As Retail has come to realize, agility is key. With the continuation of Retail Reinvention, we use the August Virtual Event to assess "How we can maintain this pace at which we are running?" During this learning series, we discuss short-term and long-term goals for the “New Normal”. eTail will help you think about and hone on where to invest strategically. We will also touch on challenges we’ve experienced over the last few months, as cultural change and responsiveness has been top of mind.
With Retail Reinvention, one thing that does not change is the loyalty to the customer. During this time, not every customer will unfortunately be in the same place (physically, mentally, financially) as they were before. What is important to the customer right now is flexibility, and presenting a reflection of their values. Within Retail Organizations, as always, brands need to think about their customer first. Retailers must reinvent and reconnect with the customers in ways they haven’t before and remain transparent through those communications.