As retail enters Q4, focusing on the customer and customer experiences is key. Throughout the eTail Canada Virtual Event, learn from leading retailers how they build out personalized experiences—from discovery to pick-up, to post-buy communications—and what you can do to bolster your business and end 2020 on a high note.
Through easily accessible presentations, group panels, interviews and Q&A’s, you’ll learn the strategies you need to turn challenges into opportunities during a time of crisis.
New Insights, Instant Takeaways
A Head Start Against The Competition
Insider secrets, first-hand examples and intel await as our speakers talk about what a post COVID-19 retail experience encompasses.
Trusted Content For The Industry, By The Industry
eTail has been running for over 20 years. Retailers trust us to deliver well-researched programs that actually cover your biggest concerns.
Interact Live - Just Like At An eTail Event
Live chat, virtual Q&A, and more encourage involvement (almost like our conferences). Ask questions, jot down notes, and get ready to implement takeaways.
Opening Remarks: Megan Kessler, Program Director, eTail Canada Digital Summit
12:05 pm - 12:20 pm
12:05 pm - 12:20 pm
Chairing Opening Address
12:20 pm - 12:40 pm
12:20 pm - 12:40 pm
How Golftown Went From Bankrupt to Financial Success Through Data-Driven Campaigns That Drove Massive Customer Loyalty
Frederick Lecoq, Chief Marketing Officer, Golftown
When Golftown filed for bankruptcy in 2016, the world on the street was that the industry was experiencing a retail apocalypse, and that Frederick was entering a dying vertical – golf – that would never appeal to anyone but baby boomers. But that all shifted when their focus went towards data, digital, and infrastructure. In this story of triumph, the CMO of the largest specialty golf retailer of the world will share:
How you can vastly turn around your profit by activating data
How to identify customers who are dropping off and build data-driven campaigns that bring them back into the brand
The necessary shift from dictation to conversation
Leveraging your CRM to build content and segment at scale
How to Use Sophisticated Data Strategies to Analyze Purchase Patterns And Customer Behavior To Drive Sales
Artificial intelligence is a goldmine of customer data, with machines interacting one on one with the customer, collecting qualitative and quantitative data that reveals customer preferences, predicts customer behaviors, and helps you build even more sophisticated buyer personas. Learn how to:
Uncover previously unseen data points through machine learning
Move beyond data silos and manual efforts to manifest exceptional user journeys
Predict behavior before it happens and anticipate when a customer will be interested in a purchase so that you can capitalize on that moment
Social Selling Mastery: Everything You Want to Know
Erin Reynolds, National Marketing Communications, Samsonite
When it comes to selling through social media, traditional marketing tactics don’t always apply. Samsonite’s head of national marketing communications shares her insights on how they’ve capitalized on social commerce in a big way. You’ll learn:
How to harness all social media offers so that you can build your own social selling machine and keep it going at high speed for years to come
How to use social research and content marketing interdependently in social selling
The nuances of content marketing you must consider to get the engagement you are aiming for?
From the Billion dollar club, to the start-ups and much more – eTail is for companies who want world-class eCommerce.
How Our Virtual Events Work
Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!
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