Day One – August 24, 2020: Meeting Customer Needs Amidst Recession And Pandemic


12:45 pm - 12:55 pm DELEGATE ORIENTATION

12:55 pm - 1:00 pm Chair’s Welcome And Opening Remarks

1:00 pm - 1:30 pm PANEL DISCUSSION: Assessing The Status Quo Of Retail And How To Prepare For The Lingering Effects Of Pandemic And Recession

Leigh Rawdon - CEO, The Tea Collection
  • Anticipating the short and long-term impacts on the retail sector and how you can scale your business to keep up
  • Crucial survival skills for the retail shakeout
  • The need for accelerating your digital transformation
  • Technologies that have moved from nice to have to must have
  • How to shift resources
  • How digital innovation can help stores
  • Emerging trends as the economy rebounds
  • Rethinking your business model 
  • Leveraging data & insights to inform Your rebound strategy
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Leigh Rawdon

CEO
The Tea Collection

1:30 pm - 2:00 pm FIRESIDE CHAT: Accelerating Digital Transformation To Cope With The Realities Of Digital-Only

Ekta Chopra - VP of Digital, Elf Cosmetics
  • The keys to a data-driven retail strategy
  • Getting rid of outdated silos
  • Essentials for Data Management 
  • Technologies to get the most out of your data
  • Leveraging AI for a great CX and advanced customer support 
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Ekta Chopra

VP of Digital
Elf Cosmetics

2:00 pm - 2:30 pm FIRESIDE CHAT: Optimizing Mobile To Make The Jump From Traffic To Conversion

Daniel Moure - CMO, Pure Formulas William Perez - CIO, Pure Formulas
  • Accelerating load times
  • Tackling fraud
  • Striking the right communication mix on Mobile - text vs notifications
  • Leveraging geo-fencing to better target customers
  • Improving the ease of checkout
  • When is the right time to go Headless?
  • Could an app be the answer to provide a better CX during the pandemic
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Daniel Moure

CMO
Pure Formulas

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William Perez

CIO
Pure Formulas

2:30 pm - 2:45 pm BREAK

2:45 pm - 3:15 pm FIRESIDE CHAT: Making Effective Changes To Your Marketplace Strategy To Turn The Odds In Your Favor And Regain Market Share

As a result of the coronavirus pandemic many retailers made adjustments to their marketplace strategy, hear what has worked and what didn’t. Learn about the adjustments this retailer made to their Amazon business and about the outcome.

  • Striking the right balance between marketplaces
  • Shifts and innovation in the marketplace landscape
  • Addressing the need for improved customer communication
  • Ensuring outside marketplace options

3:15 pm - 3:45 pm FIRSESIDE CHAT: Meeting Your Customers’ Needs During Unprecedented Times

Ranu Coleman - Head of Brand Marketing & PR, Azazie

Hear how to provide value to your customers and grab wallet share as discretionary income is managed more vigilantly.

  • Understanding how the recession is impacting shopping behavior
  • Delivering convenience and safety
  • Offering consumers a sense of control 
  • Effective strategies to encourage the cautious customer
  • Understanding which customer segments to focus on
  • Revamping your loyalty program to meet customer expectations 
  • Giving back to your community and aiding in relief efforts
  • Creating a return policy that alleviates customers concerns
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Ranu Coleman

Head of Brand Marketing & PR
Azazie

3:45 pm - 4:15 pm FIRSESIDE CHAT: Crisis Brings Opportunity – How To Approach This Year’s Holiday Rush

  • Insights into the current sales trends and opportunities from several eCommerce verticals
  • Understanding of future implications of changing consumer behaviors
  • Practical tips on how to plan for the future, including preparing for the holiday rush

4:15 pm - 4:30 pm Transition Into VIP Roundtables


4:30 pm - 5:15 pm INTERACTIVE VIP ROUNDTABLES

Topics May Include:

1. ROUNDTABLE: Loyalty & Retention – Understanding What Matters To Your Customers 

2. ROUNDTABLE: How Much Do Sales And Promotions Help, How Much Do They Hurt?

3. ROUNDTABLE: Current Pandemic Impact To Business & Talent

4. ROUNDTABLE: The New Store Reality

5. ROUNDTABLE: Do’s And Don’t’s For Curbside Pickup

6. ROUNDTABLE: Getting Attribution Right

7. ROUNDTABLE: Navigating Your Partnership With Amazon