Our Marketing Procurement community must adapt to deliver a greater ROI from media spend in the current challenging post pandemic advertising landscape

Join our webinar series, Episode 2, to find out how Heads of Marketing Procurement from top advertisers are leveraging their supplier relationships to innovate marketing campaigns and deliver business growth during times of uncertainty.

Sign up for free to find out how you can:
    1. Strengthen your relationships with internal stakeholders:
    Define how to best work with your marketing team to adapt  your media strategy to respond to the fast changing advertising environment

    2. Leverage new SRM tools:
     Find out how to better manage your partner base to drive greater business impact in the most cost effective way

    3. Benchmark against your peers and have your pressing questions answered:
    Hear from marketing procurement leaders from leading advertisers- the likes of Mars, Heineken, Shell and many more and take part in live polling and Q&A

Our Speakers:

Christopher Kredo

Christopher Kredo

VP Procurement, Global Demand


Graeme Adams

Graeme Adams

General Manager, Media


Pete Markey

Pete Markey

Chief Marketing Officer

TSB Bank

Ekaterina Agafonova

Ekaterina Agafonova

Director of Strategic Sourcing


Thomas Holzapfel

Thomas Holzapfel

VP Procurement Marketing Activation


Keith Gentry

Keith Gentry

Commercial Procurement

EMEA AstraZeneca

Nigel Gilbert

Nigel Gilbert

Managing Director

Accenture Interactive

Tamas Szabo

Tamas Szabo

GCM Marketing

Deutsche Telekom

Louise Deane

Louise Deane

Category Manager – Marketing


Tina Fegent

Tina Fegent


Tina Fegent Procurement Consultancy

Jonathan Lewis

Jonathan Lewis

Head of Digital Innovation & Partnerships

Channel 4

Graham Crawshaw

Graham Crawshaw

Global Services Director


Lara Izlan

Lara Izlan

Director, Advertising Data & Analytics


James Coulson

James Coulson

Managing Partner, Strategy

Infectious Media

Steven Wales

Steven Wales

Chief Revenue Officer

Decideware Inc.

ProcureCon Marketing Webinar Series Agenda

Wednesday 28 October

    Repositioning Marketing Procurement as a Driver of Business Growth

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:00 pm - 12:30 pm

    12:00 pm - 12:30 pm

    Tina Fegent, Director, Tina Fegent Procurement Consultancy
    Christopher Kredo, VP Procurement, Global Demand, Mars

    • Evaluating your media, ecom and technology capabilities to set your business up for long-term success
    • Changing perceptions: how to shift mind-sets from cost savings to investment management
    • How to collaborate with agency partners to focus on reinvesting in future capabilities
    • How to unlock data in global markets to eliminate media waste and to deliver targeted and personalised advertising
    Learn more
  • Building an Agile Content Production and Media Strategy

  • 12:30 pm - 1:00 pm

    12:30 pm - 1:00 pm

    Thomas Holzapfel, VP Procurement Marketing Activation, Bayer
    Graham Crawshaw, Global Services Director, CASME

    • What shifts are we seeing in media consumption in light of COVID-19 and will this continue post pandemic?
    • Responsible advertising: How to address concerns around content quality in digital advertising and how to shift media investment as a result
    • How to work with your agency partners to react quickly to market changes to deliver relevant and meaningful content at speed
    • How to utilise data and consumer insights to adapt media plans

    Learn more
  • 1:00 pm - 1:20 pm

    1:00 pm - 1:20 pm

    Tamas Szabo, GCM Marketing, Deutsche Telekom
    James Coulson, Managing Partner, Strategy, Infectious Media

    •  How are media operating models influenced by wider digital transformation?
    • How is Covid affecting the impetus for operating model change?
    • How can procurement value operating model change in these times?
    • How does lockdown change the running of a media operating model process? 
    Learn more
  • 1:20 pm - 1:55 pm

    1:20 pm - 1:55 pm

    Pete Markey, Chief Marketing Officer, TSB Bank
    Graeme Adams, General Manager, Media, BT
    Nigel Gilbert, Managing Director, Accenture Interactive
    Jonathan Lewis, Head of Digital Innovation & Partnerships, Channel 4
    Lara Izlan, Director, Advertising Data & Analytics, ITV

    • How can media sourcing and marketing procurement teams move the conversation away from cost towards value and effectiveness?
    • How do you measure the value of TV vs other media when looking at viewability, consumer traffic, brand safety, and quality of environment?
    • How can advertisers leverage addressable TV and VoD to drive effective personalisation and targeting to increase ROI?
    Learn more
  • 1:55 pm - 2:15 pm

    1:55 pm - 2:15 pm

    Steven Wales, Chief Revenue Officer, Decideware Inc.
    Malik Akhtar, VP Marketing Procurement , Bayer

    Learn more
  • Interactive workshop

  • 2:15 pm - 3:15 pm

    2:15 pm - 3:15 pm

    Malik Akhtar, VP Marketing Procurement , Bayer
    Steven Wales, Chief Revenue Officer, Decideware Inc.

    Learn more

Why Sign Up?

ProcureCon Markerting Webinar Series Episode 2

Hear first hand from seasoned eCommerce Innovators

Listen as retail experts share inside secrets on their strategies moving in 2020 and beyond

Get a Range of Insights on the Subjects that Interest You

Hear from your industry peers about their recent successes, as well as solution providers about the leading tools driving the eCommerce industry forward.

ProcureCon Markerting Webinar Series Episode 2

Get Solutions to Pressing Problems

Tune into the session that makes the most sense for you.  Listen in live, or access the sessions on-demand—once you register, it’s up to you!

In Partnership With:

Frequently Asked Questions

How will I access the sessions?
You will attend the sessions, meet our partners and gain access to valuable resources in our online conference center.

Do I need to download or install any software to be able to attend this event?
No. You do not need to download or install any software to participate in our conference. You only need to have access to the Internet.

Will the sessions be recorded?
Yes. The sessions will be recorded and available for free for a limited time but you must sign up in advance.