Covid-19 has turned the MedTech marketplace upside down


Join this virtual event to find out how others from the front line of MedTech sales, marketing and digital are driving greater commercial excellence to support HCPs with patient-centric strategies in these unprecedented times.


Sign up for free to find out how you can: 

  • Launch innovative HCP engagement strategies during the Covid-19 crisis - get practical insights from Europe’s top MedTech Commercial experts and technology leaders
  • Transform customer journeys with digital-first and multichannel campaigns - discover how the latest strategies, tools and technologies are being leveraged
  • Benchmark against peers and have your pressing questions answered – hear from 12 MedTech Commercial Leaders and take part in live polling and Q&A after each session

Featured Speakers

Thomas Kraft

Thomas Kraft

Senior Vice President, Global Marketing and Sales

B Braun Medical

Alexandre Schneider

Alexandre Schneider

Vice President Global Commercial Performance & Strategic Accounts

bioMerieux

Robert van Geffen

Robert van Geffen

Global Head of Digital Marketing & E-Commerce

Phillips

Anna Farre Escofet

Anna Farre Escofet

Global Director Commercial Excellence Performance

Alcon

Perng Chain Chew

Perng Chain Chew

Senior Director, Commercial Salesforce Excellence, EMEA

Zimmer Biomet

Dirk Abeel

Dirk Abeel

Global Medical Sales Director

Reckitt Benckiser

Devlin Hannon

Devlin Hannon

Director, Central & Eastern Europe

Boston Scientific

Nicolas De Ricou

Nicolas De Ricou

Head of Italy, Central Europe, Russia & Eurasia

Echosens

Caroline Beecham

Caroline Beecham

Head of Commercial and Distribution, UK & Ireland

Becton Dickinson

Juergen Kelch

Juergen Kelch

Senior Director Commercial Operations Acute Care

Getinge Group

Lars Meincke

Lars Meincke

Chief Executive Officer

Agnitio

Jam Khan

Jam Khan

VP, Product Marketing

Seismic

Albertina Cabal

Albertina Cabal

Director for Healthcare, Challenger Sales & Marketing

Challenger

Dr. Ana Ivanovic

Dr. Ana Ivanovic

Global Business Solution Director

Paul Hartmann

Aileen O’Sullivan

Aileen O’Sullivan

Senior Director, Commercial Effectiveness – EMEA

Cardinal Health

Mary Mader

Mary Mader

Senior Manager, Healthcare and Business Services

Challenger

Agenda

    Lessons Learnt During Covid-19

  • 2:00 pm - 2:05 pm

    2:00 pm - 2:05 pm

  • 2:05 pm - 2:30 pm

    2:05 pm - 2:30 pm

    Alexandre Schneider, Vice President Global Commercial Performance & Strategic Accounts, bioMerieux
    Robert van Geffen, Global Head of Digital Marketing & E-Commerce, Phillips
    Caroline Beecham, Head of Commercial and Distribution, UK & Ireland, Becton Dickinson

    • How has the global Covid-19 pandemic tested the agility and resilience of commercial teams on a global scale?
    • Where have the most significant challenges presented themselves and how can you overcome current pain points?
    • How has the shift towards digital sales during the pandemic impact the future of the customer facing role in the MedTech industry?


    Learn more
  • 2:30 pm - 3:00 pm

    2:30 pm - 3:00 pm

    Albertina Cabal, Director for Healthcare, Challenger Sales & Marketing, Challenger
    Mary Mader, Senior Manager, Healthcare and Business Services, Challenger


    Learn more
  • New Customer Engagement Strategies in Response to the Pandemic

  • 3:00 pm - 3:30 pm

    3:00 pm - 3:30 pm

    Thomas Kraft, Senior Vice President, Global Marketing and Sales, B Braun Medical

    • How MedTech can best support and engage their healthcare customers during the crisis
    • How to ensure that online engagement helps HCPS but not overburdens them
    • What is a new role of MedTech companies in helping patients
    • How to leverage the latest digital technology to maximize customer engagement
    Learn more
  • 3:30 pm - 4:00 pm

    3:30 pm - 4:00 pm

    Jam Khan, VP, Product Marketing, Seismic

    • Learn how a poor buying experience can negatively impact your growth strategy
    • How to delight sellers and buyers through impactful and resonant storytelling
    • How your content and your story can directly impact revenues
    Learn more
  • 4:00 pm - 4:30 pm

    4:00 pm - 4:30 pm

    Nicolas De Ricou, Head of Italy, Central Europe, Russia & Eurasia, Echosens

    • The importance of putting people first – placing the focus on the relationship with your key stakeholders
    • How to develop a leaner approach to Sales
    • What steps can help your organisation better preparing the Future post COVID-19?
    Learn more
  • 4:30 pm - 5:00 pm

    4:30 pm - 5:00 pm

    Lars Meincke, Chief Executive Officer, Agnitio

    • How to meet new demands and more limited access to HCPs and other key stakeholders
    • How to reorganize your sales teams and move from a rep-centric sales model to remote communications
    • How to decide which remote technology that’s right for your organization – and how to connect it to your multichannel engagement strategy
    • How to set the right KPIs and measure success from your digital investments


    Lars Meincke, Chief Executive Officer, Agnitio

    Learn more
  • Preparing your Salesforce for the Covid-19 Recovery Plan

  • 5:00 pm - 5:30 pm

    5:00 pm - 5:30 pm

    Perng Chain Chew, Senior Director, Commercial Salesforce Excellence, EMEA, Zimmer Biomet

    • What techniques are particularly important and powerful to boost employees’ moral when an organisation is in crisis mode?
    • What are the most effective methods to train your salesforce remotely to excel their commercial capabilities?
    • What digital tools and training solutions should you provide for your sales teams during lockdown?
    • How to align your SF to HCPs’ plans for patients’ treatments and elective surgeries after Covid-19 pandemic
    Learn more
  • 5:30 pm - 6:00 pm

    5:30 pm - 6:00 pm

    Succeeding In Changing Landscape with New Strategies

  • 2:00 pm - 2:05 pm

    2:00 pm - 2:05 pm

  • 2:05 pm - 2:30 pm

    2:05 pm - 2:30 pm

    Anna Farre Escofet, Global Director Commercial Excellence Performance, Alcon

    • What are the key considerations you need to make when adapting your commercial teams’ ways of working to cater for challenges that come with remote working during the global pandemic?
    • How can training you implement new commercial programmes to equip your sales teams with key insights to succeed in today’s market?  
    • How can you deploy digital tools at scale to provide your teams with key insights and better support their sales strategies in today’s changing world?
    Learn more
  • 2:30 pm - 3:00 pm

    2:30 pm - 3:00 pm

    Juergen Kelch, Senior Director Commercial Operations Acute Care, Getinge Group

    • How the Covid-19 pandemic impacted the global competitive landscape of MedTech companies
    • Where do the challenges and new opportunities raise?
    • What should you be considering to remain your profits if the second wave of Covid-19 pandemic comes?
    • What are the scenarios of going out of the pandemic and how to capitalize on those?
    Learn more
  • 3:00 pm - 3:30 pm

    3:00 pm - 3:30 pm

    Perng Chain Chew, Senior Director, Commercial Salesforce Excellence, EMEA, Zimmer Biomet

    ·        What techniques are particularly important and powerful to boost employees’ moral when an organisation is in crisis mode?

    ·        What are the most effective methods to train your salesforce remotely to excel their commercial capabilities?

    ·        What digital tools and training solutions should you provide for your sales teams during lockdown?

    ·        How to align your SF to HCPs’ plans for patients’ treatments and elective surgeries after Covid-19 pandemic

    Learn more
  • Empowering Marketing Teams During Covid-19 “Crisis Mode”

  • 3:30 pm - 4:00 pm

    3:30 pm - 4:00 pm

    Devlin Hannon, Director, Central & Eastern Europe, Boston Scientific
    Dr. Ana Ivanovic, Global Business Solution Director, Paul Hartmann
    Aileen O’Sullivan, Senior Director, Commercial Effectiveness – EMEA, Cardinal Health

    • What business models have been emerging from the crisis and do they have feasibility in the post-crisis future?
    • How have customer demands been changing during the pandemic? 
    • How does your field force look like in the future – will it be changing or staying the same? 
    • What digital technologies have been gaining momentum during the crisis and will they see an uptake post the pandemic?
    • Expectations vs. reality - What changes to the customer behaviour did we expect and what actually happened? 
    • What are the key lessons and takeaways from the pandemic and what can we carry forward to improve operations, business models and client relationships?
    Learn more
  • Embracing Data-Driven Commercial Business Models

  • 4:00 pm - 4:30 pm

    4:00 pm - 4:30 pm

    Dirk Abeel, Global Medical Sales Director, Reckitt Benckiser

    ·        How can you build a data governance strategy that encourages transparency between your sales and marketing departments?

    ·        How can you define new ways of working with data to succeed with data-first processes across your organisation?

    ·        How can you implement a data framework that supports your day-to-day sales and marketing operations?

    ·        How can you work with better work with company data to build robust commercial operations that fuel company growth? 

    ·        How can greater levels of internal data democracy open up future growth opportunities with customers, partners and key market players 

    Learn more

Why Sign Up?

Hear first hand from MedTech Sales and Marketing leaders

Listen as Medtech Sales and Marketing VPs share inside secrets on their strategies moving in 2020 and beyond

Get a Range of Insights on the Subjects that Interest You

Hear from your industry peers about their recent successes, as well as solution providers about the leading tools driving the Medtech industry forward.

Get Solutions to Pressing 
Problems

Tune into the session that makes the most sense for you.  Listen in live, or access the sessions on-demand—once you register, it’s up to you!

In Partnership With

Frequently Asked Questions

How will I access the sessions?
You will attend the sessions, meet our partners and gain access to valuable resources in our online conference center.

Do I need to download or install any software to be able to attend this event?
No. You do not need to download or install any software to participate in our conference. You only need to have access to the Internet.

Will the sessions be recorded?
Yes. The sessions will be recorded and available for free for a limited time but you must sign up in advance.