William Perez

William Perez CIO, PureFormulas William Perez is Chief Information Officer (CIO) of PureFormulas.com. He is a 20-year veteran in the technology world, with more than 15 years experience in the Internet operation space. Since joining PureFormulas, Perez has led the company’s technology strategy by ensuring the functionality and user-friendliness of pureformulas.com for its customers, and overseeing/optimizing the company’s overall IT operations. He manages the continued implementation and launch of improvements to pureformulas.com. When PureFormulas moved to personalize the customers’ experience further, Perez led the technology and merchandising teams to create personas based on customers’ lists of favorite products, interests, gender and various other heuristics. With this technology, PureFormulas can now predict customers’ interests. Prior to joining PureFormulas, Perez served as VP of Technology at HolaDoctor, where he led the development and hosting of the largest Hispanic health website in the US. Previous to HolaDoctor, Perez was the Vice President of Technology/CTO at goal.com, the largest dedicated soccer portal in the world. Previously, Perez spent eight years at Univision Interactive Media, where he ran their Content Management System and other systems that powered Univision.com, the largest Hispanic web portal in the United States. Perez has a BA in Business Administration from Florida International University. Perez is a member of the NRF CIO Council, an invitation-only committee made up of retail’s most prominent chief information officers.