Rob French
Chief Digital Commerce Officer
Decathlon Canada
Sophia Tsao
Chief Digital Officer
FASHIONPHILE
Linh Calhoun
CMO
Replacements
Corey Lewis
CMO
Lovepop
Taryn Rayment
CMO
FTD
Phuong Petersen
CMO
SimpleTire
Marc Rashba
CEO & Founder
MovieMethod
Rich Zapf
VP of Digital Experience
SimpleTire
Chris Vitale
VP of Technology
SimpleTire
Colin Spillane
Head of Retail
Lovepop
Vera Koch
VP of Global Marketing
eSalon
John Starke
VP of Business Development
Zulily
Nick Antoniades
Vice President, CRM
and Analytics
Megan Marshall
Director of Brand Marketing
Zulily
Sean Bunner
SVP Partnerships and M&A
WW (formerly Weight Watchers)
Jack Bochonok
Senior Director of Business Development
NaviStone
12:00 pm - 12:30 pm
12:00 pm - 12:30 pm
Get to know your fellow participants before the event officially kicks off. In this exclusive 30min speed networking session you get the opportunity to have a number of informal 5min 1-2-1 meetings with your peers, discussing your greatest challenges, best practices and initiatives, as well as your thoughts on a number of hot button topics. Find out what others have learned from 2020 and benchmark how they have prepared for 2021.
12:45 pm - 12:55 pm
12:45 pm - 12:55 pm
12:55 pm - 1:00 pm
12:55 pm - 1:00 pm
1:00 pm - 1:30 pm
1:00 pm - 1:30 pm
Rob French, Chief Digital Commerce Officer, Decathlon Canada
Phuong Petersen, CMO, SimpleTire
Sophia Tsao, Chief Digital Officer, FASHIONPHILE
Linh Calhoun, CMO, Replacements
1:30 pm - 2:00 pm
1:30 pm - 2:00 pm
Rich Zapf, VP of Digital Experience, SimpleTire
Chris Vitale, VP of Technology, SimpleTire
Hear from an industry innovator how they gave their website a thorough makeover to be faster, leaner, more personal, while providing customers with more choices.
2:00 pm - 2:30 pm
2:00 pm - 2:30 pm
Speakers: Linc Global
2:30 pm - 2:45 pm
2:30 pm - 2:45 pm
Keep the conversation going and engage with fellow participants in the Chat
2:45 pm - 3:15 pm
2:45 pm - 3:15 pm
Speakers: Attentive Mobile
With the acceleration of e-commerce, the ways that consumers interact with their favorite brands have fundamentally shifted. They’re increasingly interested in communicating via text messaging, with 66% signing up for texts from more brands over the past year. In this session, we’ll discuss how SMS has evolved from purely transactional to a two-way, conversational connection to consumers, why innovative marketers are prioritizing this channel, and how to create an effective SMS strategy to drive incremental revenue.
3:15 pm - 3:45 pm
3:15 pm - 3:45 pm
AI has been a buzzword for the last couple of years, but what about actual use cases? Listen in as this industry leader elaborates on their AI journey, prep work, skillset, roadblocks and technology solutions and how they have leveraged it successfully to move the needle within their company.
3:45 pm - 4:15 pm
3:45 pm - 4:15 pm
CDPs are said to liberate your data and not only deliver a single customer view, but also accelerate lead generation, discover and monetize new audiences, prevent churn, predict future purchase behaviour and aid with consent management. In order to capture all customer touch points regular CRMs are just no longer cutting it. But how complex is the implementation? Hear from an early implementer what roadblocks they had to overcome and what their CDP enabled them to do.
4:15 pm - 4:25 pm
4:15 pm - 4:25 pm
4:25 pm - 5:10 pm
4:25 pm - 5:10 pm
Choose a Roundtable based on your interests and join an interactive discussion round with a small group of your peers discussing best practices and challenges with regards to the topic.
Topics May Include:
5:10 pm - 6:05 pm
5:10 pm - 6:05 pm
Conclude the day with our sommelier-led wine tasting hour. Learn about some amazing vintages while networking with your peers.
12:55 pm - 1:00 pm
12:55 pm - 1:00 pm
1:00 pm - 1:30 pm
1:00 pm - 1:30 pm
Rob French, Chief Digital Commerce Officer, Decathlon Canada
1:30 pm - 2:00 pm
1:30 pm - 2:00 pm
John Starke, VP of Business Development, Zulily
Megan Marshall, Director of Brand Marketing, Zulily
Hear how Zulily nurtured their best customers through email, marketing automation, CRM, predictive analytics, and SMS
2:00 pm - 2:30 pm
2:00 pm - 2:30 pm
Corey Lewis, CMO, Lovepop
Colin Spillane, Head of Retail, Lovepop
2:30 pm - 2:45 pm
2:30 pm - 2:45 pm
2:45 pm - 3:15 pm
2:45 pm - 3:15 pm
Vera Koch, VP of Global Marketing, eSalon
Brands ramped up familiar tones looking to connect emotionally with consumers at the end of a tough year. Join this fireside chat to discuss what content performed best, how influencer got reshuffled and how successful partnerships maximized reach.
3:15 pm - 3:45 pm
3:15 pm - 3:45 pm
Taryn Rayment, CMO, FTD
Social Commerce is hot, but how can you monetize it and keep up with all other innovations in the Social realm from TikTok, to Reddit to Snapchat to FB and Instagram? Hear about the latest trends and how they impact your social strategy.
3:45 pm - 4:15 pm
3:45 pm - 4:15 pm
Marc Rashba, CEO & Founder, MovieMethod
Shop television was pioneered by HSN and QVC but has been entirely reinvented by YouTube. Online shoppers want experiences, product information, and a feedback vehicle. YouTube is your voice in the e-commerce space. This panel talks to leading experts how they got started, grew and expanded their business.
4:15 pm - 4:25 pm
4:15 pm - 4:25 pm
4:25 pm - 5:10 pm
4:25 pm - 5:10 pm
Nick Antoniades, Vice President, CRM, and Analytics
Choose a Roundtable based on your interests and join an interactive discussion round with a small group of your peers discussing best practices and challenges with regards to the topic.
1. ROUNDTABLE: Customer Data Platforms - The Path To A Unified Customer View And 1-2-1 Personalization?
Nick Antoniades, VP, CRM and Analytics
Other Topics May Include:
“Top retailers. Top level executives. Top level strategies. Amazing intimacy. I spoke to all the people I wanted to without being rushed. I walked away with new friends. These guys nailed it!”
Gerald Cruz
Senior Director of Business Development,
Petra Industries
“I’m beyond satisfied with the intimate feel of the event. It allowed me quality facetime with retailers and vendors to help gain insights and solutions to the challenges I’m facing.”
Peter Huh
CIO & CTO
Capital Brands
“A wonderful conference! The highlight was actually the time I was able to spend with the sponsors – I received valuable information about some potential new partners. The sessions had really high quality content and I was able to
interact with other successful brands.”
Ashley Lewis
VP of Product
Dollar Shave Club
This event is exclusively for eCommerce & digital marketing executives from retailers and brands. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.
This event is exclusively for eCommerce & digital marketing executives from retailers and brands. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.