David Goddard

Chair, IAB Europe Programmatic Trading Committee & Sr. Director, Business Development, EMEA IAB Europe & DoubleVerify

Day One: Navigating the Post-Cookie Era

11:45 Interview: The New Normal: How brand safety and reaching consumers has changed in 2020

  • Can the Coronavirus crisis prompt a correction in brand safety tactics?
  • How advertisers can save advertising budget and improve efficiency of their ad campaigns, allowing them to verify that the ads are displayed as contracted with the publisher
  • How ad verification force publishers to maintain transparent practices with regard to how they achieve and represent site traffic