9:00 am - 9:05 am

Virtual Programmatic Connect June 2021 opens!

9:05 am - 9:10 am

Welcome Address: Gladys Caligagan, Conference Director, Programmatic Pioneers Connect

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9:10 am - 9:20 am

Programmatic Insights Presentation: Danny Levy, Managing Director, WBR Asia

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9:15 am - 9:35 am

Opening Keynote: Automating Ad Purchases with AI – How to target even more specific audiences

George Tan, Chief Marketing Officer, IBM ASEAN

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9:35 am - 10:10 am

All-Star Panel: How can you use targeting signals and real-time adaptation for individual ads or campaigns via any given channel?

John-Jo Eastwood, Managing Director, Carousell Advertising Group
Abhishek Grover, Regional Digital Marketing Head, Mobile Business, Samsung
Jahid Ahmed, VP & Head of Digital, Content and Social Media Marketing, HDFC Bank
David Harling, Chief Marketing Officer, APAC, Moneysmart

10:10 am - 10:30 am

Case Study: How to navigate the cookie-less era to build a winning data strategy for programmatic success

10:30 am - 10:35 am

5 Minutes Transition to next session

10:35 am - 11:15 am

[ Peer-to-peer benchmarking think-tank ] TOPIC 1 – DMP, CDP or a bit of both?: How can you identify, select and implement the right data platform for your business to achieve greater ROI from your programmatic marketing today and tomorrow?

James Huang, VP, Digital Marketing Technology, NTUC Enterprise
Vincent Niou, AVP, Programmatic & Data Strategy, APAC, Essence

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11:20 am - 12:00 pm

Keynote Panel: How can you take advantage of the hunger for the consumption of content through mobile to engage and place campaigns on targeted mobile material?

Jacqueline Teo, Chief Digital Officer, HGC Global Communications
Mohit Gupta, Head of Marketing, APAC & Global Head of Social Media, Corporate Bank, Deutsche Bank
Akshat Arora, Country Manager, US, CyberAgent
Ivy Esquero, Director, Head of Enterprise & Loyalty Marketing, APAC, Hilton

12:00 pm - 12:05 pm

5 Minutes Transition to next session

12:05 pm - 12:45 pm

[ Peer-to-peer benchmarking think-tank ] TOPIC 2 – How to define the right metrics to really see what impact video has on your conversion rates to understand the impact of your message

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12:45 pm - 1:45 pm

Lunch break

1:45 pm - 2:45 pm

Roundtable 1: How to - apply performance marketing strategies to the banking sector

Patricia Anne Sioco, Head of Digital Marketing, Robinsons Bank Corporation

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1:45 pm - 2:45 pm

Roundtable 2: How to – use insights from programmatic campaigns to help drive creative campaigns

Sheila Paul, Chief Marketing Officer, Home Credit Philippines
Nikki Taylor, Director, Marketing Growth Strategy, APAC, UPS

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1:45 pm - 2:45 pm

Roundtable 3: How to – define critical success factors for rolling out a cross-border programmatic approach that is efficient and effective

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2:45 pm - 2:50 pm

5 Minutes transition to next interactive session

2:50 pm - 3:10 pm

Case study: How to take control of your data and technology in your programmatic media buying strategy to achieve greater transparency and ROI?

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3:10 pm - 3:15 pm

5 Minutes transition to next interactive session

3:15 pm - 3:55 pm

[ Peer-to-peer benchmarking think-tank ] TOPIC 3 – How to tap into data across social, search and paid media to make data driven informed decisions for precision targeting, content inspiration and influencer identification & engagement

Rohan Kamra, Regional Marketing Manager, Asia Pacific & Japan, Intel

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3:55 pm - 4:00 pm

5 Minutes Transition to next session

4:00 pm - 5:00 pm

Roundtable 1: How to – leverage a customised real-time bidder to transform your programmatic strategy into a scalable media channel that allows you to break free of the traditional DSP limitations

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4:00 pm - 5:00 pm

Roundtable 2: How to – take advantage of live streaming where consumers are immediately primed to take action or interact with brands post-exposure

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4:00 pm - 5:00 pm

Roundtable 3: How to – leverage personalised programmatic to roll out your most effective targeted campaigns yet whilst also driving huge cost savings

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4:00 pm - 5:00 pm

Roundtable 4: How to – embrace omnichannel insights to better understand the full customer journey and create successful campaigns for each channel

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5:00 pm - 5:00 pm

Programmatic Connect End