Transforming Retail. Together.

Retailers are faced with unprecedented challenges due to the COVID-19 pandemic, but rapidly adapting and innovating in this new reality is critical.

The eTail Canada Virtual Event will give you tips, tricks and lessons learned from the top minds in retail eCommerce and omnichannel.

Through easily accessible presentations, group panels, interviews and Q&A’s, you’ll learn the strategies you need to turn challenges into opportunities during a time of crisis.

New Insights, Instant Takeaways

A Head Start Against The Competition

Insider secrets, first-hand examples and intel await as our speakers talk about what a post COVID-19 retail experience encompasses.

Trusted Content For The Industry, By The Industry

eTail has been running for over 20 years. Retailers trust us to deliver well-researched programs that actually cover your biggest concerns.

Interact Live - Just Like At An eTail Event

Live chat, virtual Q&A, and more encourage involvement (almost like our conferences). Ask questions, jot down notes, and get ready to implement takeaways.

Our Speakers. Your Visionaries.

Jackson Lau

Jackson Lau


Parts Engine

Tyler Handley

Tyler Handley

CEO and Co-Founder


Tom Doulos

Tom Doulos

VP, Customer Experience


Emily Kresnika

Emily Kresnika

Consumer Sales Team Lead

Bump Boxes

Stephanie NG

Stephanie NG

Brand and Digital Activation

adidas Canada

Amanda Lee

Amanda Lee

Performance Marketing Manager

adidas Canada

Brian Long

Brian Long

CEO & Co-Founder


Matt Bolivar

Matt Bolivar

CA Retail Lead


The eTail Canada Agenda

    Customer Connections In The “New Normal”

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:25 pm

    12:05 pm - 12:25 pm

    Tyler Handley, CEO and Co-Founder, Inkbox

    Your customers are diligent when it comes to making a purchasing decision. They want to read reviews that verify your product is worthy of their spending. They want to touch and feel the product in person….what will that be like Post-Pandemic? More than anything, customers want to feel confident that they are making the right choice. As retailers are seeing success with launching pop-ups, Tyler explores his own success and how Inkbox may be adapting to ensure development of deep relationships with customers. Learn in this session:

    • How you can engage with your customers on a deeper level and drive even more sales through the pop-up store approach
    • The eCommerce advantages in testing out your products and concepts in physical forms, for a limited time
    • Leveraging pop-ups as a form of market research, discovering what markets work and why
    Learn more
  • 12:25 pm - 12:50 pm

    12:25 pm - 12:50 pm

    Matt Bolivar, CA Retail Lead, Snapchat
    Stephanie NG, Brand and Digital Activation, adidas Canada
    Amanda Lee, Performance Marketing Manager, adidas Canada

    The COVID-19 pandemic has changed how Gen Z and Millennials are spending their time, including their media consumption and buying behaviours. The Snapchat Generation is leading the shift to online during COVID-19 and these changes are expected to “stick” post-COVID, especially ecommerce. The Snapchat and adidas Canada team’s have recognized the power of this audience and have effectively captured the opportunities that have been created. 


    This discussion will address:

    • COVID-19 impact on the Canadian retail business and how adidas had to pivot
    • The role the Snapchat Generation plays in driving business momentum
    • The future of shopping as the COVID-19 recovery continues  
    Learn more
  • 12:50 pm - 1:15 pm

    12:50 pm - 1:15 pm

    Jackson Lau, Co-Founder, Parts Engine
    Emily Kresnika, Consumer Sales Team Lead, Bump Boxes

    In this panel session our executives discuss how they’re providing and promoting unique customer experiences and consequentially disrupting their industries. If you’re struggling to identify what makes your brand unique and how to provide a premium experience for your customers, no matter the product, be sure not to miss this discussion. Highlights include:

    • The business strategy you can cultivate that makes you the retail destination of choice
    • How to develop your own distinct forms of convenience based on the consumer
    • When to sell your products on marketplaces and when to keep complete ownership of them on your sites
    Learn more
  • 1:15 pm - 1:35 pm

    1:15 pm - 1:35 pm

    Brian Long, CEO & Co-Founder, Attentive

    During the 2019 holiday season, consumers reached for their smartphones to shop online in record-breaking numbers—driving a whopping $50 billion in sales from mobile alone. This year, mobile holiday shopping is only expected to grow, as many consumers will opt to shop online vs. in-store due to COVID-19’s lasting impact. With consumers shopping on their mobile devices more than ever, it’s vital that you have an effective mobile strategy in place to reach them. In this session, you’ll learn:

    • Why SMS has become a top revenue channel for many leading retail & e-commerce brands
    • How SMS fits into your overall marketing strategy—including actionable tips and holiday messaging examples from Attentive’s innovative customers
    • How to launch your own text messaging channel with Attentive to drive revenue during the holidays and beyond—resulting in 25x+ ROI
    Learn more
  • 1:35 pm - 1:55 pm

    1:35 pm - 1:55 pm

    Tom Doulos, VP, Customer Experience, Endy

    Online customer reviews are an essential building block in anyone’s business in 2020. Tom Doulos, VP - Customer Experience at Endy, Canada’s most trusted online mattress brand, shares the value of cementing your company’s reputation with customer reviews. From garnering feedback from customers to providing best-in-class customer care through strong relationships, the path to five stars is well-worth the effort.

    Learn more
  • 1:55 pm - 2:00 pm

    1:55 pm - 2:00 pm

Bringing Together The Best In Retail

Rated #1 By The Community

Led By Your Peers

“Content created by marketing professionals for marketing professionals.”

Darcy Blais 
Director of Marketing 
Massage Addict

Insightful Conversations

“A unique opportunity to exchange ideas with industry peers.”

Vincent Thériault
Co-founder and Co-CEO

Trusted By The Industry

“eTail is my go-to-event for the Canadian eCommerce Industry.”

Alaa Hassan
Vice President

A One Of A Kind Community

From the Billion dollar club, to the start-ups and much more – eTail is for companies who want world-class eCommerce.

Event Partners

In Partnership With:

Frequently Asked Questions

How will I access the sessions?
You will attend the sessions, meet our partners, and gain access to valuable resources in our online conference center.

Do I need to download or install any software to be able to attend this event?
No. You do not need to download or install any software to participate in our conference. You only need to have access to the Internet.

Will the sessions be recorded?
Yes. The sessions will be recorded and available for free for a limited time but you must sign up in advance.