Janet Jaiswal

SVP of Marketing ZineOne

Janet brings more than 30 years of experience in providing thought leadership and launching products based on data-driven analytics across multiple industries. Her responsibility at ZineOne is to provide thought leadership, create broader awareness of the company and evangelize innovations in the AI-powered personalization space.

Her industry knowledge is formed from previous positions held at eBay, IBM, and SnapLogic. Ms. Jaiswal holds an MBA from Carnegie Mellon University and a BS from the University of California, Berkeley. Follow Ms. Jaiswal @JanetJaiswal or find her at https://www.linkedin.com/in/janetjaiswal

Day One – August 24, 2020: Meeting Customer Needs Amidst Recession And Pandemic

4:25 PM INTERACTIVE VIP ROUNDTABLES

1. ROUNDTABLE: Improve Digital CX To Drive Engagement, Online Sales And Customer Insights

Terrence Fox, Head of Innovation iAdvize

  • Engaging with & adapting for today's "always-on" consumer
  • Improve brand saliency: Creating a memorable CX to drive incremental sales and boost customer lifetime value
  • Why aren’t visitors buying? Unlocking actionable insights through peer to peer, authentic conversations
  • COVID Q4: how eCommerce innovators are preparing. Strategies and tactics for the wildest holiday shopping season in history

2. ROUNDTABLE: Optimizing A Shrinking Budget In Times Of A Pandemic

Janet Jaiswal, SVP of Marketing, ZineOne

Uncertainty due to COVID-19 has driven down the Marketing budget as well as consumer demand. Many companies are being asked to do more with less. Join this roundtable to explore:

  • Challenges faced by companies as budgets shrink, uncertainty rises, and consumer spending declines
  • How to meet the dilemma posed by increasing digital traffic, and overstrained fulfillment capabilities, compounded with high consumer expectations
  • Strategies on how to increase digital purchases with less money spent on offers and incentives