12:00 pm - 12:05 pm
Chair’s Welcome And Opening Remarks
12:05 pm - 12:25 pm
What Will The Pop-Up Store Experience Be Like Post-Pandemic?
Tyler Handley -
CEO and Co-Founder,
Inkbox
Your customers are diligent when it comes to making a purchasing decision. They want to read reviews that verify your product is worthy of their spending. They want to touch and feel the product in person….what will that be like Post-Pandemic? More than anything, customers want to feel confident that they are making the right choice. As retailers are seeing success with launching pop-ups, Tyler explores his own success and how Inkbox may be adapting to ensure development of deep relationships with customers. Learn in this session:
- How you can engage with your customers on a deeper level and drive even more sales through the pop-up store approach
- The eCommerce advantages in testing out your products and concepts in physical forms, for a limited time
- Leveraging pop-ups as a form of market research, discovering what markets work and why
12:25 pm - 12:50 pm
Snapchat & adidas Canada: Winning with the Gen Z and Millennials during COVID-19
Matt Bolivar -
CA Retail Lead,
Snapchat
Stephanie NG -
Brand and Digital Activation,
adidas Canada
Amanda Lee -
Performance Marketing Manager,
adidas Canada
The COVID-19 pandemic has changed how Gen Z and Millennials are spending their time, including their media consumption and buying behaviours. The Snapchat Generation is leading the shift to online during COVID-19 and these changes are expected to “stick” post-COVID, especially ecommerce. The Snapchat and adidas Canada team’s have recognized the power of this audience and have effectively captured the opportunities that have been created.
This discussion will address:
- COVID-19 impact on the Canadian retail business and how adidas had to pivot
- The role the Snapchat Generation plays in driving business momentum
- The future of shopping as the COVID-19 recovery continues
12:50 pm - 1:15 pm
Panel Discussion: Competing with Convenience: How to be the Disruptor and Not the Disrupted
Jackson Lau -
Co-Founder,
Parts Engine
Emily Kresnika -
Consumer Sales Team Lead,
Bump Boxes
In this panel session our executives discuss how they’re providing and promoting unique customer experiences and consequentially disrupting their industries. If you’re struggling to identify what makes your brand unique and how to provide a premium experience for your customers, no matter the product, be sure not to miss this discussion. Highlights include:
- The business strategy you can cultivate that makes you the retail destination of choice
- How to develop your own distinct forms of convenience based on the consumer
- When to sell your products on marketplaces and when to keep complete ownership of them on your sites
1:15 pm - 1:35 pm
SMS Marketing Strategies for a Successful Holiday Season
Brian Long -
CEO & Co-Founder,
Attentive
During the 2019 holiday season, consumers reached for their smartphones to shop online in record-breaking numbers—driving a whopping $50 billion in sales from mobile alone. This year, mobile holiday shopping is only expected to grow, as many consumers will opt to shop online vs. in-store due to COVID-19’s lasting impact. With consumers shopping on their mobile devices more than ever, it’s vital that you have an effective mobile strategy in place to reach them. In this session, you’ll learn:
- Why SMS has become a top revenue channel for many leading retail & e-commerce brands
- How SMS fits into your overall marketing strategy—including actionable tips and holiday messaging examples from Attentive’s innovative customers
- How to launch your own text messaging channel with Attentive to drive revenue during the holidays and beyond—resulting in 25x+ ROI
1:35 pm - 1:55 pm
Navigating And Controlling Your Online Reputation With Customer Reviews In Mind
Tom Doulos -
VP, Customer Experience,
Endy
Online customer reviews are an essential building block in anyone’s business in 2020. Tom Doulos, VP - Customer Experience at Endy, Canada’s most trusted online mattress brand, shares the value of cementing your company’s reputation with customer reviews. From garnering feedback from customers to providing best-in-class customer care through strong relationships, the path to five stars is well-worth the effort.
