Ranu Coleman

Head of Brand Marketing & PR Azazie

A seasoned marketing and communications leader with deep experience in the retail/fashion space, Ranu Coleman serves as Head of Marketing for Azazie, the direct-to-consumer company focused on high-quality, custom-fit, affordable bridesmaid dresses and wedding gowns. Joining Azazie in February 2018, Coleman leads the marketing team in implementing brand strategy, driving awareness of Azazie’s product offerings and engaging consumers with the brand.

Previously Coleman was director of marketing for a cutting-edge tech company, following a year as senior program manager consultant, store design for Sephora, where she led the rollout of a new urban location prototype, Sephora Studio. From 2013-15 Coleman served as manager, brand marketing for equestrian footwear and apparel brand Ariat International after a similar post for Dreamwear where, for five years, her responsibilities included negotiating and shepherding strategic partnerships with national brands including Nicole Miller, Skinnygirl by Bethany Frankel, Playboy, XOXO and Laura Ashley.

Coleman began her career as a brand manager for Earthbound LLC and received her bachelor’s degree in political science from UC Irvine and professional designation program-visual communications degree from Fashion Institute of Design & Merchandising (FIDM). Ranu Coleman is married with two children and lives in the San Francisco Bay Area.

Day One – August 24, 2020: Meeting Customer Needs Amidst Recession And Pandemic

3:15 PM FIRSESIDE CHAT: Meeting Your Customers’ Needs During Unprecedented Times

Hear how to provide value to your customers and grab wallet share as discretionary income is managed more vigilantly.

  • Understanding how the recession is impacting shopping behavior
  • Delivering convenience and safety
  • Offering consumers a sense of control 
  • Effective strategies to encourage the cautious customer
  • Understanding which customer segments to focus on
  • Revamping your loyalty program to meet customer expectations 
  • Giving back to your community and aiding in relief efforts
  • Creating a return policy that alleviates customers concerns