Future Stores Webinar

Bringing the Right Parts Together: How Advance Auto Parts Came Out on Top

May 25, 2021 | Time: 2pm ET | Duration: 45 minutes

How this innovative retailer achieved record sales...and how you can too!

We’re going live on May 25 with Chris Blanchette, VP of Strategic Store Operations at Advance Auto Parts and Steve Cheatham, Sr. Director of Customer Success at Reflexis (now part of Zebra Technologies).

Advance Auto Parts, a leading auto parts retailer with over 5,000 stores, grew their business by streamlining communication and simplifying store execution with a retail task management solution.

Join in as these speakers sit down *virtually* to discuss exactly how Advance Auto Parts achieved record sales growth and met the challenges of the retail environment with effective, real-time corporate-to-store communications. They’ll also discuss how to easily implement a same-day suite of services with streamlined task management and how they addressed front-line safety challenges during COVID-19 (and how you can too!).

These best kept secrets are being revealed

  1. Simplify work for on-site associates with streamlined communication 
  2. Drive consistent, best practice task management and execution in real-time
  3. Increase customer engagement by incorporating omnichannel tasks and services with other daily work for a seamless experience

All-Star Speakers with 30+ Years of Retail Industry Exposure

Chris Blanchette
Vice President of Strategic Store Operations
Advance Auto Parts

Chris Blanchette joined Advance Auto Parts as VP of Strategic Store Operations in 2019, overseeing labor management, store systems, process and governance, communications and field execution. He previously served as the Director of Technical Operations and Innovation for Bridgestone Retail Operations. Chris started his career in the auto industry over 20 years ago as a technician at a Tires Plus location in Minnesota. He then spent 14 years with Geek Squad (Best Buy) in accelerating leadership roles. Chris received his undergraduate degree from the Carlson School of Management at the University of Minnesota and his MBA from Augsburg College.


Steve Cheatham
Sr. Director of Customer Success
Reflexis, now part of Zebra Technologies

Steve Cheatham has over 20 years of experience in Retail. Before joining Reflexis, he was the Director of Retail Workforce Planning at Academy Sports + Outdoors, and prior to that, the VP of Staffing and Productivity for Stage Stores, where he was responsible for store payroll, workforce management, and e-commerce fulfillment. Previous to Stage Stores, he was the Manager of Store Staffing and Reporting at Kohl’s Department Stores. He has also held finance leadership positions at other major retail chains. Steve holds an MBA from the School of Business at the University of Wisconsin-Madison.


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