Gabriela Garay, Programmatic Pioneers Digital Content Producer
10:00 - 10:30 Case Study: How Air Asia is increasing their programmatic footprint to gain more control of their media performance across markets whilst cutting costs to respond to current Covid-19 constraints
10:55 - 11:45 Panel Discussion: A step-by-step guide to in-house success in a COVID-19 era: How to better determine what to outsource and which new technologies to implement to fulfil your programmatic objectives?
12:40 - 13:00 Case Study: Amid the global pandemic disruptions how advertisers and publishers can better collaborate to ensure a fair value exchange on inventory to bring greater control, efficiency and success to the entire ecosystem
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