Where European eCommerce And Omnichannel Innovators Reinvent Retail

25 – 26 May, 2021 | 11:55 AM GMT

eTail Europe Virtual Event

The eTail Europe Virtual Event brings together the top minds in eCommerce and omnichannel to provide you with the latest insights along with the convenience of an on-demand digital event. Online retailers faced unprecedented challenges in 2020, but rapidly adapting and innovating in this new, unpredictable retail reality is critical. eTail Europe will help you think about how to strategically reach your long-term growth goals, no matter the uncertainty.

The event is designed to offer invaluable insights on the challenges, trends and strategies that will revolutionize eCommerce and omnichannel in both the short and long-term. Retailers must reinvent and reconnect with their customers in ways they never before thought imaginable. We will present you with ways to optimize your customer communication and drive revenue – with speakers ready to share best practices, pitfalls to avoid and benchmarks for the industry.

Featuring easily accessible presentations, group panels, interviews and Q&A, all available digitally and on-demand, gain practical insights to implement now at the eTail Europe Virtual Summit, without having to leave your desk.

 Rated #1 By Retailers

ACTIONABLE CONTENT

“I really enjoyed eTail Europe. Very useful content from the speakers, some of which we have already translated into action within our business and given us food for thought in developing future strategies for our Omnichannel journey.”

Michael Durbridge, CEO, Andrew Martin

EXTREMELY WORTHWHILE

“A very high standard of content and presentation performance. An excellent attendance from a wide, cross mix of fellow professionals also offered good networking opportunities. Overall extremely worthwhile.”

Stephen McCreath, Group Marketing Director, JML

GREAT TAKEAWAYS

“A hugely valuable conference with lots of great takeaways, ideas and inspiration. The different tracks allow you to personalise the day & choose the content relevant to you.“

Vicky Bell, Head of eCommerce, Astley Clarke

Our Speakers. Your Visionaries.

Bold, Brave, Innovative – Only the best retailers at eTail.

Vanita Bagri

Vanita Bagri

CEO and Founder

Labante London

Paul Sims

Paul Sims

CTO

Halfords

Richard Zubrik

Richard Zubrik

Chief Product and Technology Officer

Notonthehighstreet

Simon Leesley

Simon Leesley

Managing Director UK

Stitch Fix

Ian Plummer

Ian Plummer

Commercial Director

Autotrader UK

Amitabh Apte

Amitabh Apte

Digital Technology Director, Pet Nutrition ANZ, Europe & Russia

Mars

Eva Paredes

Eva Paredes

European eCommerce Channel Director

Mars

Laurent Burel

Laurent Burel

Global Digital Marketing Director

Pernod Ricard

Alex Chisholm

Alex Chisholm

Global Omnichannel Director

Pret A Manger

Janis Thomas

Janis Thomas

eCommerce & Marketing Director

Look Fabulous Forever

Gabriela Seir

Gabriela Seir

European Head of Digital Product and Innovation

COCA-COLA European partners

Seb Villien

Seb Villien

Head of eCommerce

White Stuff

Jennifer North

Jennifer North

Head of Digital Experience

Hobbycraft

Chris Delahunty

Chris Delahunty

Head of Digital NL

Upfield

James Robinson

James Robinson

Head of Conversion Rate Optimisation

Sofology

Richard Lloyd-Williams

Richard Lloyd-Williams

Digital Transformation Lead

Clarks

Jörg Heinemann

Jörg Heinemann

Principal Innovation and Digitisation

Otto Group

Topi Tokola

Topi Tokola

Commercial Planning & Strategy Team Lead (Northern Europe)

Zalando

James Sutton

James Sutton

Senior Manager, Digital Content & Campaigns, E&A

Herbalife Nutrition

Chris Liversidge

Chris Liversidge

Chief Executive Officer

QueryClick

Andy Foote

Andy Foote

Partner - Performance & Analytics Practice

Zebra Associates

Steven Ledgerwood

Steven Ledgerwood

Chief Revenue Officer

Findologic

Elliott Clayton

Elliott Clayton

Senior Vice President, Media UK

Epsilon

Peter Jakus

Peter Jakus

VP, Market & Industry Insights

Bloomreach

Irina Skrynova

Irina Skrynova

Customer Success Head

Unlimint

Jon Halley

Jon Halley

Executive Director, EMEA

Wunderkind

Ben Foulkes

Ben Foulkes

Senior Director, Business Development, Epsilon UK

Epsilon

Karl Axnas

Karl Axnas

Senior Innovation & Business Development Manager, Packaging Solutions

Stora Enso

Laura Staples

Laura Staples

Director Brand Strategy

Bazaarvoice

Jillian Bierman

Jillian Bierman

Manager, Client Success

Bazaarvoice

Nindi Kalsi

Nindi Kalsi

CX Consultant

GetFeedback By Survey Monkey

Lori Hawthorne

Lori Hawthorne

Divisional Director

eTail Europe

Leading Content. Insightful Conversations. Creative Solutions.

Actionable Tactics To Help You Thrive, Today

Our agenda is 100% focused on your biggest challenges and opportunities.  You’ll hear from CEO’s, VPs and more - those that are in the trenches, doing the work. We cut out the fluff you get at other virtual conferences to give you tons of actionable strategies to increase your profits.



We Didn't Build This Overnight

We have been uniting the eCommerce and omni-channel retail community for the past 20+ years - Brands trust us to deliver well-researched programs that actually cover your biggest concerns.

Interactivity: In a Virtual Environment

Live chat, virtual Q&A, and more encourage peer to peer interactions. Ask questions, jot down notes, and get ready to implement takeaways.


eTail Europe Agenda

 

Day One, Tuesday, May 25, 2021

    The Future Of Omnichannel & Digital Customer Experiences

  • 11:55 am - 12:00 pm

    11:55 am - 12:00 pm

    Lori Hawthorne, Divisional Director, eTail Europe

  • 12:00 pm - 12:30 pm

    12:00 pm - 12:30 pm

    Laurent Burel, Global Digital Marketing Director, Pernod Ricard
    Irina Skrynova, Customer Success Head, Unlimint
    Janis Thomas, eCommerce & Marketing Director, Look Fabulous Forever

    Our opening keynote panel reviews the ways in which retailers are looking to exceed customer expectations by focusing on providing delightful and convenient shopping experiences.  Our panelists, from renown spirits brands to beauty retailers will provide insight around providing the best possible customer experience during the entire purchase journey, no matter how complex.

     

    • Engaging customers online when digital interaction is at an all-time high
    • Understanding that more complex purchases are happening online 
    • Using digital marketing effectively to reach consumers today
    • Focusing on efficiency and convenience when shaping your customer experiences 
    • Learning how to scale your efforts to reach your customers no matter the channel
    • Managing your internal resources and budget effectively as more consumer purchases occur online 
    Learn more
  • 12:30 pm - 12:50 pm

    12:30 pm - 12:50 pm

    Andy Foote, Partner - Performance & Analytics Practice, Zebra Associates
    Elliott Clayton, Senior Vice President, Media UK, Epsilon

    What did Alexander the Great know about Digital marketing? Epsilon and Zebra Associates demonstrate how eCommerce and Marketing leaders can drive meaningful business outcomes without increasing spend – elevating the role of the CMO.

     

    • Regrettable lockdown purchases and real demand
    • Does “digital” really operate in retailers’ favour
    • The scientific model – a solution for retailers
    • Actionable steps and real world examples for driving business outcomes 
    Learn more
  • 12:50 pm - 1:20 pm

    12:50 pm - 1:20 pm

    Chris Delahunty, Head of Digital NL, Upfield
    Steven Ledgerwood, Chief Revenue Officer, Findologic
    Richard Lloyd-Williams, Digital Transformation Lead, Clarks

    This Q&A based keynote interactive panel reviews how manufacturers and retailers have transformed their organizations digitally, outlining the process from beginning to end. Hear from digital transformation experts at Clarks, Upfield and Findologic. You’ll understand how to not only begin your transformation journey, but how to ensure a successful outcome.  

    • Considering internal changes that need to happen to be successful in today’s retail environment 
    • Mapping out flexible processes and applying your vision
    • Ensuring your internal teams are efficient
    • Having the right internal stakeholders to work with as you move through the transformation 
    • Tracking your efforts as the transformation evolves and changes 
    • Ensuring you have the right skillsets to continue to deliver upon your vision after the transformation is complete
    • Reviewing and documenting lessons learned during the process (pitfalls, hiccups along the way, etc.)
    Learn more
  • 1:20 pm - 1:25 pm

    1:20 pm - 1:25 pm

    Please join one of the technology and solutions expert hosted roundtables beginning at 1:25 PM. Simply click on the corresponding Zoom link.

    Learn more
  • 1:25 pm - 2:10 pm

    1:25 pm - 2:10 pm

    Karl Axnas, Senior Innovation & Business Development Manager, Packaging Solutions, Stora Enso
    Ben Foulkes, Senior Director, Business Development, Epsilon UK, Epsilon
    Andy Foote, Partner - Performance & Analytics Practice, Zebra Associates
    Nindi Kalsi, CX Consultant, GetFeedback By Survey Monkey

    PLEASE SELECT (1) ROUNDTABLE LISTED BELOW. By clicking a roundtable Zoom link, you will be directed to that specific roundtable session.


    Table 1:  How Changing How The Business Measures Marketing’s Performance Can Drive Increased Commercial Performance Without Increasing Spend

     

    It’s never been more important for businesses to accurately understand the commercial impact of their marketing spend. For Ecommerce and Marketing leaders just better understanding their channel mix within increasingly complicated customer journeys will drive meaningful business outcomes without needing to increase spend.


    • Reducing spend on sales that would happen anyway
    • Understanding profitability within digital
    • Relationship of store in driving ecommerce performance
    • Best ways to KPI teams


    Hosted By: Ben Foulkes, Senior Director, Business Development, Epsilon UK, Andy Foote, Partner - Performance & Analytics Practice, Epsilon

     

    Table 2:  What Is Sustainability In E-Commerce Packaging

     

    E-commerce is growing and with that the amount of packaging is increasing. Come and share your opinions during this round table discussion with us, focusing on what role packaging plays in the future of e-commerce. You will also get a chance to learn more about what consumers like or dislike in packaging. Karl will also share some trends and innovations and show you how your business can benefit from sustainable packaging solutions.

     

    Hosted By: Karl Axnas, Senior Innovation & Business Development Manager, Packaging Solutions, Stora Enso

     

    Table 3: The One Thing Missing In Your E-Commerce Strategy: Customer Feedback

     

    In this interactive roundtable, we will discuss both the dangers of building blind and the necessities of incorporating real-time user feedback within your e-commerce and optimisation strategies. Regardless of the complexity of your CX program, it’s vital to constantly sound check your digital experiences with your users. No matter what stage you are at, or what you already have in place, we’ll ensure you leave the session with plenty of tips and tricks that you can implement today to ensure you are delivering experiences that set you apart from the competition.

     

    • Whether it’s goal completion, effort or satisfaction scores or incorporating feedback with your testing program, we will cover a variety of ways to get started with real-time feedback today
    • Understand user frustrations and bug reporting: we’ll discuss how to smooth out experiences that are having a direct negative impact on revenue
    • Discover how leading brands including The Body Shop, Mulberry, Boots, Avon, River Island and more use GetFeedback to transform their customer experience and drive growth
    • Learn how customer feedback allows you to stay ahead of the competition and how you can excel at customer experience in a world of rapid change

     

    Hosted By: Nindi Kalsi, CX Consultant, Survey Monkey 

    Learn more
  • 2:10 pm - 2:30 pm

    2:10 pm - 2:30 pm

    Karl Axnas, Senior Innovation & Business Development Manager, Packaging Solutions, Stora Enso

    E-commerce is growing and with that the amount of packaging is increasing. Listen to what role the packaging plays in e-commerce and learn what consumers like or dislike in packaging. Get to know the trends and innovation and how your business can benefit from sustainable packaging solutions during this keynote presentation.

     

    • Reviewing the benefits for e-tailers and consumers with sustainable packaging
    • Minimizing e-commerce companies material carbon foot print
    • Packaging fit for a Circular Economy

    Learn more
  • 2:30 pm - 2:55 pm

    2:30 pm - 2:55 pm

    James Robinson, Head of Conversion Rate Optimisation, Sofology
    Alex Chisholm, Global Omnichannel Director, Pret A Manger

    The importance of omnichannel in today’s retail environment is more critical than ever. Our panelists, from leading furniture and food retailers, uncover how to best serve customers by bridging the gap between online and offline.  Learn how to tackle growth in 2021, and execute omnichannel intiatives effectively.

    • Making strides to better connect digital and physical consumer touchpoints 
    • Understanding that consumers want speed, transparency and choice 
    • Using all customer data available to shape engaging experiences 
    • Bringing innovation into the customer journey – from customer acquisition to getting the product in their hands
    • Taking advantage of payment, delivery and fulfilment opportunities that provide added convenience for customers (i.e. contactless payments, click and collect and home delivery options)
    • Thinking strategically about the entire journey and eliminating any customer pain points, particularly as digital adoption continues to accelerate
    Learn more
  • 2:55 pm - 3:20 pm

    2:55 pm - 3:20 pm

    Paul Sims, CTO, Halfords

    At Halfords, they know journeys are important; every single one of them. For over 125 years they've been making shopping journeys better, and they’re continuing to do so as they adapt to a world significantly altered by COVID. Prior to March 2020, they'd been planning a year of change: accommodating generational differences in shopping behaviours; modernising their technology landscape in line with their digital transformation and a continued move towards providing solutions, rather than just products or services. 

     

    Then everything changed.

     

    But perhaps not as analysts may have expected. Attend this keynote presentation to learn about:

     

    • Understanding how they were planning on accommodating the rise of the digital and the connected consumer, prior to COVID
    • Learning how initiatives and processes actually changed for them over the last financial year
    • Determining how they are planning to be successful in the financial year ahead by accommodating and adapting to further change

    Learn more
  • Track A: Omni-Channel Success Strategies

  • 3:20 pm - 3:50 pm

    3:20 pm - 3:50 pm

    Ian Plummer, Commercial Director, Autotrader UK

    The fundamentals of buying a car have seen little change in over 100 years, but the experience of the past 12 months for buyers and retailers is driving faster change than ever before. The forces of technology, disruptors and the pandemic have opened the possibility of a new, easier and more efficient process capable of bringing the complex jobs of buying a car into the 21st Century. Join this presentation, delivered by the Commercial Director at Autotrader (the world’s largest automotive marketplace) to learn:


    • Understanding that consumer behaviour has rapidly changed, prompted by showroom closures through COVID-19 lockdowns
    • Implementing digital solutions to maintain customer relationships and even sales 
    • Creating a new, blended digital retailing model has emerged, satisfying both the traditional car buyer and the ‘showroom reluctants’
    • Knowing that we can’t go back – the improved buyer experience, and the new opportunities for brands and retailers, can energise and transform car buying for future generations
    Learn more
  • 3:50 pm - 4:10 pm

    3:50 pm - 4:10 pm

    Ben Collier, Business Development Director, Epsilon Abacus

    You are for the most part confident you’re getting the best from your digital activities, your SEO, PPC, and retargeting are optimised; you’re happy with your site’s user experience and you’ve used your learnings to fine-tune your marketing. However, your online growth is plateauing and you’re reliant on a single or limited array of channels to reach your audience.

     

    As online shopping has exploded, direct mail is a great channel to support this online growth as your customers sofa has become the new retail background, really delivering on getting the brand in front of your customers and providing that touchpoint with your best customers. In this presentation, we will explore how Direct Mail:


    • Drives online sales​​
    • Has better cut-through​​
    • Has high brand engagement & lifetime value​​
    • Delivers Incremental audiences​​
    • Is Scalable

     

    Join us to discuss how Direct Mail can help grow your customer base, keep existing customers loyal and work to reactivate your most profitable inactive customers.

    Learn more
  • Track B: Personalisation & Digital Optimisation

  • 3:20 pm - 3:50 pm

    3:20 pm - 3:50 pm

    Janis Thomas, eCommerce & Marketing Director, Look Fabulous Forever
    Simon Leesley, Managing Director UK, Stitch Fix
    Jon Halley, Executive Director, EMEA, Wunderkind

    What does the future of personalised customer experiences look like? This panel, featuring Stitch Fix UK (a company that built their business around customer personalisation), Look Fabulous Forever (who has built a personalisation strategy from the ground up) and Wunderkind (who specializes in building personalised strategies for retailers and brands) reviews the future of the customer journey, personalization best practices and pitfalls to avoid.

     

    • Utilizing customer data to craft new and unique digital experiences that engage customers across multiple channels
    • And how to best guide new digital buyers 
    • Technology that is empowering brands to provide a contextually relevant customer experience 
    • Measuring how customer satisfaction and happiness will translate to a greater lifetime value
    Learn more
  • 3:50 pm - 4:10 pm

    3:50 pm - 4:10 pm

    Laura Staples, Director Brand Strategy, Bazaarvoice
    Jillian Bierman, Manager, Client Success, Bazaarvoice

    Just as a freshly baked banana bread gets our dopamine levels up, so does the digital world we live in. A good visual can have as much an effect on us as a good recipe. That’s because dopamine gets released every time your brain expects a reward, like when viewing a good photo. Our session helps you to understand visual user generated content and to sort the pleasurable content from the uninspiring by delving into what content stops us from mindlessly scrolling our social media apps, inspires trust, and gets consumers shopping your products. Join us during this presentation to learn more about:

     

    • How user-generated content can encourage consumers to trust your brand
    • How to capture the attention of a fast-scrolling audience
    • Why we still rate reviews
    • Learn how to get your great content everywhere your consumers are
    Learn more
  • 4:10 pm - 4:35 pm

    4:10 pm - 4:35 pm

    Jörg Heinemann, Principal Innovation and Digitisation, Otto Group

    Digital Assistants and Smart Speakers are becoming more and more relevant to retail businesses today. Jörg is tasked with driving innovation and digitalisation for one of Europe’s most successful e-commerce companies, and speaks regularly about the benefits of conversational commerce. In this presentation, he outlines the drivers and metrics for success for voice enabled commerce. Learn how ecommerce (and the retail industry) are influenced by this technology, and leave with best practices that you can apply today.

     

    • Understanding the challenges of Voice search and personal assistants
    • Driving purchases by making spending faster and easier
    • Succeeding in an uneven playing field


    Learn more
  • 4:40 pm - 4:40 pm

    4:40 pm - 4:40 pm

Day Two, Wednesday May 26, 2021

    Engaging Customers And Driving Revenue For Long Term Growth

  • 11:00 am - 11:35 am

    11:00 am - 11:35 am

    Janis Thomas, eCommerce & Marketing Director, Look Fabulous Forever

    You can join your fellow female ecommerce and digital executives for this exclusive, retail and brand only networking roundtable. Our ever popular Women in Retail sessions return virtually for the 2021 flagship virtual conference. This “closed door” roundtable discussion is focused on building relationships with fellow women in eCommerce. Join our host, Janis Thomas, as we discuss topics such as working from home, work/life balance challenges, mentoring and support for fellow women in retail.

    Learn more
  • 11:35 am - 11:40 am

    11:35 am - 11:40 am

    Lori Hawthorne, Divisional Director, eTail Europe

  • 11:40 am - 12:05 pm

    11:40 am - 12:05 pm

    Seb Villien, Head of eCommerce, White Stuff
    Richard Lloyd-Williams, Digital Transformation Lead, Clarks

    Flexibility and agility are becoming more and more critical to the success of retailers today, especially during a continued pandemic. This opening session will review the ways in which technology experts and retailers can adapt, scale and innovate.


    • Understanding the magnitude of online demand so that you can better serve customers during difficult times 
    • Scaling fulfilment and payment options for orders (both for delivery and click and collect orders) as necessary
    • Adapting to new operating models as necessary to meet customer need and increases in order flow (extending click and collect hours, hiring staff, etc.) – both short and long term
    • Testing, innovating and remaining agile as consumer behaviour continues to change 
    Learn more
  • 12:05 pm - 12:25 pm

    12:05 pm - 12:25 pm

    Chris Liversidge, Chief Executive Officer, QueryClick

    In today’s retail climate, understanding what is (and what isn't!) working to drive results for your bottom line is essential. That’s where attribution comes in. But outdated models, inaccurate data and bad experiences mean a lot of retailers are still sceptical – meaning they miss out on greater customer acquisition and increased ROI!

     

    Join QueryClick CEO and Founder, Chris Liversidge, as he shares his key learnings and walks you through case study examples of the benefits effective attribution has for retailers. This session will cover:

     

    • Why attribution is broken – and how to fix it
    • How to achieve a single customer view
    • How to de-silo data in key channels (such as Google and Facebook) for greater ROI

    Learn more
  • 12:25 pm - 12:30 pm

    12:25 pm - 12:30 pm

  • 12:30 pm - 1:15 pm

    12:30 pm - 1:15 pm

    Peter Jakus, VP, Market & Industry Insights, Bloomreach

    Join us for a candid overview of the state of the Customer Data Platform industry. You’ll learn what a CDP is and how does it fit into the tech stack and people-side of your organization. Through use cases, you will discover what are the differentiating capabilities and how to bring value out of a CDP.

    Learn more
  • 12:30 pm - 1:15 pm

    12:30 pm - 1:15 pm

  • 1:15 pm - 1:35 pm

    1:15 pm - 1:35 pm

    Jennifer North, Head of Digital Experience, Hobbycraft

    Hobbycraft has weathered the pandemic storm in a very tactical way. When faced with the reality of the last twelve months, they’ve pivoted where necessary and have had to accelerate long term initiatives into a very short timeframe. And with stores opening in May, they will continue to evolve their organization around changing customer behaviour. This keynote interview session will look at how they’ve completed this acceleration of digital initiatives – going from a five year plan into mere months, and provide a lookback at lessons learned from the last year. We’ll discuss questions such as:

     

    • What did you learn and have to change due to the pandemic?
    • Where are now and how are you approaching your new strategy (in terms of your team structure, etc.)?
    • What impact did replatforming have on your new strategy?
    • What types of assumption are you making about new customers that have purchased during the pandemic?
    Learn more
  • 1:35 pm - 1:55 pm

    1:35 pm - 1:55 pm

  • 1:55 pm - 2:15 pm

    1:55 pm - 2:15 pm

    Vanita Bagri, CEO and Founder, Labante London

    • Figuring out what sustainability means to your organization
    • Recycling strategies: proving to customers that you are producing products that can be reused
    • Using technology to help you become more sustainable (helping to reduce waste, water usage, rethinking raw materials, printing, remits)
    • Considering sustainability from a packaging perspective and finding delivery alternatives
    • Bringing demand forecasting into play
    • Rethinking your supply chain and identifying delivery services that are still efficient but environmentally friendly
    • Potentially using consolidation centers (which could be your stores) to help reduce Co2 emissions
    • Communicating your sustainability efforts effectively to your customers 
    Learn more
  • 2:55 pm - 3:15 pm

    2:55 pm - 3:15 pm

    Vanita Bagri, CEO and Founder, Labante London

    By attending this interview-styled session, you will gain perspective on how Zalando has dealt with the Corona-crisis and plans for the future around forecasting and planning. You’ll learn how to think about the future and planning, as well as some principles to follow to help manage your retail business in uncertain domains.


    ·        Thinking about the future for Zalando – and navigating these challenges that retailers have been dealing with for the last several months

    ·        Ensuring you can still forecast and plan and making the necessary adjustments

    ·        Providing practical examples of forecasting and planning in the short term

    ·        Sharing advice and takeaways when planning long term

    Learn more
  • Track A: Customer Acquisition & Globalization Best Practices

  • 2:20 pm - 2:45 pm

    2:20 pm - 2:45 pm

    Topi Tokola, Commercial Planning & Strategy Team Lead (Northern Europe), Zalando

    By attending this interview-styled session, you will gain perspective on how Zalando has dealt with the Corona-crisis and plans for the future around forecasting and planning. You’ll learn how to think about the future and planning, as well as some principles to follow to help manage your retail business in uncertain domains.


    ·        Thinking about the future for Zalando – and navigating these challenges that retailers have been dealing with for the last several months

    ·        Ensuring you can still forecast and plan and making the necessary adjustments

    ·        Providing practical examples of forecasting and planning in the short term

    ·        Sharing advice and takeaways when planning long term

    Learn more
  • 2:45 pm - 3:05 pm

    2:45 pm - 3:05 pm

  • 3:05 pm - 3:25 pm

    3:05 pm - 3:25 pm

    ·        Creating the optimal content for your customers to support conversion

    ·        Integrating content effectively to push customers through the shopping funnel (educating your customer, facilitating browsing behaviours, etc)

    ·        Generating content that is easily digestible by consumers

    ·        Maintaining your content and testing the effectiveness of it

    Learn more
  • Track B: Customer Engagement & Retention

  • 2:20 pm - 2:45 pm

    2:20 pm - 2:45 pm

    Gabriela Seir, European Head of Digital Product and Innovation, COCA-COLA European partners

    Listening and adapting to customers as to how, when and where customer want to buy is critical to shape effective customer experiences. Gabriella Seir is a Digital Solutions/Marketing and eCommerce leader with over 15 years’ experience in strategy, digital product marketing and innovation technology space. In this interview styled session, she reviews how to connect the customer journey, gather feedback and data, and shape user experiences that drive purchases.  


    • Connecting the customer journey and ensuring you capture the voice of the customer
    • Capturing both quantitative and qualitative customer feedback to give you a full view of the customer?
    • Determining what features can add value to the customer and the business and how to be competitive
    • Figuring out where you can decide not to follow the voice of the customer
    • Structuring a continued feedback loop for continuous innovation
    • Leveraging existing digital channels in a more effective way
    Learn more
  • 2:45 pm - 3:05 pm

    2:45 pm - 3:05 pm


    Learn more
  • 3:05 pm - 3:25 pm

    3:05 pm - 3:25 pm

    James Sutton, Senior Manager, Digital Content & Campaigns, E&A, Herbalife Nutrition

    In order to help drive long term customer engagement, having brand messaging that really resonates with consumers will be key. In this session you’ll learn how to ensure that you have purpose-driven messaging that really connects with today’s consumer. 


    • Ensuring your content is genuinely addressing customer needs both in the short and long term
    • Leading with purpose in your brand messaging 
    • Shifting the focus to provide meaningful content that emphasizes a one to one connection with your customers 
    • Using data to prioritize communication strategies and gather key consumer insights
    • Thinking about cultural shifts and changes long term – becoming more inclusive internally and communicating those changes externally to customers
    Learn more
  • 3:25 pm - 3:25 pm

    3:25 pm - 3:25 pm

“eTail has the right level of seniority, the true decision makers, with incredible buying power.  We  meet the right people, and make deals!”
Mike T., VP, HUGHES

The eTail Audience

From the Europe's biggest retailers to the world's most exciting startups. From travel, beauty, arts, electronics and much more – eTail is for retailers that want world-class eCommerce. This community is one of a kind, and the perfect balance of quality, quantity, and variety.

All of the Major Players in One Place:

Let’s Connect & Create A Custom Experience

image


Hi, I'm Scott, the Sponsorship Director for eTail Europe Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

In Partnership With:

How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

*This event is exclusively for eCommerce and marketing executives. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.