1:10 pm - 1:55 pm
Rob French, Chief Digital Commerce Officer, Decathlon Canada
Phuong Petersen, CMO, SimpleTire
Sophia Tsao, Chief Digital Officer, FASHIONPHILE
Linh Calhoun, CMO, Replacements
Moderated by Angie Arnspiger, VP Business Development, NaviStone
- Lessons learned from a turbulent 2020
- Brands that pivoted well and learnings from those that didn’t
- Shifting business priorities
- Crucial tech investments for 2021, will contactless keep its momentum?
- How is the consumer journey evolving?
- How to thrive in the new e-commerce landscape?
- From Cyber Monday To Cyber Month, how the last holiday season will shape this year’s holiday season
- Addressing the economic impact on the industry
- Collaborative work models and a consolidation of skills among employees
Linh Calhoun, CMO for Replacements, is responsible for driving revenue, evolving the customer experience, and leading the strategic evolution of the world's largest retailer of vintage and current china, crystal, silver and collectibles. She and her team are focused on inspiring the way people gather, reinterpret and present traditions, entertain and make a house a home. With proven success in driving revenue, maximizing multi-channel marketing efforts, and developing effective merchandising and marketing strategies, Linh's extensive career includes marketing leadership positions at VIETRI, Ross Simons, Staples, L.L. Bean, and Pace Communication's e-commerce division.
Rob French, CDO, Decathlon Canada is an entrepreneurial and driven chief executive, with 16 years of industry-leading expertise working with numerous companies in domestic and international markets. Facilitator and builder of world-class eCommerce technology management and product development teams, with a specialty in both start-up and scaled growth stages. Proven fundraising and networking skills, building fruitful partnerships with hundreds of executives and delivering performance driven multimillion-dollar bottom-line growth. Spent 3 years with an e-commerce agency, managing various online marketing initiatives and operational projects tailored for eCommerce retailers. After, at SSENSE.com the online luxury fashion destination he led the Affiliate and Email channels supporting over 20% of the overall online sales business. Today, providing the digital visionary leadership for a $12.8 billion sports retail company, Decathlon Canada.
Phuong Petersen Chief Marketing Office for SimpleTire is responsible for the team tasked with making the brand a household name. She leads the company’s brand, performance marketing and merchandising team, responsible for everything from the creation of creative assets and paid digital marketing to pricing, promotions and product channel strategy.
Growing up as a Vietnamese-American and traveling globally in her career exposed her to different customer behaviors, which she believes set her on the path to a career in marketing. Phuong grew up in the suburbs of Philadelphia, earned her undergraduate degree from Hamilton College before pursuing an MBA in Marketing from prestigious The Wharton School at the University of Pennsylvania.
Following graduation, Phuong embarked on her professional path, working on a range of different roles that set the foundation for a robust understanding of marketing that she’s honed throughout her career. Whether it was leading global consumer innovation for Crest 3D White, leading the new product validation teams at Liberty Mutual Insurance incubator Solaria Labs, overseeing marketing for online furniture company, Birch Lane, or challenging the tire industry status quo at SimpleTire, Phuong has found success in her versatility and focus on the strategic goals she sets for her teams.
Phuong’s role as CMO of SimpleTire has her working cross-functionally with colleagues in user experience, tech, supply chain and finance to help deliver a better customer experience for motorists across the country. She believes that SimpleTire is a company that will not only deliver on the promise of simplifying the online tire buying experience, but also a solution that alleviates the anxiety consumers face when tackling auto care challenges.
When she’s not leading her team at work, Phuong is a mom of two precocious boys with whom she and her husband enjoy playing video and board games on the weekends. She’s also an avid runner who has volunteered with Girls on the Run, a program for young girls that promotes girl empowerment by teaching life skills through lessons and running.
Sophia Tsao is the Chief Digital Officer (CDO) at FASHIONPHILE, a company that is focused on ultra-luxury fashion Recommence, strategically invested by Neiman Marcus Group and NEWSPRING Capital; Here, Sophia leads digital transformation and eCommerce growth. The Digital department under Sophia’s leadership at FASHIONPHILE manages four critical functions: Digital Product & CX, Digital Marketing, Marketing Communications and Data Science & Analytics.
Prior to joining FASHIONPHILE, Sophia was the Chief Marketplace Officer at Newegg, managing the fast-growing online marketplaces on Newegg.com, Newegg.ca, NeweggBusinss.com, and Newegg Global. Newegg Global Marketplace was built from the ground up by the strong and dynamic teams under Sophia’s leadership. In just a few short years, it has rapidly grown to be a billion business and expanded internationally to 80 countries, from North American, Asia, Europe, to Middle East, and Africa.
In addition to her global eCommerce expertise, Sophia owns over 20 years of comprehensive business development experiences from fashion to technology categories; Sophia is an energetic and strategic thought leader with a diverse background. She was an established business journalist, news anchor, and an Executive for a TV network in her hometown of Taipei, Taiwan. She previously owned a wine boutique and has been bestowed a professional wine-tasting certificate from Bordeaux, France. With tri-lingual advantage and cross-cultural experiences, Sophia enjoys working and travelling the globe.
Angie Arnspiger, VP Business Development, NaviStone started her career on the agency side spending nearly 14 years with the Hibbert Group and Sterling Rice; both ad agencies focused on integrated marketing strategies, specifically database services, customer engagement, print, digital, global fulfillment, brand building and professional services.
Most recently, Angie spent nine years with Datalogix/Oracle Data Cloud as VP Client Services, managing a sales team within the retail/consumer vertical, selling and executing on data-driven comprehensive omni channel marketing solutions.
In her current role as VP of Business Development for NaviStone, Angie focuses on data-driven consultative marketing strategy to brands who can benefit from the opportunity to retarget their web browsers via the high response and proven channel of direct mail.
Angie holds a bachelor’s degree in business management/marketing from Franklin University of Ohio.