Catering To The 2021 Retail Customer                  

March 29 - 30, 2021 | 12:00pm ET | 9:00am PT

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Transforming Retail. Together.

For over 20 years, eTail has brought together retail innovators to hear inspirational tactical content paired with curated networking. For this month’s eTail Event, we continue to look at strategies to ensure 2021 will guarantee profits for your business. In 2020 retailers experienced an abrupt interruption to their business – revenue streams stopped, furloughs became the norm, cost reduction was top of mind. The biggest takeaway from last year was around a massive shift to eCommerce and digital adoption by consumers – as retailers experienced rapidly changing behaviors. Contactless and touchless became the norm – those that have adapted and continue to do so will thrive in 2021.  

The eTail March virtual event looks at how to accelerate digital transformation, incorporate event more innovation and experimentation to drive your business into the future.

Leading Content. Zero Cost. Zero Travel.

Actionable Tactics To Help You Thrive, Today

Our agenda is 100% focused on your biggest challenges and opportunities. You’ll hear from CEO’s, VPs and more - those that are in the trenches, doing the work. We cut out the fluff you get at other virtual conferences to give you tons of actionable strategies to increase your profits.


We Didn't Build This Overnight

We have been uniting the eCommerce and omni-channel retail community for the past 20+ years - Brands trust us to deliver well-researched programs that actually cover your biggest concerns.

Interactivity: In a Virtual Environment

Live chat, virtual Q&A, and more encourage peer to peer interactions. Ask questions, jot down notes, and get ready to implement takeaways.


Our Speakers:

Stacey Renfro

Stacey Renfro

CMO

mDesign

Brian Berger

Brian Berger

CEO/Co-Founder

Mack Weldon

Roderick Morris

Roderick Morris

CEO & Co-Founder

Lovevery

Deena Bahri

Deena Bahri

CMO

StockX

Crystal Zerrener

Crystal Zerrener

Chief Growth Officer

THINX

Denna Singleton

Denna Singleton

SVP, Global Marketing and Portfolio Transformation

FGX International

Kate MacCabe

Kate MacCabe

VP, Product

Brooklinen

Heather Craig

Heather Craig

Director, eCommerce

FabFitFun

Roopak Majmudar

Roopak Majmudar

Associate Director

Wayfair

Florent Cantat

Florent Cantat

Senior Omnichannel Marketing Manager

Peet's Coffee

Cale Weissman

Cale Weissman

Editor In Chief

Modern Retail

Molly Bean

Molly Bean

Customer Success Manager

GetFeedback By Survey Monkey

eTail Virtual Event Agenda

All Session times displayed in Eastern Time

DAY ONE: Monday, March 29, 2021

    Catering To The 2021 Retail Customer

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:20 pm

    12:05 pm - 12:20 pm

    Executive, Netcore

    Learn more

  • 12:20 pm - 12:40 pm

    12:20 pm - 12:40 pm

    Deena Bahri, CMO, StockX
    Cale Weissman, Editor In Chief, Modern Retail


    Learn more

  • 12:40 pm - 1:00 pm

    12:40 pm - 1:00 pm

    Florent Cantat, Senior Omnichannel Marketing Manager, Peet's Coffee
    Molly Bean, Customer Success Manager, GetFeedback By Survey Monkey

    Peet’s coffee successfully embedded customer feedback in its brand and commercial strategy. Result? A better understanding of their visitors, highly engaged customers, and a seamless digital experience. Join us to learn how Peet’s Coffee:


    • Identifies frictions in the customer journey
    • Continuously leverages customer feedback to drive results of multiple departments
    • Uncovers customers' needs to optimize their offering
    Learn more

  • 1:00 pm - 1:25 pm

    1:00 pm - 1:25 pm

    Brian Berger, CEO/Co-Founder, Mack Weldon
    Denna Singleton, SVP, Global Marketing and Portfolio Transformation, FGX International
    Roderick Morris, CEO & Co-Founder, Lovevery

    Loyalty does now not just mean having the customer coming back for more, it also means having them as a part of your community and amplifying their voice to help other buyers. During this panel of experts, learn how to set up a loyalty program that improves retention and builds an engaged community by:

    • Tracking a membership based mindset: knowing customer preferences to push the offers that keep them engaged, and build connections
    • Deciding if your customer base is ready and willing to pay for a membership program—and what perks may it entail?
    • Experiences for “members-only”: what exclusivity is featured and how community is being built
    • More than free shipping: what perks are customers are really valuing as brands keep raising the stakes? What is meaningful loyalty today?
    • Perks the next generation customer is looking for, and how to train to reduce dependency on promotions 


    Learn more

  • 1:25 pm - 1:45 pm

    1:25 pm - 1:45 pm

  • 2:10 pm - 2:30 pm

    2:10 pm - 2:30 pm

    Heather Craig, Director, eCommerce, FabFitFun

  • 2:30 pm - 2:50 pm

    2:30 pm - 2:50 pm

  • 2:50 pm - 3:15 pm

    2:50 pm - 3:15 pm

    Roopak Majmudar, Associate Director, Wayfair


    Customers have couch surfed like never before, and retailers have responded by ensuring their experience is sticky. Throughout this panel, learn how innovative retailers have reworked their site experience and onsite interactions to ensure the customer has a great online shopping experience:

    • Timeline: Figuring out what you are looking to accomplish and how quickly 
    • Determining what key factors need to play a part in your redesign 
    • Rethinking areas of your site design based on new customer insights and buying patterns
    • Ensuring you are meeting the expectations of all of your stakeholders (executive leadership, cross departmental stakeholders, marketing, agency partners, etc.) and that they align with your finished product
    • Lessons learned – explaining what you originally set out to accomplish and then changed course, and why
    Learn more

  • 3:15 pm - 3:35 pm

    3:15 pm - 3:35 pm


    Learn more

  • 3:35 pm - 3:40 pm

    3:35 pm - 3:40 pm

  • 3:40 pm - 4:25 pm

    3:40 pm - 4:25 pm

    Molly Bean, Customer Success Manager, GetFeedback By Survey Monkey
    Florent Cantat, Senior Omnichannel Marketing Manager, Peet's Coffee

    During these “breakout room” roundtables led by industry thought leaders, join your retail peers to discuss today’s most pressing topics, from CX to CRM to omni-initiatives. Select one of four potential topics and walk away with new tools and strategies to apply at your organization:


    1.  Get Your Digital Experience Right With The Help Of Customer Feedback

    Join this interactive roundtable with Peet's coffee and learn how to use customer feedback to improve your digital experience, understand your customers’ needs and drive revenue results.

    Hosts: Florent Cantat, Senior Omnichannel Marketing Manager, Peet's Coffee & Molly Bean, Customer Success Manager, Americas, GetFeedback

    by SurveyMonkey

    2. CX Trends Every Retailer Should Be Following

    3. Implementing Personalization To Support Seamless Customer Experience

    4. AI Exposed—What It Is And What It Is Not

    Learn more

DAY TWO: Tuesday, March 30, 2021

    Creating A Holistic Customer Journey That Increase Conversions

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:20 pm

    12:05 pm - 12:20 pm

  • 12:20 pm - 12:40 pm

    12:20 pm - 12:40 pm

    Stacey Renfro, CMO, mDesign


    Learn more

  • 12:40 pm - 1:00 pm

    12:40 pm - 1:00 pm

  • 1:00 pm - 1:25 pm

    1:00 pm - 1:25 pm


    For customers (new and old) to trust the retailer, shoppers need to find what they are looking for every single time they visit your website; during this panel, discover how to have customers commit to your brand by:

    • Creating a relevant and personalized experience that converts shoppers to buyers
    • Utilizing customer data and AI to craft new and unique digital experiences to engage customers across the discovery and buying journey
    • And how to best guide new online customers 
    • Technology that is empowering brands to have a contextually relevant customer experience 
    • Measuring how customer satisfaction and happiness will translate to a greater lifetime value


    Learn more

  • 1:25 pm - 1:45 pm

    1:25 pm - 1:45 pm

  • 1:45 pm - 2:10 pm

    1:45 pm - 2:10 pm

    Roopak Majmudar, Associate Director, Wayfair

    During this dynamic panel, learn from retailers who gained new customers during the pandemic and and how they are keeping them loyal long-term using cutting edge personalaziation and retention strategies:


    • Ushering in newly acquired customers 
    • Creating a feedback loop to listen to what customers are saying and building it into your newly formulated retention strategy
    • Building custom tailored emails (i.e. how to use, asking for feedback and empowering the customer to help create “what’s next”)
    • Feeding in a social strategy and being adaptive with email content based on customer feedback
    • Focusing on a holistic long term retention strategy to keep these customers coming back


    Learn more

  • 2:10 pm - 2:30 pm

    2:10 pm - 2:30 pm

    Kate MacCabe, VP, Product, Brooklinen

    As retailers have accelerated their responsiveness to change – so have your customers. During this presentation, learn the best approach to shape meaningful, relevant digital experiences that drive conversions by:

    • Building a thoughtful approach to long term customer relationships, and harnessing the best tech to foster them
    • Capturing and catering content around individual customer interests to reflect the intentions of those customers
    • Measuring the success of your efforts using the right metrics and KPIs
    Learn more

  • 3:00 pm - 3:15 pm

    3:00 pm - 3:15 pm

Word on the Street

"Inspirational and motivational”

Stephanie Barnes, eCommerce Content Strategist
Timberland

“I’m challenged to think better, do better”

Heather Blachowski, Director, Digital Content Operations
Kohl’s

“eTail has set the bar pretty high for digital conferences”

Anshuman Taneja, VP, Product & UX
American Eagle

All of the Major Players in One Place

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Our Audience Breakdown

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In Partnership With:

Emarsys GetFeedback by SurveyMonkey Netcore UNBXD

How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

This event is exclusively for eCommerce and marketing executives. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.

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