Healthcare has been turned upside-down due to the COVID-19 outbreak and the Life Science industry is desperate to adapt and help support the needs of medical practitioners and patients. Join your colleagues to hear about how our regular work flows and techniques are being replaced and what the future of the pharma commercial model will look like.

For over 15 years, marketing and sales executives at the world's largest pharma companies have relied on Future Pharma to help them evaluate their personal and non-personal promotions, align marketing and sales strategies, and provide insight for commercial success.

The Future Pharma Virtual Event features a series of 30-minute case studies, panel discussions, and fire-side chats from VPs of sales and marketing for an honest, unbiased view of what works now and where the future is headed.

Leading Content. Zero Cost. Zero Travel.

Hear Firsthand from Pharma Innovators

Future Pharma is the only event where you’ll hear from commercial VPs and fellow sales and marketing experts for an honest, unbiased view of what works now and where the future is headed.


We Didn't Record This In The Car Last Night

It’s a Future Pharma Virtual Event, from the Community uniting marketing and sales executives at the world's largest pharmaceuticals for over 15 years - so you can trust the quality of information, the presentations, and the format itself.

Finally, a Virtual Event Where You Can INTERACT

Join our virtual roundtable discussions where you’ll get face-to-face interaction with speakers, sponsors and your peers!


The Future Pharma Audience Profile

Agenda

     

October 13, 2020

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:45 pm

    12:05 pm - 12:45 pm

    John Alter, VP, Patient and Health Impact Lead, Hospital Business Unit, Pfizer
    Jason Morhart, Director, New Product Planning, Astellas
    Tanya Hill, Executive Director of Immunology Strategy, Mallinckrodt Pharmaceuticals
    Brian Peters, VP, Sales & Marketing, Medexus Pharma

    It wouldn’t be Future Pharma without bringing marketing and sales together for our signature panel. This year, our executive marketing and sale panelists will share their insights into what the next generation of commercial pharma looks like.  

    • Overcoming internal battles by connecting sales and marketing in the new digital era

    • Analyze how commercial teams are adapting in the wake of COVID-19

    • Discuss what the future of sales and marketing look like

    Learn more
  • 12:45 pm - 1:05 pm

    12:45 pm - 1:05 pm

    John Kane, Managing Director, MedThink Communications

    Effectively communicating with physicians in our uncertain world can be challenging. However, healthcare providers (HCPs) continue to seek education from pharma and think that what companies are offering now is of higher value than before COVID-19. In fact, 70% of physicians say it is crucial that pharma companies provide educational resources rooted in science. Although this is positive news for pharma, face-to-face interaction is nonexistent, digital channels are saturated, and many HCPs are struggling with Zoom fatigue. We will share ways to deliver engaging educational content to HCPs in a “surround-sound” approach, even in the face of environmental shifts over the past year. By highlighting a successful omnichannel campaign, we will share solutions to ensure targeted (and memorable) message delivery that provides true value for HCPs. Learn more about how to:

    • Understand changing audience needs and uncover insights that drive successful campaigns

    • Provide value by differentiating your science and engaging through memorable creative executions

    • Adapt plans for the COVID-19 reality through an omnichannel delivery approach

    • Measure real-world impacts on HCP attitudes and clinical behavior


    Learn more
  • 1:05 pm - 1:25 pm

    1:05 pm - 1:25 pm

    Matt Portch, VP, Managed Markets, Sunovian Pharmaceuticals
    Brian Peters, VP, Sales & Marketing, Medexus Pharma

    Fireside Chat: Optimizing Your Health System Strategy in “The New Norm”

    Matt Portch, VP, Managed Markets, Sunovian Pharmaceuticals 

    With mergers and acquisitions, health systems are becoming larger, physician access is diminishing, and pharma is being forced to step up their customer engagement strategy. This has become even more challenging in the wake of COVID-19 with even greater limited access. In this fireside chat, Matt Portch shares how Sunovian created a health system team to help transform the way marketing and sales are connecting with HCPs and how they’ve adapted their strategy for today’s new normal. 

    • Identifying unique challenges with access during the Pandemic

    • Mapping out your strategies

    • Key insights into the results of Sunovian’s strategy 

    Learn more
  • 1:25 pm - 1:45 pm

    1:25 pm - 1:45 pm

  • 1:45 pm - 2:25 pm

    1:45 pm - 2:25 pm

    Aleen Hosdaghian, Senior Director of Marketing, SUN Pharmaceuticals
    Paul Murasko, Paul Murasko, Senior Director, Head of Digital Customer Interaction for North Amercia, Ipsen
    Matt Apprendi, VP, Digital Solutions, Prognos

    Panel: The Evolution of Digital Marketing in the Age of COVID-19

    Paul Murasko, Senior Director, Head of Digital Customer Interaction for North Amercia, Ipsen

    Aleen Hosdaghian , Senior Director of Marketing, SUN Pharmaceutical 

    Matt Apprendi, VP, Digital Solutions, Prognos 

    It’s always been the main goal of marketers to get the right message to the right person at the right time. With COVID-19 still impacting nearly every aspect of our lives and limiting face-to-face interaction, digital marketing has become a lifeline for many industries. For this discussion, our esteemed panel will discuss how their digital marketing has evolved since the start of the pandemic, and what this means for the future of your brand.   

    • Is omnichannel evolving faster than we thought?

    • Reinforcing brand management across multiple channels at same time to keep attention of HCPs

    Learn more
  • 2:25 pm - 2:45 pm

    2:25 pm - 2:45 pm

  • 2:45 pm - 3:15 pm

    2:45 pm - 3:15 pm

    Jill Donahue, Co-Founder, The Aurora Project
    Bryan Selby, General Manager, Vice President of US Commercial Operations, Retrophin

  • 3:15 pm - 3:55 pm

    3:15 pm - 3:55 pm


    #1 Optimizing Your Data and AI to Improve Sales Productivity

    # Delivering Personalized Digital Experiences to Your Customers With Insights & Analytics 

    #3 Utilizing Digital Health Tools To Improve HCP Engagement 

     


    Learn more

Our Speakers:

Matt Portch

Matt Portch

VP, Managed Markets

Sunovian Pharmaceuticals

Jason Morhart

Jason Morhart

Director, New Product Planning

Astellas

Brian Peters

Brian Peters

VP, Sales & Marketing

Medexus Pharma

Aleen Hosdaghian

Aleen Hosdaghian

Senior Director of Marketing

SUN Pharmaceuticals

Jill Donahue

Jill Donahue

Co-Founder

The Aurora Project

John Alter

John Alter

VP, Patient and Health Impact Lead, Hospital Business Unit

Pfizer

Amy West

Amy West

Head of US Digital Health Strategy

Novo Nordisk

Paul Murasko

Paul Murasko

Paul Murasko, Senior Director, Head of Digital Customer Interaction for North Amercia

Ipsen

Tanya Hill

Tanya Hill

Executive Director of Immunology Strategy

Mallinckrodt Pharmaceuticals

Bryan Selby

Bryan Selby

General Manager, Vice President of US Commercial Operations

Retrophin

Jennifer Muszik

Jennifer Muszik

US Commercial Learning Lead

Biogen

Matt Apprendi

Matt Apprendi

VP, Digital Solutions

Prognos

Word on the Street

Current Trends, Future Opportunities

"Future Pharma is committed to identifying current trends, opportunities, and threats to the success of the pharma industry".

Deb Hussain, Senior Director, Marketing, Lilly USA

Valuable Content

"The round table discussions were interesting, valuable, and very interactive….both to learn from others & share to get others' perspective."

Edward Stelmack, Director, Head Commercial Data, AstraZeneca

Best Event Out There

“This was the best event I have attended. Great focus on sales and marketing with senior executives. It made the conversations incredibly meaningful.”

Jay Graves, VP, Sales, Roche

Let's Connect & Create A Custom Experience

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Hi, I’m Alicia the Sponsorship Director for the Future Pharma Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

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Frequently Asked Questions

How will I access the sessions?
You will attend the sessions, meet our partners, and gain access to valuable resources in our online conference center.

Do I need to download or install any software to be able to attend this event?
No. You do not need to download or install any software to participate in our conference. You only need to have access to the Internet.

Will the sessions be recorded?
Yes. The sessions will be recorded and available for free for a limited time but you must sign up in advance.