The eTail Canada Virtual Event - August 18, 2020


12:00 pm - 12:05 pm Chair’s Welcome And Opening Remarks

12:05 pm - 12:20 pm Chairing Opening Address

12:20 pm - 12:40 pm What Will The Pop-Up Store Experience Be Like Post-Pandemic?

Tyler Handley - CEO and Co-Founder, Inkbox

Your customers are diligent when it comes to making a purchasing decision. They want to read reviews that verify your product is worthy of their spending. They want to touch and feel the product in person….what will that be like Post-Pandemic? More than anything, customers want to feel confident that they are making the right choice. As retailers are seeing success with launching pop-ups, Tyler explores his own success and how Inkbox may be adapting to ensure development of deep relationships with customers. Learn in this session:


  • How you can engage with your customers on a deeper level and drive even more sales through the pop-up store approach
  • The eCommerce advantages in testing out your products and concepts in physical forms, for a limited time
  • Leveraging pop-ups as a form of market research, discovering what markets work and why
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Tyler Handley

CEO and Co-Founder
Inkbox

12:40 pm - 1:00 pm Leading Tech Provider Presentation

1:00 pm - 1:30 pm Panel Discussion: Competing with Convenience: How to be the Disruptor and Not the Disrupted

Jackson Lau - Co-Founder, Parts Engine Emily Kresnika - Consumer Sales Team Lead, Bump Boxes

In this panel session our executives discuss how they’re providing and promoting unique customer experiences and consequentially disrupting their industries. If you’re struggling to identify what makes your brand unique and how to provide a premium experience for your customers, no matter the product, be sure not to miss this discussion. Highlights include:


  • The business strategy you can cultivate that makes you the retail destination of choice
  • How to develop your own distinct forms of convenience based on the consumer
  • When to sell your products on marketplaces and when to keep complete ownership of them on your sites
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Jackson Lau

Co-Founder
Parts Engine

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Emily Kresnika

Consumer Sales Team Lead
Bump Boxes

1:30 pm - 1:50 pm Leading Tech Provider Presentation

1:50 pm - 2:10 pm Navigating And Controlling Your Online Reputation With Customer Reviews In Mind

Tom Doulos - VP, Customer Experience, Endy

Online customer reviews are an essential building block in anyone’s business in 2020. Tom Doulos, VP - Customer Experience at Endy, Canada’s most trusted online mattress brand, shares the value of cementing your company’s reputation with customer reviews. From garnering feedback from customers to providing best-in-class customer care through strong relationships, the path to five stars is well-worth the effort.

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Tom Doulos

VP, Customer Experience
Endy

2:10 pm - 2:30 pm Leading Tech Provider Presentation

2:30 pm - 2:50 pm The Pandemic Has Changed Customer Behavior: Perspective From A Cannabis Business

Ryan G. Smith - Co-Founder and CEO, Leaflink

As the cannabis industry’s wholesale e-commerce marketplace, LeafLink has been able to track retailer’s ordering habits and compile data on shifting consumer retail trends during COVID-19. With this information, LeafLink can discern how the pandemic is changing behaviors and impacting the retail scene. From reengineering store formats to bringing personalized services online, retailers may start to reduce their real estate footprint and reallocate capital to improve operations. In addition, dispensaries will lean into sales data to maximize operational efficiencies and profits, thus offering a curated selection of SKUs instead of experimenting with a variety of products and brands.

 

This discussion will address:

  • How consumer behavior changed during the pandemic and what adaptations retailers are making in this new normal
  • The accelerated maturation of the cannabis industry as a whole as a result of the pandemic - especially in tech services
  • How data will drive carefully curated inventory selections
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Ryan G. Smith

Co-Founder and CEO
Leaflink

2:50 pm - 2:55 pm Closing Comments