Rising costs in paid search, social, and other digital channels, are making it increasingly challenging to drive customer acquisition and retention without also increasing costs. Companies need more efficient means to reach and acquire, especially as COVID-19 challenges marketing budgets. Join us as we discuss how pay-for-performance partnerships including affiliate, influencer, content partnerships and brand alliances are helping leading other retail brands achieve profitable growth and diversify their sales channels
Over the past few holiday seasons, consumers have reached for their smartphones to shop online in record-breaking numbers—with smartphones driving over $50 billion in sales during the 2019 holiday season. This is why SMS marketing has quickly become a top 3 revenue channel for retail & e-commerce brands—during the holiday season and beyond. Learn how your brand can use text messaging to engage consumers and drive incremental revenue all year long. Plus, get tips on how to quickly launch your own SMS channel and have your best holiday season yet.
Hear how to provide value to your customers and grab wallet share as discretionary income is managed more vigilantly.
1. ROUNDTABLE: Improve Digital CX To Drive Engagement, Online Sales And Customer Insights
Terrence Fox, Head of Innovation iAdvize
2. ROUNDTABLE: Optimizing A Shrinking Budget In Times Of A Pandemic
Janet Jaiswal, SVP of Marketing, ZineOne
Uncertainty due to COVID-19 has driven down the Marketing budget as well as consumer demand. Many companies are being asked to do more with less. Join this roundtable to explore: