Covid-19 is posing unprecedented challenges for our advertising industry

It’s forced you to seek guidance on how to navigate issues such as brand safety, underpriced ad-inventory, reallocation of investment and so on. But how do you do that when everything changes daily?

Without benchmarking and finding out what your peers are doing you could be missing out on critical information to keep your business afloat and get prepared for the future.

That’s why Programmatic Pioneers has gone digital this July. Join this virtual event to find out how online consumption habits are changing and how advertisers are adapting their digital activities to better attract and convert customers.

Sign up for free to find out how you can:

    • Adapt your advertising strategy to the Covid-19 landscape - get practical insights from the world’s leading brands, agencies and publishers
    • Accelerate your programmatic maturity  - discover how the latest data and technology innovations are being leveraged
    • Benchmark against peers and have your pressing questions answered - hear from 15 leading programmatic speakers and take part in live polling and Q&A after each session

Meet our Programmatic Speakers
Be Inspired, Learn From:

Maria Redeker Gräfin von Scheel-Plessen

Maria Redeker Gräfin von Scheel-Plessen

Global Head of Media

Montblanc

Teresa Fusaro

Teresa Fusaro

Head of Product, Programmatic Media

Nestlé

Renata Dadic

Renata Dadic

Head of Marketing

Deutsche Bank

Carlotta Meneghini

Carlotta Meneghini

Head of Programmatic & Digital Marketing

Vodafone

Tushar Kalra

Tushar Kalra

Head of Global Display & Programmatic Marketing

HelloFresh

Rohit Sridhara

Rohit Sridhara

Head of Programmatic

Air Asia Group

Marek Lacina

Marek Lacina

Programmatic Director

lastminute.com

Ben Walmsley

Ben Walmsley

Commercial Director

News UK

Aleksandra Ivanishcheva

Aleksandra Ivanishcheva

Programmatic & Advertising Operations Lead

Weeronline

Ricardo Amboage

Ricardo Amboage

Head of Programmatic & Display Investment

Starcom

Matthew Bushby

Matthew Bushby

Head of Programmatic

Zenith

Stevan Randjelovic

Stevan Randjelovic

Director, Brand Safety & Digital Risk, EMEA

GroupM

Sascha Dolling Sascha

Sascha Dolling Sascha

Managing Partner Data Driven Marketing

OMD

Daniel Knapp

Daniel Knapp

Chief Economist

IAB Europe

Steve Mougis

Steve Mougis

SVP, Programmatic Sales & Global Strategy

DoubleVerify

DAY 1 - 7th July  |  Navigating The Post-Cookie Era

  • How this economic situation is impacting programmatic advertising and revenue and what the programmatic ecosystem can do?
  • Programmatic in a cookie-less world: How the digital ecosystem needs to find new ways of reinventing itself amid COVID-19 changes!
  • How can you prevent ad fraud and stop appearing next to inappropriate content that damages brand image

DAY 2 - 8th July | The Journey Towards In-Housing

    • How Air Asia is increasing their programmatic footprint to gain more control of their media performance across markets whilst cutting costs to respond to current Covid-19 constraints
    • A step-by-step guide to in-house success in a COVID-19 era: How to better determine what to outsource and which new technologies to implement to fulfil your programmatic objectives?
    • Defining the formula for innovation success amidst COVID-19 disruptions: How to upgrade your digital infrastructure and make it more agile and scalable to best respond to constantly shifting market dynamics
    • Amid the global pandemic disruptions how advertisers and publishers can better collaborate to ensure a fair value exchange on inventory to bring greater control, efficiency and success to the entire ecosystem

Why You Should Listen In:

No Cost to You

Every single session is totally free, no matter what. This is major value at ZERO cost.

Always Accessible Content

If you can't make all of the sessions, no biggie. Everyone registered gets a copy of the on-demand sessions.

No Out Of Office Necessary

Enjoy all the perks of a live event while saving travel budget and time out of the office.

Our Programmatic Community Includes Europe’s Leading Brands, Agencies & Publishers:

WHAT IS A VIRTUAL EVENT?

A virtual event is an online event mirroring our in-person conferences. 
We’re bringing you exclusive knowledge from industry leaders all over the world at the touch of a button.

Hear from Programmatic Innovators

Listen as leading brands, agencies and publishers share their strategies on surviving and thriving in crisis mode.

Get Solutions to Pressing Problems

Behind great businesses are the solutions that drive them. Learn about how some of the most successful practitioners are addressing their challenges.

Get Insights Ahead of the Event

This online free-to-attend digital event is focused on the global Programmatic Covid-19 response

In Partnership With:

Frequently Asked Questions

How will I access the sessions?
You will attend the sessions, meet our partners and gain access to valuable resources in our online conference center.

Do I need to download or install any software to be able to attend this event?
No. You do not need to download or install any software to participate in our conference. You only need to have access to the Internet.

Will the sessions be recorded?
Yes. The sessions will be recorded and available for free for a limited time but you must sign up in advance.