5 Must-Know Lessons From $1B+
in Connected TV Transactions


Thursday, May 27, 2021 | 2pm-3pm ET | 11am-12pm PT

5 Must-Know Lessons From $1B+ in Connected TV Transactions

Advertisers are pouring budgets into Connected TV—but are they spending wisely? We’ve reviewed over one billion dollars in transactions sourced from Connected TV campaigns run across the SteelHouse platform. The data makes it clear: there is a better way to build your CTV strategy, and it’s all about prioritizing conversions and revenue.

We’ll share real-world insights, sourced from our savviest advertisers, to illustrate how they used CTV to navigate common marketing challenges and drive direct-response performance. Whether it’s spinning up a campaign with little lead-time, adjusting for a long or short purchasing cycle, or nailing promotion for Black Friday—you’ll learn everything you need to bring nimbleness and ingenuity to your own CTV strategies.

The future of advertising, right at your fingertips.

After just one hour, walk away with need-to-know insights on: 

    • How smart advertisers use CTV to drive vital performance metrics at crucial times
    • Which creative approaches, testing, and campaign types you should turn to
    • What to prepare for—both before and after your campaigns launch

Alexa Tierney
Director of Customer Success

Alexa is the Director of Customer Success at SteelHouse. She works to support, foster, and grow SteelHouse’s existing client portfolio while focusing on client retention and revenue growth. Alexa is a digital marketing leader with a passion for building relationships and developing innovative solutions for both clients and internal teams.

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