The eTail Europe Virtual Event brings together the top minds in eCommerce and omnichannel to provide you with the latest insights along with the convenience of an on-demand digital event. Online retailers are faced with unprecedented challenges in 2020, but rapidly adapting and innovating in this new, unpredictable retail reality is critical. eTail Europe will help you think about how to strategically reach your long-term growth goals, no matter the uncertainty.

The event is designed to offer invaluable insights on the challenges, trends and strategies that will revolutionize eCommerce and omnichannel in both the short and long-term. Retailers must reinvent and reconnect with their customers in ways they never before thought imaginable. We will present you with ways to optimize your customer communication and drive revenue – with speakers ready to share best practices, pitfalls to avoid and benchmarks for the industry.

Featuring easily accessible presentations, group panels, interviews and Q&A, all available digitally and on-demand, gain practical insights to implement now at the eTail Europe Virtual Summit, without having to leave your desk.

 Rated #1 By eTailers


“I really enjoyed eTail Europe. Very useful content from the speakers, some of which we have already translated into action within our business and given us food for thought in developing future strategies for our Omnichannel journey.”

Michael Durbridge, CEO, Andrew Martin


“A very high standard of content and presentation performance. An excellent attendance from a wide, cross mix of fellow professionals also offered good networking opportunities. Overall extremely worthwhile.”

Stephen McCreath, Group Marketing Director, JML


“A hugely valuable conference with lots of great takeaways, ideas and inspiration. The different tracks allow you to personalise the day & choose the content relevant to you.“

Vicky Bell, Head of eCommerce, Astley Clarke

Our Speakers. Your Visionaries.

Bold, Brave, Innovative – Only the best retailers at eTail.

Robin Phillips

Robin Phillips


The Watch Shop

Nicola Thompson

Nicola Thompson


Kshitji Kumar

Kshitji Kumar

Chief Data Officer


Christian Möhring

Christian Möhring

CEO & Founder


Bart Denolf

Bart Denolf

CEO, Franchise

Sacoor Brothers

Marianna Satanas

Marianna Satanas

Global Digital Sales Director

Eton Shirts

Claire Logan

Claire Logan

Head of Digital & Ecommerce

ARRAN Sense of Scotland

Anouk de Lange

Anouk de Lange

Head of eCommerce & Marketing Lead

National Lighting

Rossen Rousov

Rossen Rousov

Former Director Global Digital and eCommerce


Edda Blumenstein

Edda Blumenstein

Omnichannel Doctoral Researcher, Strategy Advisor & Speaker

Leeds University

Richard Harris

Richard Harris



Daniel Pilkington

Daniel Pilkington

Sr. Manager, Partnerships


Marc O'Fathaigh

Marc O'Fathaigh

Head of Retail


eTail Europe Agenda


DAY ONE: Tuesday, September 1, 2020

    Delivering eCommerce and Omnichannel Success

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:25 pm

    12:05 pm - 12:25 pm

    Kshitji Kumar, Chief Data Officer, Farfetch

    As Chief Data Officer at Farfetch, KK is responsible for defining the data vision, strategy, and leading implementation across the company to create positive impact from data. This keynote presentation gives an overview of the techniques and data-tools, including Artificial Intelligence, Machine Learning and Analytics to drive business impact for B2C retail organizations. KK will provide a practitioner’s perspective on what works to build an innovative, agile yet cost-effective technology and culture, creating maximum impact for the business. A case study on Farfetch's use of data will bring to life some of the concepts shared in the presentation.

    Learn more
  • 12:25 pm - 12:50 pm

    12:25 pm - 12:50 pm

    Daniel Pilkington, Sr. Manager, Partnerships, Honey

    With shifting shopping trends as a result of consumers sheltering at home globally, and brands pivoting ad budgets away from traditional buys and into performance-based solutions, we will take a closer look at how this could blur the lines between two typically distinct retail tentpoles - Black Friday and Cyber Monday - and offer recommendations for how to best leverage these changes.

    Learn more
  • 12:50 pm - 1:05 pm

    12:50 pm - 1:05 pm

    Claire Logan, Head of Digital & Ecommerce, ARRAN Sense of Scotland

    ARRAN Sense of Scotland is helping the world create empowering connections with nature, creating vibrant and evocative scents that are uniquely Scottish and fully inspired by the island of Arran. The impact of the pandemic has massively changed the ways in which ARRAN Sense of Scotland engage with customers as many of the retail channels were affected by the pandemic, e-commerce and digital channels were forced to evolve in line with the 'new normal'. 

    This discussion will address: 

    • How ARRAN Sense of Scotland embraced the shift the pandemic caused and pivoted their business accordingly
    • Evolving the ARRAN Sense of Scotland experience online
    • Use of new channels and technologies to continue to engage customers post pandemic
    Learn more
  • 1:05 pm - 1:25 pm

    1:05 pm - 1:25 pm

    Richard Harris, CEO, <intent>

    When high-street shopping began to lose market share to online retail, brick-and-mortar outlets argued that if they could make physical shopping more interesting or fun, shoppers would return. But the Covid-19 pandemic proved that wrong, according to CEO Richard Harris. So-called experiential retail isn't a solution when no one is eager to spend hours in a store with crowds of people. And consumers have learned they don't have to. They can seamlessly shift nearly all their purchases online. “It turns out that although buying is essential,” Harris writes, “shopping isn’t.”

    Harris says two key, proven concepts from ecommerce -- “understanding intention” and “clearing the path" -- show you how to compete in an era when everyone is selling nearly everything online. It’s all about making the consumer experience as fast, seamless and simple as possible.

    Richard Harris, CEO, Intent

    Learn more
  • 1:25 pm - 1:45 pm

    1:25 pm - 1:45 pm

    Marianna Satanas, Global Digital Sales Director, Eton Shirts

    Omnichannel execution remains a key challenge facing European retailers, which has only been emphasized during the pandemic crisis. This session will review common pain points such

    as getting alignment internally, bringing digital experiences in-store, remaining flexible and adaptive to customer needs, rethinking the back-end and much more. Get your pressing omnichannel challenges solved during this fireside chat.

    • Getting your internal teams to work together and collaborate to provide a seamless digitized omni experience

    • Having tech partners play a larger role in shaping both online and offline customer experience

    • Ensuring alignment between internal teams and understanding every department has their own set of priorities

    • Working through difficult operational and supply chain challenges 

    Marianna Satanas, Global Digital Sales Director, Eton Shirts

    Episerver Executive

    Learn more
  • 1:45 pm - 2:10 pm

    1:45 pm - 2:10 pm

    Edda Blumenstein, Omnichannel Doctoral Researcher, Strategy Advisor & Speaker, Leeds University

    Edda Blumenstein is currently finishing her Doctoral Research at Leeds University Business School, where she has been investigating how retailers successfully adopt Omnichannel retailing. Researching successful transformation at leading retail brands, Edda has identified seven key capabilities that retailers need to develop to succeed in an Omnichannel world. To assist retailers to build these capabilities Edda has developed a framework that consists of two levels of capabilities and activities related to each level. Attend this dynamic presentation and learn about:

    • The key capabilities that underpin successful omnichannel retailing transformation
    • Developing dynamic retailing capabilities
    • The key to long-term omnichannel success
    Learn more
  • 2:10 pm - 2:35 pm

    2:10 pm - 2:35 pm

    Bart Denolf, CEO, Franchise, Sacoor Brothers
    Anouk de Lange, Head of eCommerce & Marketing Lead, National Lighting
    Rossen Rousov, Former Director Global Digital and eCommerce, Pandora

    Personalisation is top of mind for all retailers today. This group panel talks through the creation and execution of an effective personalized customer strategy, detailing how to drive engagement today.

    • Getting to a point where you aren’t just profiling and segmenting customers but developing a true 1:1 relationship
    • Obtaining customer data to understand preference differences within the same grouping or segment
    • Constantly refining that personalisation
    • Using tools to identify customer behaviors to offer personalized recommendations and experiences
    • Using third party tools to ensure you are delivering the right marketing messages at the right customer touchpoint
    Learn more
  • 2:35 pm - 3:30 pm

    2:35 pm - 3:30 pm

    Innovation Roundtables will begin at 2:40 PM GMT. Please log in using the Zoom link provided.

    Topic TBD

    Hosted By Findologic Executive 

    Learn more

DAY TWO: Wednesday, 2 September, 2020

    Transforming Your Online Business For The Future

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:30 pm

    12:05 pm - 12:30 pm

    Nicola Thompson, COO,
    Marc O'Fathaigh, Head of Retail, Criteo
    Marianna Satanas, Global Digital Sales Director, Eton Shirts

    Leave with insight and practical applications to bring your retail business into the future after hearing from our dynamic panelists.

    • Understanding that retail is evolving into an interconnected community
    • Creating new opportunities for you to grow your businesses
    • Looking at how bricks v. clicks will evolve
    • Understanding the consumer behavior of Gen Z and how that can impact long term strategies for retail
    • Outlining the key disruptors and keeping pace
    Learn more
  • 12:30 pm - 12:50 pm

    12:30 pm - 12:50 pm

    Robin Phillips, CEO, The Watch Shop

    To help your thinking about what your future Retail Model should be, Robin will tell you the story of how Watchshop is working to grow its retail and marketplace channels, providing new value added marketing and data services for brands, and delivering a new B2B outsourcing service built on our own technology platform. They are enabling their brand partners to focus on what they do best, whilst relying on them to provide world class ecommerce, delivery and fulfilment services and efficiencies: “you give us the product, we’ll do the rest”.


    • As a UK based online retailer, how to expand routes to market using proprietary International sites, working with your brand partners to complement these with global marketplaces

    • As a B2C brand platform and partner, providing new marketing and data services that help brands target their customers better

    • As a technology and outsourcing partner – how Watchshop is using its own capabilities including tech platforms and warehouse assets to provide white label e commerce and fulfilment services for brand partners

    Learn more
  • 12:50 pm - 1:15 pm

    12:50 pm - 1:15 pm

    Rossen Rousov, Former Director Global Digital and eCommerce, Pandora

    Demand for Digital and eCommerce has significantly increased during the pandemic and a lot of businesses struggle to stay afloat. Many organizations are scrambling to quickly establish online trading capabilities. The “quickly deliver more at lower cost” management pressure is a record high levels. Join Rossen, the former Global Director for Digital and eCommerce at Pandora as he shares the company’s approach to delivering on brand promises without breaking the bank. Learn how-to:

    • Maintain cost effectiveness without compromising flexibility and control

    • Enhance performance and deliver more through the acquisition of specialized skill sets

    • 7 benefits of staff augmentation. 7 steps how to get started within a week

    Learn more
  • 1:15 pm - 1:40 pm

    1:15 pm - 1:40 pm

Leading Content. Insightful Conversations. Creative Solutions.

Actionable Tactics To Help You Thrive, Today

Our agenda is 100% focused on your biggest challenges and opportunities.  You’ll hear from CEO’s, VPs and more - those that are in the trenches, doing the work. We cut out the fluff you get at other virtual conferences to give you tons of actionable strategies to increase your profits.

We Didn't Build This Overnight

We have been uniting the eCommerce and omni-channel retail community for the past 20+ years - Brands trust us to deliver well-researched programs that actually cover your biggest concerns.

Interactivity: In a Virtual Environment

Live chat, virtual Q&A, and more encourage peer to peer interactions. Ask questions, jot down notes, and get ready to implement takeaways.

The eTail Audience

From the Europe's biggest retailers to the world's most exciting startups. From travel, beauty, arts, electronics and much more – eTail is for retailers that want world-class eCommerce. This community is one of a kind, and the perfect balance of quality, quantity, and variety.

“eTail has the right level of seniority, the true decision makers, with incredible buying power.  We  meet the right people, and make deals!”

Let’s Connect & Create A Custom Experience


Hi, I'm Scott, the Sponsorship Director for eTail Europe Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

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Frequently Asked Questions

How will I access the sessions?
You will attend the sessions, meet our partners, and gain access to valuable resources in our online conference center.

Do I need to download or install any software to be able to attend this event?
No. You do not need to download or install any software to participate in our conference. You only need to have access to the Internet.

Will the sessions be recorded?
Yes. The sessions will be recorded and available for free for a limited time but you must sign up in advance.