Managing a migration to a headless CMS offers several advantages for organizations, but in order to pull off a major technology migration, processes of change management, strategy development, and a commitment to the original vision of the brand must be maintained. Join PureFormulas to learn from their successful transition to Headless CMS and gather valuable insights from this moderated conversation.

Attribution within the context of a multichannel business can be difficult. Driving conversions via mobile channels requires understanding where other touchpoints played a part in getting the customer to the point of converting. In the same way, an interaction that begins on mobile but concludes on another platform can be difficult to assess.

This discussion will provide you with the following insights:

-         How can we develop features that will drive a converting mobile experience?

-         How can we weave mobile into the broader journey that customers take across touchpoints?

Understanding the new ways that mobile can play more than one role in a multichannel funnel. 

There are many steps that one can take to improve their site speed. Earlier in our program, we explore the challenges and practical lessons taken from implementation of a headless CMS. In this session, Michael Challinger takes us further, examining strategies that can improve initial load speeds, synergize with SEO, and deliver business impacts beyond what you might expect.

-         Moving past the basics of site speed.

-         Examining how this builds into overall mobile and ecommerce optimization.

-         Looking at secondary and tertiary benefits from these optimization projects, as well as how to communicate those benefits across the organization.

The applications of the mobile experience stem from the portability and instant access that mobile platforms grant to the brand, but that is not by any means the upward limit of their utility for brands. In this discussion, we’ll speak about how brands are developing one of a kind mobile experiences using features that deliver engagement and drive the imagination.

At this point in the day, Attendees enter one 30 minute roundtable of their choice. After the roundtable is finished, all attendees will get a chance to listen to the facilitators discuss 1-2 key takeaways from their conversations to share with everyone. Participation is limited and for Service executives only and led by Field Service sponsors. Space is limited and reserved on a first come first serve basis. 

Roundtable topics:

1. Contextualizing the impact of Mobile beyond conversions
2. Developing and executing on critical technology features
3. Navigating personalization with respect to data privacy
4. Rebalancing a Focus on Mobile in a Post-Pandemic World