11:15 am - 12:00 pm
Wulfric Light Wilkinson, General Manager, Wunderkind
Cian Agnew, Senior Director of Client Partnerships, Wunderkind
Daniel Pilkington, Sr. Manager, Partnerships, Honey
Please select (1) virtual roundtable to join prior to the kick off of the conference! After registering, a Zoom link will be sent to you.
Table #1: Back to the Future
Hosted By: Daniel Pilkington, Sr. Manager, Partnerships UK & EU, Honey
Join us for an insights-driven lookback at 2020's unprecedented year in shopping. We will highlight lessons learned and discuss how we can quickly apply these learnings to 2021 consumer engagement strategies to boost ROI. In this virtual roundtable discussion, we will examine how the pandemic impacted online shopping behaviour around the world with a detailed look at key holiday shopping tent poles.
What was the impact of Prime Day’s seasonal shift? How did Black Friday and Cyber Monday stack up in a year-over-year comparison given that virtually everyone was only shopping, well, virtually? What did overall revenue look like the weeks before and after Christmas against the backdrop of millions of people out of work as a result of global lockdowns? We’ll examine these questions and other related queries to gain a full picture of how shopping has changed.
Then, we will take a look at how we as retailers and brands can quickly pivot, applying lessons learned from the 2020 Holiday shopping season to 2021 strategies and promotional tactics. You will come away with a better understanding of how to nimbly respond to the shifting shopping landscape to maximise your revenue.
Table 2: The Necessity of Owned-Channel Marketing in 2021
Hosted By: Wulfric Light Wilkinson, General Manager, Wunderkind, Cian Agnew, Senior Director of Client Partnerships, Wunderkind
If 2020 was marked by consumers' shift to digital from bricks-and-mortar, 2021 will be all about how brands can take advantage of this shift. As more and more companies focus their efforts online, eCommerce retailers will have to be even more strategic in their efforts to break through the noise. Yet, many marketers are still throwing a large portion of their marketing budget away by focusing their efforts exclusively on price inflated, market-dependent channels like display & social. Instead, the answer is to turn to our owned channels, like SMS and email, where you can use your website's data to hyper-personalise scalable messages at a fraction of the cost. In this roundtable, you'll learn:
- How owned channels like SMS and email can drive serious ROI compared to over-saturated social and display channels
- How a truly channel agnostic approach to marketing can help you scale your efforts to reach customers wherever they are
- How to maximise channel and list growth across SMS and email without hurting the performance of either
- How Case-Mate was able to drive 19% of their total digital revenue through owned-channels alone