12:55 pm - 1:00 pm
12:55 pm - 1:00 pm
Michael Dunlap, Program Director, ProcureCon Marketing Connect
1:00 pm - 1:30 pm
1:00 pm - 1:30 pm
Andy Shape, President, Stran Promotional Products
Scott Kane, Marketing Sourcing Manager, Agencies and Digital Media, Uber
Jason Cammorata, SVP, Head of Global Operations, MDC Partners
Michael Rafferty, Executive Director, Global Marketing Procurement, Kaplan
Moderator: Andy Shape, President, Stran Promotional Products
1:30 pm - 2:00 pm
1:30 pm - 2:00 pm
Sydni Craig-Hart, Chief Executive Officer, Smart Simple Marketing
Simona Rabsatt Butler, Senior Director, Global Sourcing – Marketing, Creative, and Production, Visa
Catherine Haiston, Senior Direcctor, Strategic Sourcing, Gap
Martin O’Neill, Head of Strategic Sourcing-Marketing, Twitter
Manuel Guevara, Director – Media & Content Procurement, GSK
Moderator: Sydni Craig-Hart, Chief Executive Officer, Smart Simple Marketing
2:00 pm - 2:20 pm
2:00 pm - 2:20 pm
Jason Galloway, Managing Director, KPMG Marketing Consulting
Nathan Clark, Director, Procurement Advisory, KPMG
There is no denying the pandemic has resulted in this year’s marketing plans being thrown to the wayside. New pressing challenges have emerged for marketing . . . building agility to rapidly pivot plans . . . driving greater business results with fewer dollars . . . managing increased risk of agency insolvency. This fireside chat will discuss specific actions procurement can take to help enable marketing agility, effectiveness and risk mitigation. Listen to KPMG Marketing Procurement Crossfire to hear Jason Galloway, KPMG Managing Director Marketing Consulting and Nathan Clark, KPMG Director Procurement and Business Services discuss critical topics pertaining to marketing procurement in 2020.
2:20 pm - 2:40 pm
2:20 pm - 2:40 pm
Michael Dunlap, Program Director, ProcureCon Marketing Connect
Antonio Humphreys, Group Manager, Adobe Inc.
Moderator: Mike Dunlap, Program Director, ProcureCon Marketing Connect
2:40 pm - 2:55 pm
2:40 pm - 2:55 pm
2:55 pm - 3:40 pm
2:55 pm - 3:40 pm
Donald Lee, Senior Director, Global Sourcing - Media and Digital, Visa
Steven Thomas, Senior Global Procurement, Sourcing and Contracts, Robert Half International
Frank DeRosa, SVP, Client Sourcing & Optimization, Weber Shandwick
Steven Morse, Senior Procurement Consultant, Marketing Procurement, Toyota North America
1. Agency RFP/Selection Process and Best Practices
Donald Lee, Senior Director, Global Sourcing – Media and Digital, Visa
2. How You Can Make A Difference – Marketing Procurement As An Advocate For Diversity (Follow Up Discussion)
Steven Thomas, Senior Global Procurement, Sourcing and Contracts Manager, Robert Half International
3. Agency Compensation
Frank DeRosa, SVP, Client Sourcing & Optimization, Weber Shandwick
4. Getting Under The Hood Of Programmatic Buying
Steven Morse, Sr. Procurement Consultant, Marketing Procurement, Toyota North America
3:40 pm - 3:40 pm
3:40 pm - 3:40 pm
1:05 pm - 1:10 pm
1:05 pm - 1:10 pm
Michael Dunlap, Program Director, ProcureCon Marketing Connect
1:10 pm - 1:40 pm
1:10 pm - 1:40 pm
Will Kewley, Production Manager, TeamPeople
Kim Johnson, SVP, Category Management Marketing & Digital, Truist
Jason Cammorata, SVP, Head of Global Operations, MDC Partners
Moderator: Will Kewley, TeamPeople
1:40 pm - 2:00 pm
1:40 pm - 2:00 pm
Jim Wallace, CEO and Founder, ASM and Partners
Catherine Jones, Director, Sourcing & Operations, VMWare
Moderator: Jim Wallace, CEO and Founder, ASM and Partners
2:00 pm - 2:30 pm
2:00 pm - 2:30 pm
Michael Dunlap, Program Director, ProcureCon Marketing Connect
Jose Molina, Marketing Procurement Manager, Constellation Brands
Steven Morse, Senior Procurement Consultant, Marketing Procurement, Toyota North America
Moderator: Mike Dunlap, Program Director, ProcureCon Marketing Connect
2:30 pm - 2:30 pm
2:30 pm - 2:30 pm