eTail Virtual Event: Win the CX Battle

November 09 - 10, 2020 | 12:00pm EST

Learn how to win the online CX battle.... RIGHT in time for the holiday season!

It's TWO days of incredible content - where retailers and brands bring you behind the scenes.

November 9 - 10, team up with 15+ speakers from all backgrounds of eCommerce, and get the hard questions answered in real-time with Q+A opportunities.

Reserve your FREE seat at this virtual event and level up your CX playbook in time for 2021.

A Unique Experience

The eTail Virtual Event: Win the CX Battle is an online forum mirroring our in-person events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

Hear From Retail Innovators

Hear from your industry peers about their recent successes, as well as solution providers about the leading tools driving the industry forward. Afterwards, join breakoff interactive roundtables covering different topics in more detail. 

Executive-Level Content

We provide custom-made, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions on how senior executives are leading the charge, to provide you with a rare chance to benchmark against the biggest brands in the country.

Get Insights You Might Have Missed

This multi-session summit is a fantastic follow up or addition to our eTail event series. We are so proud to be tied to these long-standing live events.  

Our Speakers:

Divya Gugnani

Divya Gugnani

Co-Founder, CEO

Wander Beauty

Jessica Rolph

Jessica Rolph

Cofounder & CEO


Lee Mayer

Lee Mayer

Co-Founder & CEO


Roderick Morris

Roderick Morris

President & Co-Founder


Jason McNary

Jason McNary

CEO - Americas


Adrian Solgaard

Adrian Solgaard

Founder & CEO


Denise Foley

Denise Foley

VP of eCommerce & DTC

Bollman Hat Company

Angela Gruszka

Angela Gruszka

Director, Marketing and Communications

Maria Tash

Krysta Lewis

Krysta Lewis

Founder & CEO

Aisling Organics

Joan Abrams

Joan Abrams

Director, eCommerce

Luxury Brand Holdings

D.J. Coffman

D.J. Coffman

Global Head of Growth Marketing


Emily Kresnicka

Emily Kresnicka

Consumer Sales Team Lead

Bump Boxes

Tim Murphy

Tim Murphy


Branch Basics

Alex O'Dell

Alex O'Dell



Jens Grede

Jens Grede

Co-Founder & CEO


Michelle Cordeiro Grant

Michelle Cordeiro Grant

Founder & CEO


Paul Mandeville

Paul Mandeville

Chief Product Officer


eTail Virtual Event: Win the CX Battle Agenda

All Session times displayed in Eastern Time

  • 12:00 pm - 12:15 pm

    12:00 pm - 12:15 pm

  • 12:15 pm - 12:35 pm

    12:15 pm - 12:35 pm

    Jens Grede, Co-Founder & CEO, FRAME

  • 12:35 pm - 1:05 pm

    12:35 pm - 1:05 pm

  • 1:05 pm - 1:30 pm

    1:05 pm - 1:30 pm

    Jason McNary, CEO - Americas, UNOde50
    D.J. Coffman, Global Head of Growth Marketing, Spreadshirt
    Lee Mayer, Co-Founder & CEO, Havenly
    Krysta Lewis, Founder & CEO, Aisling Organics

    • Defining what it means to be truly “inspirational” with your shopping experience

    • Are there personalized experiences from outside of retail that can influence what can be done in a retail setting

    • Contemplating how to engage with your customers and truly personalize their experience – going above and beyond the ‘standard’ shopping experience

    • Thinking about the total experience you are building for customers 

    • Building uniquely differentiated experiences that truly connect with your customers based on customer data

    • Putting in place the infrastructure to use that data to inform and shape the ‘ideal’ experience 

    Learn more
  • 1:30 pm - 2:00 pm

    1:30 pm - 2:00 pm

    Learn more
  • 2:00 pm - 2:20 pm

    2:00 pm - 2:20 pm

    Michelle Cordeiro Grant, Founder & CEO, Lively

    Launched in 2016, Michelle and the LIVELY team have fostered a network of 100,000+ ambassadors, opened four stores with more to come, and coined “Leisurée,” a new category blurring the aesthetic lines of lingerie, active, and swim, focusing on the best elements of high style and ultimate comfort. Michelle started with the intention of inspiring women to live passionately, purposefully, and confidently by introducing a new type of lingerie and has since sold the company for $100M whilst building a community of 100,000+ ambassadors that she contributes LIVELY's success to. She has done this by creating an environment for her community to interact and engage with and allowing them to share their passions and interests through several LIVELY platforms. Learn from Michelle on why this community experience is a two-way street, how she leans on the community's input in decision making, the keys to a successful ambassador program, why a strong community is your best advertiser, and how she's utilized the community to exponentially fuel the growth of her company.

    Learn more
  • 2:20 pm - 2:40 pm

    2:20 pm - 2:40 pm

    Learn more
  • 2:40 pm - 3:00 pm

    2:40 pm - 3:00 pm

    Denise Foley, VP of eCommerce & DTC, Bollman Hat Company
    Angela Gruszka, Director, Marketing and Communications, Maria Tash
    Joan Abrams, Director, eCommerce, Luxury Brand Holdings
    Paul Mandeville, Chief Product Officer, QuickPivot

    Learn more
  • 3:10 pm - 3:30 pm

    3:10 pm - 3:30 pm

    Learn more
  • 3:30 pm - 3:40 pm

    3:30 pm - 3:40 pm

    Learn more
  • 3:40 pm - 4:30 pm

    3:40 pm - 4:30 pm

    1. Roundtable with Vertex

    2. Roundtable with LogMeIn  

    3. Personalization For New Customers—Bringing Them Into Your Brand

    4. eMail That Stands Out Inbox

    Learn more

  • 12:00 pm - 12:15 pm

    12:00 pm - 12:15 pm

  • 12:15 pm - 12:35 pm

    12:15 pm - 12:35 pm

    Divya Gugnani, Co-Founder, CEO, Wander Beauty

    Wander Beauty uses a combination of on-site automation and personalization, triggered email campaigns, and targeted audience segmentation to ensure that customers are always being educated about the products that are most interesting and relevant to them. As competition in eCommerce increases, tailoring search results, product recommendations, and marketing communications to the individual needs of the user has helped Wander Beauty continue to optimize conversion rates and improve acquisition and retention efforts. 

    This presentation will address:

    • The use of artificial intelligence and A/B testing to optimize on-site search and browse results

    • Triggered email campaigns that educate customers about purchases and cross-sell related products

    • Targeted segmentation based on on-site browse, search, and purchase behavior

    Learn more
  • 12:35 pm - 12:55 pm

    12:35 pm - 12:55 pm

  • 12:55 pm - 1:25 pm

    12:55 pm - 1:25 pm

    Adrian Solgaard, Founder & CEO, Solgaard
    Emily Kresnicka, Consumer Sales Team Lead, Bump Boxes
    Tim Murphy, CEO, Branch Basics

  • 1:25 pm - 1:45 pm

    1:25 pm - 1:45 pm

  • 1:45 pm - 2:05 pm

    1:45 pm - 2:05 pm

    Jessica Rolph, Cofounder & CEO, Lovevery
    Roderick Morris, President & Co-Founder, Lovevery

    Focusing on in-house efforts has helped grow Lovevery to what it is today compared to what it was years ago. Join Jessica and Roderick and their lessons as to how working in-house makes for more cognitive diversity, and makes the process of going from concept to design to product much faster. Learn:

    • Working internally which has improved product design and product sourcing for the brand.
    • Focusing on people and mission as the keys to success: make what you’re obsessed with something that matters to you
    • How Lovevery has seen brand love go up with loyal customers
    • Other factors that in-house efforts/focuses have helped improve: content, products, influencer marketing, ad impressions, and more
    Learn more
  • 2:05 pm - 2:25 pm

    2:05 pm - 2:25 pm

  • 2:25 pm - 2:45 pm

    2:25 pm - 2:45 pm

    Alex O'Dell, Founder, Floyd

  • 2:45 pm - 3:05 pm

    2:45 pm - 3:05 pm

  • 3:05 pm - 3:10 pm

    3:05 pm - 3:10 pm

All of the Major Players in One Place:

Word on the Street

Insights for Growth

“This event is the blend of amazing people, companies and location to make lifelong connections, to learn about trends in the eTail  space and best of all to grow your business and take it to the next level.”

Matt Storms, SEO Strategist

An Open Idea Exchange

"eTail brings the best of the best in the industry together enabling an open exchange  of content and expertise with real–life ideas and solutions to optimize the value of technology.”

Ruth Crowlet, VP, Customer Experience Design

World Class Content

“eTail is hands down the best conference I’ve ever been to. Everything from the quality of  speakers, to the highly engaging events and networking was world–class.”

Bogdan Constantin, CEO

Our Audience Breakdown

Let’s Connect & Create A Custom Experience


Hi, I'm Chet, the Sponsorship Director for eTail Virtual Event: Win the CX Battle. Reach out by clicking the button below and someone from my team will be in touch within 24 hours. Looking forward to connecting!

Leading Content. Zero Cost. Zero Travel.

Hear Firsthand From Seasoned Innovators, at Zero Cost

Listen to leading experts for an honest, unbiased view of what works now and where the future is headed. Every single session is totally free. This is major value at zero cost.

Get Solutions To Your Most Pressing Problems, Always

Hear from your industry peers about their recent successes, as well as solution providers about the leading tools driving the industry forward. If you can't make all of the sessions, no biggie. Everyone registered gets a copy of the on-demand sessions

Watch From Your Own Home, No OOO Needed

Since the event has multiple sessions, you select the material that makes the most sense for you.  Listen in during the live broadcast, or access the session on demand later—once you register, it’s up to you! Enjoy all the perks of a live event while saving travel budget and PTO days.

In Partnership With:

How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!