Where European eCommerce And Omnichannel Innovators Reinvent Retail

25 – 26 May, 2021 | 11:55 AM GMT

eTail Europe Virtual Event

The eTail Europe Virtual Event brings together the top minds in eCommerce and omnichannel to provide you with the latest insights along with the convenience of an on-demand digital event. Online retailers faced unprecedented challenges in 2020, but rapidly adapting and innovating in this new, unpredictable retail reality is critical. eTail Europe will help you think about how to strategically reach your long-term growth goals, no matter the uncertainty.

The event is designed to offer invaluable insights on the challenges, trends and strategies that will revolutionize eCommerce and omnichannel in both the short and long-term. Retailers must reinvent and reconnect with their customers in ways they never before thought imaginable. We will present you with ways to optimize your customer communication and drive revenue – with speakers ready to share best practices, pitfalls to avoid and benchmarks for the industry.

Featuring easily accessible presentations, group panels, interviews and Q&A, all available digitally and on-demand, gain practical insights to implement now at the eTail Europe Virtual Summit, without having to leave your desk.

 Rated #1 By Retailers

ACTIONABLE CONTENT

“I really enjoyed eTail Europe. Very useful content from the speakers, some of which we have already translated into action within our business and given us food for thought in developing future strategies for our Omnichannel journey.”

Michael Durbridge, CEO, Andrew Martin

EXTREMELY WORTHWHILE

“A very high standard of content and presentation performance. An excellent attendance from a wide, cross mix of fellow professionals also offered good networking opportunities. Overall extremely worthwhile.”

Stephen McCreath, Group Marketing Director, JML

GREAT TAKEAWAYS

“A hugely valuable conference with lots of great takeaways, ideas and inspiration. The different tracks allow you to personalise the day & choose the content relevant to you.“

Vicky Bell, Head of eCommerce, Astley Clarke

Our Speakers. Your Visionaries.

Bold, Brave, Innovative – Only the best retailers at eTail.

Paul Sims

Paul Sims

CTO

Halfords

Richard Zubrik

Richard Zubrik

Chief Product and Technology Officer

Notonthehighstreet

Simon Leesley

Simon Leesley

Managing Director UK

Stitch Fix

Ian Plummer

Ian Plummer

Commercial Director

Autotrader UK

Amitabh Apte

Amitabh Apte

Digital Technology Director, Pet Nutrition ANZ, Europe & Russia

Mars

Janis Thomas

Janis Thomas

eCommerce & Marketing Director

Look Fabulous Forever

Eva Paredes

Eva Paredes

European eCommerce Channel Director

Mars

Laurent Burel

Laurent Burel

Global Digital Marketing Director

Pernod Ricard

Gabriela Seir

Gabriela Seir

European Head of Digital Product and Innovation

COCA-COLA European partners

Seb Villien

Seb Villien

Head of eCommerce

White Stuff

Jennifer North

Jennifer North

Head of Digital Experience

Hobbycraft

Carolina Agudo Lazareno

Carolina Agudo Lazareno

Head of Digital & eCommerce, EMEA

Havaianas

Chris Delahunty

Chris Delahunty

Head of Digital NL

Upfield

James Robinson

James Robinson

Head of Conversion Rate Optimisation

Sofology

Jörg Heinemann

Jörg Heinemann

Principal Innovation and Digitisation

Otto Group

Topi Tokola

Topi Tokola

Commercial Planning & Strategy Team Lead (Northern Europe)

Zalando

James Sutton

James Sutton

Senior Manager, Digital Content & Campaigns, E&A

Herbalife Nutrition

Irina Skrynova

Irina Skrynova

Customer Success Head

Unlimint

Jon Halley

Jon Halley

Executive Director, EMEA

Wunderkind

Karl Axnas

Karl Axnas

Senior Innovation & Business Development Manager, Packaging Solutions

Stora Enso

Lori Hawthorne

Lori Hawthorne

Divisional Director

eTail Europe

Leading Content. Insightful Conversations. Creative Solutions.

Actionable Tactics To Help You Thrive, Today

Our agenda is 100% focused on your biggest challenges and opportunities.  You’ll hear from CEO’s, VPs and more - those that are in the trenches, doing the work. We cut out the fluff you get at other virtual conferences to give you tons of actionable strategies to increase your profits.



We Didn't Build This Overnight

We have been uniting the eCommerce and omni-channel retail community for the past 20+ years - Brands trust us to deliver well-researched programs that actually cover your biggest concerns.

Interactivity: In a Virtual Environment

Live chat, virtual Q&A, and more encourage peer to peer interactions. Ask questions, jot down notes, and get ready to implement takeaways.


eTail Europe Agenda

 

Day One, Tuesday, May 25, 2021

    The Future Of Omnichannel & Digital Customer Experiences

  • 11:55 am - 12:00 pm

    11:55 am - 12:00 pm

    Lori Hawthorne, Divisional Director, eTail Europe

  • 12:00 pm - 12:15 pm

    12:00 pm - 12:15 pm

  • 12:15 pm - 12:40 pm

    12:15 pm - 12:40 pm

    Laurent Burel, Global Digital Marketing Director, Pernod Ricard
    Irina Skrynova, Customer Success Head, Unlimint

    Our opening keynote panel reviews the ways in which retailers are looking to exceed customer expectations by focusing on convenient shopping experiences. 


    • Engaging customers online when digital interaction is at an all-time high
    • Understanding that more complex purchases are happening online 
    • Using digital marketing effectively to reach consumers today
    • Focusing on efficiency and convenience when shaping your customer experiences 
    • Learning how to scale your efforts to reach your customers no matter the channel
    • Managing your internal resources and budget effectively as more consumer purchases occur online 
    Learn more
  • 12:40 pm - 1:00 pm

    12:40 pm - 1:00 pm

    Please join this keynote session, presented by an Epsilon Executive.

    Learn more
  • 1:00 pm - 1:20 pm

    1:00 pm - 1:20 pm

    Chris Delahunty, Head of Digital NL, Upfield
    Carolina Agudo Lazareno, Head of Digital & eCommerce, EMEA, Havaianas

    This Q&A based keynote session reviews how retailers have transformed their organizations, in rapid time. You’ll understand the transformation journey from beginning to end. 


    • Considering internal changes that need to happen to be successful in today’s retail environment 
    • Mapping out flexible processes and applying your vision
    • Ensuring your internal teams are efficient
    • Having the right internal stakeholders to work with as you move through the transformation 
    • Tracking your efforts as the transformation evolves and changes 
    • Ensuring you have the right skillsets to continue to deliver upon your vision after the transformation is complete
    • Reviewing and documenting lessons learned during the process (pitfalls, hiccups along the way, etc.)
    Learn more
  • 1:20 pm - 1:25 pm

    1:20 pm - 1:25 pm

  • 1:25 pm - 2:10 pm

    1:25 pm - 2:10 pm

    Karl Axnas, Senior Innovation & Business Development Manager, Packaging Solutions, Stora Enso

    PLEASE SELECT (1) ROUNDTABLE LISTED BELOW. By clicking a roundtable link, you will be directed to that specific roundtable.


    Table 1: Epsilon Roundtable

    Hosted By: Epsilon Executive


    Table 2: Stora Enso Roundtable

    Hosted By: Karl Axnas, Senior Innovation & Business Development Manager, Packaging Solutions, Stora Enso

    Table 3:

    Learn more
  • 2:10 pm - 2:30 pm

    2:10 pm - 2:30 pm

    Karl Axnas, Senior Innovation & Business Development Manager, Packaging Solutions, Stora Enso

  • 2:30 pm - 2:55 pm

    2:30 pm - 2:55 pm

    James Robinson, Head of Conversion Rate Optimisation, Sofology

    The importance of omnichannel in today’s retail environment is more critical now more than ever. Trying bridging the gap between online and offline will allow for growth in 2021, no matter the challenge. This group panel session delves into all things omnichannel. 


    • Making strides to better connect digital and physical consumer touchpoints 
    • Understanding that consumers want speed, transparency and choice  
    • Using all customer data available to shape engaging experiences 
    • Bringing innovation into the customer journey – from customer acquisition to getting the product in their hands
    • Taking advantage of payment, delivery and fulfilment opportunities that provide added convenience for customers (i.e. contactless payments, click and collect and home delivery options)
    • Thinking strategically about the entire journey and eliminating any customer pain points, particularly as digital adoption continues to accelerate


    Learn more
  • 2:55 pm - 3:20 pm

    2:55 pm - 3:20 pm

    Paul Sims, CTO, Halfords

    At Halfords, they know journeys are important; every single one of them. For over 125 years they've been making shopping journeys better, and they’re continuing to do so as they adapt to a world significantly altered by COVID. Prior to March 2020, they'd been planning a year of change: accommodating generational differences in shopping behaviours; modernising their technology landscape in line with their digital transformation and a continued move towards providing solutions, rather than just products or services. 

     

    Then everything changed.

     

    But perhaps not as analysts may have expected. Attend this keynote presentation to learn about:

     

    • Understanding how they were planning on accommodating the rise of the digital and the connected consumer, prior to COVID
    • Learning how initiatives and processes actually changed for them over the last financial year
    • Determining how they are planning to be successful in the financial year ahead by accommodating and adapting to further change

    Learn more
  • Track A: Omni-Channel Success Strategies

  • 3:20 pm - 3:30 pm

    3:20 pm - 3:30 pm


    Learn more
  • 3:30 pm - 3:55 pm

    3:30 pm - 3:55 pm

    Due to the pandemic, retailers have made dramatic changes to their delivery and fulfillment strategies. Our group of panelists reviews delivery best practices in this kick off session. 


    • Focusing on the end to end customer journey
    • Having the right technology to meet customer fulfilment expectations 
    • Using click and collect to ease pressure on your delivery network 
    • Thinking about stores as collection hubs 
    • Investing in contactless delivery services 
    • Understanding how to create a better overall customer experience using the right delivery services and offerings


    Learn more
  • 3:55 pm - 4:15 pm

    3:55 pm - 4:15 pm

  • 4:15 pm - 4:40 pm

    4:15 pm - 4:40 pm

    Attend this retail-led presentation.

    Learn more
  • Track B: Personalisation & Digital Optimisation

  • 3:20 pm - 3:30 pm

    3:20 pm - 3:30 pm


    Learn more
  • 3:30 pm - 3:55 pm

    3:30 pm - 3:55 pm

    Janis Thomas, eCommerce & Marketing Director, Look Fabulous Forever
    Simon Leesley, Managing Director UK, Stitch Fix
    Jon Halley, Executive Director, EMEA, Wunderkind

    What does the future of personalised customer experiences look like? This panel reviews the future of the customer journey, personalization best practices and pitfalls to avoid. 


    • Utilizing customer data to craft new and unique digital experiences that engage customers across multiple channels
    • And how to best guide new digital buyers 
    • Technology that is empowering brands to provide a contextually relevant customer experience 
    • Measuring how customer satisfaction and happiness will translate to a greater lifetime value
    Learn more
  • 3:55 pm - 4:15 pm

    3:55 pm - 4:15 pm

  • 4:15 pm - 4:40 pm

    4:15 pm - 4:40 pm

    Jörg Heinemann, Principal Innovation and Digitisation, Otto Group

    Digital Assistants and Smart Speakers are becoming more and more relevant to retail businesses today. Jörg is tasked with driving innovation and digitalisation for one of Europe’s most successful e-commerce companies, and speaks regularly about the benefits of conversational commerce. In this presentation, he outlines the drivers and metrics for success for voice enabled commerce. Learn how ecommerce (and the retail industry) are influenced by this technology, and leave with best practices that you can apply today.

     

    • Understanding the challenges of Voice search and personal assistants
    • Driving purchases by making spending faster and easier
    • Succeeding in an uneven playing field
    Learn more
  • 4:40 pm - 4:40 pm

    4:40 pm - 4:40 pm

Day Two, Wednesday May 26, 2021

    Engaging Customers And Driving Revenue For Long Term Growth

  • 11:00 am - 11:35 am

    11:00 am - 11:35 am

    Janis Thomas, eCommerce & Marketing Director, Look Fabulous Forever

    You can join your fellow female ecommerce and digital executives for this exclusive, retail and brand only networking roundtable. Our ever popular Women in Retail sessions return virtually for the 2021 flagship virtual conference. 

    Learn more
  • 11:35 am - 11:40 am

    11:35 am - 11:40 am

    Lori Hawthorne, Divisional Director, eTail Europe

  • 11:40 am - 11:55 am

    11:40 am - 11:55 am

  • 11:55 am - 12:15 pm

    11:55 am - 12:15 pm

    Seb Villien, Head of eCommerce, White Stuff

    Flexibility and agility are becoming more and more critical to the success of retailers today, especially during a continued pandemic. This opening session will review the ways in which technology experts and retailers can adapt, scale and innovate.


    • Understanding the magnitude of online demand so that you can better serve customers during difficult times 
    • Scaling fulfilment and payment options for orders (both for delivery and click and collect orders) as necessary
    • Adapting to new operating models as necessary to meet customer need and increases in order flow (extending click and collect hours, hiring staff, etc.) – both short and long term
    • Testing, innovating and remaining agile as consumer behaviour continues to change 
    Learn more
  • 12:15 pm - 12:35 pm

    12:15 pm - 12:35 pm


    Learn more
  • 12:35 pm - 12:40 pm

    12:35 pm - 12:40 pm

  • 12:20 pm - 1:05 pm

    12:20 pm - 1:05 pm

  • 12:20 pm - 1:05 pm

    12:20 pm - 1:05 pm

  • 1:25 pm - 1:45 pm

    1:25 pm - 1:45 pm

    Jennifer North, Head of Digital Experience, Hobbycraft

    Hobbycraft has weathered the pandemic storm in a very tactical way. When faced with the reality of the last twelve months, they’ve pivoted where necessary and have had to accelerate long term initiatives into a very short timeframe. And with stores opening in May, they will continue to evolve their organization around changing customer behaviour. This keynote interview session will look at how they’ve completed this acceleration of digital initiatives – going from a five year plan into mere months, and provide a lookback at lessons learned from the last year. We’ll discuss questions such as:

     

    • What did you learn and have to change due to the pandemic?
    • Where are now and how are you approaching your new strategy (in terms of your team structure, etc.)?
    • What impact did replatforming have on your new strategy?
    • What types of assumption are you making about new customers that have purchased during the pandemic?

    Learn more
  • 1:45 pm - 2:10 pm

    1:45 pm - 2:10 pm

    Ian Plummer, Commercial Director, Autotrader UK

    The fundamentals of buying a car have seen little change in over 100 years, but the experience of the past 12 months for buyers and retailers is driving faster change than ever before. The forces of technology, disruptors and the pandemic have opened the possibility of a new, easier and more efficient process capable of bringing the complex jobs of buying a car into the 21st Century. Join this keynote presentation to hear:


    • Understanding that consumer behaviour has rapidly changed, prompted by showroom closures through COVID-19 lockdowns
    • Implementing digital solutions to maintain customer relationships and even sales 
    • Creating a new, blended digital retailing model has emerged, satisfying both the traditional car buyer and the ‘showroom reluctants’
    • Knowing that we can’t go back – the improved buyer experience, and the new opportunities for brands and retailers, can energise and transform car buying for future generations
    Learn more
  • 2:10 pm - 2:35 pm

    2:10 pm - 2:35 pm

    Gabriela Seir, European Head of Digital Product and Innovation, COCA-COLA European partners

    • Listening and adapting to customers as to how, when and where customer want to buy
    • Creating contextual content for the customer to facilitate a path to purchase
    • Assessing technology to advance customer services and personalized product recommendations
    • Recognizing the online customer in the control and to make the point of sale a point of experience
    Learn more
  • 2:35 pm - 2:55 pm

    2:35 pm - 2:55 pm

  • 2:55 pm - 3:15 pm

    2:55 pm - 3:15 pm

    Topi Tokola, Commercial Planning & Strategy Team Lead (Northern Europe), Zalando

    By attending this interview-styled session, you will gain perspective on how Zalando has dealt with the Corona-crisis and plans for the future around forecasting and planning. You’ll learn how to think about the future and planning, as well as some principles to follow to help manage your retail business in uncertain domains.


    ·        Thinking about the future for Zalando – and navigating these challenges that retailers have been dealing with for the last several months

    ·        Ensuring you can still forecast and plan and making the necessary adjustments

    ·        Providing practical examples of forecasting and planning in the short term

    ·        Sharing advice and takeaways when planning long term

    Learn more
  • Track A: Customer Acquisition & Globalization Best Practices

  • 3:10 pm - 3:20 pm

    3:10 pm - 3:20 pm

  • 3:20 pm - 3:50 pm

    3:20 pm - 3:50 pm

    This panel session will review UX best practices, pitfalls to avoid and strategies for the future. 


    • Knowing your audience and creating relevant and compelling content that drives conversions
    • Providing adequate customer support through the purchase process through chat, video, FAQ’s, etc.
    • Testing continuously to ensure ease of navigation and a frictionless UX 
    Learn more
  • 3:50 pm - 4:10 pm

    3:50 pm - 4:10 pm

  • 4:10 pm - 4:30 pm

    4:10 pm - 4:30 pm

    ·        Creating the optimal content for your customers to support conversion

    ·        Integrating content effectively to push customers through the shopping funnel (educating your customer, facilitating browsing behaviours, etc)

    ·        Generating content that is easily digestible by consumers

    ·        Maintaining your content and testing the effectiveness of it

    Learn more
  • Track B: Customer Engagement & Retention

  • 3:10 pm - 3:20 pm

    3:10 pm - 3:20 pm

  • 3:20 pm - 3:50 pm

    3:20 pm - 3:50 pm

    Given that many retailers have seen growth in new customer acquisition over the last year, focusing on retention long term is a priority. This group of retailers will review loyalty and retention strategies that resonate with consumers today.


    • Assessing customer data so you can create, promote, and/or adjust your current loyalty and retention programs
    • Analyzing which offers are most important to customers during challenging times 
    • Best practices to promote loyalty programs and boosting engagement
    Learn more
  • 3:50 pm - 4:10 pm

    3:50 pm - 4:10 pm

  • 4:10 pm - 4:30 pm

    4:10 pm - 4:30 pm

    James Sutton, Senior Manager, Digital Content & Campaigns, E&A, Herbalife Nutrition

    In order to help drive long term customer engagement, having brand messaging that really resonates with consumers will be key. In this session you’ll learn how to ensure that you have purpose-driven messaging that really connects with today’s consumer. 


    • Ensuring your content is genuinely addressing customer needs both in the short and long term
    • Leading with purpose in your brand messaging 
    • Shifting the focus to provide meaningful content that emphasizes a one to one connection with your customers 
    • Using data to prioritize communication strategies and gather key consumer insights
    • Thinking about cultural shifts and changes long term – becoming more inclusive internally and communicating those changes externally to customers
    Learn more
  • 4:30 pm - 4:30 pm

    4:30 pm - 4:30 pm

“eTail has the right level of seniority, the true decision makers, with incredible buying power.  We  meet the right people, and make deals!”
Mike T., VP, HUGHES

The eTail Audience

From the Europe's biggest retailers to the world's most exciting startups. From travel, beauty, arts, electronics and much more – eTail is for retailers that want world-class eCommerce. This community is one of a kind, and the perfect balance of quality, quantity, and variety.

All of the Major Players in One Place:

Let’s Connect & Create A Custom Experience

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Hi, I'm Scott, the Sponsorship Director for eTail Europe Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

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How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

*This event is exclusively for eCommerce and marketing executives. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.