Mobile first doesn't mean mobile exclusive.

We're facing more noise in the digital realm than ever before.

You're being challenged to create a cohesive experience that transcends apps, desktops, and even physical stores. How are you keeping up with the heightened expectations?

It's an entire day of incredible content - where top marketing and app executives bring you behind the scenes.

November 11, team up with 10+ speakers from all backgrounds of app experience, and get the hard questions answered in real-time with Q+A opportunities.

Reserve your FREE seat at this virtual event and level up your digital playbook in time for 2021.

How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

Our Speakers:

Daniel Moure

Daniel Moure

CMO

PureFormulas

William Perez

William Perez

CIO

Pureformulas

Michael Challinger

Michael Challinger

VP eCommerce

Wilton

Matthew Cassella

Matthew Cassella

Director of UX and Design

Newsday

View Our Agenda

All Session times displayed in Eastern Time

November 11th, 2020: Creating a Mobile Experience the Yields Wins Across Channels

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:15 pm

    12:05 pm - 12:15 pm

  • 12:15 pm - 12:35 pm

    12:15 pm - 12:35 pm

    Daniel Moure, CMO, PureFormulas
    William Perez, CIO, Pureformulas

    Managing a migration to a headless CMS offers several advantages for organizations, but in order to pull off a major technology migration, processes of change management, strategy development, and a commitment to the original vision of the brand must be maintained. Join PureFormulas to learn from their successful transition to Headless CMS and gather valuable insights from this moderated conversation.

    Learn more
  • 12:35 pm - 12:55 pm

    12:35 pm - 12:55 pm

  • 12:55 pm - 1:15 pm

    12:55 pm - 1:15 pm

    Matthew Cassella, Director of UX and Design, Newsday

    Attribution within the context of a multichannel business can be difficult. Driving conversions via mobile channels requires understanding where other touchpoints played a part in getting the customer to the point of converting. In the same way, an interaction that begins on mobile but concludes on another platform can be difficult to assess.

    This discussion will provide you with the following insights:

    -         How can we develop features that will drive a converting mobile experience?

    -         How can we weave mobile into the broader journey that customers take across touchpoints?


    Understanding the new ways that mobile can play more than one role in a multichannel funnel. 

    Learn more
  • 1:15 pm - 1:35 pm

    1:15 pm - 1:35 pm

  • 1:35 pm - 2:05 pm

    1:35 pm - 2:05 pm

    Michael Challinger, VP eCommerce, Wilton

    There are many steps that one can take to improve their site speed. Earlier in our program, we explore the challenges and practical lessons taken from implementation of a headless CMS. In this session, Michael Challinger takes us further, examining strategies that can improve initial load speeds, synergize with SEO, and deliver business impacts beyond what you might expect.


    -         Moving past the basics of site speed.

    -         Examining how this builds into overall mobile and ecommerce optimization.

    -         Looking at secondary and tertiary benefits from these optimization projects, as well as how to communicate those benefits across the organization.

    Learn more
  • 2:05 pm - 2:35 pm

    2:05 pm - 2:35 pm

  • 2:35 pm - 2:55 pm

    2:35 pm - 2:55 pm

    The applications of the mobile experience stem from the portability and instant access that mobile platforms grant to the brand, but that is not by any means the upward limit of their utility for brands. In this discussion, we’ll speak about how brands are developing one of a kind mobile experiences using features that deliver engagement and drive the imagination.

    Learn more
  • 2:55 pm - 3:25 pm

    2:55 pm - 3:25 pm

  • 3:25 pm - 3:55 pm

    3:25 pm - 3:55 pm

    At this point in the day, Attendees enter one 30 minute roundtable of their choice. After the roundtable is finished, all attendees will get a chance to listen to the facilitators discuss 1-2 key takeaways from their conversations to share with everyone. Participation is limited and for Service executives only and led by Field Service sponsors. Space is limited and reserved on a first come first serve basis. 


    Roundtable topics:

    1. Contextualizing the impact of Mobile beyond conversions
    2. Developing and executing on critical technology features
    3. Navigating personalization with respect to data privacy
    4. Rebalancing a Focus on Mobile in a Post-Pandemic World
    Learn more

Who Attends Mobile Next ?

Word on the Street

"My biggest hesitation at these shows is being pitched constantly. This was the opposite. It was a conversation. One that honed in on my individual challenges, and how to fix them."

Jonathan Gamble
Director, Brand Partnerships
WAYFAIR 

"It was a really great conference. I found the average attendee was much more senior and therefore more knowledgeable vs most other conferences, which in turn made for great networking and roundtables." 

Aaron Zagha
Head of eCommerce, International Operations
TELEFLORA 

“Hearing from such high level retailers has helped define the direction I should be taking my business. It’s nice to know other companies at my level have experience the same challenges I go through.” 

Mary Plemons
VP of Operations
VERLO MATTRESS 

All of the Major Players in One Place:

Let’s Connect & Create A Custom Experience

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Hi, I'm Mike, the Sponsorship Director for our Mobile Shopping Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!