Day Two – August 25, 2020: Preparing Your Business And Retail Strategy For A Post Pandemic World
12:55 pm - 1:00 pm
Chair’s Day Two Welcome & Recap Of Day 1
1:00 pm - 1:30 pm
PANEL DISCUSSION: Leading Through A Phased Reopening By Embracing Change And Seizing Opportunities
Jason Stutes -
VP of eCommerce & Analytics,
BBQGuys.com
Johnny Russo -
VP eCommerce and Marketing,
The Kerhseh Group
- Revamping your organizational structure and creating an agile, digital company culture that embraces innovation
- Creating safe work environments for your employees
- Discussing safety measures from masks to thermometers
- How to manage fear and foster mental health in uncertain times
- The office of tomorrow
- Moving beyond risk mitigation to seize opportunities
- Alternate ways of working and what we’ve learned from WFH so far
- Entering the last phase: reboot or revamp?
- The art of scaling
- Datawarehousing, see chang on day to day dashboard rapid changes
1:30 pm - 2:00 pm
FIRSESIDE CHAT: Navigating Through The Pandemic, Learnings From Around The Globe
Valerie Hoecke -
CDO,
LVMH Perfumes & Cosmetics
Wendy Chan -
SVP,
LVMH Digital Asia
China is highly advanced in its digital adoption and pace of business innovation - both occurring within a unique political and platform ecosystem. As such it offers a glimpse into a kind of "parallel universe" of learnings and opportunities for western brands. This "fireside chat" will explore the role of digital activities in LVMH's rapid post-COVID recovery in China, to mine for insights and opportunities in the US and other global markets. In conversation, Wendy and Valerie will discuss what specific new digital and omnichannel behaviors and brand activities helped LVMH brands recover in China, with a particular focus on parallels and opportunities in the US and western markets. Special attention will be given to promoting digital sales through selling festivals, remote selling using WeChat for Work, the role of livestreaming with Key Opinion Leaders (aka influencers), and new opportunities with user generated content and "Key Opinion Consumers."
2:00 pm - 2:30 pm
FIRSESIDE CHAT: Leveraging AI And Personalization For Conversion Optimization
Tom Summerfield -
Retail Director,
Peak
Moderated by Tom Knight, Commercial Manager, Peak
- Implementing agile technology across the business to help create more personalized experiences
- Unifying customer data to power real-time marketing across channels
- Bringing personalization to the next level through AI
- Testing and measuring product recommendations
- Working around legacy systems and data challenges
- Tapping into the possibilities of voice
2:30 pm - 2:45 pm
BREAK
2:45 pm - 3:15 pm
PANEL DISCUSSION: Rebalancing Your Advertisement Strategy Based On The Latest Trends
Fabian Seelbach -
CMO,
Curology
Craig Kapilow -
Sr. Director Brand Partnerships & Integrated Marketing,
Rue Gilt Groupe
Alex Dastmalchi -
CEO,
Dastmalchi
- Keeping tabs on behavioral trends
- Getting your online advertising strategy right
- How to think about marketing in the post Covid-19 world
- Do’s and don’ts for programmatic buying
- The impact of the pandemic on ad fraud
- A new approach to influencer
3:15 pm - 3:45 pm
FIRSESIDE CHAT: Saturating The Hunger For Compelling New Content
Craig Kapilow -
Sr. Director Brand Partnerships & Integrated Marketing,
Rue Gilt Groupe
Aaron Cunningham -
VP Direct to Consumer,
ViacomCBS
3:45 pm - 3:55 pm
Transition Into VIP Roundtables
3:55 pm - 4:40 pm
INTERACTIVE VIP ROUNDTABLES
Jason Stutes -
VP of eCommerce & Analytics,
BBQGuys.com
Alessandra Sales -
VP of Growth,
Ipsy
Jodi Daniels -
Digital Privacy Expert & Thought Leader, CEO & Founder,
Red Clover Advisors
Aaron Cunningham -
VP Direct to Consumer,
ViacomCBS
1. ROUNDTABLE: Improving And Leveraging Your Call Center To Provide Better Service To Your Customers
Jason Stutes, VP of eCommerce & Analytics , BBQGuys.com
2. ROUNDTABLE: Creating An Impactful Influencer Strategy
Alessandra Sales, VP of Growth, Ipsy
3. ROUNDTABLE: Discussing Challenges And Key Learnings From 60 Days Into CCPA
Jodi Daniels, Digital Privacy Expert & Thought Leader, CEO & Founder, Red Clover Advisors
Soundproof your knowledge on CCPA, hear what challenges and key learnings other retailers & brands have had and get your questions answered with a privacy expert.
4. ROUNDTABLE: Staying Nimble As An Organization To Adapt To Changing Customer Expectations Quickly
Aaron Cunningham, VP Direct to Consumer, ViacomCBS
