eTail Europe Connect is a private, invitation-only virtual event customized for senior-level eCommerce and digital marketing leaders from top European brands and retailers.

During crisis comes opportunity. The mission of eTail Europe Connect is to provide an interactive, high-level platform for the exchange of ideas, best practices and timely perspectives on moving beyond these turbulent times.

A Unique Experience

The eTail Europe Connect Virtual Event is an online forum mirroring our in-person Connect events. We’re bringing you
exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

Pre-Scheduled 1:1 meetings

See someone on our attendee list you want to meet? Mutually matched and pre-scheduled 1:1 meetings with your prospects and peers make it easy to further business. No more fruitless conversation. No more tradeshows.

Executive-Level Content

We provide custom, high-level content that fosters a fruitful dialogue among senior level retail participants. You’ll identify best practices to improve omni-channel and digital strategies, better communicate and serve your customers and take advantage of opportunities presented in today’s rapidly changing retail environment.

Exclusive Networking

Meet only the most senior-level executives in an intimate and interactive environment at our breakout rooms, 1:1 meetings, roundtables, and more.

Our Speakers. Your Visionaries.

Christian Möhring

Christian Möhring

CEO & Founder


Jennifer North

Jennifer North

Head of Digital Experience


Ian Plummer

Ian Plummer

Commercial Director

Autotrader UK

Shehnaaz Chenia

Shehnaaz Chenia

Director eCommerce Development EMEA - D2C


Jayesh Bhayani

Jayesh Bhayani

Senior Engineering Director, Technology


Kerem Atasoy

Kerem Atasoy

Commercial Director

Farfetch Black & White

Madeleine Melin

Madeleine Melin

E-retail & Cross Channel Marketing Lead, Europe



All Session times displayed in GMT

Day One - October 13, 2020: Dynamic Growth Strategies To Implement Today

  • 12:30 pm - 12:35 pm

    12:30 pm - 12:35 pm

  • 12:35 pm - 12:45 pm

    12:35 pm - 12:45 pm

  • 12:45 pm - 1:15 pm

    12:45 pm - 1:15 pm

    Our opening keynote panel takes a deep look at how retail has been forced to evolve in rapid time, to keep pace with changes happening within the industry. Map out your strategy after attending this dynamic kick off panel discussion.

    • Using data science to help identify how the role of physical stores is changing
    • Considering the shift in consumer behavior from the high street to online, as online traffic continues to increase
    • Determining how much stock to carry in your stores
    • Considering whether your store assortment should be more data led or demand driven with their assortments
    • Potentially freeing up space in your stores to add features like click and collect, etc.
    • Rethinking your brand positioning in an innovative way to your customers
    • Thinking about online opportunities for your customer base  
    Learn more
  • 1:15 pm - 1:35 pm

    1:15 pm - 1:35 pm

    Jayesh Bhayani, Senior Engineering Director, Technology, Tesco

    As one of the world’s largest retailers. Tesco processes 80m transactions every week through a till estate which needs to adapt our changing customer needs. Jayesh will discuss the current programme to upgrade the Tesco till, including integration with multiple API services, to ensure the global retail operation is as efficient, resilient and versatile as possible.

    Learn how Tesco’s focus on platforms and an omnichannel approach will deliver huge benefits to the business, working on a global scale with more than 6,800 stores worldwide. Gain an appreciation of the challenges a global retailer faces in maintaining its technical estate, hear why the current project was required in order to deliver current and future business objectives, as part of their strategy to serve our customers a little better every day.

    Learn more
  • 1:35 pm - 1:55 pm

    1:35 pm - 1:55 pm

    Learn about the latest technology innovations in this keynote presentation.

    Episerver Executive 

    Learn more
  • 1:55 pm - 2:05 pm

    1:55 pm - 2:05 pm

  • 2:05 pm - 2:35 pm

    2:05 pm - 2:35 pm

    Kerem Atasoy, Commercial Director, Farfetch Black & White

    Take a look at the global ecommerce landscape during this interactive panel discussion. Our panelists will look at ways to structure an effective global strategy, localisation and much more.

    • Deciding whether your brand will indeed benefit from going global, or whether simply conducting cross- border commerce is enough
    • Evaluating the importance of local distribution centers in cross-border markets 
    • Reconfiguring your teams and evaluating internal resources to better suit your globalization priorities 
    • Harnessing the power of localization to bolster and reinforce your international presence
    Learn more
  • 2:35 pm - 2:55 pm

    2:35 pm - 2:55 pm

    Algolia Executive

    Learn more
  • 2:55 pm - 3:20 pm

    2:55 pm - 3:20 pm

    Christian Möhring, CEO & Founder, helmade

    Learn more
  • 3:20 pm - 3:40 pm

    3:20 pm - 3:40 pm

    The key to success in ecommerce today? Better site performance. We’ll present detailed tactics and tips to ensure that your site performance and speed is meeting customer expectations during this session.

    • Focusing on speed, payments, delivery and navigation
    • Focusing on metrics that can be optimised to help get shoppers through the purchase funnel
    • Identifying what areas are ‘sure bets’ for conversion optimisation v. more ‘pie in the sky’ ideas
    • Resolving any blockers to purchase
    • Generating more sales with a faster web platform
    Learn more
  • 3:40 pm - 3:45 pm

    3:40 pm - 3:45 pm

  • 3:45 pm - 4:30 pm

    3:45 pm - 4:30 pm

    Table 1: The New Consumer: How Well Do You Really Know Your Shopper?

    As the pivot to online has been expedited due to the coronavirus pandemic, now is the time for retailers to be bold with their ecommerce strategies in order to win market share - but to be bold, you need to truly understand your customers through data and insight. Understanding who your shoppers are, what they're doing and how they browse and buy across different channels is vital in the battle for online.  However, with excess spare time, fluctuating spendable income, and a higher level of friction for those wanting to shop in-person, shopper habits are changing fast, and will continue to do so as the UK deals with what’s emerging to be the worst recession in at least a century.

    This roundtable discussion will help unearth best practice to drive - and prove - ROI from retail marketing going forwards:

    • Where shopper demand is coming from
    • How to keep a recessionary consumer loyal
    • Using customer insights to enhance your CX
    • How to increase customer lifetime value 

    Hosted By: Ben Foulkes, Senior Business Development Director, Epsilon-Conversant

    Table 2: Using Customer Insights To Enhance Your CX

    Table 3: Identifying The Right Tools And Technology To Support An Efficient Retention Strategy

    Table 4: Driving Your Digital Marketing Into the Future

    Learn more
  • 4:30 pm - 5:00 pm

    4:30 pm - 5:00 pm

Day Two - October 14, 2020: Long Term Customer Engagement Strategies

  • 12:30 pm - 12:35 pm

    12:30 pm - 12:35 pm

  • 12:35 pm - 12:45 pm

    12:35 pm - 12:45 pm

  • 12:45 pm - 1:30 pm

    12:45 pm - 1:30 pm

    Ian Plummer, Commercial Director, Autotrader UK

    Learn more
  • 1:30 pm - 1:50 pm

    1:30 pm - 1:50 pm

  • 1:50 pm - 2:10 pm

    1:50 pm - 2:10 pm

    Jennifer North, Head of Digital Experience, Hobbycraft

    The key to obtaining long term customer engagement? Using a successful customer insights program enabling customer-centric solutions and consistency to be driven throughout the business. This session will review how to turn insights into action, and provide better UX for your customers. 

    • Knowing your audience and creating relevant and compelling content 
    • Providing adequate customer support through chat, video, FAQ’s, etc. 
    • Testing continuously to ensure ease of navigation and a frictionless UX 
    Learn more
  • 2:10 pm - 2:20 pm

    2:10 pm - 2:20 pm

  • 2:20 pm - 2:50 pm

    2:20 pm - 2:50 pm

    Shehnaaz Chenia, Director eCommerce Development EMEA - D2C, Lego

    Omnichannel execution remains a key challenge facing european retailers. This session will review common pain points such as getting alignment internally, bringing digital experiences in-store, getting buy-in from store teams, incentivizing correctly and much more. 

    • Getting your internal teams to work together and collaborate to provide a seamless digitized in store experience
    • Having tech partners play a larger role in shaping both online and offline customer experiences
    • Having alignment between internal teams and understanding every department has their own set of priorities
    • Working through operational challenges (setting goals, working fast and efficiently, ensuring you have the right teams involved, being agile)
    • Making sure leadership is empowering decision making around omnichannel
    • Thinking holistically about the entire customer experience
    Learn more
  • 2:50 pm - 3:10 pm

    2:50 pm - 3:10 pm

  • 3:10 pm - 3:30 pm

    3:10 pm - 3:30 pm

    Madeleine Melin, E-retail & Cross Channel Marketing Lead, Europe, Electrolux

    This informative session reviews how a global retailer transformed content into a customer acquisition platform, using data and customer insight to drive the agenda. 

    • Defining content relevant to your business objectives
    • Using data to stay ahead of your competitors
    • Understanding the most effective platforms to reach your customers
    • Measuring success beyond short term ROI
    Learn more
  • 3:30 pm - 3:35 pm

    3:30 pm - 3:35 pm

  • 3:35 pm - 4:20 pm

    3:35 pm - 4:20 pm

    1. Own Your Own Data - On The Importance Of 1st Party Data
    2. CX Optimization Best Practices
    3. Building Effective Teams: Your Strategic Advantage And Best Long Range Opportunity For Grow
    4. A Practitioner's View On Data-Driven Marketing
    Learn more
  • 4:20 pm - 4:20 pm

    4:20 pm - 4:20 pm

What Attendees Are Saying


“I really enjoyed eTail Europe. Very useful content from the speakers, some of which we have already translated into action within our business and given us food for thought in developing future strategies for our Omnichannel journey.”

Michael Durbridge
Andrew Martin


“A very high standard of content and presentation performance. An excellent attendance from a wide, cross mix of fellow professionals also offered good networking opportunities. Overall extremely worthwhile.”

Stephen McCreath
Group Marketing Director


“A hugely valuable conference with lots of great takeaways, ideas and inspiration. The two days were incredibly well organised, with lots of networking opportunities with other retailers and vendors.”

Vicky Bell
Head of eCommerce
Astley Clarke

All Of The Major Players In One Place

Let’s Connect & Create A Custom Experience


Hi, I'm Scott, the Sponsorship Director for eTail Europe Connect Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

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How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!