Where European eCommerce And Omnichannel Retail Innovators
Reinvent Retail In Today’s “New Normal”                                           

28 January, 2021  | 11:15 AM - 4:00 PM  GMT

The eTail Europe Virtual Event is an online free-to-attend one day summit, bringing together the top minds in ecommerce and omnichannel providing the latest insights with the convenience of an on-demand digital event. Online retailers were faced with unprecedented challenges in 2020. eTail Europe will help you think about how to strategically reach your long-term growth goals, no matter the uncertainty as we transition into 2021.

The Summit is designed to offer invaluable insights on the challenges, trends and strategies that will revolutionize ecommerce and omnichannel in both the short and long-term. The conference presents ways to optimize customer touchpoints and increase growth – with speakers ready to share best practices, pitfalls to avoid and benchmarks.

Featuring easily accessible presentations, group panels, interviews and Q&A, all available digitally and on-demand, gain practical insights to implement now at the eTail Europe Virtual Summit, without having to leave your desk.

Leading Content. Insightful Conversations. Creative Solutions

Actionable Tactics To Help You Thrive, Today

Our agenda is 100% focused on your biggest challenges and opportunities.  You’ll hear from CEO’s, VPs and more - those that are in the trenches, doing the work. We cut out the fluff you get at other virtual conferences to give you tons of actionable strategies to increase your profits.

We Didn't Build This Overnight

We have been uniting the eCommerce and omni-channel retail community for the past 20+ years - Brands trust us to deliver well-researched programs that actually cover your biggest concerns.

Interactivity: In a Virtual Environment

Live chat, virtual Q&A, and more encourage peer to peer interactions. Ask questions, jot down notes, and get ready to implement takeaways.

Our Speakers:

Gareth Rees-John

Gareth Rees-John

Digital Director

Kurt Geiger

Jennifer North

Jennifer North

Head of Digital Experience


Ian Plummer

Ian Plummer

Commercial Director

Autotrader UK

Daniel Pilkington

Daniel Pilkington

Sr. Manager, Partnerships


Wulfric Light Wilkinson

Wulfric Light Wilkinson

General Manager


Cian Agnew

Cian Agnew

Senior Director of Client Partnerships


Jamie Hughes

Jamie Hughes

Lead Solutions Engineer


Virginie Lannevere

Virginie Lannevere

Senior Director France

Analytic Partners

eTail Europe Virtual Event 2021 Agenda

Thursday, 28 January 2021

    eCommerce and Omnichannel in 2021 and Beyond

  • 11:15 am - 12:00 pm

    11:15 am - 12:00 pm

    Wulfric Light Wilkinson, General Manager, Wunderkind
    Cian Agnew, Senior Director of Client Partnerships, Wunderkind
    Daniel Pilkington, Sr. Manager, Partnerships, Honey

    Please select (1) virtual roundtable to join prior to the kick off of the conference! After registering, a Zoom link will be sent to you.

    Table #1: Back to the Future 

    Hosted By: Daniel Pilkington, Sr. Manager, Partnerships UK & EU, Honey

    Join us for an insights-driven lookback at 2020's unprecedented year in shopping. We will highlight lessons learned and discuss how we can quickly apply these learnings to 2021 consumer engagement strategies to boost ROI. In this virtual roundtable discussion, we will examine how the pandemic impacted online shopping behaviour around the world with a detailed look at key holiday shopping tent poles.

    What was the impact of Prime Day’s seasonal shift? How did Black Friday and Cyber Monday stack up in a year-over-year comparison given that virtually everyone was only shopping, well, virtually? What did overall revenue look like the weeks before and after Christmas against the backdrop of millions of people out of work as a result of global lockdowns? We’ll examine these questions and other related queries to gain a full picture of how shopping has changed.

    Then, we will take a look at how we as retailers and brands can quickly pivot, applying lessons learned from the 2020 Holiday shopping season to 2021 strategies and promotional tactics. You will come away with a better understanding of how to nimbly respond to the shifting shopping landscape to maximise your revenue.

    Table 2:  The Necessity of Owned-Channel Marketing in 2021

    Hosted By: Wulfric Light Wilkinson, General Manager, Wunderkind, Cian Agnew, Senior Director of Client Partnerships, Wunderkind

    If 2020 was marked by consumers' shift to digital from bricks-and-mortar, 2021 will be all about how brands can take advantage of this shift. As more and more companies focus their efforts online, eCommerce retailers will have to be even more strategic in their efforts to break through the noise. Yet, many marketers are still throwing a large portion of their marketing budget away by focusing their efforts exclusively on price inflated, market-dependent channels like display & social. Instead, the answer is to turn to our owned channels, like SMS and email, where you can use your website's data to hyper-personalise scalable messages at a fraction of the cost. In this roundtable, you'll learn:

    • How owned channels like SMS and email can drive serious ROI compared to over-saturated social and display channels
    • How a truly channel agnostic approach to marketing can help you scale your efforts to reach customers wherever they are
    • How to maximise channel and list growth across SMS and email without hurting the performance of either
    • How Case-Mate was able to drive 19% of their total digital revenue through owned-channels alone
    Learn more
  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

    Presented by Lori Hawthorne, Divisional Director, eTail Europe

    Learn more
  • 12:05 pm - 12:25 pm

    12:05 pm - 12:25 pm

    Gareth Rees-John, Digital Director, Kurt Geiger

    This session takes a look back at lessons learned in 2020, focusing on the ways that Kurt Geiger has evolved their business rapidly in response to the pandemic. The retail industry proved that it can adapt and act fast under extremely challenging conditions, and their Digital Director joins us to outline how they've been able to not only keep the business afloat, but invest for the future.

    • Preparing for continued unpredictability
    • Understanding the value of your brand and communicating that value to external communities
    • Focusing on D2C and strategic investments for long term growth
    • Rethinking distribution channels

    Learn more
  • 12:25 pm - 12:45 pm

    12:25 pm - 12:45 pm

    Virginie Lannevere, Senior Director France, Analytic Partners

    The retail world has been shaken by recent events and brands had to quickly adapt to the new conditions. Together with their marketing measurement technology provider, Analytic Partners, Levi’s will take the audience through their measurement journey in uncertain times, discuss successful activation and their long-term vision of an omnichannel retail experience in the “new normal”:

    • Using econometrics/Commercial Mix Modelling as an omnichannel retailer
    • The impact of promotions, marketing and media on long-term brand building
    • What to expect from the retail experience in 2021 and beyond
    Learn more
  • 12:45 pm - 1:05 pm

    12:45 pm - 1:05 pm

    Ian Plummer, Commercial Director, Autotrader UK

    Since the first car dealership opened its doors in 1898 there has been relatively little change in the approach to automotive retail. However the sector has been undergoing a revolution where digital showrooms and forecourts are now becoming as relevant as bricks and mortar assets. In this session he’ll be revealing their market leading data and insights to help you understand the opportunities omni-channel retailing presents in a traditionally bricks and mortar industry.

    Learn more
  • 1:05 pm - 1:25 pm

    1:05 pm - 1:25 pm

    Jamie Hughes, Lead Solutions Engineer, Auth0

    As a central authentication service that processes billions of logins a month, credential stuffing attacks are the most common threats we observe. These attacks can lead to fraud, loss of reputation, and ultimately, loss of revenue.

    In credential stuffing attacks, threat actors use stolen credentials from one breach to takeover users’ other accounts. This is effective because 65% of people reuse passwords across multiple accounts, according to Google. On some days, these attacks originate from more than 50,000 IP addresses and may account for as much as half of all login attempts using our platform. Even the most mature companies are vulnerable if they don’t have the right preventative measures in place.

    Join Jamie Hughes, Lead Solutions Engineer at Auth0, to learn:

    • How credential stuffing attacks work
    • What effect they can have on your company

    Learn more
  • 1:25 pm - 1:45 pm

    1:25 pm - 1:45 pm

    Steve Kato-Spyrou, UX Manager, John Lewis

    Omnichannel execution remains a key challenge facing European retailers. This fireside chat will review common pain points such as getting alignment internally, bringing digital experiences in-store, getting buy-in from store teams, incentivizing correctly and much more.

    Learn more
  • 1:45 pm - 2:05 pm

    1:45 pm - 2:05 pm

    Jennifer North, Head of Digital Experience, Hobbycraft

    Similar to other UK retailers, Hobbycraft has experienced significant challenges and opportunities due to this year’s pandemic. During this interview style session, we will learn more about the impact of the pandemic, and what the company is doing to navigate through the ‘new normal’. We’ve covered questions like these:


    • What were your growth drivers this past year?
    • How have you accelerated your strategy to meet customer needs? 
    • What does that mean in terms of how you respond to customers, planning, your team, your processes, across your entire business?
    • How are you planning and managing for the rest of the year (into peak and beyond) with both a bigger audience (who behave in different ways), and the fact that you’ve acquired new customers in a very short period of time? Especially given that these new customers came to you under very specific circumstances (and the evidence shows they are highly likely to buy from you again)?
    • How are you managing this new audience? How are you recognizing new customers?
    • Will you do anything differently to meet the needs of these new customers? 
    Learn more
  • 2:05 pm - 2:05 pm

    2:05 pm - 2:05 pm

All of the Major Players in One Place:

The eTail Audience

From the Europe's biggest retailers to the world's most exciting startups. From travel, beauty, arts, electronics and much more – eTail is for retailers that want world-class eCommerce. This community is one of a kind, and the perfect balance of quality, quantity, and variety.

Word on the Street

“I really enjoyed eTail Europe. Very useful content from the speakers, some of which we have already translated into action within our business and given us food for thought in developing future strategies for our Omnichannel journey.”

Michael Durbridge, CEO, Andrew Martin

“A very high standard of content and presentation performance. An excellent attendance from a wide, cross mix of fellow professionals also offered good networking opportunities. Overall extremely worthwhile.”

Stephen McCreath, Group Marketing Director, JML

“eTail has the right level of seniority, the true decision makers, with incredible buying power.  We  meet the right people, and make deals!”


Let’s Connect & Create A Custom Experience


Hi, I'm Scott, the Sponsorship Director for eTail Europe Virtual Summit. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

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How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

This event is exclusively for retail executives. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.