Day One – August 24, 2020: Meeting Customer Needs Amidst Recession And Pandemic


12:00 pm - 12:40 pm PRE-EVENT ROUNDTABLE: Using Partnerships to Hedge Against Rising Media Costs

Steve Katz - VP US Sales, Partnerize & Pepperjam

Rising costs in paid search, social, and other digital channels, are making it increasingly challenging to drive customer acquisition and retention without also increasing costs. Companies need more efficient means to reach and acquire, especially as COVID-19 challenges marketing budgets. Join us as we discuss how pay-for-performance partnerships including affiliate, influencer, content partnerships and brand alliances are helping leading other retail brands achieve profitable growth and diversify their sales channels

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Steve Katz

VP US Sales
Partnerize & Pepperjam

12:55 pm - 1:00 pm Chair’s Welcome And Opening Remarks

1:00 pm - 1:40 pm PANEL DISCUSSION: Assessing The Status Quo Of Retail And How To Prepare For The Lingering Effects Of Pandemic And Recession

Leigh Rawdon - CEO, The Tea Collection John Tabis - CEO, The Bouqs
  • Anticipating the short and long-term impacts on the retail sector and how you can scale your business to keep up
  • Crucial survival skills for the retail shakeout
  • The need for accelerating your digital transformation
  • Technologies that have moved from nice to have to must have
  • How to shift resources
  • How digital innovation can help stores
  • Emerging trends as the economy rebounds
  • Rethinking your business model 
  • Leveraging data & insights to inform Your rebound strategy
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Leigh Rawdon

CEO
The Tea Collection

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John Tabis

CEO
The Bouqs

1:40 pm - 2:15 pm FIRESIDE CHAT: Accelerating Digital Transformation To Cope With The Realities Of Digital-Only

Ekta Chopra - VP of Digital, Elf Cosmetics Indy Guha - SVP Marketing & Alliances, Signifyd
  • Recent stats on eCommerce swings in different categories
  • What does Digital Transformation mean for elf Cosmetics
  • The keys to a data-driven retail strategy
  • Getting rid of outdated silos
  • How D2C has evolved
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Ekta Chopra

VP of Digital
Elf Cosmetics

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Indy Guha

SVP Marketing & Alliances
Signifyd

2:15 pm - 2:40 pm FIRESIDE CHAT: Optimizing Mobile To Make The Jump From Traffic To Conversion

Daniel Moure - CMO, Pure Formulas William Perez - CIO, Pure Formulas
  • Accelerating load times
  • Which technologies can help
  • When is the right time to go Headless?
  • Could an app be the answer to provide a better CX during the pandemic
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Daniel Moure

CMO
Pure Formulas

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William Perez

CIO
Pure Formulas

2:40 pm - 2:55 pm BREAK

2:55 pm - 3:15 pm SMS Marketing: The Gift That Keeps On Giving

Elizabeth Ray - VP of Client Strategy, Attentive

Over the past few holiday seasons, consumers have reached for their smartphones to shop online in record-breaking numbers—with smartphones driving over $50 billion in sales during the 2019 holiday season. This is why SMS marketing has quickly become a top 3 revenue channel for retail & e-commerce brands—during the holiday season and beyond. Learn how your brand can use text messaging to engage consumers and drive incremental revenue all year long. Plus, get tips on how to quickly launch your own SMS channel and have your best holiday season yet.

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Elizabeth Ray

VP of Client Strategy
Attentive

3:15 pm - 3:45 pm FIRSESIDE CHAT: Meeting Your Customers’ Needs During Unprecedented Times

Ranu Coleman - Head of Brand Marketing & PR, Azazie

Hear how to provide value to your customers and grab wallet share as discretionary income is managed more vigilantly.

  • Understanding how the recession is impacting shopping behavior
  • Delivering convenience and safety
  • Offering consumers a sense of control 
  • Effective strategies to encourage the cautious customer
  • Understanding which customer segments to focus on
  • Revamping your loyalty program to meet customer expectations 
  • Giving back to your community and aiding in relief efforts
  • Creating a return policy that alleviates customers concerns
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Ranu Coleman

Head of Brand Marketing & PR
Azazie

3:45 pm - 4:15 pm FIRSESIDE CHAT: Crisis Brings Opportunity – How To Approach This Year’s Holiday Rush

Patrick Hodgdon - Director of Marketing, Slumberland Furniture Mike McCarron - VP Sales & Customers, Gladly
  • Insights into the current sales trends and opportunities from several eCommerce verticals
  • Understanding of future implications of changing consumer behaviors
  • Practical tips on how to plan for the future, including preparing for the holiday rush 
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Patrick Hodgdon

Director of Marketing
Slumberland Furniture

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Mike McCarron

VP Sales & Customers
Gladly

4:15 pm - 4:25 pm Transition Into VIP Roundtables

1. ROUNDTABLE: Improve Digital CX To Drive Engagement, Online Sales And Customer Insights

Terrence Fox, Head of Innovation iAdvize

  • Engaging with & adapting for today's "always-on" consumer
  • Improve brand saliency: Creating a memorable CX to drive incremental sales and boost customer lifetime value
  • Why aren’t visitors buying? Unlocking actionable insights through peer to peer, authentic conversations
  • COVID Q4: how eCommerce innovators are preparing. Strategies and tactics for the wildest holiday shopping season in history

2. ROUNDTABLE: Optimizing A Shrinking Budget In Times Of A Pandemic

Janet Jaiswal, SVP of Marketing, ZineOne

Uncertainty due to COVID-19 has driven down the Marketing budget as well as consumer demand. Many companies are being asked to do more with less. Join this roundtable to explore:

  • Challenges faced by companies as budgets shrink, uncertainty rises, and consumer spending declines
  • How to meet the dilemma posed by increasing digital traffic, and overstrained fulfillment capabilities, compounded with high consumer expectations
  • Strategies on how to increase digital purchases with less money spent on offers and incentives
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Terrence Fox

Head of Innovation
iAdvize

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Janet Jaiswal

SVP of Marketing
ZineOne