Ekta, Chopra is our VP of Technology and has been at e.l.f. since January 2016. Chopra is responsible for the Technology function, with focus on architecture & design, Security & Compliance, and building scalable digital enterprise solutions at e.l.f. Prior to e.l.f., Chopra worked The James Irvine Foundation as the head of technology where she worked with many Silicon Valley technology solutions to build programs for non-profits before that she worked at Charming Charlie as VP of IT a private equity based high growth specialty retailer. Chopra holds a degree in Technology Operations Management and a minor in Finance from California Polytechnic University of Pomona. She also holds an advanced program management degree from Stanford University. Chopra lives in Dublin, California with her husband and her daughter. She enjoys, writing, hosting parties and volunteering for non- profits.