Please select (1) virtual roundtable to join prior to the kick off of the conference! After registering, a Zoom link will be sent to you.

Table #1: Back to the Future 

Hosted By: Daniel Pilkington, Sr. Manager, Partnerships UK & EU, Honey

Join us for an insights-driven lookback at 2020's unprecedented year in shopping. We will highlight lessons learned and discuss how we can quickly apply these learnings to 2021 consumer engagement strategies to boost ROI. In this virtual roundtable discussion, we will examine how the pandemic impacted online shopping behaviour around the world with a detailed look at key holiday shopping tent poles.

What was the impact of Prime Day’s seasonal shift? How did Black Friday and Cyber Monday stack up in a year-over-year comparison given that virtually everyone was only shopping, well, virtually? What did overall revenue look like the weeks before and after Christmas against the backdrop of millions of people out of work as a result of global lockdowns? We’ll examine these questions and other related queries to gain a full picture of how shopping has changed.

Then, we will take a look at how we as retailers and brands can quickly pivot, applying lessons learned from the 2020 Holiday shopping season to 2021 strategies and promotional tactics. You will come away with a better understanding of how to nimbly respond to the shifting shopping landscape to maximise your revenue.

Table 2:  The Necessity of Owned-Channel Marketing in 2021

Hosted By: Wulfric Light Wilkinson, General Manager, Wunderkind, Cian Agnew, Senior Director of Client Partnerships, Wunderkind

If 2020 was marked by consumers' shift to digital from bricks-and-mortar, 2021 will be all about how brands can take advantage of this shift. As more and more companies focus their efforts online, eCommerce retailers will have to be even more strategic in their efforts to break through the noise. Yet, many marketers are still throwing a large portion of their marketing budget away by focusing their efforts exclusively on price inflated, market-dependent channels like display & social. Instead, the answer is to turn to our owned channels, like SMS and email, where you can use your website's data to hyper-personalise scalable messages at a fraction of the cost. In this roundtable, you'll learn:

• How owned channels like SMS and email can drive serious ROI compared to over-saturated social and display channels
• How a truly channel agnostic approach to marketing can help you scale your efforts to reach customers wherever they are
• How to maximise channel and list growth across SMS and email without hurting the performance of either
• How Case-Mate was able to drive 19% of their total digital revenue through owned-channels alone

Presented by Lori Hawthorne, Divisional Director, eTail Europe

This session takes a look back at lessons learned in 2020, focusing on the ways that Kurt Geiger has evolved their business rapidly in response to the pandemic. The retail industry proved that it can adapt and act fast under extremely challenging conditions, and their Digital Director joins us to outline how they've been able to not only keep the business afloat, but invest for the future.

• Preparing for continued unpredictability
• Understanding the value of your brand and communicating that value to external communities
• Focusing on D2C and strategic investments for long term growth
• Rethinking distribution channels

The retail world has been shaken by recent events and brands had to quickly adapt to the new conditions. Together with their marketing measurement technology provider, Analytic Partners, Levi’s will take the audience through their measurement journey in uncertain times, discuss successful activation and their long-term vision of an omnichannel retail experience in the “new normal”:

• Using econometrics/Commercial Mix Modelling as an omnichannel retailer
• The impact of promotions, marketing and media on long-term brand building
• What to expect from the retail experience in 2021 and beyond

Since the first car dealership opened its doors in 1898 there has been relatively little change in the approach to automotive retail. However the sector has been undergoing a revolution where digital showrooms and forecourts are now becoming as relevant as bricks and mortar assets. In this session he’ll be revealing their market leading data and insights to help you understand the opportunities omni-channel retailing presents in a traditionally bricks and mortar industry.

As a central authentication service that processes billions of logins a month, credential stuffing attacks are the most common threats we observe. These attacks can lead to fraud, loss of reputation, and ultimately, loss of revenue.

In credential stuffing attacks, threat actors use stolen credentials from one breach to takeover users’ other accounts. This is effective because 65% of people reuse passwords across multiple accounts, according to Google. On some days, these attacks originate from more than 50,000 IP addresses and may account for as much as half of all login attempts using our platform. Even the most mature companies are vulnerable if they don’t have the right preventative measures in place.

Join Jamie Hughes, Lead Solutions Engineer at Auth0, to learn:

• How credential stuffing attacks work
• What effect they can have on your company

Omnichannel execution remains a key challenge facing European retailers. This fireside chat will review common pain points such as getting alignment internally, bringing digital experiences in-store, getting buy-in from store teams, incentivizing correctly and much more.

Similar to other UK retailers, Hobbycraft has experienced significant challenges and opportunities due to this year’s pandemic. During this interview style session, we will learn more about the impact of the pandemic, and what the company is doing to navigate through the ‘new normal’. We’ve covered questions like these:

• What were your growth drivers this past year?
• How have you accelerated your strategy to meet customer needs? 
• What does that mean in terms of how you respond to customers, planning, your team, your processes, across your entire business?
• How are you planning and managing for the rest of the year (into peak and beyond) with both a bigger audience (who behave in different ways), and the fact that you’ve acquired new customers in a very short period of time? Especially given that these new customers came to you under very specific circumstances (and the evidence shows they are highly likely to buy from you again)?
• How are you managing this new audience? How are you recognizing new customers?
• Will you do anything differently to meet the needs of these new customers?