eTail Europe Connect is a private, invitation-only virtual event customized for senior-level eCommerce and digital marketing leaders from top European brands and retailers.

During crisis comes opportunity. The mission of eTail Europe Connect is to provide an interactive, high-level platform for the exchange of ideas, best practices and timely perspectives on moving beyond these turbulent times.

A Unique Experience

The eTail Europe Connect Virtual Event is an online forum mirroring our in-person Connect events. We’re bringing you
exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

Pre-Scheduled 1:1 meetings

See someone on our attendee list you want to meet? Mutually matched and pre-scheduled 1:1 meetings with your prospects and peers make it easy to further business. No more fruitless conversation. No more tradeshows.

Executive-Level Content

We provide custom, high-level content that fosters a fruitful dialogue among senior level retail participants. You’ll identify best practices to improve omni-channel and digital strategies, better communicate and serve your customers and take advantage of opportunities presented in today’s rapidly changing retail environment.

Exclusive Networking

Meet only the most senior-level executives in an intimate and interactive environment at our breakout rooms, 1:1 meetings, roundtables, and more.

Our Speakers. Your Visionaries.

Lori Hawthorne

Lori Hawthorne

Divisional Director

eTail Europe Connect

Christian Möhring

Christian Möhring

CEO & Founder


Simone Gerola

Simone Gerola

Chief Digital Officer and Founder


Jennifer North

Jennifer North

Head of Digital Experience


Ian Plummer

Ian Plummer

Commercial Director

Autotrader UK

Kerem Atasoy

Kerem Atasoy

Commercial Director

Farfetch Black & White

Jayesh Bhayani

Jayesh Bhayani

Senior Engineering Director, Technology


Madeleine Melin

Madeleine Melin

E-retail & Cross Channel Marketing Lead, Europe


Maria Giacobbe

Maria Giacobbe

Vice President, Business Development


Chris Purcell

Chris Purcell

Product Strategy Manager



All Session times displayed in GMT

Day One - October 13, 2020: Dynamic Growth Strategies To Implement Today

  • 12:30 pm - 12:40 pm

    12:30 pm - 12:40 pm

    Lori Hawthorne, Divisional Director, eTail Europe Connect

  • 12:40 pm - 1:15 pm

    12:40 pm - 1:15 pm

    Peter Hobolt Jensen, SVP/Chief Brand and Innovation Officer, Moleskine SpA
    Madeleine Melin, E-retail & Cross Channel Marketing Lead, Europe, Electrolux

    This informative panel discussion, featuring executives from Moleskine and Electrolux will review how to rethink your content strategy, especially during challenging times such as these. 

    • Have you adjusted your content strategy in response to the pandemic in any way? Have you adjusted your customer communications? If so, how?
    • How are you ensuring that the content you are delivering is relevant to your customers? What role does content play in your organization?
    • What role does data play in your content strategy?
    • How can content be used as a customer engagement tool effectively?
    • What are some examples of success you’ve seen with your content strategy? 
    Learn more
  • 1:15 pm - 1:45 pm

    1:15 pm - 1:45 pm

    Jayesh Bhayani, Senior Engineering Director, Technology, Tesco

    As one of the world’s largest retailers. Tesco has a Technology function which works on a huge scale, innovating to solve real world problems and adapting to changing customer needs. Jayesh will discuss the recent history of Tesco Technology and touch upon the work done to ensure the global retail operation is as efficient, resilient and versatile as possible.

    Learn how Tesco’s focus on platforms and an omnichannel approach will deliver huge benefits to the business, working on a global scale with more than 6,800 stores worldwide. Gain an appreciation of the challenges a global retailer faces and hear how the innovation platforms built have enabled the delivery of current and future business objectives, as part of their strategy to serve our customers a little better every day.

    Learn more
  • 1:45 pm - 2:05 pm

    1:45 pm - 2:05 pm

    Chris Purcell, Product Strategy Manager, Episerver

    Every business knows that 2020 has seen the need to make digital a key priority, but where most companies fail is truly understanding where they are today, what is possible and which changes are going to have the biggest impact. Here we look at how to build a strategy based on the areas of Digital Operations & Customer Experience.

    • Understanding what is possible from a digital perspective
    • Showing what a best-in class DX looks like and how to get there
    Learn more
  • 2:05 pm - 2:15 pm

    2:05 pm - 2:15 pm

    Take a quick break and we'll see you back here in ten minutes for our next session!

    Learn more
  • 2:15 pm - 2:35 pm

    2:15 pm - 2:35 pm

    Kerem Atasoy, Commercial Director, Farfetch Black & White

    Take a look at the global ecommerce landscape during this interactive discussion. You'll leave with ways to structure an effective global strategy, localisation and much more.

    • Deciding whether your brand will indeed benefit from going global, or whether simply conducting cross- border commerce is enough
    • Evaluating the importance of local distribution centers in cross-border markets 
    • Reconfiguring your teams and evaluating internal resources to better suit your globalization priorities 
    • Harnessing the power of localization to bolster and reinforce your international presence
    Learn more
  • 2:35 pm - 2:55 pm

    2:35 pm - 2:55 pm

    Simone Gerola, Chief Digital Officer and Founder, EasyCoop

    Simone Gerola, CDO at EasyCoop - a leading online grocery business in Italy - will share his learnings on how search and personalization has been used to grow the online business. In this session, you will learn how EasyCoop managed demand during Covid-19, reduced bounces rates & increased conversion rate. This session is hosted by Algolia.

    Learn more
  • 2:55 pm - 3:20 pm

    2:55 pm - 3:20 pm

    Christian Möhring, CEO & Founder, helmade

    Over the last decades large brands and companies were not able to unlock the full potential of mass customization. The complexity of customized products as well as the direct to consumer business challenges are main barriers. Mass customization has to be considered more than ever before as a relevant growth driver for many established e-commerce business models. A key to success is to take-out complexity through-out the end to end process. Christian will share his own experiences with enabling customization business working for large corporations as Nike and Ikea, SMEs and his own consumer-facing mass customization business model for customized helmets on

    Learn more
  • 3:20 pm - 3:25 pm

    3:20 pm - 3:25 pm

    Please use the Zoom link provided to join our retailer-only VIP roundtable, coming up shortly.

    Learn more
  • 3:25 pm - 4:10 pm

    3:25 pm - 4:10 pm

    Maria Giacobbe, Vice President, Business Development, Epsilon-Conversant

    As the pivot to online has been expedited due to the coronavirus pandemic, now is the time for retailers to be bold with their ecommerce strategies in order to win market share - but to be bold, you need to truly understand your customers through data and insight. Understanding who your shoppers are, what they're doing and how they browse and buy across different channels is vital in the battle for online.  However, with excess spare time, fluctuating spendable income, and a higher level of friction for those wanting to shop in-person, shopper habits are changing fast, and will continue to do so as the UK deals with what’s emerging to be the worst recession in at least a century.

    This retailer-only virtual roundtable discussion will help unearth best practice to drive - and prove - ROI from retail marketing going forwards:

    • Where shopper demand is coming from
    • How to keep a recessionary consumer loyal
    • Using customer insights to enhance your CX
    • How to increase customer lifetime value 

    Hosted By: Maria Giacobbe, Vice President, Business Development, Epsilon-Conversant

    Learn more
  • 4:10 pm - 4:10 pm

    4:10 pm - 4:10 pm

Day Two - October 14, 2020: Long Term Customer Engagement Strategies

  • 12:30 pm - 12:35 pm

    12:30 pm - 12:35 pm

    Lori Hawthorne, Divisional Director, eTail Europe Connect

  • 12:35 pm - 1:00 pm

    12:35 pm - 1:00 pm

    Ian Plummer, Commercial Director, Autotrader UK

    Since the first car dealership opened its doors in 1898 there has been relatively little change in the approach to automotive retail. However the sector has been undergoing a revolution where digital showrooms and forecourts are now becoming as relevant as bricks and mortar assets. In this session we’ll be revealing our market leading data and insights to help you understand the opportunities omni-channel retailing presents in a traditionally bricks and mortar industry. Listen in to:

    • Understand what sort of car buying experience consumers want in the future, how they use online facilities through their buying journey and where they feel physical touch points still have a place
    • Learn how the COVID-19 pandemic has accelerated consumer perception of online retailing as well as expectations of physical stores
    • What strategies can be implemented to ensure a consistent experience across all of the consumer touchpoints, focusing particularly on the smart use of data and the vital role of partnership and collaboration for a successful omni-channel approach
    Learn more
  • 1:00 pm - 1:20 pm

    1:00 pm - 1:20 pm

    Jennifer North, Head of Digital Experience, Hobbycraft

    Similar to other UK retailers, Hobbycraft has experienced significant challenges and opportunities due to this year’s pandemic. During this interview style session, we will learn more about the impact of the pandemic, and what the company is doing to navigate through the ‘new normal’. 

    • What were your growth drivers this year?
    • How have you accelerated your strategy to meet customer needs? 
    • What does that mean in terms of how you respond to customers, planning, your team, your processes, across your entire business?
    • How are you planning and managing for the rest of the year (into peak and beyond) with both a bigger audience (who behave in different ways), and the fact that you’ve acquired new customers in a very short period of time? Especially given that these new customers came to you under very specific circumstances (and the evidence shows they are highly likely to buy from you again)?
    • How are you managing this new audience? How are you recognizing new customers?
    • Will you do anything differently to meet the needs of these new customers? 
    Learn more
  • 1:20 pm - 1:50 pm

    1:20 pm - 1:50 pm

    Steve Kato-Spyrou, UX Manager, John Lewis

    Omnichannel execution remains a key challenge facing european retailers. This session will review common pain points such as getting alignment internally, bringing digital experiences in-store, getting buy-in from store teams, incentivizing correctly and much more. 

    • Getting your internal teams to work together and collaborate to provide a seamless digitized in store experience
    • Having tech partners play a larger role in shaping both online and offline customer experiences
    • Having alignment between internal teams and understanding every department has their own set of priorities
    • Working through operational challenges (setting goals, working fast and efficiently, ensuring you have the right teams involved, being agile)
    • Making sure leadership is empowering decision making around omnichannel
    • Thinking holistically about the entire customer experience
    Learn more
  • 1:50 pm - 1:50 pm

    1:50 pm - 1:50 pm

What Attendees Are Saying


“I really enjoyed eTail Europe. Very useful content from the speakers, some of which we have already translated into action within our business and given us food for thought in developing future strategies for our Omnichannel journey.”

Michael Durbridge
Andrew Martin


“A very high standard of content and presentation performance. An excellent attendance from a wide, cross mix of fellow professionals also offered good networking opportunities. Overall extremely worthwhile.”

Stephen McCreath
Group Marketing Director


“A hugely valuable conference with lots of great takeaways, ideas and inspiration. The two days were incredibly well organised, with lots of networking opportunities with other retailers and vendors.”

Vicky Bell
Head of eCommerce
Astley Clarke

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How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!