The Leading Virtual Event for 
Retail In-Store Innovators

April 13, 2021 | 12:10pm ET | 9:10am PT

Retail. Reimagined.

We heard it all in 2020: unprecedented, a “new normal” and a complete overhaul of the system. While 2021 has introduced us to new challenges, retail remains a community of early adopters and quick shifters that are always leading the charge of transformation.

At the Future Stores Virtual Event this April, we’re getting back to business: focusing on the customer and creating a seamless experience between the store and their purchasing behavior. Whether it’s pop ups, socially distanced experiences or a hybrid of both, the influence of in-store on retailers will remain a priority for many in the industry.

 What will that look like? Who’s leading the charge? Where can I start?  Join us on April 13 for keynotes, case studies and unique strategy roundups that will reimagine retail and get you all of the answers that you and your team have been looking for.

Transformative Content Just a Click Away

Why You Should Listen In

Future Stores Virtual Event

Learn From A Variety of In-Store Experts, Debating Together
No Cost If You Qualify

Learn from multiple, live conversations so you gain unbiased perspectives on what's working right now. (They might even disagree on some points - but you'll get the full picture.)
All sessions are free of charge for qualifying attendees. This is major value at ZERO cost.

Future Stores Virtual Event

We Didn't Record This In The Car Last Night

It’s an Future Stores Event, from the Community uniting In-Store executives since 2013 - so you can trust the quality of information, the presentations, and the format itself.
If you can't make all of the sessions, no biggie. Everyone registered gets a copy of the on-demand sessions.

Future Stores Virtual Event

Finally, a Virtual Event Where You Can INTERACT

Join our virtual roundtable discussions where you’ll get face-to-face interaction with speakers, sponsors and your peers!
Enjoy all the perks of a live event from the comfort of your own home.

Our Speakers. Your Visionaries.

Mark Cardinale

Mark Cardinale

Director, Retail Store Operations

The North Face

Dave Hamilton

Dave Hamilton

Director of Operations

Sally Beauty Holdings

Amish Desai

Amish Desai

Head of Product, Digital Store Experience & Operations

Signet Jewelers

Brad Jewell

Brad Jewell

Senior Manager of Product Design, Payments & POS

The Kroger Co.

Chris Rehkopf

Chris Rehkopf

Manager, Store Operations - New Initiatives & Tests


Karen Bomber

Karen Bomber

Director of Retail Strategy


Matt Werder

Matt Werder

Senior Director, Retail Experience

Fleet Feet

Christian Martinez

Christian Martinez

Vice President, Training & Development


Simon Mutlu

Simon Mutlu

VP, Sales, North America


Doug Dilley

Doug Dilley

Manager, Customer Success

Zebra Technologies

Randi Greenberg

Randi Greenberg

Program Director

Future Stores

Future Stores Agenda

All session times are in ET

April 13, 2021: Prospering In The Time of Omnichannel

  • 12:10 pm - 12:15 pm

    12:10 pm - 12:15 pm

    Randi Greenberg, Program Director, Future Stores

    Randi Greenberg, Program Director, Future Stores April Virtual Summit

    Learn more
  • 12:15 pm - 12:45 pm

    12:15 pm - 12:45 pm

    Karen Bomber, Director of Retail Strategy, Honeywell
    Brad Jewell, Senior Manager of Product Design, Payments & POS, The Kroger Co.
    Chris Rehkopf, Manager, Store Operations - New Initiatives & Tests, DSW

    It’s imperative to be everywhere your customer is. And that’s why omnichannel retail continues to build momentum. Providing a consistent and distinctive experience to get the consumer to make a purchase remains a key goal for retailers – especially when companies like Kroger, with 2800 store locations, and DSW, with over 500, are tasked with maximizing their omnichannel sales. This group of retail innovators will guide you through:

    • Personalizing the customer’s experience using data - from first interaction to the post-purchase experience 
    • Adopting contactless services in-store and curbside for your customers
    • Focusing on solutions to allow customers to get in and out of stores quickly 
    • Exploring new technology to stay ahead of rapidly changing customer expectations   
    Learn more
  • 12:45 pm - 1:05 pm

    12:45 pm - 1:05 pm

    Doug Dilley, Manager, Customer Success, Zebra Technologies
    Dave Hamilton, Director of Operations, Sally Beauty Holdings

    From disparate communication systems to paper-based schedules, Sally Beauty Holdings dealt with numerous store operations challenges while navigating today’s turbulent retail environment. With a real-time store operations and workforce management software platform, they were able to meet these challenges head on and achieve their omnichannel transformation goals, empowering their front-line associates to provide an excellent customer experience.

    This discussion will explore how Sally Beauty Holdings implemented their omnichannel transformation plan by:

    • Achieving real-time visibility into store execution and labor productivity
    • Streamlining communication and store execution across the organization
    • Simplifying labor scheduling processes with intelligent workforce management
    Learn more
  • 1:05 pm - 1:35 pm

    1:05 pm - 1:35 pm

    Christian Martinez, Vice President, Training & Development, Journeys
    Simon Mutlu, VP, Sales, North America, Beekeeper
    Matt Werder, Senior Director, Retail Experience, Fleet Feet

    Yes, online purchases continue to flourish, but the allure of in-store, personal interaction with a knowledgeable sales associate cannot be overlooked. An excellent customer experience will bring repeat buyers. Technology, training and an inclusive work environment are key to attracting and retaining an excellent workforce. With a combined total of over 1,300 locations, Journeys and Fleet Feet have focused on the safety, training, and morale of their expansive staffs. This session takes a close look at approaches to developing and retaining a superstar workforce.

    • Providing the tools and techniques to effectively train employees
    • Preparing your workforce for unique challenges due to the pandemic, keeping both employees and customers safe
    • Communicating with employees – keeping them informed while boosting morale during challenging times
    • Encouraging development and growth within your company
    Learn more
  • 1:35 pm - 1:55 pm

    1:35 pm - 1:55 pm

    Mark Cardinale, Director, Retail Store Operations, The North Face

    To keep customers loyal, retailers have to prioritize the customer journey—from point of contact to purchase and beyond. Companies must also find ways to present their core values to customers looking to spend their money wisely. The North Face, with their successful VIPeak Rewards Program, is focused on this aspect of engagement. Across their stores and branded outlets they strive to build a community on- and offline, and constantly find ways to innovate for their customers. This informative conversation will review: 

    • Gaining customers’ loyalty using the right offers, services, and incentives 
    • Utilizing technology to personalize those offers and incentives to increase long term engagement and sales 
    • Engaging customers with innovative, in-store events to build a community
    • Building trust using transparent business practices and corporate social responsibility
    Learn more
  • 1:55 pm - 2:25 pm

    1:55 pm - 2:25 pm

    Amish Desai, Head of Product, Digital Store Experience & Operations, Signet Jewelers

    As we build new hope one year into this pandemic, new opportunities abound as we rethink how we might court our customers back in store. The intent of stores hasn’t changed, but the execution has in a mere 12 months. Stores nationwide are introducing new and multi-faceted digital capabilities to spark delight in the “connected customer.” These opportunities bring value in the form of connectivity, communication, convenience, compassion, service, and selection. By attending this session, viewers will gain:

    • Understanding the fascination for what’s next for post-pandemic customer experiences
    • An introduction to digital harmonization with Signet’s “LOVE-ME” framework
    • Charming thought starters for revitalizing your locations and serving the “connected customer” better
    Learn more
  • 2:25 pm - 2:30 pm

    2:25 pm - 2:30 pm

    Randi Greenberg, Program Director, Future Stores

    Learn more

Word on the Street

“Future Stores is by far the best retail conference I’ve ever attended. Everything from the quality of the speakers to their actionable insights, to the audience was thoughtfully curated”

Mark Voysey, CEO


“I get out to many conferences and this may have been the best I’ve attended yet. Great content, meticulously organized, and great attendees”

Phillip Besner, VP, Real Estate & Business Development 


The flow of event was well paced, topics were thought provoking and it allowed interactions which were valuable.

Uday Prakash
Senior Director, Finance and Associate Operations

“The Future Stores event was a very diverse, enriching event that presented a variety of ideas and presentations. I left with the feeling that I learned a great deal.”

Brian Hack, Design Innovation Manager

Dunkin Brands

The flow of event was well paced, topics were thought provoking and it allowed interactions which were valuable.

Uday Prakash
Senior Director, Finance and Associate Operations

Bringing Together The Best In Retail

“The ability to transparently discuss the issues that we are facing today and collaborate on solutions and best practices is unparalleled. I value the thought leadership and the think tank is one of my favorite sessions at Future Stores.”

Colleen Lewis, SVP, Retail

Coldwater Creek

“Really good day. Great cross section of tech innovation and retailers. Very informative and thought provoking. Good opportunity to network outside my traditional landscape”

 Ernest Brown, Regional Director,

Ralph Lauren

“Future Stores is highly focused and engaging. The different presentation formats allowed for a great variety honest perspectives and good best practice sharing.”

Andreas Woelk, Senior Customer Experience, Research and Strategy

Kohl’s Digital

Our In-Store Innovator Audience

Become A Virtual Event Sponsor


Hi, I'm Mike, the Sponsorship Director for Future Stores Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

This event is exclusively for practicing retail in-store professionals. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.

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