The Invite-Only Event For Senior-Level 
Mobile And Digital Executives

November 09 - 10, 2021 | 12:00pm ET

Mobile Connect Virtual Event

Mobile Connect is a private, invitation-only virtual event customized for senior-level mobile and digital executives where we will discuss playable content, mobile checkout, personalization, your ad spend, and the role of influencers.

The mission of Mobile Connect is to provide an interactive, high-level platform for the exchange of ideas, best practices and timely perspectives on moving beyond these turbulent times.

Attendees receive access to all educational content (fireside chats, panels, keynotes and roundtables) delivered by other senior executives and get the opportunity to have pre-scheduled 1-to-1 meetings with solution providers who can optimize your mobile strategy and provide the ultimate user experience.

A Unique Experience

The Mobile Connect virtual event is an online forum mirroring our in-person Connect events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

Pre-Scheduled 1:1 Meetings

See someone on our attendee list you want to meet? Mutually matched and pre-scheduled 1:1 meetings with your prospects and peers make it easy to further business. No more fruitless conversation. No more tradeshows.

Executive-Level Content

We provide custom-made, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions about mobile in the age of COVID-19 and managing your mobile strategy post pandemic.

Exclusive Networking

Meet only the most senior-level executives in an intimate and interactive environment at our breakout rooms, 1:1 meetings, roundtables, and more.

Mobile Connect Virtual Event Agenda

All Session times displayed in Eastern Time

Day One – November 9, 2021

    Mobile In The Age Of COVID-19

  • 12:00 pm - 12:50 pm

    12:00 pm - 12:50 pm

    Get to know your fellow participants in this 30-minute speed networking session, where you get the opportunity to have a number of informal 5-minute 1-2-1 meetings with your peers; discussing your greatest challenges, best practices and initiatives, as well as your thoughts on a number of hot button topics.

    Learn more
  • 12:50 pm - 1:00 pm

    12:50 pm - 1:00 pm

  • 1:00 pm - 1:30 pm

    1:00 pm - 1:30 pm

    Connecting the full customer journey across devices and channels remains a dream for many marketers, who often rely on disparate sources for attribution and optimization. In this session, we will discuss how to create and measure touch points by re-evaluating your attribution models to create a seamless customer experience. We will look at how it fits into the current landscape of cross-device measurement solutions. Get inspired by tangible examples that you can apply to develop new insights and strategies for your mobile marketing campaigns.

    • Finding the right attribution model for your digital marketing strategy
    • Tools to create a seamless customer experience
    • Discussing the evolution of marketing attribution models to account for multi-channel engagement 
    Learn more
  • 1:30 pm - 2:00 pm

    1:30 pm - 2:00 pm

    The rapid pace of mobile app development, has led to a sudden uptick in privacy and security issues as well. As a result, many mobile developers are starting to recognize the need for a more proactive and streamlined approach to app security by adopting a DevSecOps mindset. With regard to government responses to COVID-19, the release of contact tracing apps intended to help contain the virus were recently in the spotlight for their lack of adequate security measures. In this panel, we will be addressing the pandemic’s effect on mobile app security, as well as how to shift towards a DevSecOps approach.

    • Planning the move from DevOps to DevSecOps
    • Determining what departments need to be involved and why
    • Addressing the risk of transitioning to DevSecOps
    Learn more
  • 2:00 pm - 2:30 pm

    2:00 pm - 2:30 pm

    Measuring incrementality is crucial to provide an ROI to your organization. Facebook & Google both will tell you that your conversions are due to their ads, but how can you tell if that’s true? How can you develop a framework to judge true incrementality of your marketing spend, and based on it, set optimal spend levels for each channel? Join these two mobile experts as we explore practical, no-nonsense means to drive measurable growth.

    • Comparing your attribution models to allocate spend to the appropriate groups
    • Discussing the relationship between marketing incrementality and retargeting 
    • Tools that exist to measure marketing incrementality 
    Learn more
  • 2:30 pm - 2:45 pm

    2:30 pm - 2:45 pm

    Keep the conversation going and engage with fellow participants in the Chat

    Learn more
  • 2:45 pm - 3:15 pm

    2:45 pm - 3:15 pm

    After years of focus on mobile performance channels, the one channel that demonstrates that it can be attributed and scaled to be a top performer when it comes to return-on-ad-spend is video. Join this fireside chat to discover how these mobile-first businesses turned video into a secret weapon to grow their business faster than their competitors. From assessing what type of video is right for your company to picking the right partner or building the best creative, you will learn the do’s and don’ts of this key platform for your growth mix, in the US and beyond.

    • Implementing video in your digital marketing strategy
    • Finding innovative and creative concepts
    • Incorporating content and video from your customers into your own efforts
    Learn more
  • 3:15 pm - 3:45 pm

    3:15 pm - 3:45 pm

    Have you noticed an increase in apps requesting your location? If a retailer or brand knows where a user is, it can send them targeted ads based on the location. Location capabilities have become exponentially more important during the pandemic, as everyone is trying to minimize contact and increase communication among their consumers. Utilizing mindset targeting and location capabilities to understand the behavior of a consumer is the most effective way to to deliver impactful creative when it makes most sense and at the time the consumer is most likely to engage.

    • How location capabilities can support your brand strategy
    • Creating a location capability strategy that is compliant with privacy laws and regulations
    • Utilizing beacon technology to personalize the consumer experience based on location
    Learn more
  • 3:45 pm - 4:00 pm

    3:45 pm - 4:00 pm

  • 4:00 pm - 4:45 pm

    4:00 pm - 4:45 pm

    1. Growth Through Retention: Looking Beyond User Acquisition in the Subscription Economy
    2. Are You Secure? Using a DevSecOps Approach In Mobile To Keep Your Brand Secure
    3. How Mobile Commerce And No-Touch Alternate Payment Options Are Thriving During COVID-19
    4. Leveraging Data Touch Points To Create The Ultimate End To End Consumer Experience
    5. Does Using Data As A Currency To Drive Personalization Cost You Your Privacy?
    6. Where The Fun Begins: How Gamification Drives Growth
    7. Discovering The Benefits of Telco Cloud 
    8. The Importance Of Mobile To Track Consumer Behavior In-Store
    9. 5G Era Innovation: Differentiating Yourself Among The Competition
    Learn more

Day Two – November 10, 2021

    Managing Your Mobile Strategy Post Pandemic

  • 12:50 pm - 1:00 pm

    12:50 pm - 1:00 pm

  • 1:00 pm - 1:30 pm

    1:00 pm - 1:30 pm

    The authenticity your customers get through Influencer Marketing is rare in many advertisements; and helps create a new level of trust in the relationship between brand and consumer. We are seeing a broadening of the market from Instagram’s dominance where platforms like Tik Tok, Snap and Pinterest are carving out their own influencer marketing channels. In the world where COVID-19 pandemic continues to impact all parts of the economy, Influencers have become a driving force in the way that your users engage with your brand. 

    Join this panel discussion to learn how to: 

    • Better identify and evaluate influencers and exclude fraud
    • Activate larger amounts of influencers at scale
    • Measure performance and returns
    Learn more
  • 1:30 pm - 2:00 pm

    1:30 pm - 2:00 pm

    Mobile is the biggest invading force on our leisure time. You check your phone to escape reality for a minute, making the speed of your mobile app/site the most crucial aspect for your customers. Speed is a commodity that mobile developers need in order to continue to remain relevant with their customers. The question lies here: How do you design and create visual assets for mobile, without the bandwidth of having a steady desktop network connection? 

    • Discussing how headless commerce can help speed up your mobile experience
    • What AI tools you can use to increase speed
    • Increasing speed without increasing resources

    Learn more
  • 2:00 pm - 2:30 pm

    2:00 pm - 2:30 pm

    Mobile app fraud has surged in the last year, and it’s not just one type of fraud. From fraudulent apps, to fraudulent influencers, fraudulent payments and locations; there are so many elements of fraud in mobile that brands and apps are struggling to get it under control. Join our panel of industry experts, as they discuss how they are handling each element of fraud, as well as working with their security teams to ensure their brand and customer data remains safe. 

    • Combatting fraud in Influencer marketing with fake followers/likes
    • How to work with your IT and Security Teams to keep your organization safe
    • What solution providers can assist you with verified location services to avoid fraud 
    Learn more
  • 2:30 pm - 2:45 pm

    2:30 pm - 2:45 pm

    Keep the conversation going and engage with fellow participants in the Chat

    Learn more
  • 2:45 pm - 3:05 pm

    2:45 pm - 3:05 pm

    The Diversity, Equality & Inclusion imperative for business is real, as many companies have doubled down on their efforts to create meaningful, systemic change toward more equitable and inclusive environments. Join an experienced coach, consultant and diversity trainer to learn how to move beyond just doing what is right, to doing what's best, for your organization, community, and staff.  

    Learn more
  • 3:05 pm - 3:35 pm

    3:05 pm - 3:35 pm

    How can we introduce value to our customers and capture their attention in perfect moments when they are most willing to engage? What can we do to inspire action instead of just views? This panel of industry experts will be sharing their darkest secrets on how they have continued to remain relevant through the massive digital transformation, and shift in consumer behaviors that has taken place recently during the pandemic, and how they plan to continue provide value for their customers in the future. 

    • How to stay ahead of the curve in regards to trends
    • Creating timeless content during the massive shift of consumer behaviour 
    • Harnessing data to predict what future generations will find valuable 
    Learn more
  • 3:35 pm - 3:45 pm

    3:35 pm - 3:45 pm

  • 3:45 pm - 4:30 pm

    3:45 pm - 4:30 pm

    1. The Cost Of Connectivity During The Pandemic Recovery 
    2. Handling The Surge Of Proximity Mobile Payments In 2021 & Beyond
    3. Why You're Probably Wasting Your Retargeting Budget
    4. Delivering Scalability Through Automation & Partnerships
    5. Elevating Customer Experience Through Automation & Chabot’s \
    6. Discussing The Pro’s & Cons Of Integrating Social Audio Into Your Social Media Strategy
    7. Creating An SMS Messaging Strategy That Won’t Make Your Users Unsubscribe
    8. How QR Codes Have Become An Element Of Health & Safety During COVID-19
    9. Discussing How 5G Will Make Augmented Reality Experiences More Attainable In The Future 
    Learn more

Rated #1 By The Mobile Community


"My biggest hesitation at these shows is being pitched constantly. This was the opposite. It was a conversation. One that honed in on my individual challenges, and how to fix them."

Jonathan Gamble
Director, Brand Partnerships


"It was a really great conference. I found the average attendee was much more senior and therefore more knowledgeable vs most other conferences, which in turn made for great networking and roundtables."

Aaron Zagha
Head of eCommerce, International Operations


“Hearing from such high level retailers has helped define the direction I should be taking my business. It’s nice to know other companies at my level have experience the same challenges I go through.”

Mary Plemons
VP of Operations

All Of The Major Players In One Place

Rated #1 By The Mobile Community


"I REALLY enjoyed the event. Had a great time meeting people in the industry and learning from their experience in such small groups."

Chad Thompson
Art Director


“The conference felt very intimate. The roundtable and the peer-to-peer meetings were very helpful. Vendors were not pushy and salesy like in other conferences. This resulted in more conversations.”

Alessandra Sales
VP of Growth



"It was as real pleasure to attend and learn at Mobile Connect. We are following up with some of the vendors with good opportunities for future collaboration."

Lorenzo Peracchione
eCommerce Director

Let’s Connect & Create A Custom Experience


Hi, I'm Kenson , the Sponsorship Director for Mobile Connect Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

This event is exclusively for practicing mobile and digital executives. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.