Artificial intelligence is a goldmine of customer data, with machines interacting one on one with the customer, collecting qualitative and quantitative data that reveals customer preferences, predicts customer behaviors, and helps you build even more sophisticated buyer personas. Learn how to:

• Uncover previously unseen data points through machine learning
• Move beyond data silos and manual efforts to manifest exceptional user journeys
• Predict behavior before it happens and anticipate when a customer will be interested in a purchase so that you can capitalize on that moment

It’s no secret that the holiday season is traditionally one of the most important times of year for Retailers to drive revenue growth. However, this year, the global pandemic has completely disrupted traditional shopping behaviour by hindering retailers’ ability to reach shoppers through brick and mortar outlets, and shoppers are predicted to spend less because of job loss and financial uncertainty. Fortunately, there are a number of proven loyalty and rewards strategies that have shown to be more effective in engaging and fostering loyalty in customers, and providing more value back to them at a time when they need it more than ever. During this presentation, join Corentin as he dives into some of these loyalty and rewards solutions, and shares the best ways to activate them this holiday season to reduce Covid’s impact and drive revenue growth.

With customers not being able to go in-store, retailers have had to flip their omni fulfilment options upside down, and customers have adapted seamlessly. During this panel, retailers discuss how they pivoted to new pick-up and delivery options and how this new way of life may be the new normal.

• Analyzing the new fulfillment options that retailers have pivoted to
• The war-room stories of how teams came together to break down silos to create omni-fulfillment
• Assessing which options are viable and need to stay in the post-COVID world

When it comes to selling through social media, traditional marketing tactics don’t always apply. Samsonite’s head of national marketing communications shares her insights on how they’ve capitalized on social commerce in a big way. You’ll learn:

• How to harness all social media offers so that you can build your own social selling machine and keep it going at high speed for years to come
• How to use social research and content marketing interdependently in social selling
• The nuances of content marketing you must consider to get the engagement you are aiming for?