For over 15 years, marketing and sales executives at the world's largest pharma companies have relied on Future Pharma to help them evaluate their personal and non-personal promotions, align marketing and sales strategies, and provide insight for commercial success.
The Future Pharma Virtual Event features a series of 30-minute case studies, panel discussions, and fire-side chats from VPs of sales and marketing for an honest, unbiased view of what works now and where the future is headed.
Leading Content. Zero Cost. Zero Travel.
Leading Content. Zero Cost. Zero Travel.
The Future Pharma Audience Profile
Agenda
October 13, 2020
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12:00 pm - 12:05 pm
12:00 pm - 12:05 pm
Welcome Remarks
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12:05 pm - 12:45 pm
12:05 pm - 12:45 pm
Panel: The Future of Commercial Teams: Adapting to the Healthcare Landscape in a COVID-19 World
John Alter, VP, Patient and Health Impact Lead, Hospital Business Unit, Pfizer
Jason Morhart, Director, New Product Planning, Astellas
Tanya Hill, Executive Director of Immunology Strategy, Mallinckrodt Pharmaceuticals
Brian Peters, VP, Sales & Marketing, Medexus Pharma
Rohit Vashisht, CEO, whiz.aiLearn moreIt wouldn’t be Future Pharma without bringing marketing and sales together for our signature panel. This year, our executive marketing and sale panelists will share their insights into what the next generation of commercial pharma looks like.
• Overcoming internal battles by connecting sales and marketing in the new digital era
• Analyze how commercial teams are adapting in the wake of COVID-19
• Discuss what the future of sales and marketing look like
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12:45 pm - 1:05 pm
12:45 pm - 1:05 pm
Expanding Your Market Through an Omnichannel Educational Ecosystem
John Kane, Managing Director, MedThink Communications
Learn moreEffectively communicating with physicians in our uncertain world can be challenging. However, healthcare providers (HCPs) continue to seek education from pharma and think that what companies are offering now is of higher value than before COVID-19. In fact, 70% of physicians say it is crucial that pharma companies provide educational resources rooted in science. Although this is positive news for pharma, face-to-face interaction is nonexistent, digital channels are saturated, and many HCPs are struggling with Zoom fatigue. We will share ways to deliver engaging educational content to HCPs in a “surround-sound” approach, even in the face of environmental shifts over the past year. By highlighting a successful omnichannel campaign, we will share solutions to ensure targeted (and memorable) message delivery that provides true value for HCPs. Learn more about how to:
• Understand changing audience needs and uncover insights that drive successful campaigns
• Provide value by differentiating your science and engaging through memorable creative executions
• Adapt plans for the COVID-19 reality through an omnichannel delivery approach
- Measure real-world impacts on HCP attitudes and clinical behavior
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1:05 pm - 1:35 pm
1:05 pm - 1:35 pm
Fireside Chat: Optimizing Your Health System Strategy in “The New Norm”
Matt Portch, VP, Managed Markets, Sunovian Pharmaceuticals
Brian Peters, VP, Sales & Marketing, Medexus PharmaLearn moreFireside Chat: Optimizing Your Health System Strategy in “The New Norm”
Matt Portch, VP, Managed Markets, Sunovian Pharmaceuticals
With mergers and acquisitions, health systems are becoming larger, physician access is diminishing, and pharma is being forced to step up their customer engagement strategy. This has become even more challenging in the wake of COVID-19 with even greater limited access. In this fireside chat, Matt Portch shares how Sunovian created a health system team to help transform the way marketing and sales are connecting with HCPs and how they’ve adapted their strategy for today’s new normal.
• Identifying unique challenges with access during the Pandemic
• Mapping out your strategies
• Key insights into the results of Sunovian’s strategy
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1:35 pm - 2:15 pm
1:35 pm - 2:15 pm
Panel: The Evolution of Digital Marketing in the Age of COVID-19
Aleen Hosdaghian, Senior Director of Marketing, SUN Pharmaceuticals
Paul Murasko, Paul Murasko, Senior Director, Head of Digital Customer Interaction for North Amercia, Ipsen
Matt Apprendi, VP, Digital Solutions, PrognosLearn morePanel: The Evolution of Digital Marketing in the Age of COVID-19
Paul Murasko, Senior Director, Head of Digital Customer Interaction for North Amercia, Ipsen
Aleen Hosdaghian , Senior Director of Marketing, SUN Pharmaceutical
Matt Apprendi, VP, Digital Solutions, Prognos
It’s always been the main goal of marketers to get the right message to the right person at the right time. With COVID-19 still impacting nearly every aspect of our lives and limiting face-to-face interaction, digital marketing has become a lifeline for many industries. For this discussion, our esteemed panel will discuss how their digital marketing has evolved since the start of the pandemic, and what this means for the future of your brand.
• Is omnichannel evolving faster than we thought?
• Reinforcing brand management across multiple channels at same time to keep attention of HCPs
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2:15 pm - 2:45 pm
2:15 pm - 2:45 pm
Fireside Chat: “Creating a Purpose-Driven Culture”
Jill Donahue, Co-Founder, The Aurora Project
Bryan Selby, General Manager, Vice President of US Commercial Operations, Retrophin
Word on the Street
"The round table discussions were interesting, valuable, and very interactive….both to learn from others & share to get others' perspective."
“This was the best event I have attended. Great focus on sales and marketing with senior executives. It made the conversations incredibly meaningful.”
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