The World’s Leading Pharma Commercialization Event

August 17-18, 2021| 12:00pm ET | Online

Future Pharma Virtual Event August

Healthcare has been turned upside-down due to the COVID-19 outbreak and the Life Science industry is desperate to adapt and help support the needs of medical practitioners and patients. Join your colleagues to hear about how our regular work flows and techniques are being replaced and what the future of the pharma commercial model will look like.

For over 15 years, marketing and sales executives at the world's largest pharma companies have relied on Future Pharma to help them evaluate their personal and non-personal promotions, align marketing and sales strategies, and provide insight for commercial success.

The Future Pharma Virtual Event features a series of 30-minute case studies, panel discussions, and fire-side chats from VPs of sales and marketing for an honest, unbiased view of what works now and where the future is headed.

A Unique Experience


The Future Pharma Virtual Event August is an online forum mirroring our in-person events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

Hear Firsthand from Pharma Innovators

Future Pharma is the only event where you’ll hear from commercial VPs and fellow sales and marketing experts for an honest, unbiased view of what works now and where the future is headed.

We Didn't Record This In The Car Last Night

It’s a Future Pharma Virtual Event, from the Community uniting marketing and sales executives at the world's largest pharmaceuticals for over 15 years - so you can trust the quality of information, the presentations, and the format itself.

Finally, a Virtual Event Where You Can INTERACT

Join our virtual roundtable discussions where you’ll get face-to-face interaction with speakers, sponsors and your peers!

Our Speakers:

Melissa Saw

Melissa Saw

Associate Director, Digital Transformation

Bayer

John Alter

John Alter

VP, Patient & Health Impact, Pfizer Essential Health Business Unit

Pfizer

Brian Peters

Brian Peters

VP, Marketing

Medexus Pharma

Andy Shaughnessy

Andy Shaughnessy

Director, Customer Experience and Optimization

GlaxoSmithKline

Paul Murasko

Paul Murasko

Paul Murasko, Senior Director, Head of Digital Customer Interaction for North Amercia

Ipsen

Matt Portch

Matt Portch

VP, Managed Markets and Sales

Sunovian Pharmaceuticals

Robert Zeiger, MBA

Robert Zeiger, MBA

Director of Marketing, Respiratory Inhaled,

AstraZeneca

Rajesh Desikan

Rajesh Desikan

Vice President & Head, US Marketing, Oncology & Immunology Biosimilars

Fresenius Kabi

Caitlin Schneider

Caitlin Schneider

Head of Consumer Marketing

Evofem Biosciences

Future Pharma Virtual Event August Agenda

All Session times displayed in Eastern Time

Day One - August 17, 2021

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:15 pm

    12:05 pm - 12:15 pm

  • 12:15 pm - 12:45 pm

    12:15 pm - 12:45 pm

    A large number of new drugs are anticipated to receive FDA-approval in the coming years---but not all of them will succeed. Will yours? A clear value proposition is vital as is an original marketing plan that attracts, informs and evolves. These panelists will give insight into their evolving commercial strategies and the imperative conditions for a successful launch: 


    • Reorienting your commercial model to respond to the new environment
    • Targeting the correct providers
    • Differentiating in a crowded market
    • Shifting from more traditional marketing techniques to leaner business models


    Learn more
  • 12:45 pm - 1:05 pm

    12:45 pm - 1:05 pm

  • 1:05 pm - 1:40 pm

    1:05 pm - 1:40 pm

    • Roundtable #1
    • Roundtable #2


    Learn more
  • 1:40 pm - 2:05 pm

    1:40 pm - 2:05 pm

    The Patient Principal: Non-Traditional Approach to Traditional Consumer Pharma Marketing

    Understanding the patient—it’s the key to everything we do. Or it should be. We can attempt new approaches and new methodologies to attract customers, but if we don’t know our target audience, we’ve missed the mark. We need to stand out and have the consumer lean in to be successful. Robert Zeiger gives us a peek into his method of supporting the patient journey and ensuring the messaging is personalized and authentic. 


    • Understanding the patient
    • Tweaking the messaging to be relatable
    • Allowing creativity for an effective campaign
    • Utilizing data to be more effective


    Learn more
  • 2:05 pm - 2:25 pm

    2:05 pm - 2:25 pm

  • 2:25 pm - 2:55 pm

    2:25 pm - 2:55 pm

    What Women Want: Targeting Millennials and Beyond

    In 2020, EvoFem burst onto the scene with Phexxi, an empowering alternative to traditional forms of contraception for women. Since its launch, not a lot of time has passed but much has changed. During this short time frame, the company has made drastic changes to their approach and seen inquiries into their product increase exponentially. From social media platforms to music streaming services to more classic media, learn how Evofem has created an engaged audience of women.

    .

    • Understanding the needs, values and mindset of current and potential customers
    • Forging relationships and getting personal
    • Increasing reach with user-generated content
    • Redefining strategies - quickly


    Learn more
  • 2:55 pm - 2:55 pm

    2:55 pm - 2:55 pm

Day Two - August 18, 2021

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:15 pm

    12:05 pm - 12:15 pm

  • 12:15 pm - 12:45 pm

    12:15 pm - 12:45 pm

    Work Fast and Break Sh*t: In-House Approaches to Dealing with Data

    It’s easy to throw money at agencies and consultants and let them handle the bulk of the data and marketing outputs. But several companies are reimagining the system, reigning in those efforts, and executing digital transformations in-house. Not only does it save (a lot of) money, it allows quick and innovative use of your own data. These innovators let you in on how they’re transforming the business from within:


    • Rethinking teams and hiring from outside the industry
    • Serving the right messaging to the right person at the right time
    • Paying close attention to the feedback loop
    • Providing holistic approaches to marketing campaigns


    Learn more
  • 12:45 pm - 1:05 pm

    12:45 pm - 1:05 pm

  • 1:05 pm - 1:35 pm

    1:05 pm - 1:35 pm

  • 1:35 pm - 2:05 pm

    1:35 pm - 2:05 pm

    Priorities have shifted since the start of the pandemic and there will no doubt be continued changes in our access to health care providers. Now is the time to focus on and identify the best course of action for our teams and commercial strategies. Whether we crate entirely new systems or refine the ones we have in place, HCPs must fully integrate with marketing strategies. These industry leaders give insight into this new era of engagement: 

    Learn more
  • 2:05 pm - 2:25 pm

    2:05 pm - 2:25 pm

  • 2:25 pm - 2:55 pm

    2:25 pm - 2:55 pm

    Health systems grow larger every year and being able to access them has become more difficult. As more centralized control systems take over, the approach for each system has to be analyzed and approached with nuance in order to be accepted. Learn from these brands how have successfully cracked the code in order to see and be seen by these new health enterprises. 


    • Analyzing what makes each health system unique
    • Partnering and evolving with the customer and marketplace
    • Differentiating your product through pertinent data points 


    Learn more
  • 2:55 pm - 2:55 pm

    2:55 pm - 2:55 pm

Word on the Street

Current Trends Future Opportunities
"Future Pharma is committed to identifying current trends opportunities and threats to the success of the pharma industry".

Deb Hussain
Senior Director Marketing
Lilly USA





Valuable Content

"The round table discussions were interesting valuable and very interactive….both to learn from others & share to get others' perspective."

Edward Stelmack
Director Head Commercial Data
AstraZeneca




Best Event Out There

“This was the best event I have attended. Great focus on sales and marketing with senior executives. It made the conversations incredibly meaningful.”

Jay Graves
VP Sales
Roche




Bringing Together The Best in Pharma

Future Pharma Virtual Event August

Our Audience Breakdown

Word on the Street

GREAT EXPERIENCE

“The experience has been great very informative.
The best part was learning best practices from
other countries. The networking was very good
and not intimidating.”


Ed Sucre
Lead Commercial Excellence Analyst
Mylan

EXCELLENT

“I now consider Future Pharma THE event
that my team and I should attend every
year and am joining the Advisory Board
to help shape the program and improve
on its successes.”


Brian Peters
VP Marketing & Sales
Medexus Pharma

Let’s Connect & Create A Custom Experience

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Hi, I'm Alicia, the Sponsorship Director for Future Pharma Virtual Event. I'm here to help you maximize your experience by designing a sponsorship to fit your exact needs. Reach out by clicking the button below and I’ll be in touch within 24 hours. 

How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

This event is exclusively for pharma executives. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.