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As Retail has come to realize, agility is key. With the continuation of Retail Reinvention, we use the August Virtual Event to assess "How we can maintain this pace at which we are running?" During this learning series, we discuss short-term and long-term goals for the “New Normal”. eTail will help you think about and hone on where to invest strategically. We will also touch on challenges we’ve experienced over the last few months, as cultural change and responsiveness has been top of mind.
With Retail Reinvention, one thing that does not change is the loyalty to the customer. During this time, not every customer will unfortunately be in the same place (physically, mentally, financially) as they were before. What is important to the customer right now is flexibility, and presenting a reflection of their values. Within Retail Organizations, as always, brands need to think about their customer first. Retailers must reinvent and reconnect with the customers in ways they haven’t before and remain transparent through those communications.

Be Inspired. Learn From:

Sophia Tsao

Sophia Tsao

Chief Digital Officer

Fashionphile

TammyLynne Jonas

TammyLynne Jonas

Global CIO

Self Esteem Brands

Sarah Shadonix

Sarah Shadonix

Founder & CEO

Scout & Cellar

Jessica Rolph

Jessica Rolph

Cofounder & CEO

Lovevery

Justin Silverman

Justin Silverman

Co-Founder

The Warming Store

Alison Romash

Alison Romash

Deputy CMO

BH Cosmetics

Courtney Graybill

Courtney Graybill

VP, Personalization and Customer Experience

Kohl's

Evan Beigel

Evan Beigel

Director, eCommerce

Guitar Center

Hilary Fischer-Groban

Hilary Fischer-Groban

Brand Director

THINX

Sue Cho

Sue Cho

Head of Lifecycle Marketing

Calm

Lauren Carnell

Lauren Carnell

Director of CRM and Customer Loyalty

Varsity Spirit

Billy McClennan

Billy McClennan

Strategic Partnerships

Gorgias

Word on the Street

"Simply put: attending eTail has made us more profitable as a business”

Guido Campello, CEO, Creative Director, Cosabella

“We were blown away by the amount of real life examples”

Sebastian Pawlowski, Director, Digital Marketing, Sprint

“eTail has set the bar pretty high for digital conferences”

Anshuman Taneja, VP, Product & UX, American Eagle

eTail Agenda

Day One: Monday, August 31, 2020

    Success In The Brave New Omni-Chanel World

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:15 pm

    12:05 pm - 12:15 pm

  • 12:15 pm - 12:35 pm

    12:15 pm - 12:35 pm

    Sue Cho, Head of Lifecycle Marketing, Calm


    Learn more
  • 12:35 pm - 1:05 pm

    12:35 pm - 1:05 pm

  • 1:05 pm - 1:30 pm

    1:05 pm - 1:30 pm

    • Defining what it means to be truly “inspirational” with new virtual shopping experiences 
    • Building out personalized experiences to go above and beyond the ‘standard’ shopping communities
    • Assessing customers data to create invite only, uniquely differentiated experiences
    • Putting in place the infrastructure for “events” and social community interaction
    Learn more
  • 1:30 pm - 2:00 pm

    1:30 pm - 2:00 pm

  • 2:00 pm - 2:20 pm

    2:00 pm - 2:20 pm

    • Hilary Fischer-Groban, Brand Director, THINX
    Learn more
  • 2:20 pm - 2:40 pm

    2:20 pm - 2:40 pm

  • 2:40 pm - 3:00 pm

    2:40 pm - 3:00 pm

    Sarah Shadonix, Founder & CEO, Scout & Cellar

    • Fashion and culture: a history of an intertwined, reflective relationship
    • Embracing authenticity and simplicity for an entire product and marketing lifecycle
    • Expressing values throughout the customer journey to invite and build a community
    • Aligning your corporate values with the consumers' core values
    • Using meaningful messages to connect with value-driven customers
    • Assessing how to showcase your brand and value proposition, and which channels work best 
    Learn more
  • 3:00 pm - 3:30 pm

    3:00 pm - 3:30 pm

  • 3:30 pm - 3:35 pm

    3:30 pm - 3:35 pm

Day Two: Tuesday, September 1, 2020

    Realigning And Reinvigorated With Retail Reinvention

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:15 pm

    12:05 pm - 12:15 pm

  • 12:15 pm - 12:35 pm

    12:15 pm - 12:35 pm

    Jessica Rolph, Cofounder & CEO, Lovevery


    Learn more
  • 12:35 pm - 1:05 pm

    12:35 pm - 1:05 pm

  • 1:05 pm - 1:30 pm

    1:05 pm - 1:30 pm

    Courtney Graybill, VP, Personalization and Customer Experience, Kohl's

    • Creating a feedback loop to listen to what customers are saying and building it into your retention strategy
    • Building customer tailored emails (i.e. how to use, asking for feedback and empowering the customer to help create “what’s next” (i.e., new product suggestions, new colors for a product))
    • Feeding in a social strategy and being adaptive with email content based on customer feedback 
    Learn more
  • 1:30 pm - 1:50 pm

    1:30 pm - 1:50 pm

  • 1:50 pm - 2:05 pm

    1:50 pm - 2:05 pm

    Evan Beigel, Director, eCommerce, Guitar Center

    • Providing optimal customer experiences that drive true customer loyalty 
    • Getting customers to come back to your site in non-promotional ways (through loyalty programs, providing great online experiences, social giveaways, etc.)
    • Including the right product data and using tools to assist with product searches
    • Identifying loyalty success stories (and overcoming loyalty pitfalls)
    Learn more
  • 2:05 pm - 2:25 pm

    2:05 pm - 2:25 pm

  • 2:25 pm - 2:45 pm

    2:25 pm - 2:45 pm

  • 2:45 pm - 3:05 pm

    2:45 pm - 3:05 pm

  • 3:05 pm - 3:10 pm

    3:05 pm - 3:10 pm

  • 3:10 pm - 3:20 pm

    3:10 pm - 3:20 pm

  • 3:20 pm - 4:20 pm

    3:20 pm - 4:20 pm

    1. Using AI To Make The Most Of Increased eCommerce Traffic
    2. Rethinking Email Marketing Strategies For The Covid Era
    3. Optimizing UGC To Boost The Customer Experience
    4. Enhancing Your Online Payments Strategy
    Learn more

Leading Content. Insightful Conversations. Creative Solutions.

Actionable Tactics to Navigate the New Normal

Our agenda is 100% focused on your biggest of-the-moment challenges and opportunities. You’ll hear from retailers in the trenches, doing the work, and pivoting to succeed. We cut out the fluff you get at other virtual conferences to give you clear strategies for driving profits in this uncertain time.


The Best of eTail From Your Home

With the convenience of multiple sessions throughout two days, log into the session you prefer. Listen in live, or access presentations and panel discussions on demand—It’s up to you!

Learn From Retail Trailblazers

Retail experts come together to discuss how they are adapting their digital strategies to succeed during and post Covid-19. Customer expectations are changing faster than ever before. How can you exceed them at every step of their journey?


Retail’s Best, All In One Place

“Meet people worth meeting. The audience is one that you won’t meet anywhere else. The best companies and the right decision makers.”

Shane Coty, Channel Program Manager/Partner, Webscale

In Partnership With:

Frequently Asked Questions

How will I access the sessions?
You will attend the sessions, meet our partners, and gain access to valuable resources in our online conference center.

Do I need to download or install any software to be able to attend this event?
No. You do not need to download or install any software to participate in our conference. You only need to have access to the Internet.

Will the sessions be recorded?
Yes. The sessions will be recorded and available for free for a limited time but you must sign up in advance.