Customer experience is now the #1 business differentiator. Fortune 1000 companies are now in a race against time (and each other) to surprise customers with delightful experiences at every touchpoint.

The NGCX Virtual Event features a series of 30-minute online case studies, fire-side chats, panel discussions, and town halls from CX leaders at some of the world’s biggest companies. You’ll discover how to compel and inspire modern consumers.

Leading Content. Zero Cost. Zero Travel.

Learn From A Variety of CX Experts, Debating Together

Learn from multiple, live conversations so you gain unbiased perspectives on what's working right now. (They might even disagree on some points - but you'll get the full picture.)

We Didn't Record This In The Car Last Night

It’s an NGCX Virtual Event, from the Community uniting CX executives since 2011 - so you can trust the quality of information, the presentations, and the format itself.

Finally, a Virtual Event Where You Can INTERACT

Join our virtual roundtable discussions where you’ll get face-to-face interaction with speakers, sponsors and your peers!

Our Speakers:

Chris Helzerman

Chris Helzerman

Vice President, Performance Improvement

Kaiser Permanente

David Sturdee

David Sturdee

Chief Customer Officer

Pizza Hut (UK)

Scott Chilson

Scott Chilson

Vice President Global CX

Johnson & Johnson

Scott Wilson

Scott Wilson

Customer Experience Lead


Bill Albert

Bill Albert

Executive Director, User Experience Center (UXC)

Bentley University

Jennifer Knecht

Jennifer Knecht

Vice President Sales and Marketing


Jessica Buffenstein

Jessica Buffenstein

CCXP, Director of CX Consulting


Heather Wright Carlson

Heather Wright Carlson

UX Lead

Bentley University

Brice Cheney

Brice Cheney



Tim Furey

Tim Furey



Word on the Street


“It was great! The sessions provided valuable information that you could take back and apply to your own company step by step”

Donna Elliott, Manager Customer Experience, Dr. Leonard’s Healthcare Corp


“Great format with the opportunity to hear and interact with speakers from multiple industries”

Kevin Roskopf, Director, Customer Experience,


“NGCX was a great vehicle to share and learn best practices from other practitioners and vendors alike”

Sami Nuwar, VP of Customer Experience Strategy, American Bath Group

Our Agenda

September 17th

  • 12:00 pm - 12:10 pm

    12:00 pm - 12:10 pm

  • 12:10 pm - 12:20 pm

    12:10 pm - 12:20 pm

  • 12:20 pm - 12:45 pm

    12:20 pm - 12:45 pm

    David Sturdee, Chief Customer Officer, Pizza Hut (UK)

    Given the impact of coronavirus, many of you have had to complete digital transformation projects in 2 months as opposed to the two years you had them planned out for. As we work through re-opening customer facing restaurants, stores, etc in some states, it’s clear there is no going back. There is only going FORWARD. 

    • How are you going to take what you’ve learned through this process and apply it to your plans for your CX plans in the future? 
    • What digital products did you invest in during COVID that you think will continue to improve CX event after COVID is over?
    • How do you approach the new normal? 
    Learn more
  • 12:45 pm - 1:10 pm

    12:45 pm - 1:10 pm

    Tim Furey, CEO, MarketBridge
    Brice Cheney, SVP, MarketBridge

    Most companies can expect the inevitable, 10-20% YoY attrition of existing buyers. But under pandemic circumstances, businesses can’t risk any additional loss, making “the customer experience” an important area of scrutiny.  Leaders must rigorously measure and track customer experience to predict which customers will defect. Those that go beyond high-level metrics like NPS and CSAT, to ID specific pain points at critical moments of truth, and establish clear insights-to-action feedback loops will succeed in idling defection and return to growth at a faster clip than the competition.

    During this session MarketBridge will cover the specific data points needed to predict at-risk-buyers. Beyond intuitive hypotheses and “assumptions,” we will share how data-backed analysis combined with qualitative insights can alter your retention curve. Learn about why a single high-level metric focus (often NPS or Customer Satisfaction) is a major pitfall, about specific case studies of CX successes and failures, specific data points that can determine loss risk, and how creating logical sales and marketing retention moves based on data-driven insights.

    Learn more
  • 1:10 pm - 1:35 pm

    1:10 pm - 1:35 pm

    Chris Helzerman, Vice President, Performance Improvement, Kaiser Permanente

    Learn more
  • 1:35 pm - 2:00 pm

    1:35 pm - 2:00 pm

  • 2:00 pm - 2:30 pm

    2:00 pm - 2:30 pm

    Scott Chilson, Vice President Global CX, Johnson & Johnson
    David Sturdee, Chief Customer Officer, Pizza Hut (UK)

    How can brands prepare for future customer experience improvement opportunities? How will the technology evolve along with tomorrow’s consumer? Get a holistic view of the future of the CX, as you hear from senior executives across top brands across all industries:

    •  What will your CX’s team’s role be as customer experience continues to grow in importance across all industries?
    •  How will technology like AI, VR, AR and Voice impact the role of CX? 
    •  What strategies are in your future roadmap for improving CX?
    • How can you continually measure and iterate the experiences you provide to keep up with customer demand?
    Learn more
  • 2:30 pm - 3:00 pm

    2:30 pm - 3:00 pm

    Enterprise organizations across the globe are reshaping the digital narrative by creating customer journeys that merge elements of in-person experiences with new digital technologies. Leveraging an omni-channel strategy and comprehensive data analytics to foster a personalized user experience is not only a business-boosting strategy to gain brand recognition in a saturated market, but it is also the new imperative to maintain moments of customer delight in the digital age. What are the unique CX issues impacting users today, and how can transforming designs for the digital journeys of today impact experiences both online and offline in the future? Join Glassbox and global CX experts for a panel discussion covering:

    • Changes seen to-date with digital adoption, including web, mobile, and digital services fluctuations, and what they expect will be imperative for future transformation
    • Why and how to place customer delight at the center of all business strategies to create a unified customer experience from brick-and-mortar to web and mobile
    • Strategies to analyze the unique CX issues facing global enterprises from a strategic, financial, organizational, and cultural vantage
    • Best practices in designing a holistic digital journey based on global trends & technologies
    • Comprehensive omni-channel tactics to get back on the path to recovery in a world post-pandemic
    Learn more
  • 3:00 pm - 3:30 pm

    3:00 pm - 3:30 pm

    Scott Wilson, Customer Experience Lead, FedEx
    Jessica Buffenstein, CCXP, Director of CX Consulting, Confirmit

    • What does your CX leadership team look like?
    • How were they chosen? What/who are they in charge of?
    • What decision making power does your CX team have over the rest of the business?
    • What stakeholders or key business partners are also involved in CX decisions?
    • Do you have a steering committee of leaders across the different customer facing functions? If not, how do those stakeholders tie in together?
    • What influence do you have on instilling the mission and relevance of CX over all departments (from frontline to marketing to HR to operations to IT, etc)?
    • Do you have programs in place to keep CX momentum strong across the org?
    • How do you decide on the actions your CX leadership should take/projects they should work on?
    • How do you prioritize the pain points that should be fixed or the new products/services to design?
    • What goals or metrics are in place for your CX organization?
    • How were those decided?
    • How often are those being revisited?
    • What amount of organizational change management have you needed in order to put this framework into place? 
    Learn more
  • 3:30 pm - 3:55 pm

    3:30 pm - 3:55 pm

    Jennifer Knecht, Vice President Sales and Marketing, Immanuel

    Often, the initiatives that build ‘brand equity’ and engage your customers are things that are a direct correlated to the initiatives of your CX team- for example, when customers share positive experiences they’ve had with your brand or start to engage with a customer community or loyalty program that you’ve built or read and respond to a funny tweet from your brand. But usually, customer loyalty and engagement are thought of as marketing responsibilities. If your CX team isn’t a function of your marketing team (under marketing leadership), how can you ensure that these two customer facing teams are working best together to build and sustain brand equity without stepping on each other’s toes?

    • What can marketing learn from CX and vice versa? 
    • What is the terminology each uses in regards to the customer? 
    • Understanding the difference between customer life cycle and customer journey
    • If marketing does own CX, how do you ensure that your CX team has it’s own validity outside of the customer life cycle and over the entire customer journey
    Learn more
  • 3:55 pm - 4:25 pm

    3:55 pm - 4:25 pm

    Bill Albert, Executive Director, User Experience Center (UXC), Bentley University
    Heather Wright Carlson, UX Lead, Bentley University

    When working at improving the user experience it is easy to get stuck focusing on design details or usability performance on a few key tasks. While this is no doubt critical, it makes it more difficult to see the big picture of the overall experience. We will be introducing a new approach to measure the overall experience. Collecting usability, emotional experience, design, and brand experience data together provides an opportunity to get a clearer picture of the overall experience.

    We will be introducing a new scorecard taking into account four critical aspects of an experience: usability, emotional experience, design, and brand. Furthermore, the experience score will be tailored to what matters most to each individual. The result is an experience scorecard that is both comprehensive and personalized, with data collected in a lean, budget friendly way. We will demonstrate how this experience scorecard can be used to answer four important questions that many organizations struggle to have clarity on:

    1) What is the overall experience like for our customers?

    2) What matters most about the experience to our customers?

    3) What aspects do we need to improve?

    4) How do we compare to our competition? 

    Key Learnings: There will be three key learnings:

    • Learn the value of seeing the big picture through an overall experience scorecard
    • Learn about different ways to measure and visualize the overall experience with a digital product
    • Learn how leverage an experience scorecard within your organization to drive change
    Learn more
  • 4:25 pm - 4:30 pm

    4:25 pm - 4:30 pm

  • 4:30 pm - 5:30 pm

    4:30 pm - 5:30 pm

    1. Usabilla Roundtable
    2. Solidifying Your CX Team as More than a Project Leader
    3. Driving Innovation Across Your Business
    4. Digital Experience Management
    5. Improving Employee Experience 
    Learn more

All of the Major Players in One Place

Let’s Connect & Create A Custom Experience

Hi, I'm Christine, the Sponsorship Director for NGCX Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

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Frequently Asked Questions

How will I access the sessions?
You will attend the sessions, meet our partners and gain access to valuable resources in our online conference center.

Do I need to download or install any software to be able to attend this event?
No. You do not need to download or install any software to participate in our conference. You only need to have access to the Internet.
Will the sessions be recorded?
Yes. The sessions will be recorded and available for free for a limited time but you must sign up in advance.