strategic evolution of the world's largest retailer of vintage and current china, crystal, silver and collectibles. She and her team are focused on inspiring the way people gather, reinterpret and present traditions, entertain and make a house a home. With proven success in driving revenue, maximizing multi-channel marketing efforts, and developing effective merchandising and marketing strategies, Linh's extensive career includes marketing leadership positions at VIETRI, Ross Simons, Staples, L.L. Bean, and Pace Communication's e-commerce division.


    Rob French, CDO, Decathlon Canada is an entrepreneurial and driven chief executive, with 16 years of industry-leading expertise working with numerous companies in domestic and international markets. Facilitator and builder of world-class eCommerce technology management and product development teams, with a specialty in both start-up and scaled growth stages. Proven fundraising and networking skills, building fruitful partnerships with hundreds of executives and delivering performance driven multimillion-dollar bottom-line growth. Spent 3 years with an e-commerce agency, managing various online marketing initiatives and operational projects tailored for eCommerce retailers. After, at SSENSE.com the online luxury fashion destination he led the Affiliate and Email channels supporting over 20% of the overall online sales business. Today, providing the digital visionary leadership for a $12.8 billion sports retail company, Decathlon Canada.

     

    Phuong Petersen Chief Marketing Office for SimpleTire is responsible for the team tasked with making the brand a household name. She leads the company’s brand, performance marketing and merchandising team, responsible for everything from the creation of creative assets and paid digital marketing to pricing, promotions and product channel strategy.

     Growing up as a Vietnamese-American and traveling globally in her career exposed her to different customer behaviors, which she believes set her on the path to a career in marketing. Phuong grew up in the suburbs of Philadelphia, earned her undergraduate degree from Hamilton College before pursuing an MBA in Marketing from prestigious The Wharton School at the University of Pennsylvania.

     Following graduation, Phuong embarked on her professional path, working on a range of different roles that set the foundation for a robust understanding of marketing that she’s honed throughout her career. Whether it was leading global consumer innovation for Crest 3D White, leading the new product validation teams at Liberty Mutual Insurance incubator Solaria Labs, overseeing marketing for online furniture company, Birch Lane, or challenging the tire industry status quo at SimpleTire, Phuong has found success in her versatility and focus on the strategic goals she sets for her teams.

     Phuong’s role as CMO of SimpleTire has her working cross-functionally with colleagues in user experience, tech, supply chain and finance to help deliver a better customer experience for motorists across the country. She believes that SimpleTire is a company that will not only deliver on the promise of simplifying the online tire buying experience, but also a solution that alleviates the anxiety consumers face when tackling auto care challenges.

     When she’s not leading her team at work, Phuong is a mom of two precocious boys with whom she and her husband enjoy playing video and board games on the weekends. She’s also an avid runner who has volunteered with Girls on the Run, a program for young girls that promotes girl empowerment by teaching life skills through lessons and running.



    Sophia Tsao is the Chief Digital Officer (CDO) at FASHIONPHILE, a company that is focused on ultra-luxury fashion Recommence, strategically invested by Neiman Marcus Group and NEWSPRING Capital; Here, Sophia leads digital transformation and eCommerce growth. The Digital department under Sophia’s leadership at FASHIONPHILE manages four critical functions: Digital Product & CX, Digital Marketing, Marketing Communications and Data Science & Analytics.

    Prior to joining FASHIONPHILE, Sophia was the Chief Marketplace Officer at Newegg, managing the fast-growing online marketplaces on Newegg.com, Newegg.ca, NeweggBusinss.com, and Newegg Global. Newegg Global Marketplace was built from the ground up by the strong and dynamic teams under Sophia’s leadership. In just a few short years, it has rapidly grown to be a billion business and expanded internationally to 80 countries, from North American, Asia, Europe, to Middle East, and Africa.

    In addition to her global eCommerce expertise, Sophia owns over 20 years of comprehensive business development experiences from fashion to technology categories; Sophia is an energetic and strategic thought leader with a diverse background. She was an established business journalist, news anchor, and an Executive for a TV network in her hometown of Taipei, Taiwan. She previously owned a wine boutique and has been bestowed a professional wine-tasting certificate from Bordeaux, France. With tri-lingual advantage and cross-cultural experiences, Sophia enjoys working and travelling the globe.

     

    Angie Arnspiger, VP Business Development, NaviStone started her career on the agency side spending nearly 14 years with the Hibbert Group and Sterling Rice; both ad agencies focused on integrated marketing strategies, specifically database services, customer engagement, print, digital, global fulfillment, brand building and professional services.

    Most recently, Angie spent nine years with Datalogix/Oracle Data Cloud as VP Client Services, managing a sales team within the retail/consumer vertical, selling and executing on data-driven comprehensive omni channel marketing solutions.

    In her current role as VP of Business Development for NaviStone, Angie focuses on data-driven consultative marketing strategy to brands who can benefit from the opportunity to retarget their web browsers via the high response and proven channel of direct mail.

    Angie holds a bachelor’s degree in business management/marketing from Franklin University of Ohio.

    Learn more
  • 1:55 pm - 2:30 pm

    1:55 pm - 2:30 pm

    Rich Zapf, VP of Digital Experience, SimpleTire
    Chris Vitale, VP of Technology, SimpleTire

    Hear from an industry innovator how they gave their website a thorough makeover to be faster, leaner, more personal, while providing customers with more choices.

    • Pivoting to meet customer needs and expectations
    • Re-platforming for a faster experience
    • The importance of searchability 
    • Leveraging consumer research for a personalized experience
    • Offering Pay-over-time models and subscriptions


    BIOS


    Chris Vitale has over 20 years of eCommerce technology and retail experience. He started with Corporate Express working to establish their E-way B2B online ordering system utilized by Fortune 100 companies. From there he spent some time with InfoMC healthcare systems supporting managed care systems before developing a new suite of software that included DB to Print, online catalogs and data warehouse tools for Millstar. Chris moved onto Target Stores and participated in the Executive Team Leader (ETL) program for three years working out of the Philadelphia and New Jersey districts, learning all aspects of store operations and concluding his time running overnight logistics. Chris returned to eCommerce with GSI Commerce for over 6 years where he worked on the new store deployment team and lead the Ralph Lauren dedicated account team consisting of cross functional resources including PMs, BAs, QA, Web tech, Web dev. and DBAs. During his time on the account, sales grew substantially by adding additional brands, launching mobile and going international to Great Britain, Spain, France and Italy. Following the acquisition of GSI by EBAY, Chris joined Pep Boys as the Director IT - eCommerce and then VP of Digital Ops and eCommerce for Icahn Automotive with the acquisition in 2015. Since joining Pep Boys in 2011 Chris and his teams have established a healthy eCommerce business, ranked 152 on the IR 500, including Appointments, Installations, Ship to Home, Pick-up in store, marketplace integrations, internal and external native mobile apps, completed many feature and function upgrades, two redesigns and a full platform migration to SAP Hybris. Most recently, Chris joined the SimpleTire team as V.P. of Technology to continue their already strong performance and build a team focused on the technology needs to support fast company growth.


    Rich Zapf, VP Digital Experience SimpleTire

    When you visit SimpleTire.com, what you see is the work of Rich Zapf and his team. As the VP of Digital Experience, Rich leads the website design, user experience and product teams, ensuring customers have a seamlessly simple tire buying experience from search and purchase to installation.

     Rich credits his appreciation for the value of personal relationships to his experience growing up working in his family-owned musical instrument business, which his grandfather and father built with a keen focus on customer service. Following his graduation from Connecticut College with a degree in music, he leveraged his familial expertise to launch his first online business with his brother in the late 90s by selling musical instruments. It was the early days of ecommerce but the brothers took a leap of faith, which paid off in dividend when their business was acquired by a large catalog-based instrument retailer.

     From there, Rich went on to manage a myriad of digital businesses, from his time at GSI Commerce working on the online stores with such household names as Polo Ralph Lauren, Victoria’s Secret, Adidas, and Timberland, to his first foray into the subscription world as the Director of Ecommerce at Nutrisystem. He also led the team who built Pet360.com from the ground up, leading to its purchase by PetSmart, which recognized the online business’s scalability and success. Before joining the team at SimpleTire, Rich was a leader on the team that took LuckyVitamin.com from a family-operated business to a globally recognized retailer of vitamins, supplements, organic foods, and household products.

     As the product of a family business that built its reputation on exemplary service, it’s no surprise that the customer’s voice serves as Rich’s North Star, guiding his day-to-day role at SimpleTire. But, what drew him to join the SimpleTire team was the opportunity to change the way an entire industry operates. Rich believes that SimpleTire is on the leading edge of transitioning a traditionally brick and mortar experience, to an online experience that increases consumer confidence while saving them time and money. As the head of the brand’s user experience, he continues to challenge himself and his team every day to harness the power of customer feedback to drive the strategy for refining the site experience and enhancing the business’s offerings. He believes that by listening to the customer and responding to their needs, SimpleTire will stay ahead of the curve and evolve from a challenger brand to a market leader.

    When he’s not leading the digital team, Rich is a husband and father that enjoys spending time with family and friends. With his kids now in their teens, he’s also finding joy in reconnecting with old hobbies, like playing the piano and cooking. 

    Learn more
  • 2:30 pm - 2:45 pm

    2:30 pm - 2:45 pm

    Keep the conversation going and engage with fellow participants in the Chat

    Learn more
  • 2:45 pm - 3:05 pm

    2:45 pm - 3:05 pm

    Allison Kelly, VP Partnerships, Attentive

    The majority of marketing decision-makers started 2021 wanting to connect with consumers in a more direct, meaningful way—and they’re relying on text message marketing to do so. In this session, learn where SMS fits into marketers’ digital strategy, the most common challenges, and actionable tips for leveling up your SMS program (even if you don’t have one yet!).


    BIO

    Allison Kelley is Head of Growth Strategy at Attentive. She is a serial strategy and partnerships leader, having worked across a number of leading marketing technology and eCommerce organizations over the last 9 years. Allison's industry experience brings incredible value to customers, brands, partners, and founders in the industry.

    Learn more
  • 3:10 pm - 3:40 pm

    3:10 pm - 3:40 pm

    Amanda Nelson, VP Ecommerce, Corkcicle
    Jonathan Humphrey, Director of Performance Strategy, Wunderkind


    BIOS


    Amanda Nelson is the VP of Ecommerce at Corkcicle, a growing consumer brand located in Orlando, Florida. Amanda is responsible for growing the DTC business on both Corkcicle.com and Amazon.com. Corkcicle's current product line includes drink ware, coolers, barware, and lunch boxes. Before joining Corkcicle, Amanda had several roles at Nike working on Nike.com Global and North America. 



    Jonathan Humprey is a Director of Strategy Consulting at Wunderkind, where he is a subject matter expert on performance marketing, digital ad tech and identity resolution. Formerly a management consultant, Jon later launched his marketing career as employee #5 at MealPal, where he led growth marketing efforts from pre-revenue to $50mm+ in recurring subscription revenue. Don't ask Jon about world history or skiing, because he'll never stop talking about either.


    Learn more
  • 3:40 pm - 4:10 pm

    3:40 pm - 4:10 pm

    Indy Guha, CMO & Alliances, Signifyd
    Kamanasish Kundu, Head of eCommerce, North America, Pandora

    • Highlighting data from Signifyd's newly released State of Ecommerce Report
    • Discussing trends Pandora is seeing as vaccines roll out and restrictions on social gatherings ease up


    BIOS:


    Indy Guha is the CMO where he leads a team that will further accelerate the broader enterprise adoption of the company's solution. Prior to joining Signifyd, Indy was the youngest partner named in Bain Capital Ventures’ history, where he oversaw some of the firm’s key ecommerce-related investments, including SquareTrade, BloomReach, Kenshoo and Signifyd itself. His fascination with the modern commerce technology stack was fanned with Bain Capital Ventures’ investment in Jet.com, the most prominent example of a new breed of ecommerce enterprises.


    Kamanasish Kundu “KK”, Head of e-Commerce, Pandora Americas is an accomplished, innovative and results driven leader with MBA, PMP®, PMI-ACP, and Google AdWords certification. He is a seasoned professional with 12+ years of experience managing and directing cross functional teams in the e-Commerce, retail, and engineering sectors with vast experience with e-Commerce enterprise systems, analytics, and digital marketing.

    Reporting to the President of Pandora’s NAM cluster, the Chief Digital Officer in Global, and a member of the NAM Executive Leadership Team, KK has oversight for all aspects of the e-Commerce business including P&L, delivering trading excellence and offering a best in class connected omnichannel experience.

    KK joined Pandora in January 2013, led the US e-Commerce website launch partnering with McKinsey in 2015 and played a significant role in the e-Commerce growth in NAM since inception. He is recognized for his reliable and consistent ability to drive change, process improvement, and innovation while delivering results and keeping the customer in at the center of developments and enhancements.

    Prior to Pandora, KK worked as a Digital Strategy Consultant in a boutique consulting firm based in Chicago. Prior to that, he held the Lead Engineer / Project Manager role with Siemens Germany managing the P&L of large-scale complex automation projects.

    KK holds an MBA from Hult International Business School, a Strategy Program certification from Harvard University, Project management Professional (PMP®) & Agile Professional (PMI-ACP) certifications from PMI, Google AdWords certification, and a Bachelor’s degree from Jadavpur University, India.

    Pandora designs, manufactures, and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 7,400 points of sale, including more than 2,700 concept stores. Headquartered in Copenhagen, Denmark, Pandora employs 28,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 21.9 billion (EUR 2.9 billion) in 2019.

    Learn more
  • 4:15 pm - 4:25 pm

    4:15 pm - 4:25 pm

  • 4:25 pm - 5:10 pm

    4:25 pm - 5:10 pm

    Deb Debjani, CEO, ZineOne
    Indy Guha, CMO & Alliances, Signifyd
    Fang Cheng, Founder and CEO, Linc
    Christine Rimer, VP Customer Experience, SurveyMonkey

    Choose a Roundtable based on your interests and join an interactive discussion round with a small group of your peers discussing best practices and challenges with regards to the topic.


    1.ROUNDTABLE: Intelligence: The Next Frontier For Personalization

    Deb Debjani, CEO, ZineOne


    In a short time, the pandemic moved up the adoption timeframe for digital channels that usually would have taken a decade or so. However, today’s consumers have raised expectations and want the brands they frequent to know and understand them. Digital leaders recognize that outdated ways of doing personalization create gaps in the customer experience, and 60% of consumers surveyed recently by Forrester believe that retailers are sending information that is not relevant to their tastes and interest. Artificial intelligence holds the promise of helping companies provide hyper-personalization at scale. Join this roundtable to discuss:

    ·      Pros and cons to different approaches to personalization

    ·      Recent developments in AI and where it’s effective in helping companies meet raised consumer expectations

    ·      Examples of companies that are successful in using intelligence for personalization


    BIO:


    Debjani Deb is the co-founder of ZineOne, which provides the #1 AI-powered personalization platform. She leads the execution of ZineOne’s vision and is responsible for the overall company performance. Previously, she was the co-founder of EmPower which was sold to Genpact (NYSE G) and the Worldwide CSO at GCI, a WPP company. She has also worked at Booz Allen Hamilton, ONI systems, Mayan Networks, and AT&T Bell Labs. Ms. Deb has an MBA from MIT and an MS from Stanford University.


    2.ROUNDTABLE: Reopening Retail Roundtable: Shopper Behavior in a Brave New (Digital-First) World  

    Indy Guha, CMO & Alliances Leader, Signifyd

    • We will be continue the omnichannel and BOPIS / BOPAC discussion from our fireside chat with Pandora and reflect on key learnings
    • Share perspectives on how omnichannel has evolved in your organization and key growth unlocks
    • Come away with tangible ideas for your 2021 omnichannel initiatives. 


    BIO:


    Indy Guha is the CMO where he leads a team that will further accelerate the broader enterprise adoption of the company's solution. Prior to joining Signifyd, Indy was the youngest partner named in Bain Capital Ventures’ history, where he oversaw some of the firm’s key ecommerce-related investments, including SquareTrade, BloomReach, Kenshoo and Signifyd itself. His fascination with the modern commerce technology stack was fanned with Bain Capital Ventures’ investment in Jet.com, the most prominent example of a new breed of ecommerce enterprises.


    3.ROUNDTABLE: Best Practices For Customer Experience In 2021 And Beyond

    Fang Cheng, CEO & Co-Founder, Linc Global


    Never before have so many consumers gone digital with the brands they shop. With this shift comes new consumer expectations, as they become both channel-agnostic and accustomed to personalized – relevant and value-added – interactions across wide range of screens and channels. In this roundtable we will discuss topics for providing a best-in-class customer experience that scales in 2021 and beyond


    BIO:


    Fang Cheng is the CEO and Co-Founder of Linc, the only CX Automation platform built for modern enterprise retailers and disruptor brands, to rapidly solve complex, high fidelity, eCommerce use cases through built-in Digital Workers, offloading 85% + of the Customer Experience across all communication channels. Fang previously co-founded Touchco, served as COO, and led the business to be acquired by Amazon. Prior to that, Fang had multiple years of experience as a hedge fund manager focusing on algorithmic trading.



    4.ROUNDTABLE: The One Thing Missing in Your E-commerce Strategy: Customer Feedback

     Christine Rimer, Vice President, Customer Experience, SurveyMonkey


    "While “total cost” is initially the top factor in deciding whether to buy from one company over another, “previous positive experience” is the number 1 cited factor in deciding to return to make a purchase on a website or mobile app. Discuss with your peers how customer feedback allows you to stay ahead of the competition, even during unprecedented times. In this roundtable, we'll discuss:

    ·        Findings from our recent retail survey

    ·        Moments in the customer journey where/when you should ask for feedback

    ·        How to drive action with feedback.


    BIO:

    Christine Rimer is a seasoned executive with a unique blend of product marketing, customer success, and enterprise systems experience leveraged to lead high-performing, cross-functional teams to deliver world-class customer experiences. 

    As the Vice President of Customer Experience, Christine leads SurveyMonkey’s customer experience program, community and thought leadership to drive growth and innovation.

     Prior to joining SurveyMonkey in 2016, Christine held a variety of CX leadership roles including Intuit’s professional services team for digital banking and the customer success for Intuit Health. Christine began her career in enterprise business systems and data management where she aligned cross-functional teams to deliver measurable business outcomes.

     

    Christine leverages her customer-centric and bias to action approach to help organizations transform customer feedback into action to improve the customer experience to drive growth.

    Learn more
  • 5:10 pm - 6:05 pm

    5:10 pm - 6:05 pm

    Conclude the day with our sommelier-led wine tasting hour. Learn about some amazing vintages while networking with your peers.

    Learn more

Day Two – April 21, 2021

    Creating A Customer – Centric Retail Strategy

  • 12:55 pm - 1:00 pm

    12:55 pm - 1:00 pm

  • 1:00 pm - 1:30 pm

    1:00 pm - 1:30 pm

    Rob French, Chief Digital Commerce Officer, Decathlon Canada

    • Living What You Preach And Sell
    • Digital physical unification: How digital plays a role in physical, 
    • Understanding your customers and how to provide value
    • Keeping Brand consistent across the globe while expanding your reach
    • Creating an emotional relationship with your customers and employees
    • The importance of community
    • Offering virtual classes and live chat


    BIOS

    Rob French, CDO, Decathlon Canada is an entrepreneurial and driven chief executive, with 16 years of industry-leading expertise working with numerous companies in domestic and international markets. Facilitator and builder of world-class eCommerce technology management and product development teams, with a specialty in both start-up and scaled growth stages. Proven fundraising and networking skills, building fruitful partnerships with hundreds of executives and delivering performance driven multimillion-dollar bottom-line growth. Spent 3 years with an e-commerce agency, managing various online marketing initiatives and operational projects tailored for eCommerce retailers. After, at SSENSE.com the online luxury fashion destination he led the Affiliate and Email channels supporting over 20% of the overall online sales business. Today, providing the digital visionary leadership for a $12.8 billion sports retail company, Decathlon Canada.

    Learn more
  • 1:30 pm - 2:00 pm

    1:30 pm - 2:00 pm

    John Starke, VP of Business Development, Zulily
    Megan Marshall, Director of Brand Marketing, Zulily

    Hear how Zulily nurtured their best customers through email, marketing automation, CRM, predictive analytics, and SMS

    • Using a maturity model to identify opportunity for growth
    • Leverage campaigns powered by AI & Predictive Analytics to grow the business through personalized, dynamic, and relevant messaging
    • Timing is everything, when to reach out and upsell



    BIOS


    John Starke is VP Business Development at Zulily. John is responsible for overseeing business development and is responsible for pursuing growth opportunities across premier national brands and boutique and emerging brands, generating and executing impactful strategic partnership engagements. John is a serial entrepreneur, technology leader and investor. Before Zulily, he was an entrepreneur focused on working with businesses on experience design and digital transformation, developing next generation digital and interactive platforms. John also led business development at Expedia while it grew to become a global brand and where he played a key role in the creation and growth of the private label technology platform. Earlier in his career, John has held positions with Amdocs, Accenture and Ernst & Young. John earned his bachelor’s degree in finance and information systems from the University of Colorado at Boulder.



    Megan Marshall is director of brand marketing at online retailer Zulily. She is a brand and advertising pro that has led brand management and client leadership teams at companies like Wunderman Thompson, McCann Erickson, DDB, MullenLowe and more, with a deep expertise in beauty and retail. 

    Learn more
  • 2:00 pm - 2:30 pm

    2:00 pm - 2:30 pm

    Corey Lewis, CMO, Lovepop
    Colin Spillane, Head of Retail, Lovepop

    • Restructuring Your Workforce For Greater Scalability, Flexibility And Skill Sharing
    • Striking The Right Balance Between Online And Offline 
    • Managing The New Store Reality 
    • Leveraging cutting-edge technology to provide a great CX
    Learn more
  • 2:30 pm - 2:45 pm

    2:30 pm - 2:45 pm

  • 2:45 pm - 3:15 pm

    2:45 pm - 3:15 pm

    Vera Koch, VP of Global Marketing, eSalon

    Brands ramped up familiar tones looking to connect emotionally with consumers during a difficult time. Join this fireside chat to discuss what content performed best, how content creation got reshuffled and how successful partnerships maximized reach.

    • What content performed best and why
    • Alignment for success: getting timing and content right
    • Is individualized content the next step in hyper-personalization?
    • Agency vs In-house?
    • Identifying movers and shakers in influencer and how to deliver results
    • Flexing partnership muscles to differentiate yourself from the pack 
    • Dos and Don’ts for shoppable content
    • Adjusting content strategy for the streaming boom


    BIOS

    Vera Koch, VP of Global Marketing, eSalon & Colorsmith With over 15 years of professional experience, Vera Koch is Vice President of Global Marketing at eSalon and Colorsmith, leading global marketing, brand strategy and campaign development. In her current role, Vera has been instrumental in leading the creative redesign for eSalon, its expansion into new markets, and the brand’s strategic pivots in response to a significant increase in demand during the COVID-19 pandemic, among other notable achievements. Leveraging her wealth of creative and analytical expertise, Vera drove the marketing strategy and execution for the recent launch of Colorsmith - a first-to-market salon-grade, at-home hair color solution for men. Prior to working for eSalon and Colorsmith, Vera was Vice President of Global Marketing for PRAVANA where she was responsible for spearheading the creative campaign for one of the company’s fastest color line rebrands in the company’s history. She also served as Head of Marketing for Schwarzkopf Professional USA. Vera is a graduate in International Business from the European Business School in Germany, the University of Queensland in Australia and CERAM Grande École in France. She also earned executive education degrees at the Harvard Business School and INSEAD Business School in the U.S. When she’s not dreaming up the next big marketing campaign, she enjoys spending her time winding down with yoga, time with family and friends, and indulging in craft coffee.

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  • 3:15 pm - 3:45 pm

    3:15 pm - 3:45 pm

    Taryn Rayment, CMO, FTD

    Social Commerce is hot, but how can you monetize it and keep up with all other innovations in the Social realm from TikTok, to Reddit to Snapchat to FB and Instagram? Hear about the latest trends and how they impact your social strategy.

    • Why social sharing is so powerful
    • Testing the waters with TikTok-Shopify partnership
    • Assessing the growing number of live stream shopping apps 
    • Facebook’s recent roll out of shopping-focused updates across Facebook, Instagram, and WhatsApp
    • Building purchasing intent and a frictionless payment process that gives new meaning to the word “seamless.”


    BIOS

    Taryn Rayment joined FTD as Chief Marketing Officer in April 2020. She brings extensive experience in global marketing, customer analytics and ecommerce. Prior to joining FTD, she held leadership positions at Cole Haan, running all retention and acquisition marketing efforts, and Tumi, managing digital marketing and analytics. She started her consumer marketing career on the agency side launching and optimizing ecommerce sites as well as digital marketing channels for a variety of retail partners. She also has B2B marketing experience from her time at Konica Minolta. Taryn holds a degree in Marketing from Rutgers Business School.

    Learn more
  • 3:45 pm - 4:15 pm

    3:45 pm - 4:15 pm

    Hani Batla, CIO/CTO, Adorama

    • Understanding the ramifications of the third-party cookies’ demise and the changes to identifiers
    • Effective Strategies to grow first-party data
    • Navigating cross-platform management and attribution
    • Cokieless tracking solutions
    • Experiments to gain greater control over the POS
    • Smarter investment decisions across owned channels
    Learn more
  • 4:15 pm - 4:25 pm

    4:15 pm - 4:25 pm

  • 4:25 pm - 5:10 pm

    4:25 pm - 5:10 pm

    Hani Batla, CIO/CTO, Adorama
    Marc Rashba, CEO & Founder, MovieMethod
    Nabin Ghimire, Director of Analytics & Optimization, Global eCommerce - Direct to Consumer, Newell Brands

    Choose a Roundtable based on your interests and join an interactive discussion round with a small group of your peers discussing best practices and challenges with regards to the topic.



    1. ROUNDTABLE: Customer Data Platforms - The Path To A Unified Customer View And 1-2-1 Personalization?

               Nabin Ghimire, Director of Analytics & Optimization, Global eCommerce - Direct to Consumer, Newell Brands


    • How to select the right data platform to ensure success
    • Mastering implementation challenges
    • Transforming your ability to understand and interact with customers
    • Leverage every meaningful customer touchpoint to avoid disjointed customer experiences
    • How to get the most value out of a CDP?


    BIO

    Nabin Ghimire is currently Director of Analytics & Optimization, Global eCommerce DTC at Newell Brands. His team is responsible for analytics support, insights delivery and testing & measurement of consumer experience across Newell's DTC sites.

    Prior to Newell, Nabin was Senior Manager of Digital Analytics at CVS, responsible for driving analytics and insight discovery primarily on CVS.com-Retail and CVS App. He formerly led Business Analytics at Education First (EF) based in Cambridge, MA.


    2.ROUNDTABLE: Revamping Your Loyalty Program To Meet Changing Customer Expectations

    Hani Batla, CIO/CTO, Adorama


    • What drives loyalty in 2021?
    • Going beyond points and discounts
    • What a stellar loyalty program should entail


    BIO

    Hani Batla is the CIO/CTO at Adorama, an ecommerce company dedicated to serving the community of creators. At his core, he is an innovative, technical product leader, design focused, data-driven, champion of end-users and creator of new technologies.


    3.ROUNDTABLE: How To Drive Conversion Through Shoppable Content

    Marc Rashba, CEO& Founder, MovieMethod


    • Storefronts and Offers alone will not spark growth in a digitally savvy post-pandemic eTail world
    • We’ll talk about who’s doing it right and where e-commerce can improve
    • New & Improved shopping experiences due to COVID 


    BIO

    Marc Rashba is currently the head of MovieMethod LLC, a digital distribution partnerships agency where he creates loyalty and reward programs for brands looking to tap into the power of movies, music and more. The company has distribution agreements with most of the major studios and also consults for popular millennial platforms Atom Tickets and Culture Trip and a number of other fast growing AVOD and OTT channels. Previously, Marc worked at Sony Pictures for over 15 years in a variety of marketing and business roles, most recently as Vice President of Digital Partnerships & Development. Previously Marc was the Vice President of Marketing for Sony overseeing the company’s customer marketing group working on award winning programs at Amazon, Target and Walmart.  During that period, Marc was also head of TV marketing launching such brands as Breaking Bad into digital. Marc developed new product platforms, two of which were awarded patents which he shares with Sony. Prior to Sony, Marc spent a number of years in the music industry at EMI Music Group in a variety of strategic leadership roles.  





    Learn more

What Attendees Are Saying

TOP LEVEL EXECUTIVES

“Top retailers. Top level executives. Top level strategies. Amazing intimacy. I spoke to all the people I wanted to without being rushed. I walked away with new friends. These guys nailed it!”

Gerald Cruz
Senior Director of Business Development,
Petra Industries

QUALITY FACETIME

“I’m beyond satisfied with the intimate feel of the event. It allowed me quality facetime with retailers and vendors to help gain insights and solutions to the challenges I’m facing.”

Peter Huh
CIO & CTO
Capital Brands

AMAZING NETWORKING

“A wonderful conference! The highlight was actually the time I was able to spend with the sponsors – I received valuable information about some potential new partners. The sessions had really high quality content and I was able to
interact with other successful brands.”

 Ashley Lewis

VP of Product

Dollar Shave Club

Bringing Together The Best In Retail

Let’s Connect & Create A Custom Experience

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Hi, I'm Felippe, the Sponsorship Director for eTail Connect Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!


Our Audience Breakdown

How Our  Virtual Events Work

This event is exclusively for eCommerce & digital marketing executives from retailers and brands. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.

This event is exclusively for eCommerce & digital marketing executives from retailers and brands. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.